Jay Clouse

Learn the strategies I used to:

• earn $2.8 million+ as a creator since 2017
• build a 138,000 subscriber YouTube channel
• achieve 2.25 million podcast downloads
• attract 58,000 followers on LinkedIn

If you're struggling to find traction as a creator—or if you're struggling monetize the attention you ARE receiving, I can help.

🧪 CLIENT WINS FROM THE LAB

"One month after joining the lab, I pulled in $21,000. So I know that sounds too good to be true. That's probably not what I'm going to do next month, because I did do something a little special. But I can say from my one month alone joining The Lab, it has been absolutely be worth it."
— Claire Bartholic, The Planted Runner

"I'm building out a little SaaS project, and Jay had some great additions for the design and also for how to how to sell it. So I implemented one of or both of those both of those additions. One of them brought me $3,000 in about a week, which was awesome."
— Jake Thomas, Creator Hooks

"So I have been in The Lan for about 45 days at this point, and while it did take me seven months to make the decision to join, I can honestly say that at this point of me being there, I have already made my money back."
— Gannon Meyer, ManyChat expert

________


👋 Hey, I’m Jay!

Eight years ago, I left the startup world to build something of my own. I didn’t believe I was creative, so I started writing a newsletter just to prove myself wrong.

Fast forward to today, and that newsletter has become Creator Science, a multi-million dollar business and one of the most trusted voices in the creator economy. 

Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration. My work spans a newsletter, podcast, membership, and YouTube channel, helping thousands of creators build sustainable businesses.

In 2023, I was named “Content Entrepreneur of the Year” by The Tilt, and the Creator Science podcast earned a 2022 Signal Award.

I’ve personally invested in 10+ startups—including Kit, RightMessage, Maven, Carry, Kick, Gumroad, and Beast Industries. Through the Creator Science Syndicate, I invite my audience to invest alongside me, supporting platforms that help creators succeed (and giving them a share in the upside).

Before Creator Science, I built and sold a community, Unreal Collective, to Pat Flynn and Smart Passive Income, where I designed their membership and community programs.

🚀 Growing your creator business? I can help.

creatorscience.com
creatorscience.com/podcast
creatorscience.com/youtube
creatorscience.com/lab

Founder

The more I've studied creators, the more I've come to one major realization:

Today's top creators aren't just artists. They're scientists.

The creators you look up to don't leave growth to chance. They are constantly forming new hypotheses, testing things, and changing direction based on the results. Not only that, but they share their results with their creator friends!

Creator Science is your new creator friend.

We do the work of compiling shared knowledge here as well as acquiring NEW knowledge. That may be through interviews, first-hand experience running this business, or off-the-record conversations.

Creator Science's content, courses, and membership community are built to help you shorten the learning curve to becoming a professional creator.

Learn more and join 17,000+ readers at creatorscience.com or click the link below 👇

Email is somehow still underrated.

Every Sunday, my emails are:

• Sent to ~49,000
• Opened by ~23,000 (43%)
• Unsubscribed by ~100 (0.20%)
• Read by people I respect and admire
• Sponsored by companies/people I believe in
• Resulting in hundreds or thousands in purchases

Insane.

Founder of Creator Science — Education for professional creators • Investor in Kit, Carry, Kick, Maven, Gumroad, Beast Industries

Windy City Mushroom

VP of Sales and Marketing

Jumpstart Enterprises

CPG Industry veteran, providing Sales, Marketing & Brokerage advisory support for Emerging Brands. Additional services include Advisor & Fractional Management. Many options to customize the right fit for your company and budget.

★	Build and execute a strategy for clients by analyzing the current state of the business, assessing where there are opportunities to improve and innovate to ensure predictable, repeatable, and scalable results that attract and delight customers, drive brand recognition and revenue growth, and increase profitability. 

•	Current state of business review, including analysis and strategic advisement on Distribution, Category Performance - Product Review (Performance, New Items, SKU Rationalization), Marketing, Promotional Planning, P & L Review.

•	Conceptualize and assist with the execution of client Action Plans.

•	Partner with client’s Marketing Executives and Sales Managers, to design and implement penetration strategies for emerging brands and create plans/campaigns to breathe new life into tired and antiquated established brand strategies. 

•	Additional services include contract employment/special projects, HQ Work, Remote Team Management, Promotional Planning and execution, Product Ideation, and Product Management (launch strategy, product changes- downstream management).

•	Provide client education on successfully navigating the CPG Industry - Natural, Organic, Better for You space. 

•	Formed a strategic partnership with Upgrade Partners 2019 -2021.

Founder, President

PRESENCE

National Brand Manager

Green Seed North America

Central Region/Key Accounts

FDM Sales / Upgrade Partners

Onboarded to build emerging brands to scale & achieved success through cross-function and client collaboration. 

★	Played a key role in most aspects of client coaching & management, from branding to shelf.

Brand Development Manager

Upgrade Partners LLC

Lead relationship manager for clients and distributor partnerships. Built and cultivated business relationships and drove the end-to-end sales process.  Consistently achieved team and personal sales goals.

★	Defined and measure key success metrics and indicators. Ensured consumer insights were leveraged for key strategy development and implementations and to validate elements of the brand strategy with market analysis, consumer and competitor product intelligence.

National Sales Manager

Natural Specialty Sales

Promoted to provide governance, strategic direction, and management of WFM MW Regional HQ in multiple departments, with a focus on the category review process, assortment management & promotional planning.

★	Conducted category reviews, providing executive briefings, and provided strategic advisement on performance improvements.

•	Provided excellent remote team leadership, successfully managing teams located in multiple states.

•	Attended client and annual sales meetings at the corporate/branch office as needed.

•	Planned and executed promotional strategies to drive product success and strengthen performance metrics.

•	Planned and attended tradeshows, promotional events, and played a key role in media and press relations. 

•	Full financial accountability including budget and trade spending management, quarterly forecasting, P&L, and growth planning.

•	Cross-functionally partnered, providing strategic market intelligence and competitor analysis, to ideate new products, advise on product positioning, assess portfolio gaps and success metrics.

Customer Manager, Whole Foods Midwest Region

Selected to serve as Director of Natural Channel, Central Region.  Responsible for day-to-day Operational functions, supervision of UNFI Business Management team, Sales Manager & Admin Support. 

★	Provided leadership, management and mentoring of direct reports and cross-functional teams.  Monitored KPI’s, provided regular performance reviews, created team and individual success plans.

•	Top performer, consistently meeting and exceeding sales goals. 

•	Additionally, responsibilities include Whole Foods MW Regional HQ, Client Management, Client Services, Supermarket HQ work. Remote team management.

Director

Managed Midwest Sales Representatives. Developed and implemented sales strategies, plans, KPI’s, goals, and initiatives. Analyzed industry trends and competitor offerings, effectively institute strategic sales plan to achieve revenue objectives. 

★	Led, trained, coached, and mentored sales team to maximize their productivity. Met with sales team to develop individual monthly and annual goals and objectives, and to review projections versus actual performance.

•	Additional dotted line responsibilities included - Whole Foods MW HQ Call, regional management, Supermarket HQ Calls, store Resets, New Store Sets, and Merchandising Support.

Regional Sales Manager 

Natural/Organic Products Trail Blazer🌻Brand Builder, Advisor💡| Sales & Marketing 🧗‍♂️ | Sustainability🌎🌱| Animal Advocacy💚

I’m an accomplished motivated sales & business leader, passionate about health & helping brands at all stages. 
I have a special love for emerging brands and have focused on working in this segment
I’ve worked with hundreds of natural and organic brands at different stages over the years. 
It’s an unusual but exciting time! I look forward to continuing to help brands reach their full potential through building relationships, direct engagement, creative new approaches, passion and just doing the hard work!!
My background includes Emerging Brands Focus, Advisor/Consultant, Fractional Management, Brokerage, Distribution & Retail.



♦	Accomplished sales and business director with 30+ years’ experience in CPG/Natural, Organic, Clean Label products, including Retail, Distribution, Brokerage, & Consulting/Sales Management for early to mid-stage companies. emerging brands, and established brands. 

♦	Recognized for igniting, reviving, architecting, and implementing successful product strategies. Expertise in Sales, Marketing Management, Emerging Brands, Brand Development, Business Development, Strategic Planning, Operations, Remote Team Leadership, Distributor engagement & Broker Management.

♦	Exceptional leadership, negotiation, communication, and presentation skills.  Thought leader and influencer with the ability to build robust and mutually beneficial business relationships at all levels, and all decision-makers.

♦	Specialties: Experienced in all categories including Grocery, Dairy, Frozen, Specialty. Body & Skin Care, and Supplements. 

♦   Special interest in plant-based products.

𝐂𝐎𝐑𝐄 𝐂𝐎𝐌𝐏𝐄𝐓𝐄𝐍𝐂𝐈𝐄𝐒
★	Retail Sales / Sales Growth
★	Retail Distribution
★     Distributor Engagement
★	Leadership / Management
★	Relationship Management
★	Brand Positioning / Roadmaps
★	Marketing / Brand Strategy
★	Promotional Planning
★     Product Management
★	HQ Work
★ 	Competitor / Market Intelligence
★	Product Portfolio Analysis
★	Datasets / Data-Driven Decisions (SPINS, IRI, etc)
★	Brand Health Metrics	
★    Category Performance / Review
★    Product Advisement / Ideation
★    Broker Relations / Negotiations
★    Tradeshows / Events
★    Budgets / Forecasting
★    Margin / Trade Spend Analysis
★   Microsoft Office

taplio

The Battle

Jay Clouse

Julie Elder

Followers

Posts

Engagements

Likes

Performance ScoreJay Clouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jay Clouse

Julie Elder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Clouse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJay Clouse's LinkedIn Performance