Jay Clouse

Learn the strategies I used to:

• earn $2.8 million+ as a creator since 2017
• build a 138,000 subscriber YouTube channel
• achieve 2.25 million podcast downloads
• attract 58,000 followers on LinkedIn

If you're struggling to find traction as a creator—or if you're struggling monetize the attention you ARE receiving, I can help.

🧪 CLIENT WINS FROM THE LAB

"One month after joining the lab, I pulled in $21,000. So I know that sounds too good to be true. That's probably not what I'm going to do next month, because I did do something a little special. But I can say from my one month alone joining The Lab, it has been absolutely be worth it."
— Claire Bartholic, The Planted Runner

"I'm building out a little SaaS project, and Jay had some great additions for the design and also for how to how to sell it. So I implemented one of or both of those both of those additions. One of them brought me $3,000 in about a week, which was awesome."
— Jake Thomas, Creator Hooks

"So I have been in The Lan for about 45 days at this point, and while it did take me seven months to make the decision to join, I can honestly say that at this point of me being there, I have already made my money back."
— Gannon Meyer, ManyChat expert

________


👋 Hey, I’m Jay!

Eight years ago, I left the startup world to build something of my own. I didn’t believe I was creative, so I started writing a newsletter just to prove myself wrong.

Fast forward to today, and that newsletter has become Creator Science, a multi-million dollar business and one of the most trusted voices in the creator economy. 

Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration. My work spans a newsletter, podcast, membership, and YouTube channel, helping thousands of creators build sustainable businesses.

In 2023, I was named “Content Entrepreneur of the Year” by The Tilt, and the Creator Science podcast earned a 2022 Signal Award.

I’ve personally invested in 10+ startups—including Kit, RightMessage, Maven, Carry, Kick, Gumroad, and Beast Industries. Through the Creator Science Syndicate, I invite my audience to invest alongside me, supporting platforms that help creators succeed (and giving them a share in the upside).

Before Creator Science, I built and sold a community, Unreal Collective, to Pat Flynn and Smart Passive Income, where I designed their membership and community programs.

🚀 Growing your creator business? I can help.

creatorscience.com
creatorscience.com/podcast
creatorscience.com/youtube
creatorscience.com/lab

Founder

The more I've studied creators, the more I've come to one major realization:

Today's top creators aren't just artists. They're scientists.

The creators you look up to don't leave growth to chance. They are constantly forming new hypotheses, testing things, and changing direction based on the results. Not only that, but they share their results with their creator friends!

Creator Science is your new creator friend.

We do the work of compiling shared knowledge here as well as acquiring NEW knowledge. That may be through interviews, first-hand experience running this business, or off-the-record conversations.

Creator Science's content, courses, and membership community are built to help you shorten the learning curve to becoming a professional creator.

Learn more and join 17,000+ readers at creatorscience.com or click the link below 👇

I've gotta be honest with you, and you're probably not gonna like it:

The idea that you'll get this creator thing figured out in year one is a pipe dream.

I'm in year eight. I'm constantly realizing where I've been ignorant, overconfident, and lucky. It just takes time.

YouTube (and other discovery platforms) can provide glimpses of success quickly—and that's good! But a successful video doesn't give you a sustainable creator business. It's a signal of progress.

Like Samir Chaudry shares here, you're better off ASSUMING it will take 3-5 years so that you don't set yourself up for disappointment. If you get there sooner (wherever "there" is in your mind) that's amazing! But for most of us, it took years.

It probably will take years for you too.

—
👋 I'm Jay, and I help creators attract more attention, develop deeper trust, and make more money from their content.

📬 Want my help? Join 65k+ other creators learning from my newsletter → creatorscience.com

Founder of Creator Science: I help you earn more from attention | Creator of The Lab: Invite-only membership for 6-and-7-figure creators | Investor: Kit, Carry, Kick, Maven, Gumroad, Beast Industries

Goodin Development

Goodin Development is an Indianapolis based multifamily development company that builds premium, market rate communities throughout Indiana. We partner with busy professionals to build these projects so they can invest in real estate without having to deal with tenants, toilets, or termites.

👋 Hey! Thanks for checking out my LinkedIn profile.

I'll save you from reading a long and boring intro.

Back in 2020, I thought I was doing everything right...

I had a finance degree from a top 20 business school, married, had a house, worked at a bank, and was investing in a 401K.

Working at the bank, I analyzed commercial multifamily deals. 

I saw everything -
• The borrower's tax returns where they paid $0 in taxes. 
• Huge net worth on their balance sheets. 
• The passive income they were collecting every month from the cash flow. 

I saw just how lucrative (and rewarding) apartment investing could be.

I quickly learned I was on the WRONG side of the deal. 

So I founded Goodin Development. 

We build new apartments from the ground up in Indiana and give busy professionals the opportunity to invest alongside us. 

Our team handles everything! We make it a truly hands off investment for our investors. 

It's a great way to earn all the benefits of real estate, without the time commitment of being a landlord. 

𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 🡳
Do you have a busy career and a family to support? Do you want all the benefits of owning real estate, but don't want to be a landlord? 

We help busy professionals earn passive income through real estate. Check out GoodinDevelopment.com for more info.

𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 🡳
Take our FREE 7-day passive real estate investing 101 email course. 
Go to GoodinDevelopment.com/course

𝗜𝗻𝘃𝗲𝘀𝘁 𝗪𝗶𝘁𝗵 𝗨𝘀 🡳
Want to get notified when we have our next passive investment opportunity?
Go to GoodinDevelopment.com/invest

Justin Goodin

You won't make any $$ on your first multifamily deal. 

Most new investors think the first deal is where the money is made.

It’s not.

Here’s what actually happens:

1st Deal: 
You get the experience.

You learn the full process: finding, underwriting, financing, and closing.

You stop guessing and finally see how multifamily works in the real world.

2nd Deal: 
You earn more equity and make a little money.

You avoid beginner mistakes.
You structure better partnerships.
Your equity and momentum start to grow.

3rd Deal: 
You build your track record.

Lenders trust you.
Sellers take you seriously.
You’re not “trying" to buy apartments anymore. You’re a closer.

4th Deal: 
You build lasting wealth.

Your portfolio begins to compound.
Cash flow increases. Previous deals start to sell.
You finally see how generational wealth gets built.

It all comes down to making that decision to start. 

Don't worry about making a ton of money on your first deal...

You just need to get that first deal closed.

That’s where everything starts.

Invest in real estate, without the headaches. | Founder of Goodin Development | Multifamily Developer | $58M+ Projects Built

Microsoft Excel sucks compared to this

I created the ultimate custom GPT that analyzes a multifamily deal in seconds 💪

This is going to save me so much time (and headaches)!

I trained the GPT to be a commercial multifamily financial modeling expert. 

✅ Input your purchase price & predefined assumptions 
✅ The GPT can model renovations and a value-add scenario
✅ Instantly calculate your IRR and equity multiple

I spent the last 3 weeks training this GPT to be my expert multifamily analyst and do a back-of-the-envelope analysis in seconds. And it's 100% free for anyone to use 🚀

Goodbye Excel...

Anyone want to try it?

Happy Thanksgiving everyone! I have a lot to be thankful for this year.

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Check out my article in Multifamily Dive! I highlight how we are collaborting with municipalties to bring our high quality, mixed-use communities to life to help combat Indiana's housing shortage.

Don’t forget to get some exercise in today. Stay healthy and have a great day! 💪

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The Battle

Jay Clouse

Justin Goodin

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Performance ScoreJay Clouse's LinkedIn Performance

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taplio

The Battle

Jay Clouse

Justin Goodin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Clouse's LinkedIn Performance

Performance ScoreJustin Goodin's LinkedIn Performance

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Performance ScoreJay Clouse's LinkedIn Performance