Jay Norman

Struggling small business founders: plug into my six-step review and apply my systems to energize your growth. Schedule a free discovery call to see if we’re a good fit. 

Background:
I spent over 40 years founding, scaling, and eventually selling an 800+ page subscription employment law reference service for businesses. It grew to about 6000 subscribers generating over $2.8 million annually. 

But now, I have Flunked Retirement! I quickly realized how much I missed the stimulation of daily business interactions and helping others.

The New Me:
As a result, I have founded Growth Energizer. It’s my advisory and coaching practice to help other founders and owners supercharge your efforts to achieve your goals.  

In other words, you can now tap into the lessons I learned while attending the School of Hard Knocks!

Quick First Step for You:
Start by grading your operations in each of the core business areas below.
1.	Vision, Business Plan, and Strategy
2.	Product or Service Development
3.	Marketing and Sales
4.	Finance & Cash Flow
5.	Operations & Execution
6.	Mindset, Leadership, and People

OK, Do You See Any Areas That Need Improvement?
If you think you could use some help in any, or all, of the areas above, let’s schedule a quick free discovery call. 

This way, we both can determine whether we think my systems and input can help you get the results you want.

jay@growthenergier.com
My Telephone: 502-309-4170

Director - Independant Associate

LegalShield legal service plans for businesses and for individuals and families

AI adoption is accelerating — but human performance is slowing. Leaders consistently report the same pattern: overwhelmed people, rising cognitive overload, and teams becoming more reactive and less strategic.

This isn’t happening because your people lack talent or motivation.

It’s happening because they are being asked to meet AI-era demands with pre-AI habits and depleted Brain States.

Most organisations don’t have a technology problem.

They have a human-performance problem unfolding in an AI-shaped environment.

I’m Dr Jon Finn, creator of Human–AI Performance Psychology™ — a scientific discipline built from my PhD research and 25 years working in elite sport, financial services, insurance, professional services and major corporates.

The core insight is simple:

Your people’s Brain State determines their performance — and their ability to use AI effectively.
When Brain States are depleted, people avoid new tools, revert to old workflows, slow down under pressure and make reactive decisions.

When Brain States are optimised, they think more clearly, learn faster and adapt quickly — exactly what the AI era demands.

And here’s the crucial point:
Leaders shape Brain States.

The working environment leaders create — through their behaviours — determines whether people can operate at their best or slip into overload.

Through my research, I’ve identified NINE proven leadership behaviours that now determine whether AI initiatives succeed or fail. These behaviours reduce cognitive friction, improve clarity and focus, support rapid AI adoption and enable teams to perform under pressure.

When leaders embed these NINE behaviours, organisations evolve into Brain State Intelligent Cultures — where people perform at a consistently high level and AI finally delivers the ROI everyone expects.

I support senior leaders who want to:
→ Improve execution speed and decision quality
→ Reduce overwhelm, fatigue and cognitive overload
→ Strengthen leadership behaviours under rising pressure
→ Build teams who adapt quickly and use AI effectively
→ Create sustainable high-performance cultures in the AI era

If you want clarity before making your next AI-era decisions, 🗓️ book a short: 'Nine AI-Era Leadership Behaviours Assessment' with me. It’s the fastest way to understand what’s really driving performance — and what to do next.

DM me, or email me here: 📩 contact@tougherminds.co.uk

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Jay Norman

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