Jay Norman

Personnel Policy Service, Inc.

I help people with the copyediting and proofreading they need to polish and refine their writing. I bring to the table 40+ years as an information publisher, writer, editor, and proofreader. 

During my years in the field, I founded, built, and sold a specialty publishing business, Personnel Policy Service, Inc., focusing on employment law compliance.  
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We developed and kept up-to-date a comprehensive 800-page manual (print and digital) of model human resources policies. Each of the 60+ policy models was meticulously annotated for management insights and rationale plus all the laws, regulations, and court cases impacting the policy. 

In addition, we had an 8-page monthly newsletter and a weekly ezine. 

We were the leading experts in the practical day-to-day impact of complicated employment laws like the ADA, FMLA, and FLSA. Our guiding focus was to provide simple explanations to business owners, HR professionals, and lawyers on timely and difficult issues such as harassment, discipline, leaves of absence, and working from home (even before the pandemic).   

Our subscribers ranged in size from small businesses to industry giants like Monsanto and Cisco. 

In building the business, I gained extensive publishing, editing, and proofreading knowledge and experience by actively participating in the Specialized Publishing Industry Association (SIPA) programs in Washington. I served on its Board of Directors for eight years.

More recently, I sold our publishing assets to BLR/Simplify Compliance and then took time off to enjoy travel and devote time to local volunteer interests. 

However, I quickly realized how much I missed the writing and publishing world, and I am now helping others perfect their writing skills. So, if you’re looking for an experienced copyeditor and proofreader, I’m ready to help!

OK – enough about me. Now, it’s your turn! Click on the blue “Connect” or “Message” button above under my picture or contact me directly at jay@ppsincmail.com.

Director - Independant Associate

LegalShield legal service plans for businesses and for individuals and families

Self Employed

Using the latest in brain science research, I show the specific situations when we're most vulnerable to making impulsive decisions. I show audiences how to coach themselves and their clients to escape the trap of emotional decision-making. I teach teams research-proven tactics for making smarter decisions.

Behavioral Finance Speaker & Virtual Presenter

602 Communications

Most important decisions come from the subconscious brain, so I used brain science to uncover the deeply irrational and often hidden reasons that motivate a choice. I worked with businesses to reveal the most powerful emotions and beliefs concealed at the heart of their customer’s identity. Then I trained teams in specific tactics for integrating these powerful psychological drivers into compelling messaging.

President of 602 Communications Research & Marketing

Dispatch Media Group

I managed a television station marketing department including media placement, brand positioning, ad creation, editing and writing.

Marketing Director

TEGNA

I wrote, produced and edited commercials and TV shows for radio and television networks.

Television Producer & Director

I’m a behavioral science researcher and brain science blogger. I show how to use the latest brain science insights to avoid costly mistakes.  

I've spent most of my career running a marketing research company where I've taken twisted pleasure in putting people inside of brain scanners. Then I map the parts of their brain that light up when they make important decisions.

I started my career as a network television producer, and I’ve never quite gotten that out of my system. The result is an annoyingly overabundant stream of online videos. I've produced hundreds of ‘em. You can check them out here:

- https://youtube.com/graemenewell

My feed contains videos and articles that show the situations when we’re most vulnerable to making bad decisions. Tap my behavioral science learning library here:

- https://602communications.com/best-practices/

Please do reach out and say hello on LinkedIn, and let me know topics for future videos. 

Common Misspellings: Graham Newell, Grame Newell, Graem Newell, Gram Newell

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The Battle

Jay Norman

Graeme Newell

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