Jay Singh

CEO @ Casper Studios | Ex-Linkedin: We help companies adopt AI and build AI-powered products.

I am a co-founder of Casper Studios, a product studio that develops and integrates AI solutions for companies. I previously was a business development and strategic partnership manager at LinkedIn. With over eight years of experience in these fields, I have a track record of creating value for customers, partners, and stakeholders.

At LinkedIn, I have helped lead the global expansion of identity verification capabilities to key markets, such as India, Europe, and LATAM, enabling over 80 million members to access trusted and secure services. I have also driven 20+ partnerships with leading companies and governments, such as Clear, DigiLocker, and Hyperverge, to enhance the user experience and the network effect of the verification project . 

At Casper, I have leveraged my expertise in AI and product development to create a popular chrome extension that assists users in content creation and summarization, attracting over 20,000 users in less than six months. I have also generated $x00,000s of revenue by offering tailored strategy consulting, product development, and design services to other businesses that want to integrate and leverage AI.

I am passionate about making products accessible, efficient, and user-friendly, and empowering people and businesses to unlock their full potential through technology. I have a strong background in trust, verification, and HR tech, and a keen interest in entrepreneurship and innovation. Outside of my work, I invest time in supporting the AAPI community, love meditating, and dancing with my friends.

Co-Founder & CEO

With a team of experts from LinkedIn and Microsoft, we help companies integrate AI into their workflows, from strategy and prototyping to complete product development.

Schedule a call with us to see how we can help.

Just hit 20,000 followers on LinkedIn. The journey started with an essay I read back in college, Kevin Kelly's "1,000 True Fans."

The idea is simple: you don't need millions of followers. You just need 1,000 people who will follow you, support you, and buy what you create.

The math: 1,000 true fans × $100/year = $100,000/year.

I remember reading that and thinking, "I still want to go work at a company and learn skills", which I did at LinkedIn, "but it'd be great to start building a foundation toward this."

Do I have 1,000 true fans right now? I'm not sure! But what I do have is all of you, following, supporting, cheering us on, and connecting us with opportunities to help grow Casper Studios and help people implement AI. LinkedIn has driven 90% of our business to date. 

I'm really grateful for that. It's changed my life. 

People ask how to grow on LinkedIn. Here are three unintuitive things that have helped me:

1.) Time. I've been doing this for almost 10 years. Will Lawrence back at UBC said, "Hey, you should start posting on LinkedIn," and I just started and kept going. You're not going to hit a quick win. You'll probably want to give up. Having a longer time horizon helps. It eases the anxiety of posts that get 3 likes. Who cares? Just show up the next day and try again. You're building relationships with people. That takes time, don't rush it. 

2.) Think of it as a daily coffee chat vs needing to go viral. My frame for posting is to just let you know what I'm up to, the same way you would over coffee. And just like a real coffee chat, opportunities come from the conversation. People think of others to connect you with. They want to help. That leads to more opportunities of depth. I may not have a million people in the audience but there's some incredible people who do, I focus on that.

3. Be the same person online as you are in person. If we've chatted, hopefully you see the same vibe in this post as the person you ended up speaking with. I love that congruency. It means when you reach out, you know what you're getting. That builds trust. And trust leads to deals, relationships, and opportunities, faster. Really proud of Derek, Martijn, Max, Sebastian, Paolo, Leonard, Giorgio and others on the team who are all finding and sharing their own authentic voice on the platform now.

Thanks for the first 20,000. Honestly, I don't really care about growing this number much more haha. If it happens, great. If not, great. 

I'm grateful for everyone who's here and following the journey. Excited to keep building with you all :)

Jay Singh 

CEO @ Casper Studios 👻 | Ex-Linkedin: We help companies implement AI

The Casper SF squad is getting strong! Martijn’s been here a week. Elizabeth and Erika joined in November. Derek’s been here from New York since Sunday.

Several of us have been working out of my Nopa apartment. Definitely not a startup garage, it’s a cute place (!), but it’s giving startup garage vibes at the moment.

There’s something about being in the same room. Context just flows. You overhear a call, you jump into a conversation, you learn something without even trying. 

Realizing at 20 people it’s so hard to have the team be up to speed on everything going on, even when I think we’re sharing relevant updates. Need more of this in person time; especially for new hires. 

Reminds me of Jeff Weiner talking about how leaders need to repeat themselves to their teams so many times that they’re sick of their own voice. That’s only when you’re just getting started with making sure that message is understood. 

We’ve already gotten noise complaints from neighbors. Apparently we’re a bit too fired up talking to prospects and customers about AI…

Might have to get an actual office soon. Hopefully not yet though :)

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Proud of the journey Martijn is on. He joined a few weeks ago. He’s already speaking with enterprise companies. Learning Claude Code, then teaching it. Kicking off partner calls with all the major AI platforms. Building agents to automate his work. Sharing his learnings in public.

Maybe most importantly, coaching me and the team on how to be better leaders.

Big year ahead.

Our GTM strategy for the next few years is simple: be best friends with everyone! AI platforms, services firms, large consultancies, PE firms. The good companies are all growing fast in this space. So much room to help each other out.

You can be at a romantic dinner in SF and the table next to you is literally debating Opus 4.6 vs Codex 5.3. This city is a meme. Full of nerds. I love it.

Last week, ~700k AI agents built their own Reddit, founded a religion, established a government with a draft constitution, and started developing private languages. They did this in 3 days. That's started from Openclaw (fka ClawdBot) and the AI world has been losing their minds over it.

I'm still processing what this means myself tbh. It might just be a weird internet thing that fizzles out. But I think it hints at where enterprise AI is heading.

The first wave was "build a chatbot." That was 2023. A conversational interface. Most never made it past pilot - and honestly, often shouldn't have. Chatbots weren't the right way to drive ROI.

The second wave - where most companies are now - is "build agents to automate workflows." That's 2024/2025, probably extending a few more years. Agents integrated into how work actually gets done. This is where real value shows up, and where our team at Casper Studios spends every day.

I think there's a third wave coming: "help us design a network of agents."
Not agents that automates workflows. A network where agents take on different roles and work together - debating, challenging assumptions, surfacing insights no single agent or human would find alone. 

This is probably a 2027 thing for most. Maybe longer for most F100s. Though I'd bet you'll see younger companies experimenting this year. We're seeing experiments of our clients and our team doing this as we speak.

Here's what this could look like. We're working with a hedge fund to build them agents. Imagine for them:
-A deep value agent focused on fundamentals
-A momentum agent tracking price action and sentiment
-A management quality agent analyzing leadership
-A contrarian agent that argues against emerging consensus in tech, one in manufacturing
-A synthesis agent that flags when something interesting is happening with earnings calls

They run for a few days, argue, and bubble up insights to humans. The output is an emerging thesis the team hadn't had the time to articulate, with the reasoning trail attached. You can do elements of this already with Claude Code.
That's one version of it, anyway. 

The safety concerns are severe. This isn't close to ready for production for most use cases. But the design questions - population architecture, agent interactions, culture, human interfaces - that feels like the interesting work ahead. 

If you're a company thinking about where this goes, would love to hear what you're seeing.

There's been a lot of hype around ClawdBot lately. So what is it, and what actually makes it different from other AI agents?

Three things stand out. First, it meets you where you are, it lives in WhatsApp, iMessage, Telegram, whatever you already text. Second, it remembers things better than most current AI products. Third, it takes actions: sending messages, managing files, and more.

People are calling it the "AI companion we've all been waiting for."

Here's an early take: If you've been using Claude Code or Cursor, you look at ClawdBot and think, "I could already do these automations myself." And that's true, I could rebuild most of these workflows right now if I wanted to. The difference is that ClawdBot does it on its own, without me directing every step.

There was a story on X that captured this well. A user wanted AI to book a restaurant reservation. ClawdBot checked OpenTable but couldn't find an opening. So instead of stopping there, it created a skill using an ElevenLabs voice agent, called the restaurant directly, and booked the table.

The user just described the problem in a chat interface, and the system figured out the solution. That's the nuance worth paying attention to.

Right now, Cursor and Claude Code use the terminal as their interface. You're building agents, configuring workflows, writing prompts. It works but it doesn't feel natural for mainstream consumer adoption. I think enterprises still have a lot of opportunity to implement these platforms FWIW.

As a consumer, this reminds me of when I used Playground before ChatGPT launched. Playground was doing almost the same thing under the hood. But ChatGPT's UI is what allowed everyday people to actually start using it.

The way I see it: ClawdBot (or something like it) is to ChatGPT as Claude Code and Cursor are to Playground. Same engineering, same model, different interface.

Security is a real concern here. You're giving an agent access to your entire computer. That can cause some damage. Some people are even buying Mac Mini devices to test this out. I do think that'll get solved over time.

Will ClawdBot be the product that takes over? Too early to tell. I sense that larger tech companies are working on similar offerings. But it's clearly hitting on a real problem: you want the functionality that exists within Claude Code, packaged into a more accessible chat interface. This is likely the first example of that.

If I had to bet, I'd put my money on this type of interface being the future: something text-based, something easier to use, something that looks more like a document over time. Not sure if I'd say it's going to be ClawdBot. Could just be coming from Anthropic, OpenAI , or another big tech co. 

We're still learning this ourselves. Maybe it's something we can help clients with over time. We'll keep a close eye on this as the Casper Studios team to see how it plays out.

MCPs are way more functional on Claude than ChatGPT or Gemini. This is why I use Claude exclusively now. They've got all my info, Fireflies, Gmail, Google Drive, and the responses are incredible. It looks through everything and generates the right answer.

Here's an example of a workflow: I get an email asking if we had experience building a specific AI automation for a specific niche / industry from a prospect. At 20+ clients it's hard for me to have context on the minutiae of every project across our team but Claude + MCPs into our data does. 

I just drop the question into Claude. It runs through all our documents, all our Fireflies notes, and gives me the right answer. Super crisp. That's what model capabilities look like when they're connected to your data.

The faster Antropic go on these integrations, the more personalized the responses, the stickier the product gets. I don't think people are thinking about this enough. It started with a small MCP protocol they created, but I think we'll look back at that as the most important invention they made for user adoption.

There’s this vibe that you need to raise to be competitive in SF. I think raising often increases your competition. Once you take venture money, a “successful” outcome narrows fast; basically a $1B+ exit (if not more).

When you bootstrap and survive the early years, the surface area of successful outcomes increases a lot. You can generate cash flow. You can sell earlier or smaller. You can spin things out. If you want a venture-scale outcome later, you can still go for it, on your terms.

What’s been exciting for us is we’re starting to beat venture-backed AI services firms in deals. At that point, it’s like… who’s the competition? Yourself!

Reflection: ~80% of our clients’ decision-makers - CEOs, Heads of AI, CTOs, MDs, Partners - are using some form of vibe-coding tool every day. It doesn’t matter how big the company is. Billions in AUM, funding, or revenue they’re in the tools themselves. 

That’s one key thing you need to cultivate as a leader to drive AI adoption. 

You see what’s possible. Then you go to your team and honestly, pretty sternly you push them to try it too. And later, when you notice a process that should be AI-first but isn’t, you call it out and push again. 

That’s the hardest part. It’s pushing against the identity of your team. It’s what they’ve likely spent years building their skills to do. You’re pretty much saying “thanks but try it a completely new way”. Over time those that have high agency and excitement will love this process too but it takes a lot more effort than you think. 

This has become a core part of a leaders job now. Why? Because it’s basically an extension of what they already do, hiring, culture management, setting the pace. Enabling your team to adopt this stuff is a leadership priority now. 

Call it the “AI-Native Executive” or whatever, but this should be in every CEO’s job description going forward.

This is exactly what I’m trying to do with our own team. Especially the non-technical folks.

If you’re a leader and you’re not there yet DM me. Let me get you up to speed. Even just a 30-minute screen share of what’s currently possible has been blowing people away.

We're using computer vision models for a ~$100M+ healthcare services firm. One of our closest advisors in the space has been sharing feedback on the project. We turned his notes into an MD file that our eng team can query directly in the codebase.

Now, anyone on our team can tap into his perspective on any part of the build instantly.

We're doing the same thing internally. 

Oscar, our lead designer, is distilling how he sees the world into a set of MD files  / skills we can call on.

So now when I'm building something, I can pull up his MD file and get his design thinking applied to the product.

I guess our roles are becoming: automate yourself by turning your expertise into skills and MD files that others on the team can call on. That, I think, turns into the new operating system for organizations. 

We're living in a weird and wonderful time. WDYT about the approach?

Y Combinator's request for start ups has "AI-Native Agencies" on this year. Aaron Epstein, we're happy with our bootstrapped path but LMK if you want to jam on what we're doing with Casper Studios :) 

Was also cool to see "AI Native Hedge Funds" in there too given our experience with a $2b AUM hedge fund building their AI platform.

One of our clients raised ~$500m last quarter bringing them to $2B AUM. Performance was a big factor. Their LPs also told them the AI platform we've been building together is "the most integrated use of AI from a manager we've seen to date."

Now we're hearing the same thing across the board with other GPs.

A private credit fund with $500m AUM told us their LPs are pushing hard for AI adoption. Their reason was because every dollar spent on headcount is a dollar off net returns. 

A PE fund manager said this week that LPs want to see an AI efficiency roadmap before committing more capital. 

In 2025, AI was offensive, a way to differentiate and raise more capital. In 2026, it's becoming defensive. LPs aren't impressed by AI anymore. They're expecting it.

It makes sense. When LPs evaluate managers, they're buying trust in the sophistication of your process alongside your ability to generate returns. I think AI adoption has become a signal for that sophistication.

Daniel Markovits

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist obsessed with how people - founders, execs, athletes, creators - show up online and build trust at scale.Today, as CCO at Shake, I help B2B founders turn their ideas, experiences, and point of view into a content engine that drives authority, credibility, and long-term organic demand. We call it founder-led marketing: using the founder’s voice as the most powerful acquisition channel a business has. When done right, it makes sales easier, trust faster, and brand-building more human.Before Shake, I spent years at LinkedIn shaping how top leaders show up on the platform. I worked across editorial, product, and creator partnerships. Onboarding world-class talent like Lewis Hamilton, helping executives communicate with clarity and personality, and launching scaled video programs that grew community engagement across markets. I’ve supported 500+ high-impact members, from CEOs to rising operators, helping them grow their audience, sharpen their story, and build influence that actually moves people.My path has never been linear.. I’ve simply followed what made me curious: how communities form, how stories spread, and how the right piece of content can unlock opportunities for people. That curiosity has taken me from Tel Aviv to London and through roles that mix editorial instinct, product thinking, and deep talent partnership.At the core, my work has stayed the same:I help people communicate with more clarity, more confidence, and more humanity - so they can build the kind of presence that opens doors.If you care about founder-led marketing, storytelling, or the future of how leaders build trust online, we’re already speaking the same language.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

It's easier to become a billionaire than a LinkedIn Top Voice.

0.001% of LinkedIn's 1.2 billion members have the badge. You're more likely to get struck by lightning or live to 100 than earn it.

We spent an entire episode unpacking this (and yes, we recorded it before LinkedIn announced they're changing the whole program last week.. apparently we were onto something).

Today, we're launching What Just Happened: a monthly show where James, Harry, and I break down what's actually going on on LinkedIn. The stuff people are thinking but not always saying out loud.

What to expect:
→ The biggest platform moments each month
→ Hot takes on what's working (and what's cringe)
→ What's in, what's out
→ The trends you need to know about

Will it be a hit? No idea. But if it flops, we can always blame the algorithm 😆 

Part 2 of Episode 1 is coming soon 🍿 

If you care about LinkedIn, founders, execs, authority, and how this platform really works…

You’ll enjoy this.

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

If I had to start from zero on LinkedIn tomorrow, this is what I’d do

(I get asked this almost every week, so here’s my honest answer)

1. Fix the front door first
Strong photo. Clear headline. Bio that says who you help and why it matters.
 
2. Decide what you want to be known for
What's the one thing you want to be recognized for? The other day someone told me I’m the 'LinkedIn whisperer' (cringey, yes.. but I’ll take it 😆)

3. Show up in the conversations, not just the feed
Treat comments like content. Reply, add value, connect with the people already in the conversation. Comments (specially at the beginning) will get you way more reach/engagement than your own posts.

pro tip: comment on people with big, relevant audiences.
If someone has a million followers in your industry, you can 'hijack' distribution in the best way (by adding something genuinely useful to the conversation).

4. Send a few thoughtful DMs every day
Build your network intentionally. You want relationships before you actually need them.

5. Show up consistently for at least 3 months
Even 30 minutes a day across posting, commenting and engaging adds up fast.

That's it. 

No shortcuts but also not rocket science.

7 foolproof ways to go viral on LinkedIn (you’re welcome)

because people always ask me how to go viral and I take my research seriously.

1) Announce a 'hot take' that is not hot 
"People should be paid fairly and meetings are too long." Boom, you are a thought leader

2) Add a completely unnecessary selfie
Ideally: in a car or at an airport

3) Ask a question that forces people to expose their souls
My favorites: 'Is this just me?' and 'What would you do?'
Now Steve from HR is sharing his childhood in the comments. Engagement secured

4) Sell something but pretend you are not
Classic: 'Not selling anything, just sharing in case it helps.'
Link in comments to:
newsletter, webinar, ebook, course, startup, dog’s startup

5) Start with 'I'm going to regret posting this...' 
You wont. You workshopped this for three days and sent it to three group chats.

6) Line breaks. So. Many. Line. Breaks.
If your post looks like a normal paragraph, the algorithm gets suspicious.

Every thought.
Must feel.
Profound.

7) Use the phrase 'Let that sink in'
After stating something extremely obvious.
Let that sink in.

ps: I am probably guilty as charge of all of the above 🤪 

Real talk now: Going viral is fine. But being remembered for saying something true/different/insightful is way better.

Had a really nice full-circle moment this week.

The LinkedIn Alumni team did a spotlight feature on my time at LinkedIn and what we are building now at Shake Content. From working with creators and finance leaders, to breaking new ground with athletes on the platform, to some very personal stories in between.

It brought back a lot of great memories:
 • building creator programs from scratch
 • helping athletes show who they are beyond the pitch
 • seeing first-hand how personal branding can genuinely change careers

Here’s the full interview 🙌🏼

https://lnkd.in/eVKENUh9

Huge thank you to the LinkedIn Alumni team for including me and for putting so much care into keeping this community connected.

It also reminded me how powerful alumni networks can be when companies truly invest in them. There’s so much value in staying connected, sharing opportunities, and supporting each other long after the job title changes.

If you’re a former LinkedIn employee and haven’t joined yet, it’s well worth being part of: https://lnkd.in/eV-mVxDg

I honestly wish more people knew these communities even existed… because they’re an extension of the culture, not just a nice-to-have.

Very proud to be a LinkedIn ambassador 💙

After years working at LinkedIn and +1000 of conversations

the most common thing I heard was: 'I am not expert enough to post about X topic'

Here's what helped me (and others) actually start posting:

You don’t need to be a 10/10 to talk about something
You just need to be a 6/10 talking to someone who’s at 3/10

There will always be people who know more than you. But there will also be people who know less.

Posting feels less like 'claiming expertise' and more like sharing my thoughts.

This reframe removed the friction for me. Might help you too 🙌

Had a great catch-up with Jason Jung 정세진 at the Netflix office yesterday. 

We first met when I was at LinkedIn and he was at TikTok. Now he’s at Netflix and I’m building Shake. 

Funny how much changes, and how much doesn’t.

Still talking creators, content and platforms… just with different logos behind us.

Grateful for friends who work at places with great offices and free snacks 😆

Want to get cited more by AI search engines?
Put the answer first.

In almost every conversation I’m having about AI visibility, two things come up:
1️⃣ Post consistently on LinkedIn
2️⃣ Use answer-first phrasing

The first one? You already know what I think 😆

The second one is a bit more unknown (but equally important). 

Put your key point at the START of the sentence, not the end.

Not answer-first:
"According to LinkedIn's 2024 report, video content generates 5x more engagement than static posts."

Answer - first:
"Video content generates 5x more engagement than static posts, according to LinkedIn's 2024 report."

Same sentence... different structure. 

AI engines skim and extract chunks of text. When you bury the insight at the end, it might get missed entirely.

Lead with the answer. Make it easy for both humans and AI to grab your point immediately.

HubSpot tested this approach and saw a 642% increase in AI citations.

More context. Less urgency.

My friend George Mack once shared this take that went viral.. and honestly, it’s pretty bang on.

For a long time, I saw that as a bad thing about LinkedIn.

Boring. 
Too slow.
Always catching up.
Not where new ideas start.

But lately.. I have started to see it differently.

Maybe LinkedIn isn’t where things break first. But it might be the best place to actually make sense of them.

There are plenty of places to spot trends early: Twitter/X, Reddit, TikTok, Discord, group chats, wherever.

We're drowning in real-time takes. Every platform is racing to be first. Everyone is trying to go viral. 

LinkedIn's 'slowness' is starting to feel like the thing we might actually need.

So yeah, George is right. If it's big on LinkedIn, you're definitely late. 

But late to the hype means early to the insight.

We don't talk enough about the work we do with our clients.

So here's what happened when we partnered with shipshape.vc & Daniel Sawko.

Shipshape is an investor search engine that's helped 4,000+ companies raise over £1bn. They aggregate data from 25,000+ global funds and layer in private growth signals to show founders where capital is actually moving.

Their CEO, Daniel, had a strong LinkedIn presence but was frustrated by how much time quality content required. The platform had genuinely differentiated data, but the challenge was making that value immediately clear to both founders raising capital and institutional buyers.

What we focused on:
We stripped away feature-heavy messaging and built founder-led storytelling around:
- Why private growth signals matter in fundraising
- How attribution and precision targeting translate into ROI
- Making complex value propositions instantly understandable

Content became a dual-purpose asset - educating at the top of the funnel while supporting mid-cycle sales conversations.

The results over 4 months:
60% increase in impressions
44% increase in engagements 
13% follower growth 
30% uplift in platform signups vs. the prior period

That last metric is the one that matters. The content didn't just build awareness.. it drove adoption.

As Daniel put it: "We've got relevant insights to share, but finding the time was always challenging. Working with Shake Content has made content easy - we're producing studio-grade video content and tapping into new channels like YouTube."

This is what happens when you turn a technically powerful product into clear, consistent storytelling. Content becomes a growth driver, not just a brand exercise.

Excited to see where Shipshape goes next.

The full case study is here: https://lnkd.in/e-a_uJHZ

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Dani Markovits

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The Battle

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