Biroul Notarial Teodorescu

Office Secretary

Cutez

Author of the first CHARACTER-BUILDING journal, a Romanian journal for primary-school kids. To be launched in 2023.

Author

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Abilities developed:
• time management
• team management and leadership
• negotiating skills
• teaching skills
• anger management and self-regulation
• cooking the same dish in 5 different ways for a single dinner 🙄
• toy resistance and innovative use outside initial purpose (yes, a shoe will occasionally be a teether, and a plush toy will sometimes be used for cleaning the floors)
• multi-tasking
• baby-languages
• micro-powernaps of 2 to 12 minutes (in all sorts of curious postures)
• invisibility (when you desperately need 5 minutes alone, you learn pretty good hiding skills) 👍🏻

Mom / Mommy / Moooooommy!!

Jazzy Writing

I craft engaging creative copywriting for kids-oriented brands who wish to grow strong communities around their core values. Or I just jazz up your existing copy, whichever works best 👍🏻

Independent Copywriter (RST)

Cool Afterschool

Jazzy educator for second-grade children, after school:
✅ I pick them up from school and count them 34 times until we board the bus 🤪
✅ I remind them to take their shoes off and not leave them in the doorstep 🙄
✅ I play with them and also supervise them while doing their dreaded homework (the HORROR!)
✅ I make sure they spend time outside and move around without ruining the backyard 
✅ I feed them, scold them, sing with them, sing TO them, hug them, take lots of pictures and love them 😊

And scroll Pinterest at night for more activity ideas. 🫣

Educator

Manutecreative

As the company's first employee, I helped with the entire website copy, including product descriptions (for +500 toys, games and creative materials).

I also handled the first orders and was actively involved in bringing in 5 new brands. That included 2 trips to Spielwarenmesse (Nurnberg Toy Fair) in 2019 and 2020, as well as Frankfurt's CreativeWorld in 2020.

I then added the role of Senior Purchase Officer to my attributions. In plain English, I discovered and brought in another 15 new brands. I created a compatibility filter for contacting new brands. Then I crafted some email templates for our initial contact and for our first order. I templated and automated everything I could. 

I created and seasonally updated our customer Thank You letter, which was our most appreciated asset, mentioned by every single client.

I crafted and carried out satisfaction surveys. I wrote social media captions and posts. I created the brand's company culture manual.

And I also did the dirty work in the meantime (primary bookkeeping, legal docs, managing assistant tasks, project management tasks, field sales rep demos, training new employees, swiping the floor and wetting the flowers)

Copywriter

Want a Writer who knows the ins & outs of parenting struggles?

Found me: 👋🏻 copywriter & full-time mom of 3 challenging princesses (the stubborn kind). 👩🏻👩🏻‍🦰🧒🏻

If you're an owner of a children-oriented brand, you'll want your writer to have their own experience with kids & kids' products.

𝐍𝐨𝐰 𝐭𝐞𝐥𝐥 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭:
⭐ What’s your ideal customer like?
⭐ What are your goals?
⭐ How do you make children's (& parents') lives better?
⭐ Are you currently convincing parents/educators to buy?

Here are a few ways I can help your biz:

📒 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠
> Let's find your Brand Voice! It'll make a HUGE difference. 
> Get your own Brand Style Guide/PR Manual. Ensure consistency no matter who manages your marketing or communications.

📕 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐩𝐲
> You need clear, concise & compelling website copy. That means your visitors quickly understand how you can help & choose YOU over other solutions.

📙 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
> Email is (still) very powerful. (Re)convert your audience through transactional emails, promotions, reminders etc. 
> Use educational emails too. They help you keep in touch with your audience through email courses, bulletin-style newsletters, etc.

📗 𝐂𝐨𝐩𝐲/𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐑𝐞𝐯𝐢𝐞𝐰𝐬
> Does your copy or content needs updating? Was assembled in a hurry? I can edit and jazzify it to convert visitors >> buyers >> loyal fans.

𝐘𝐨𝐮 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞:
ℹ️ Brand data (tell me how you want to be perceived)
ℹ️ Market data (all about your ideal customers, past customers, competitors)
ℹ️ Marketing strategy (gimme all your plans & tactics)

𝐈 𝐛𝐫𝐢𝐧𝐠 𝐦𝐲 𝐞𝐧𝐭𝐡𝐮𝐬𝐢𝐚𝐬𝐦 𝐟𝐨𝐫:
⭐️ Alternative Education (Hands-on Ed, Playful Learning, Montessori, Waldorf, Reggio Emilia, STEAM...)
⭐️ Edu-Creative Activities/Products/Services (workshops, courses, schools, toys, games, gadgets, apps, learning materials...)
⭐️ Natural Baby Care Products/Services
⭐️ Kids’ Fashion
⭐️ Child Psychology, Learning Theories
⭐️ Parenting (even Antiparenting)
⭐️ Orthodox Christian faith for kids
⭐️ Natural Lifestyle & its benefits for family life

Are you:
🔴 a teacher with a new book or course
🟠 a kids' webshop owner
🟡 a children's publication
🟢 a parenting tribe
🔵 an ed-tech developer
🟣 a mompreneur/momfluencer
⚪️ or any other KIDS-oriented brand?

Book a free 30-minutes chat to see if we're a fit: https://go.oncehub.com/JazzyWriting

Angela Anastasia Floca

Thomas J. Armitage

MVP Health Care

◾️Oversee the digital marketing team as we carry out website management, content, digital ads, email, automation, and analytics efforts with the primary goals to improve conversions and drive net new leads.

◾️Lead, coach, and mentor four full-time team members, two contractors, two agencies, as well as provide strategic cross-functional support to all departments across the enterprise.

◾️Own the entire digital marketing annual budget and all parts of our marketing tech stack.

Leader of Digital Marketing & Analytics

Smith.ai

◾️ Developed content marketing strategies that created interest and demand for our scaling startup brand - including blogs, landing pages, one-sheeters, presentations, and webinars.

◾️ Managed a team of three direct reports, SEO agency, graphic design consultant, freelance writer, and website development contractor. 

◾️ Over a 12 month period, organic qualified traffic increased 63% YOY, generating $227,000 MRR, as a result of our team’s content and SEO efforts. 

◾️ In that same time period, in collaboration with our Partnerships team, we added 87 new reseller partners and hosted 15 webinars with an average registration count of 70.

Senior Marketing Manager

Site-Seeker, Inc.

◾️ Generated new business for the agency through outbound, content marketing, and sponsorship opportunities including speaking gigs, contributed content, and webinars.

◾️ Led presentations, created proposals, and negotiated deals to sell digital marketing services to clients.

◾️ Managed a team of three direct reports along with outside vendors and software partnerships including Hubspot, Yext, Lead Forensics, AccessiBe, and Wrike.

Sales Executive and Demand Generation

◾️ Developed and ran strategic digital marketing programs for various clients to drive conversions and meet important business goals including PAR Technology, CoreLife Eatery, Wagner CAT, Mohawk Valley Health System, and Resindek.

◾️ Directed $2+ million in digital media buys over six years. 

◾️ Quarterbacked CoreLife Eatery’s digital marketing efforts, growing from 0 to 60 stores in five years, including social strategy, website build, franchise brand management, creative production, and quarterly reporting.

Senior Digital Marketing Team Lead

◾️ Led workshops and performed live consultations for a variety of brands including SUNY Poly, Oneida, Northland Communications, MACNY, and Empower Federal Credit Union.

◾️ Attended various industry conferences for career development including Gartner's Digital Marketing Symposium, Huspot's INBOUND, Content Marketing World, and the Digital PM Summit. 

◾️ Brainstormed, strategized, wrote, and produced SEO content for clients, carried out paid media efforts on Google Ads, LinkedIn, and Facebook, and ran reports and analyses to constantly improve performance.

Digital Marketing and Content Specialist

Hootsuite Academy

◾️ Featured instructor inside of Hootsuite's "Advanced Social Media" Certification, which has been taken by hundreds of thousands of marketing professionals including leaders from Procter & Gamble, Safeway, Pfizer, and Legg Mason.

◾️ Built course material to educate users on the art and science of social media objectives.

Course Instructor

Utica University

◾️ Instructed more than 150 students over eight years from freshmen students through graduate-level professionals.

◾️ Taught master's level BUS 631 on qualitative and quantitative market research, in a hybrid format, as part of the university's MBA program.

◾️ Developed curriculum from scratch and taught PRL 408 on social media marketing for businesses.

Adjunct Instructor

Self Employed

◾️ Consulted with small business brands and developed PPC and SEO strategies

◾️ Copywriting and content management for Wordpress, Squarespace, and Shopify sites

Freelance Digital Marketing

Overit Media

◾️ Carried out public relations work for a variety of national tech startup brands including Wifarer, Core Outdoor Power, Clarizen, and Wanova.

◾️ Secured coverage in top-tier media outlets including Forbes, USA Today, VentureBeat, ZDNet, and PCWorld.

◾️ Researched journalist, blogger, and editor contact information using industry-leading PR tools to build ongoing, accurate media lists.

Public Relations Manager

Sovena

◾️ Managed online web presence for retail brand Olivari and publicized “Product of the Year” win. 

◾️ Enabled the sales team with resources to better nurture distributor leads for foodservice line GEM and planned and activated industry events including the Pizza Expo and National Restaurant Association Show. 

◾️ Worked with outsourced market research firm to study cooking oil usage habits and consumption among our target audience.

Marketing Associate

Upstate Cerebral Palsy

◾️ Coordinated media relations efforts while helping produce company newsletter, maintained corporate website and all of its content, and created and managed all social media channels.

Community Development Specialist

Boilermaker Road Race

◾️ Directed all media efforts for the Boilermaker 15k and other related events, produced email marketing campaigns, and launched and directed all social media channels.

Media Coordinator

Digital Marketing Leader | MVP Health Care 🍎 | Content, SEO, Analytics

15+ years experience in digital marketing with a focus on omnichannel campaigns, content/SEO, tech stack research and implementation, and marketing automation setup and support. Notable industries include B2B SaaS, enterprise POS, multi-unit restaurant, heavy equipment, manufacturing, and healthcare. 

👔 PROFESSIONAL DETAILS 👔

Supported 100+ businesses with digital marketing
Non-profit, corporate, agency, academia, freelance, startup
Taught 150 students over 8 years
Spoke on the national stage 
Contributed to dozens of publications
"Best podcast guest of all time" - one podcaster
My mom still doesn't know what I do...

🎲 PERSONAL DETAILS 🎲

Catholic Faith and family first
Husband + dad to three great kids 
ESTJ personality type
StrengthsFinder: Context, Focus, Belief, Discipline, Maximizer
Free speech, anti-censorship
Dallas Cowboys 🏈 fan
Top 2% of Spotify users based on hours listened

Let's connect! 🤙


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Experience with a ton of marketing technologies including:

AccessiBe,  Active Campaign, Ahrefs, AzureDev Ops, Basecamp, BrightEdge, BrightLocal, Buffer, Calendly, Call Rail, Cision, Clickup, Data Studio, Figma, Freshpaint, Front, Google Ads, Google Analytics, Heap, Hotjar, Hootsuite, Hubspot, Jira, Lead Forensics, LiveChat, Loom, MailChimp, Meltwater, Miro, Optimizely, Outgrow, PandaDoc, Pollfish, PR Newswire, Printful, Restream, Review Push, Salesforce, Scanova, ScreamingFrog, Scribe, SEMrush, Sitecore, Slack, Smith.ai, SproutSocial, StackAdapt, Stripo, SurveyMonkey, Tag Manager, Termly, Trymata, TypeForm, Unbounce, Vidyard, Webflow, Wishpond, Wordpress, Wrike, Yext, Zapier, ZoomInfo


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𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘢𝘨𝘦 𝘢𝘳𝘦 𝘮𝘺 𝘰𝘸𝘯 𝘢𝘯𝘥 𝘥𝘰 𝘯𝘰𝘵 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘰𝘧 𝘮𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘳/𝘔𝘝𝘗.

Develop content marketing strategies that create interest and demand for the brand. Support the team with advertising, social, and writing projects. Host webinars and act as a featured guest on podcasts. Manage a team of three reports as well as outsourced agency, dev & design.

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Angela Anastasia Floca

Thomas J. Armitage

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