Morris Strategic Advising

We help small business owners build consistent revenue, giving them the freedom to thrive in their personal lives. By simplifying processes and providing actionable strategies, we ensure our clients see results quickly. Our Sustainable Sales Blueprint empowers them to create steady income streams that free up time for what matters most.

Founder

Avient Corporation

Senior Sales Manager

Trelleborg Engineered Coated Fabrics

Key Account Manager - Aerospace

B&W Fiberglass Inc

●	Managed 50+ customer accounts with budgeted revenue in excess of 35 million for 2021 fiscal year.
●	Increased key account revenue by ~20%  and material shipped by ~15% in the first full year.
●	Engaged development relationships with Procter and Gamble, DuPont, Firestone, and others for new additional revenue streams.
●	Structured new analytical reporting metrics for sales team to better communicate with finance and procurement.

Sales Manager

Michelin

● Business Analyst for Large Trucking wheel mounting service sales to OEM customers.
● Measured previously unknown wheel mounting return on capital expended of all three NA operations.
● Presented results and strategic direction for business growth to NA divisional President and Vice Presidents.

Global Leadership Development (GLP) Intern

SEIREN NORTH AMERICA, LLC

● North American Project Lead for Honda’s Odyssey and CR-V (gross sales ~$20 million annually). Directed
cross-functional team to complete programs from development phase through mass production launch.
● Led Annual Cost Reduction team in negotiating separate deals for fabric and polyurethane products, saving over $600,000 through 2018.
● Managed over $34 million in annual sales for all products in the North American Honda account.

Account Manager

Suminoe Textile of America Corporation

● Lead for Honda’s HR-V (gross sales approximately ~$2 million annually) North American development at new Honda manufacturing facility in Celaya, Mexico from competition quoting to mass production launch.
● Created capacity study and negotiated labor requirement projections at STA’s local facility in Mexico to accommodate additional 130,000 floor mat sets totaling over $5 million in HR-V and CR-V program sales.
● Contracted 2017 model Honda Odyssey business ($3 million annually) and gained 2016 model Honda
Ridgeline business ($800,000 annually) while maintaining profit margins above 15%.
● Administered Mat department accounts valued at $30 million annually on Honda and Acura models such as Odyssey, Pilot, MDX, HR-V, CR-V, and Ridgeline.
● Settled yearly Value Added activity and Annual Cost Reduction commitments for Honda business conserving over $300,000 through remaining program life.

Program Manager

PARKDALE MILLS, INC

● Achieved a 10% increase in production efficiency while supervising over 30 employees with minimal quality issues, for the world’s largest manufacturer of spun yarn; customers: Hanes Brands, Under Armor, and Nike.

Production Manager

BROCK & SCOTT

•	Created firm’s new recording practices to more easily maintain compliance with North Carolina Bankruptcy Law preventing firm from over $20,000 in fees and costs for national lending clientele.

Legal Assistant

Vintage Wealth Management Group

•	Collaborated with Managing Principal in adjusting financial allocation for over 75 clients resulting in 10% increase in firm’s assets under management.

Relationship Manager

LinkedIn Global Top Voice (Invitation Only) | Helping Side Hustlers & Solopreneurs Scale to their first $100k

Most service-based businesses fail because they're built on hope, not strategy.

After 10+ years managing $300M+ in corporate accounts across automotive, aerospace, and defense, I've seen what separates businesses that thrive from those that survive on luck.

The difference? Strategic systems over sporadic tactics.

My Authority:

→ Corporate-Level Strategy: Adapted enterprise account management frameworks for small business reality

→ Cross-Industry Expertise: Automotive urgency + Aerospace planning + Defense resilience = unshakeable business foundations

→ Proven Track Record: Currently building Morris Strategic Advising while maintaining corporate responsibilities (walking the walk)

The Strategic Problems I Solve:
• Revenue inconsistency that keeps you awake at 3am
• Lead generation that feels like throwing darts blindfolded
• Growth strategies that create burnout instead of breakthrough
• Sales processes that depend on luck instead of systems

My Framework - The Sustainable Sales Blueprint:
A battle-tested methodology that transforms chaotic client acquisition into predictable revenue streams. 

Built on three pillars:

1. Strategic Foundation - Corporate-level planning scaled for small business
2. Relationship Architecture - Systems that build trust before transactions
3. Sustainable Scaling - Growth without the feast-or-famine rollercoaster

Why This Approach Works:
Most consultants teach tactics. I architect systems. The difference is the gap between temporary wins and lasting success.

Ready to build revenue systems that work while you sleep?
morrisstrategicadvising.com

John-David Morris

Design isn’t just how a product looks — it’s how quickly people understand it, trust it, and succeed with it.I help product teams identify and improve confusing UX in complex products — especially when the product already works, but confidence is missing. This often happens before launch, during scale, or when UX debt has quietly built up over time.I bring 11+ years of experience leading and designing across SaaS, B2B, and enterprise platforms, including roles as Head of Product Design, Lead Designer, and Senior Product Designer. I’ve worked on workflow-heavy, data-rich products where clarity, speed of comprehension, and constraint-aware decisions matter more than visual polish.How I work:- I start by identifying where users hesitate, misinterpret, or get overwhelmed- I prioritize what actually needs improvement (and what doesn’t)- I design practical, high-impact changes that fit within existing systemsIt’s about making what already exists clearer, safer, and easier to use.I’m hands-on when it matters — from UX and interaction design to prototyping and collaborating closely with engineering to improve real user flows.Some results:→ Improved usability for enterprise dashboards serving 20K+ daily users→ Reduced UX-related defects and improved delivery quality by 60% through system-level improvements→ Increased product adoption and signups by simplifying onboarding and key flows→ Helped teams ship with more confidence by addressing confusion before users felt itIf you’re responsible for a complex product and want an experienced outside perspective that respects your constraints, feel free to reach out.Visit https://alexandralevchuk.info/ or drop me a message to chat.

Alexandra Levchuk

This post is a note to my younger self.

The one who thought productivity meant office work.

At a desk.
On a schedule.
Nine to five.

What I know now:

Some of my best thinking
rarely happened at a desk.

Sometimes on the beach.

When nothing looked productive —
except the clarity that followed.

Creative work
doesn’t clock in at 9
or shut down at 5.

It needs space.
Not schedules.

Lately, the “back to the office”
conversation is getting louder. 

And listen-

Some structure?
Important.

Collaboration?
Absolutely.

But let’s not confuse
presence with performance.

Remote work didn’t make me work less.
It let me work when I’m at my best.

Some people need an office.
I need space — and sometimes, waves.

P.S. Where do YOU do your best thinking?

#RemoteWork #Creativity #DesignLife #Remote

Head of Product Design | Fixing confusing UX so clients don’t drop off | trusted by 50+ brands

They say you need three things in life.

One that pays the bills.
One that keeps you balanced.
And one that lets you create.

For me, I’m incredibly lucky.

All three are design:

Design is how I create.
Design is how I stay grounded and clear.
Design is how I earn a living.

For a long time, I didn’t realize how rare that is.

I see so many people forced to split these apart:

– stability at work
– income somewhere else
– creativity as a side hobby

I get to hold all three in one craft — just expressed in different ways.

And that’s something I feel deeply grateful for.

P.S. Do your work and your creativity live in the same place — or different ones?

(Repost for your network ♻️)

#ProductDesign #UXDesign #DesignLeadership

I can spot AI copy-paste from a mile away.

because of THIS one tiny thing.

That perfect little indent. 
You know the one.

When text is placed
  Like this.

Or 
 like this.

It’s that one little perfect space indent 
that practically winks at you.

Most people don’t see it.
I can’t not see it.

Because noticing tiny details most people don’t care about
is literally part of my job.

As a detail-obsessed designer, 
these micro things jump out instantly.

We’ve all done it, right? 

It’s a good reminder to add that final human touch before hitting “paste.”

P.S. Ever left an AI breadcrumb behind?
Drop your funniest one below!

#UX #ProductDesign #AI

I never thought I’d write this…

because normally I’d defend this instantly.

But ever since the new macOS update —
why does adjusting the volume temporarily freeze the top of the screen?

Like — it’s small.
It’s quick.

But for that moment you can’t click anything and your brain goes:
“…hello?”

Nothing’s broken.
Nothing crashes.

The volume bar can sit there when you hover — that’s fine.
But when you’re trying to click or switch a tab behind it?

You can’t.

You’re mid-task.
Your cursor is already heading to the top-right.
And suddenly… it’s blocked.

That pause is long enough to pull you out of your work flow.

Most teams chase big features.
But experience is made (or broken) in these tiny gaps.

P.S. Is this just me?

(Repost if you’ve felt this micro-annoyance ♻️)

#UXDesign #ProductThinking #DesignDetails #UserExperience

The product isn’t broken — it’s just unclear.

Here’s exactly how to stop silent drop-offs:

I’ve spent 11+ years designing B2B SaaS and enterprise systems
where users make high-stakes decisions under pressure.

This 2-minute guide covers 10 clarity fixes that actually move metrics:
(Save for later OR Repost ♻️)

1. Every screen needs a dominant action.
If users hesitate, you gave them a choice problem.
2. State changes must be visible.
If something changed and the UI didn’t acknowledge it, trust drops.
3. Waiting states need meaning, not decoration.
A spinner without context still feels broken.
4. Set expectations before effort is required.
Surprises cause drop-offs.
5. Errors should assign responsibility to the system, not the user.
Blame kills confidence.
6. Repeated questions from support signal missing UX, not bad users.
Documented confusion is design debt.
7. Consistency isn’t visual — it’s behavioral.
Same action should always produce the same outcome.
8. Remove anything that forces memory.
Recognition beats recall, especially in complex tools.
9. Onboarding should answer “Am I doing this right?”
Not “Can I figure this out?”
10. If users slow down, don’t add features.
Add clarity.

That’s it.
If this felt uncomfortable, that’s a good sign.

Where do users hesitate most in your product?

(Repost for your team ♻️)

#UXDesign #ProductDesign #SaaS #EnterpriseUX #DesignLeadership

There’s magic in creating something from nothing.

That quiet space before it exists...

When something is still just an idea.
Unclear. Unfinished. Unproven.

I’ve felt it every time I start a new design from scratch.

An empty canvas.

You don’t know if it will work.
You don’t know if it will be “good” yet.

You just know it wants to exist.

As we get more experienced, we try to outgrow that feeling.
We call it being “practical.”

We look for certainty.
Proof before permission.

We want guarantees before we begin.
But creation doesn’t work that way.

Every meaningful product.
Every good design.
Every system people trust—

Started in uncertainty.
With a first line, drawn before certainty.

A rough idea.
An imperfect version that simply moved forward.

That’s the real magic of design.

Not polish.
Not trends.
Not perfection.

So if you’re staring at something unfinished right now —
a product, a concept, a direction —
and it feels messy or unclear…

That’s not failure.
That’s creation.

Magic.

P.S. What are you in the middle of creating, even if it doesn’t look like much yet?

If you’re dating a designer, I need to talk to you.
(just so you’re prepared)

They’ll obsess over fonts.
They’ll comment on spacing.
They’ll notice things you don’t.
They’ll want two versions of everything.
Then A/B test them (in their head again).
They’ll pause movies to critique title cards.
They’ll ask “who designed this?” constantly.
They sense friction before users can name it.
They’ll re-open things you thought were done.
Too much contrast feels loud; too little feels wrong.
They feel something is off before they can explain why.
They can’t enjoy site because design is inconsistent.
“It’s just… not aligned” is a complete sentence.
They notice hesitation before analytics do.
They notice when margins change by 1px.
Uneven spacing physically bothers them.
They experience misalignment as stress.
They’ll want to tweak things “just a bit.”
They’ll judge menus before ordering.
They spot visual debt instantly.
They’ll see flaws everywhere.
They’ll struggle to turn it off.
Nothing will ever be “done.”
Everything can be “better.”

(Repost if this felt painfully accurate ♻️)

#DesignerLife #UXDesign #CreativeWork

Your product can look polished and still feel unsafe to users.

Here’s why that happens — and how to fix it:

The worst UX advice I ever got:
“Just add more options so users can choose.”

It sounded responsible.
Founder-friendly.
Safe.

So we did it.

More CTAs.
More paths.
More “just in case” settings.

Nothing broke.
Nothing crashed.
Nothing looked wrong.

But users slowed down.

And that’s where most teams misread the signal.

Drop-offs don’t usually mean users are confused.
They mean your product asked them to decide too much, too soon.

I’ve spent 11+ years designing and fixing B2B and enterprise products
that looked polished on the surface —
but were quietly leaking trust underneath.

Users pause when they sense risk, not when they lack information.

In that pause, they’re subconsciously asking:

“Will this do what I think it will?”
“Is this safe to click?”
“What happens if I choose wrong?”

And if the interface doesn’t answer that instantly, trust starts to erode.

That’s why adding options makes it worse.

Well-intentioned flexibility turns into:
 • unclear next steps
 • choice overload
 • silent exits

Users don’t want more options.
They want confidence.

They want the product to say:
“This is the next step.”
“This is safe.”
“You’re doing it right.”

The strongest products don’t win by offering everything.
They win by removing the decisions users never wanted to make.

That’s the real UX work most teams skip.

If your product feels “good” but users hesitate, stall,
or need constant explanation —
this is usually why.

♻️ Repost if your team needs this conversation.

P.S. Where do users pause the longest in your product right now?

#UXDesign #ProductDesign #SaaS

Burnout in design doesn’t always look dramatic.

(nobody really talks about this)

After more than a decade in design,

I’ve learned burnout rarely looks loud.
It looks like disconnection.

It’s not always breaking down.

Or quitting.
Or “I can’t do this anymore.”

Sometimes it looks like this:

You open Figma and feel… nothing.
 
Not stuck. 
Not inspired. 
Just empty.

You ship work that’s “fine,”
but you don’t recognize yourself in it.

You overthink small decisions
because your brain is tired of making big ones.

You reread messages twice
because everything suddenly feels heavier than it should.

You’re still performing.
Still delivering.
Still being “reliable.”

But the joy is gone.

Design burnout isn’t about working too much.

It’s about caring deeply for too long
without enough recovery,
clarity,
or control.

And the tricky part?

From the outside,
you still look successful.

That’s usually when it takes the longest to notice.

P.S. If you’ve felt this before — you’re not broken. You’re human.

Share if this sounds familiar ♻️ 

#designburnout #productdesign #uxdesign #creativelife

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Head of Product Design | Fixed and redesigned confusing UX for 50+ global brands before prospects dropped off

Dear government websites,

It’s 2026.

And yet… here we are.

Why are you still asking me to pick a phone type?

Home
Work
Mobile

Who is choosing Home as the default phone number?
No one.

That pause isn’t confusion.
It’s friction caused by outdated assumptions.

When a form doesn’t reflect real life, 
users stop taking it seriously.

And quiet hesitation is where drop-off lives.

Bad UX isn’t always broken.
Sometimes it’s just… stuck in 2009.

If most users don’t have a home phone anymore:
Remove the field.

Not optional.
Not “required"

Gone.

Good UX isn’t collecting more information.
It’s collecting less, better information.

Mature products don’t ask unnecessary questions.
They decide what no longer matters.

If you’ve ever selected a form option and thought,
 “Wow. This field survived into 2026.”

You’ve felt this.

P.S. What’s the last form question that made you pause and sigh?

(♻️ Repost further)

#UXDesign #ProductDesign #UserExperience

Look, I get it. You’re close to launch.

And UX is the easiest thing to push aside.

Because technically?
Everything works.

If your product works — but you still feel uneasy about launch…
this one is for you.

I’ve spent 11+ years working on complex B2B and enterprise products.
And I hear this concern right before launch more than anything else.

A product leader told me last week:

“We’ve spent years on workflows and edge cases.
Everything works.
But I’m not confident users will actually get it.”

Nothing seemed broken.
QA passed.

That was the tell.
That’s exactly the moment I was brought in to review the product.

When teams feel the need to explain a product,
users are forced to figure it out on their own.

And the cost of that doesn’t show up until after deployment —
when it’s expensive to fix.

And that shows up as:
 • hesitation during onboarding
 • second-guessing key actions
 • silent exits before value is reached
 • support tickets replacing self-serve

By then, it’s no longer a UX issue.
It’s a revenue problem wearing a UX disguise.

Great UX doesn’t add confusion.
It removes it. 

It removes decisions users never wanted —
especially in high-stakes flows tied to revenue.

I’ve seen teams try to fix this post-launch.

It’s always slower. 
Always (way) more expensive.

(Repost for your team ♻️)

P.S. Every launch teaches you something new — even after years of shipping.

#ProductUX #ProductManagement #B2BSoftware

Ever waited on a screen and thought,

“Is this broken… or still working?”

Not errors.
Not bugs.

Silence.

When a product pauses and says nothing, users don’t wait.

They assume:
- it broke
- it froze
- they did something wrong

And they leave.

Here’s the part most teams miss:

Drop-off during loading is rarely a performance problem.
It’s a communication problem.

This is one of the most common patterns I flag when reviewing products.

When something takes time, users don’t need it to be fast.
They need to know what’s going on.

That’s why some products feel calm even when they’re slow.
They don’t stay silent.

ChatGPT does something deceptively simple during long pauses:
it narrates what’s happening.

“Thinking…”
“Generating…”
“Analyzing…”

Nothing about the speed changed.

The system just stayed present, so the user didn’t feel abandoned.

And that changes everything:

the pause feels intentional
the product feels alive
the user feels guided, not abandoned

In UX, uncertainty is more stressful than waiting.

If your product has:
- loading states
- background processing
- uploads
- AI thinking
transitions that take more than a moment

Silence isn’t neutral.
It’s a signal.

And users will always assume the worst.

Most teams treat this as a UI detail. 

Experienced teams treat it as a trust problem.

Good UX doesn’t eliminate waiting.
It eliminates doubt.

That’s often the difference between:

“This feels broken”
 and
“I’ll give this a second.”

P.S. What’s the last product that made you wonder,
 “Is this still working… or should I leave?”

(Repost for others ♻️)

#UserExperience #ProductDesign #UXStrategy

Ever open something and just think…

‘Uh… what now?’

“Users aren’t taking action.”
Teams usually blame motivation.

But most of the time, it’s this:
The next step isn’t obvious.

That’s it.

When users hesitate, it’s rarely confusion.
It’s indecision.

The homepage pushes:
“Book a demo”, 
“Start free trial”, 
and “Learn more” at the same time —
so users choose nothing.

Good UX does one thing well:
It makes the next step unmistakable.

One primary action.
Everything else secondary.

When the product decides, users move.
When the product hesitates, users stop.

That’s why fixing UX often fixes “engagement.”
Not by adding more.

Clarity creates momentum.

P.S. When was the last time a product left you wondering what to do next?

♻️ Repost for your team

 #UXDesign #ProductDesign #SaaS

You trust your product.

So why does sharing the link make you hesitate?

Let's talk about an uncomfortable moment
most product people feel — but rarely name.

After years of designing B2B products, this moment is always the tell.

It’s when someone says:
“Send me your product link.”

And you hover over “send” longer than you meant to.
Because you already know it won’t speak for itself.

You start typing…
Then deleting…
Then adding context before the link.

“Just so you know—”
“It’s still evolving…”
“We’re working on the homepage…”

That’s not a disclaimer.
That’s discomfort.

Here’s the part nobody likes to say out loud:

Your product is solid.
But the design undersells it.

So you compensate. Every time.

– You pre-frame expectations before they even click
– You explain what the page should have made obvious
– You apologize for things you know aren’t actually broken

It’s subtle.
But it compounds.

If you need to explain your product before sharing the link,
your design is doing the opposite of its job.

Good design carries the message.
So you don’t have to.

P.S. Do you trust the link to speak for itself?

(Repost for others ♻️)

#ProductDesign #UXStrategy #B2BSaaS

taplio

The Battle

John-David Morris

Alexandra Levchuk

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The Battle

John-David Morris

Alexandra Levchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexandra Levchuk's LinkedIn Performance

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