Morris Strategic Advising

We help small business owners build consistent revenue, giving them the freedom to thrive in their personal lives. By simplifying processes and providing actionable strategies, we ensure our clients see results quickly. Our Sustainable Sales Blueprint empowers them to create steady income streams that free up time for what matters most.

Founder

Avient Corporation

Senior Sales Manager

Trelleborg Engineered Coated Fabrics

Key Account Manager - Aerospace

B&W Fiberglass Inc

●	Managed 50+ customer accounts with budgeted revenue in excess of 35 million for 2021 fiscal year.
●	Increased key account revenue by ~20%  and material shipped by ~15% in the first full year.
●	Engaged development relationships with Procter and Gamble, DuPont, Firestone, and others for new additional revenue streams.
●	Structured new analytical reporting metrics for sales team to better communicate with finance and procurement.

Sales Manager

Michelin

● Business Analyst for Large Trucking wheel mounting service sales to OEM customers.
● Measured previously unknown wheel mounting return on capital expended of all three NA operations.
● Presented results and strategic direction for business growth to NA divisional President and Vice Presidents.

Global Leadership Development (GLP) Intern

SEIREN NORTH AMERICA, LLC

● North American Project Lead for Honda’s Odyssey and CR-V (gross sales ~$20 million annually). Directed
cross-functional team to complete programs from development phase through mass production launch.
● Led Annual Cost Reduction team in negotiating separate deals for fabric and polyurethane products, saving over $600,000 through 2018.
● Managed over $34 million in annual sales for all products in the North American Honda account.

Account Manager

Suminoe Textile of America Corporation

● Lead for Honda’s HR-V (gross sales approximately ~$2 million annually) North American development at new Honda manufacturing facility in Celaya, Mexico from competition quoting to mass production launch.
● Created capacity study and negotiated labor requirement projections at STA’s local facility in Mexico to accommodate additional 130,000 floor mat sets totaling over $5 million in HR-V and CR-V program sales.
● Contracted 2017 model Honda Odyssey business ($3 million annually) and gained 2016 model Honda
Ridgeline business ($800,000 annually) while maintaining profit margins above 15%.
● Administered Mat department accounts valued at $30 million annually on Honda and Acura models such as Odyssey, Pilot, MDX, HR-V, CR-V, and Ridgeline.
● Settled yearly Value Added activity and Annual Cost Reduction commitments for Honda business conserving over $300,000 through remaining program life.

Program Manager

PARKDALE MILLS, INC

● Achieved a 10% increase in production efficiency while supervising over 30 employees with minimal quality issues, for the world’s largest manufacturer of spun yarn; customers: Hanes Brands, Under Armor, and Nike.

Production Manager

BROCK & SCOTT

•	Created firm’s new recording practices to more easily maintain compliance with North Carolina Bankruptcy Law preventing firm from over $20,000 in fees and costs for national lending clientele.

Legal Assistant

Vintage Wealth Management Group

•	Collaborated with Managing Principal in adjusting financial allocation for over 75 clients resulting in 10% increase in firm’s assets under management.

Relationship Manager

LinkedIn Global Top Voice (Invitation Only) | Helping Side Hustlers & Solopreneurs Scale to their first $100k

Most service-based businesses fail because they're built on hope, not strategy.

After 10+ years managing $300M+ in corporate accounts across automotive, aerospace, and defense, I've seen what separates businesses that thrive from those that survive on luck.

The difference? Strategic systems over sporadic tactics.

My Authority:

→ Corporate-Level Strategy: Adapted enterprise account management frameworks for small business reality

→ Cross-Industry Expertise: Automotive urgency + Aerospace planning + Defense resilience = unshakeable business foundations

→ Proven Track Record: Currently building Morris Strategic Advising while maintaining corporate responsibilities (walking the walk)

The Strategic Problems I Solve:
• Revenue inconsistency that keeps you awake at 3am
• Lead generation that feels like throwing darts blindfolded
• Growth strategies that create burnout instead of breakthrough
• Sales processes that depend on luck instead of systems

My Framework - The Sustainable Sales Blueprint:
A battle-tested methodology that transforms chaotic client acquisition into predictable revenue streams. 

Built on three pillars:

1. Strategic Foundation - Corporate-level planning scaled for small business
2. Relationship Architecture - Systems that build trust before transactions
3. Sustainable Scaling - Growth without the feast-or-famine rollercoaster

Why This Approach Works:
Most consultants teach tactics. I architect systems. The difference is the gap between temporary wins and lasting success.

Ready to build revenue systems that work while you sleep?
morrisstrategicadvising.com

John-David Morris

Struggling to book meetings or close deals? I can help | Mentored & coached 750+ salespeople to go from rookies to elite performers. You'd be next | 25+ yrs in the Software, Tech, Education/EdTech, & Wellness Industries

Is your team not hitting the marks? Don't know how to get to where you want to go? Are missed revenue targets keeping you awake at night? Are you worried about losing your edge in the market or losing your top talent?  

Uncertainty can be rough. While ignoring these challenges may seem small, it can undermine what you are building over time.

- lack of engagement on the team
- missed opportunities 
- loss of revenue and market share
- strengthening competition
- hostile/toxic work environment
- stalled product roadmap                                                                           

This is where I come in.

I understand the challenges experienced by business leaders and stakeholders.

With a track record of transforming uncertainty into opportunity, I offer strategic guidance and actionable solutions to navigate the road to growth, overcoming stagnation, anxiety, and the fear of failure. 

By defining clear goals, setting a clear vision, instilling confidence, and inspiring action, I help you and your organization overcome hurdles of self-doubt and empower you to grow with clarity, accountability, and purpose.                                                                                                                                                                                                      

As a seasoned sales strategist and inspirational leader with 25+ years of experience, I specialize in leading high-volume sales teams, unlocking potential, and driving results. 

Whether it's optimizing sales processes, igniting team performance, or fostering a culture of success, my expertise to date spans the technology, education, travel, and wellness sectors. My approach is rooted in storytelling, inspiration, and removing obstacles to unleash your organization’s full potential.                                                                                                                                                                                               

I am a storyteller, igniter, and builder at heart. I am passionate about empowering individuals and organizations, and I thrive in fast-paced environments where I can catalyze growth, drive meaningful change, and build sustainable momentum. 

As a strategic thinker and self-starter, I am committed to helping you overcome challenges, seize opportunities, and achieve your most ambitious goals. 

Let's connect on LinkedIn or shoot me a note at 𝙛𝙧𝙚𝙙𝙚𝙧𝙞𝙘𝙠𝙘𝙝𝙪𝙧𝙗𝙪𝙘𝙠@𝙜𝙢𝙖𝙞𝙡.𝙘𝙤𝙢. Let's embark on a journey of transformation together.

Frederick Churbuck

Your follow-up is costing you more revenue than your marketing ever will.

Hard truth:
Leads don’t die on their own.
We kill them with silence, sloppy systems, and one-and-done outreach.

You can run ads, campaigns, and funnels all day…
…but if your follow-up is weak?
You're burning money. Daily.

Fix it with:
✅ More than one attempt (please)
✅ Human messages, not templates
✅ Value-first outreach (no “just checking in…”)
✅ A follow-up rhythm you actually stick to

You don’t need more leads.
You need to show up better for the ones you already have.

Level up your follow-up, level up your closes.


Ps. If you’re ready to tighten your follow-up and boost your close rate, hit Follow—I drop more such tactics that make sales simpler.

#salestips #followup #closingrate #sales

Team struggling to book meetings or close deals? I can help | Mentored & coached 750+ salespeople to go from rookies to elite leaders. You'd be next. 25+ yrs in Software, Tech, Education/EdTech, SaaS, Travel & Wellness.

🚫 Leadership Isn’t About You!

Harsh truth: if your leadership is all about you, your wins, your vision, your spotlight, you’re not leading. You’re performing.

Real leadership isn’t about showcasing your superpowers.
It’s about helping your team discover theirs.

If you want your team to FLY, remember this:

- Be a coach, not a critic.
- Give feedback that builds, not breaks.
- Set goals that stretch, not stress.
- Trust them to decide and own their process.
- Celebrate progress, not just perfection.
- Redefine failure as growth.
- Let them shine, even brighter than you.

Real leadership isn’t a position, it’s a practice - follow for more!

What’s one thing you do to help your team grow?

#leadership #team #growth #mindset LinkedIn

Ancient wisdom can drive modern sales success. I swear to God, check this out!

These four simple principles can completely reshape how you sell, lead, and grow in your career.

1️⃣ 𝐁𝐞 𝐈𝐦𝐩𝐞𝐜𝐜𝐚𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐖𝐨𝐫𝐝 – 𝐁𝐮𝐢𝐥𝐝 𝐓𝐫𝐮𝐬𝐭, 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐕𝐚𝐥𝐮𝐞.

In sales, your word is your reputation.
Don’t overpromise or exaggerate. Speak with integrity.
When your words match your actions, you build the one thing that drives every deal: trust.

2️⃣ 𝐃𝐨𝐧’𝐭 𝐓𝐚𝐤𝐞 𝐀𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲 – 𝐑𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐈𝐬𝐧’𝐭 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮.

You’ll face objections and “no’s.” Don’t make them your identity.
It’s not about your ability. It’s about timing, fit, or circumstance.
Detach from the outcome, stay calm, and keep moving. Confidence comes from emotional control.

3️⃣ 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 – 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐚𝐧𝐝 𝐋𝐢𝐬𝐭𝐞𝐧.

Stop guessing what your prospect needs.
Ask questions. Listen more than you speak.
Great salespeople don’t assume; they understand.
Clarity wins conversations and closes deals.

4️⃣ 𝐀𝐥𝐰𝐚𝐲𝐬 𝐃𝐨 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 – 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐃𝐫𝐢𝐯𝐞𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬.

Your best will look different every day, and that’s okay.
What matters is showing up with focus, effort, and integrity every time.
Excellence is built on consistency, not perfection.

When you live by these four agreements:
✅ Speak truthfully
✅ Stay resilient
✅ Communicate clearly
✅ Give your best

You’ll not only close more deals...
You’ll become the kind of professional people trust, respect, and want to buy from.

Ready to take your sales game to the next level?

LEVEL UP WITH ME! HIT FOLLOW ( Frederick Churbuck ) 

#sales #salestips #success #deals LinkedIn

𝐓𝐡𝐞 𝐐𝐮𝐢𝐞𝐭𝐞𝐬𝐭 𝐓𝐞𝐚𝐦𝐬 𝐎𝐟𝐭𝐞𝐧 𝐇𝐚𝐯𝐞 𝐭𝐡𝐞 𝐋𝐨𝐮𝐝𝐞𝐬𝐭 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬!

Ever walked into a room full of talented people and heard nothing but silence?
That’s not peace, that’s a warning sign.

When leaders stop listening, teams stop speaking.
And when teams stop speaking, progress dies quietly.

Listening isn’t just a soft skill. It’s your leadership edge - the thing that builds trust, sparks innovation, and keeps your team alive with ideas.

Here’s why listening to feedback matters more than you think:

✅ 𝐁𝐨𝐨𝐬𝐭𝐬 𝐦𝐨𝐫𝐚𝐥𝐞 𝐚𝐧𝐝 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧
When people feel heard, they feel valued. And valued employees don’t walk away.

✅ 𝐁𝐮𝐢𝐥𝐝𝐬 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐛𝐨𝐧𝐝𝐬
Active listening turns “my work” into “our mission.” It’s how real teams are built.

✅ 𝐋𝐞𝐚𝐝𝐬 𝐭𝐨 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬
Your team’s insights come from real experience, not from a boardroom guess.

✅ 𝐔𝐧𝐥𝐨𝐜𝐤𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧
The best ideas often come from those closest to the problem. Listening helps you find them.

✅ 𝐊𝐞𝐞𝐩𝐬 𝐲𝐨𝐮 𝐚𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞
Feedback helps you see problems before they grow. It’s how great teams stay agile.

𝐏𝐫𝐨 𝐭𝐢𝐩 𝐟𝐫𝐨𝐦 𝟐𝟓+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
Listening is powerful, but change takes time.
Create space for honest conversations, manage expectations, and follow through.

Because leadership isn’t just about hearing, it’s about showing your team that their voice actually shapes what happens next.

Follow for more real-world insights on leadership!

#leadership #team #tips #feedback LinkedIn

If your pipeline feels stuck, here’s the truth no one wants to admit:  
You don’t need more leads.  
You need more Power Hours.

Most salespeople are not under-skilled.  
They’re under-focused.

A Rockstar Power Hour is simple:  
60 minutes of pure, uninterrupted selling time.  
No meetings, no Slack pings, no CRM rabbit holes, no “just checking something.”  

Just revenue-generating action like:  
 • 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠  
 • 𝐅𝐨𝐥𝐥𝐨𝐰-𝐮𝐩𝐬  
 • 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬  
 • 𝐏𝐮𝐬𝐡𝐢𝐧𝐠 𝐝𝐞𝐚𝐥𝐬 𝐟𝐨𝐫𝐰𝐚𝐫𝐝  
 • 𝐂𝐥𝐨𝐬𝐢𝐧𝐠  
(𝐘𝐞𝐬—𝐜𝐥𝐨𝐬𝐢𝐧𝐠.)

Here’s how to run a real one:  
𝟭. 𝗕𝗹𝗼𝗰𝗸 𝗶𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 𝗹𝗶𝗸𝗲 𝗮 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴  
𝟮. 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗲𝘃𝗲𝗿𝘆 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻  
𝟯. 𝗣𝗿𝗲𝗽 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗹𝗶𝘀𝘁 𝗯𝗲𝗳𝗼𝗿𝗲𝗵𝗮𝗻𝗱  
𝟰. 𝗦𝗲𝘁 𝗮 𝘁𝗶𝗺𝗲𝗿 𝗮𝗻𝗱 𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗰𝗹𝗼𝗰𝗸  
𝟱. 𝗧𝗿𝗮𝗰𝗸 𝗼𝘂𝘁𝗽𝘂𝘁𝘀, 𝗻𝗼𝘁 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀—𝗰𝗮𝗹𝗹𝘀 𝗺𝗮𝗱𝗲, 𝗲𝗺𝗮𝗶𝗹𝘀 𝘀𝗲𝗻𝘁, 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗯𝗼𝗼𝗸𝗲𝗱  

Avoid the momentum-killers:  
🚫 “𝗝𝘂𝘀𝘁 𝗰𝗵𝗲𝗰𝗸𝗶𝗻𝗴 𝗶𝗻” 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀
🚫 𝗘𝗻𝗱𝗹𝗲𝘀𝘀 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵
🚫 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗖𝗥𝗠
🚫 𝗧𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝗹𝗹𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗰𝗸
🚫 𝗦𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹𝘀 “𝗳𝗼𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻”

Want Rockstar mode? Do this:  
 • 𝗣𝗹𝗮𝘆 𝗺𝘂𝘀𝗶𝗰 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗳𝗼𝗰𝘂𝘀  
 • 𝗨𝘀𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝘀 𝗼𝗿 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝘀𝗽𝗲𝗲𝗱  
 • 𝗦𝘁𝗮𝗻𝗱 𝗼𝗿 𝘄𝗮𝗹𝗸 𝘄𝗵𝗶𝗹𝗲 𝗰𝗮𝗹𝗹𝗶𝗻𝗴  
 • 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘀𝗺𝗮𝗹𝗹 𝘄𝗶𝗻𝘀—𝘁𝗵𝗲𝘆 𝗮𝗱𝗱 𝘂𝗽  

What you’ll notice quickly:  
✔️ 𝗠𝗼𝗿𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲
✔️ 𝗠𝗼𝗿𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺
✔️ 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲
✔️ 𝗠𝗼𝗿𝗲 𝗰𝗹𝗼𝘀𝗲𝗱 𝗱𝗲𝗮𝗹𝘀

Power Hours aren’t complicated.  
They’re just underused.  
Treat them seriously, and they’ll turn time blocks into revenue.


Ps. Follow me for more such actionable sales tactics you can implement the same day—no fluff, no jargon, just ROI.

#SalesTips #PowerHour #SalesDiscipline #TimeBlocking #PipelineGrowth

Most web leads don’t go cold because they’re not interested.
They go cold because you weren’t fast, personal, or persistent enough.

Here are 10 proven hacks to boost your web lead conversions:

𝟏. 𝐒𝐩𝐞𝐞𝐝 𝐭𝐨 𝐋𝐞𝐚𝐝

The number one factor in conversion is how fast you respond.
Follow up within 5 minutes - it increases your chance of closing by 9x.

𝟐. 𝐌𝐮𝐥𝐭𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
  
Text first to let them know you’ll be calling.
Then call, leave a voicemail, and drop your calendar link.
  → 3 attempts across 3 channels within an hour.
  → Try again the next morning if no response.

𝟑. 𝐂𝐥𝐞𝐚𝐫, 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐓𝐀𝐬

Stop saying “just checking in.”
Try: “Can we lock in 10 minutes today?” or “Are you ready to move forward?”

𝟒. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
  
No canned messages.
Tweak every reply so it feels 1:1 - personal touches close more deals.

𝟓. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
  
People trust people.
Share testimonials, case studies, and relatable success stories.

𝟔. 𝐒𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐚𝐬𝐤𝐬
 
If there’s nothing on your calendar, there’s no future with that lead.
Use your CRM to remind you to follow up.

𝟕. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐅𝐎𝐌𝐎

Drive urgency with deadlines, limited offers, or countdowns.
No urgency = no action.

𝟖. 𝐑𝐞𝐦𝐢𝐧𝐝 𝐓𝐡𝐞𝐦 𝐘𝐨𝐮’𝐫𝐞 𝐑𝐞𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐓𝐡𝐞𝐢𝐫 𝐂𝐚𝐥𝐥
  
A simple “Hey, just returning your inquiry” reminds them they reached out first.

𝟗. 𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐨𝐫 𝐑𝐞𝐟𝐞𝐫
  
If they’re not a fit, don’t waste time; ask for a referral.
Turn every unqualified lead into a new opportunity.

𝟏𝟎. 𝐌𝐚𝐤𝐞 𝐄𝐯𝐞𝐫𝐲 𝐌𝐨𝐦𝐞𝐧𝐭 𝐂𝐨𝐮𝐧𝐭

Every touchpoint matters.
Because in sales, fortune doesn’t just favour the bold - it favours the consistent.

Follow me for smarter, faster, and more human sales tactics.

#sales #salestips #webleads

Your Happiest Customers Can Help You Close More Deals!

The happiest customers aren’t just satisfied; they’re raving fans.
And here’s the secret: your raving fans can be your best salespeople.

Let me explain:

Think about your top three happiest customers.
(You’ve got plenty, right?)

Now imagine what they’d say if someone asked about your product or service.
You’re probably smiling because you know they’d gush about how much they love it and how it’s made a real difference in their lives or businesses.

Now, switch gears.

Think about your top three prospects - the ones who are almost there but haven’t yet signed the agreement.
You probably know what’s holding them back. A doubt. A risk. A “what if.”

Here’s where your raving fans come in.

Chances are, one of your happiest customers once had the same hesitation.
What changed? They gave it a shot, and now they can’t imagine life without your solution.

So why not connect the dots?

✅ Acknowledge your prospect’s concern.
✅ Tell them they’re not alone; others felt the same way.
✅ Offer to connect them with a customer who’s been in their shoes.

It’s one thing to tell a prospect your product is great.
It’s another to let a happy customer prove it.

Your raving fans are more than testimonials; they’re your most authentic closers.

Follow me (Frederick Churbuck) for more sales insights that actually work in the real world!

#customers #sales #prospects LinkedIn

The smartest GTM leaders plan for three realities: the safe one, the stretch one, and the dream one.

Because even the best leaders can’t predict the future.
Markets shift. Teams change. Targets move.

But what great leaders can do is build a system that keeps their team motivated, no matter what happens.

That’s where the Good Better Best model comes in.

It’s not just goal-setting, it’s smart psychology at work.

Here’s why it drives performance:

𝟏. 𝐘𝐎𝐔𝐑 𝐍𝐎𝐑𝐓𝐇 𝐒𝐓𝐀𝐑

These tiered goals act like a GPS for success. Everyone knows what “good” looks like, what “better” feels like, and what “best” means to the business. Clarity builds confidence.

𝟐. 𝐘𝐎𝐔𝐑 𝐂𝐎𝐍𝐅𝐈𝐃𝐄𝐍𝐂𝐄 𝐁𝐎𝐎𝐒𝐓𝐄𝐑

Even new reps can hit the good level and celebrate early wins. That sense of progress builds momentum and momentum fuels performance.

𝟑. 𝐘𝐎𝐔𝐑 𝐆𝐑𝐎𝐖𝐓𝐇 𝐀𝐂𝐂𝐄𝐋𝐄𝐑𝐀𝐓𝐎𝐑

The better and best tiers stretch your team. They turn targets into challenges, and challenges into culture. Suddenly, “good enough” isn’t good enough anymore.

Try this in your next quarter.
Set Good Better Best goals and watch what happens.

When you do, come back and tell me:
Did your team rise higher than you expected?

Follow me (Frederick Churbuck) for more insights to make your sales strategy smarter and sharper.

#salestips #sales #leadership #GTM LinkedIn

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The Battle

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The Battle

John-David Morris

Frederick Churbuck

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frederick Churbuck's LinkedIn Performance

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