Jean-Philippe Borel

JPB MEDIA & COACHING

Founder

Infosys

Program Manager

Project Manager

Capgemini

Sopra Group

Logica

Analyst

Providing Building Blocks to Solopreneurs

I have always loved building SYSTEMS.

At 24 y/o, I built a small video game for fun.

In my late twenties / early thirties, I was a software developer in IT companies. I got the opportunity to be in a team that was building a BIG product for EDF (French Electricity Company) to manage electrical power plants. The cool part of that project was that I got to grow on many dimensions of software development: databases, server installations, object oriented programming and more.

From my early thirties, I moved into leadership roles but I would still create Excel products for myself to increase my productivity.

In 2021, I built my first web application using Bubble. I was expecting to release it as a SAAS to market but I decided not to. The product was good, myself and another user were using the system on a daily basis, but I didn’t believe it would work as a SAAS so I dropped the idea.

End 2022/ beginning 2023, I built my first website with Bubble.

On 13th of February 2023, I launched my Solopreneur business part time next to my full time corporate job and released my first online course.

On 11th of October 2024, I released Togenda, a new way to manage tasks with Notion.

I raise the level of my SYSTEMS constantly, it's an endless improvement loop.

My mental model is: "I am 0.1% stronger&wiser today than I was yesterday".

McBreen Marketing

As a Strategy-First Marketing Consultant at McBreen Marketing, I specialize in crafting comprehensive branding and marketing solutions that unite strategy with action. With a focus on strategy-first planning, I help businesses stand out, attract more leads, and drive sales.

Key elements of my approach include:

1. Strategy-First Foundation: Marketing efforts are optimized when grounded in a focused strategy. I simplify marketing by prioritizing strategy-first principles for optimal results.

2. Unique Brand Formula: Clear and engaging branding establishes your business as the go-to authority in your industry. Through our Total Brand Reset process, we create a compelling brand identity that lays the groundwork for marketing and business growth.

3. Marketing Success Map: A strategic roadmap is essential for effective marketing. Our customized Marketing Success Map provides a clear plan to attract, engage, and convert prospects into customers.

4. Business Growth System: A systematic approach to marketing streamlines lead generation and customer conversion. Our proven system makes selling easier and facilitates business growth.

With a strategy-first mindset and a focus on actionable solutions, I help businesses achieve their branding and marketing goals efficiently and effectively.

Strategy-First Marketing Consultant

McBreen Marketing delivers effective small business marketing. 

With over 25 years of experience, we've helped numerous long-term clients develop distinct, cohesive, and results-driven marketing strategies.

Why choose us?

→ Clear, focused strategy for every project.

→ Deep understanding of your business model, products, and services.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborate closely to help small businesses define their brand voice, target their ideal customers, and navigate digital marketing challenges. 

We use a proven framework and deliver results that leave our clients thrilled.

ActiveAge Marketing

ActiveAge Marketing specializes in helping fitness professionals tap into the booming over-50 fitness market. With over 25 years of marketing experience, we've guided numerous clients in developing cohesive and results-driven strategies tailored for this dynamic demographic.

Why choose us?

→ Clear, focused strategy for every project.

→ In-depth understanding of your fitness business and target audience.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborates closely to help fitness professionals define their brand voice, attract the 50+ audience, and navigate digital marketing challenges. We use a proven framework to deliver results that leave our clients thrilled.

Skills: Search Engine Optimization (SEO) · Digital Marketing · Fitness Marketing · Direct Marketing · Corporate Branding · Complete Branding Solutions · Messaging and Brand Development · Web Design · Integrated Marketing · Content Marketing · Branding & Identity · Marketing Communications · Brand Development · Email Marketing

Owner

FiftyPlus Fitness

Larimer Small Business Development Center (SBDC)

Since 1989, the Larimer Small Business Development Center Network (SBDC) has been dedicated to helping entrepreneurs and businesses start, grow and prosper through street-smart business education and assistance throughout Larimer County.

Consultant

Our structured branding framework and proven marketing system convert local service businesses into stand-out brands that drive growth. // Make your local business stand out. Visit mcbreenmarketing.com

I’m a marketing pro with 25+ years in branding and web design, and now a recently NASM-certified personal trainer helping fitness pros win online. 

Through McBreen Marketing, we build simple websites that boost local SEO and bring clients through your door—no fluff, just results. 

Think more locals finding you on Google, fast.  

I’m also passionate about the 50+ fitness market. With FiftyPlus.Fitness. 

I train people in the 50+ demographic and can help pros like you tap into this growing market. 

With decades in marketing and a fresh fitness lens, I’m here to grow your business, one site or strategy at a time.  

Here's how it works 👇

1️⃣ Schedule Our First Call

We have a call to discuss your project and assess your needs. We then work with you to eliminate frustration, change course, and outline a plan.

2️⃣ We Audit and Optimize

Next, listen to understand your needs, goals, and vision, to ensure your branding and marketing strategy is right for your business and is designed for growth.

3️⃣ We Build for Growth

We then execute a focused plan and track performance. We simplify the process, show measurable results, and provide guidance the entire way.

Ready to turn your website into a client magnet? 

Grab a free quote at mcbreenmarketing.com/marketing-checkup 

Or drop me a message!

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Jean-Philippe Borel

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