parcelLab

• Administered Zendesk platform, maintained dynamic templates and placeholders, and implemented automated alerts, ensuring smooth customer support operations
• Designed and implemented trigger flows, cron jobs, and worked with JavaScript to create Emails and Track&Trace pages in HTML & CSS, enhancing usability and boosting conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Jira, Cronicle, DataDog, Metabase, Graylog, DBT

Technical Support Engineer

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

Jeevan Jelaindren

Avery Dennison

Senior Global Marketing Manager (Sports & Workwear)

Global Marketing Communications Manager

Marketing Communications Manager (EMEA)

Global Marketing Campaign Manager

Marketing Communications Manager (France)

Callaway Golf

Media Relations
- Lead and run Central, Southern and Northern Europe media relations
- Co-ordinate annual PR plan accordingly to product launch calendar and company's activities
- Develop content packages with Key Media Partners which deliver reach and drive engagement in multiple platforms (digital, social and print)
- Create and manage e-marketing campaigns (Solus Email)
- Set up PR monitoring system KANTAR and CISION
- Undertake media monitoring and analysis (quarterly report on digital and print coverage)

Events
- Co-ordinate Media Trip for the main media partner 
- Set up events objectives, timeline, budget and report
- Manage logistical organisation for flagship events (Golf Shows, consumers events,...) and select media partner to ensure coverage

Develop key ambassadors programme
- Identify potential ambassadors or influencers through CISION platform and build database (athletes, celebrities,...)
- Develop content publication plan with them

PR and Events - Continental Europe

PR and Events - SE & CE

Apple

Technical Support Advisor / rotation in recruitment team

Handball Club de Celles-sur-Belle

Communications
- Set up communication strategy and managed agency to produce and deliver print and digital assets 
- Copy writing for all communications materials: monthly newsletter, website, Press Release, etc.
- Managed digital and social media platforms
- SEO audit and recommendations
- Media Relations

Co-ordinated all major internal and external events (handball games, team presentations)
- Scheduled events plan throughout the season (about 20 events)
- Co-ordinated communication campaign for every event and ensure media coverage
- Managed volunteers (team of 15 people) during events

Sales - partnership program
- Negotiated partnership contracts (Budget: 80K euros in 2009, increased to 270K in 2014)
- Managed a portfolio of 200 partners
- Co-ordinated network activities: monthly network meeting, annual sponsors meeting etc.

Communications and Events Manager

Ideactif

- Assisted project manager on every stage of the brief's response: brainstorming, benchmark, copywriting proposal
- Managed overall logistical organisation (accommodation, catering) for the brands managed by the agency (170 people) throughout the 21 stages of the Tour de France
- Managed a team of 7 people for the brand VITTEL throughout the Tour de France

taplio

The Battle

Jeevan Jelaindren

Charlotte Talon

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