parcelLab

• Administered Zendesk platform, maintained dynamic templates and placeholders, and implemented automated alerts, ensuring smooth customer support operations
• Designed and implemented trigger flows, cron jobs, and worked with JavaScript to create Emails and Track&Trace pages in HTML & CSS, enhancing usability and boosting conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Jira, Cronicle, DataDog, Metabase, Graylog, DBT

Technical Support Engineer

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

Jeevan Jelaindren

Vertice

Marketing Operations

Developed and implemented a framework for the marketing tech stack and team reporting based on HubSpot and Salesforce systems. 

Managed all technical aspects of the MarTech systems, including integrations, tool evaluations, subscription management and renewals.

Created and maintained metrics reports on marketing activities to measure effectiveness and business impact. 

Created demand gen campaigns to help the brand establish its own category in different regions.

Managed the Digi-Ops team, including website management, organic content, marketing automation, process formulation, and reporting.

Head Of Marketing Operations

Infinity

Ownership and delivery of the overall marketing strategy, targets and budget. 

Ownership of overall digital marketing strategy, including SEO and Google Ads. 

Working with Sales team and Chief Commercial Officer  to design and deliver a joint campaign plan to generate MQLs and opportunities. 

Improving the performance of all channels and delivering integrated marketing campaigns for different industries, segments and regions.

Managing a team to deliver best in class revenue targets and consistent branding.

Head of Marketing

Acting Head of Campaigns and Channels

Delivering email campaigns to generate brand awareness and marketing qualified leads for the business, including client newsletters, NPS surveys, webinars, cold email prospecting, vertical campaigns and account based marketing. 

Creating email campaigns including lists, copy, forms, landing pages and workflows. 

Creating content including blog posts, newsletters, banners, infographics and email copy. Content configuration including HTML builds and custom publishing in HubSpot.

Monitoring, analysing and providing reports and recommendations on campaign activity: Marketing Qualified Leads, opportunities and deals won from email marketing. Continually reviewing the performance of email campaigns against key metrics, including A/B testing of subject lines, message content, images, offers, landing pages, mailing frequency and segmentation.

In 12 months, I  improved the overall health and metrics of the email marketing strategy at Infinity. From 2017 to 2018, I increased the average open rate by 38%, increased click-rate by 49% and reduced bounce rate by 87%. As a result, email marketing influenced 162 deals in the same period.

Project managing reporting in HubSpot, including implementing a lead scoring system, creating custom fields and mapping them with Salesforce, creating workflows to change contact properties and notifying sales staff of activity, etc.

Supporting the marketing team in other digital campaigns, including paid social, display, events, media partnerships and internal communications.

Marketing Campaign Manager

International Coaching Community

Supported the organisation in achieving growth across all their social media channels and subscribers (53% growth on Facebook, 15% growth on Twitter, 19% growth on G+, and 29% growth on LinkedIn).

Design and develop collateral to increase web site traffic growth (flyers, videos, invitations, banners, headers, etc)

Develop brand strategy and communication channels.

Strategic Consulting, including marketing strategy development for European, US and Latin America markets.

Manage global and regional websites (Joomla! and WordPress)

Develop and deploy email marketing campaigns using InfusionSoft and HubSpot.

Promoting conferences and events worldwide.

Provide customer and sales support to achieve sales targets for courses, webinar and conference registrations.

Write and proofread press releases and blog posts.

Global Marketing & Communications Consultant

White Shark Media®

Senior Marketing Manager

- Plan, develop, and coordinate sales collateral focused on specific verticals (case studies, testimonials, product pages, blog content, presentations, interviews, videos, etc.)

- Constantly improve website, including product pages

- Conduct competitive research

- Track product performance

- Coordinate, allocate and track MDFs from Google and Bings toward White Shark Media

- Track performance of referral program

As a Marketing Coordinator:

I tripled social media following in all social media accounts in less than a year (Twitter, Facebook, Google Plus, LinkedIn), increased engagement and readership of the company’s blog with an average of 24 documents published per month (12 in English and 12 in Spanish). As a result the company was quoted multiple times by industry leaders, business magazines and reputable digital marketing blogs.

I managed all aspects of our creative content production in Spanish and English. I sought out and worked with guests and in-house contributors to the company’s blog. I am also a writer with editing as one of my key strengths.

-Organising and structuring the content marketing efforts.
-Production and management of publishing material.
-Overall branding and promotion of the company f
-Managing social media platforms and tools
- Plan, develop, and coordinate sales collateral focused on specific verticals (case studies, testimonials, product pages, blog content, presentations, interviews, White-papers, videos, etc.)

Marketing Manager

Harding University

Supported the university’s IT department by providing customer service support to faculty, students, and visitors. This is included logistic support to management in daily tasks, managing equipment inventory, and managing the  schedules of other assistants on site.

Head Customer Support Executive

KPMG

•	Supported the PR and communication team in organising press conferences and executive meetings.
•	In charge of designing and publishing internal documents and bulletins. 
•	Translated several reports, documents, studies and booklets from English to Spanish. 
•	I also assisted in the process of hiring 17 auditors from a pool of 200 candidates through a process of interviews, accounting tests and data collection.

Marketing Internship

Grupo Soluciones Empresariales

In charge of contacting potential candidates and clients, schedule evaluations, managing company’s database, checking professional references of candidates, booking flights, and arranging meetings. I also worked as a translator in seminars and meetings with international vendors.

Recruitment Assistant - Temp

Certifications: General Data Protection Practitioner, International Coach Certification, HubSpot Email Marketing Specialist, HubSpot Software Specialist, and HubSpot Inbound Marketing Specialist.



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