Web3Explored

- Helping Web3 companies get more customers with content marketing. 
- Content strategy & ghostwriting for busy crypto founders.

Web3 Content Marketer & Strategist

Amoria Bond

Senior Recruitment Consultant

Recruitment Consultant

McNair Vertalingen

Freelance Translator & Copywriter

ADCN | Club for Creativity

Content &Project Manager

I help people understand and benefit from Web3. | Content Strategist & Writer For Web3 Companies | Ghostwriter For Crypto Founders

I help software startups get more customers with content marketing. Content strategy & ghostwriting for busy startup founders.

Jeff McNair ⛓

I help Google Ads specialists to excel in their careers | 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁, 𝗰𝗼𝗮𝗰𝗵 & 𝘁𝗿𝗮𝗶𝗻𝗲𝗿

Hi, I’m Bob Meijer 👋

I'm a 2x Top 50 Most Influential PPC Expert (2024 & 2025), managing €2M+/mo in ad spend, and the creator of PPC Mastery, one of the largest Google Ads communities in the world.

Over the past decade, I’ve: 

→ Spent over €100M on Google Ads.
→ Rebuilt over 200+ Google Ads accounts.
→ Taught 1,000s of specialists how to drive results.

Whether you want to scale your own freelance results or squeeze more ROI out of your ad spend, I can help you do it with clarity, confidence, and community.

I help in two ways:

1️⃣ 𝗧𝗛𝗘 𝗣𝗣𝗖 𝗛𝗨𝗕

Become a Top 1% Google Ads Specialist and join 1,900+ freelance & in-house PPC experts mastering the new era of Google Ads.

Inside, you’ll get:
→ The Google Ads Success Path – 8 advanced courses to deeply master performance in today’s AI-first world.
→ Frameworks that focus not just on campaigns — but on offers, landing pages, and unit economics.
→ A high-level community to learn, grow, and collaborate.
→ Specialized tracks for Ecom & Lead Gen.

"The best investment I've made in my career as a PPC Specialist."

If you're ready to skip the guesswork and master what actually drives results (both inside and beyond Google Ads), this is where it happens. Enrollment opens a few times per year. Join the interest list to get notified.

🔗 𝗝𝗢𝗜𝗡 𝗛𝗘𝗥𝗘: https://www.ppcmastery.com/hub

2️⃣ 𝗧𝗛𝗘 𝟵𝟬-𝗗𝗔𝗬 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡

You’re spending €25K+/month on Google Ads… but are you getting your money’s worth? 

I work with Lead Gen & SaaS companies to fully rebuild their Google Ads engine in 90 days using my proven 9-step framework — optimizing everything inside and beyond the platform.

The deal is simple:
→ No retainers. No fluff.
→ If I don’t generate 3X ROI on my fee — you don’t pay.
→ This offer is invite-only, with just 2 clients per quarter.

🔗 𝗔𝗣𝗣𝗟𝗬 𝗛𝗘𝗥𝗘: https://bobmeijer.nl/

Bob Meijer

There are times when I genuinely can’t stop working.

Not even to take a proper break.

It’s the moment everything clicks, and my gut says: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗶𝘁.

I’m convinced we’ve entered a new era:

The value isn’t the knowledge anymore. 
The value is the operational intelligence, encoded into a system.

And I think the next shift is going to be this:

Knowledge products won’t be made only for humans.
They’ll be built AI-first, too.

That’s why I’m building out my "second brain". 
The PPC Mastery brain.

To be used as the foundation, everything can be built upon.

Human-first.
But built for the agentic era.

Something I can keep compounding, and something members of The PPC Hub can build on with me.

It’s a gigantic task.

But I’m so locked in I can’t turn off my PC 😂.

Helping Google Ads Specialists Thrive in an AI-First World

𝟮𝟰 𝗵𝗼𝘂𝗿𝘀. 𝗧𝗵𝗮𝘁'𝘀 𝗮𝗹𝗹 𝗶𝘁 𝘁𝗼𝗼𝗸.

The past couple of weeks, I shared the first batch of SOPs and support docs from the Google Ads Scaling OS (more on that later).

I did not expect what happened next.

Within 24 hours, three OG Hubbers had already built stuff with the docs we shared. And not small stuff.

→ Alfred Simon built a full agent that checks keyword-level Quality Scores, prioritizes optimizations based on impression-weighted impact, then executes the Ad Relevance, Expected CTR, and Landing Page Experience SOPs. Automatically. Following the exact constraint sequence from our Playbook.

(If you've read those SOPs, you know how detailed they are. The fact that an agent can just parse and execute them this easily is... kind of wild)

→ Geert Groot created multiple agents. One of them auto-optimizes his clients' RSAs according to our foundational best practices, while simultaneously preparing the assets for structured testing using "The Iteration Loop" framework.

→ Jos Cobussen took another approach: he simply uploaded our docs to his Custom GPT. Result? Better ads without coding. Just the right context.

Same documentation. Three different tactics. All working.

This is what we're building toward: 𝘀𝗽𝗲𝗲𝗱 𝗼𝗳 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻.

Not "watch video courses for months, then maybe try something". 

Nah, more like: read it, get it, do it. Within the same day if possible.

And what Alfred, Geert, and Job proved in 24 hours?

The knowledge is in place. The systems work. The only variable is you.

And everybody can do it (*inserts "just do the thing" meme*).

P.S. 
To everyone already experimenting: keep sharing what you're building. Seeing how you implement this stuff is genuinely the best part 😄.

Inbox: 0 
Meetings: 0
Ideas to build: 47

Weekend mode activated.

taplio

The Battle

Jeff McNair ⛓

Bob Meijer

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Performance ScoreBob Meijer's LinkedIn Performance

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taplio

The Battle

Jeff McNair ⛓

Bob Meijer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bob Meijer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBob Meijer's LinkedIn Performance