Web3Explored

- Helping Web3 companies get more customers with content marketing. 
- Content strategy & ghostwriting for busy crypto founders.

Web3 Content Marketer & Strategist

Amoria Bond

Senior Recruitment Consultant

Recruitment Consultant

McNair Vertalingen

Freelance Translator & Copywriter

ADCN | Club for Creativity

Content &Project Manager

I help people understand and benefit from Web3. | Content Strategist & Writer For Web3 Companies | Ghostwriter For Crypto Founders

I help software startups get more customers with content marketing. Content strategy & ghostwriting for busy startup founders.

Jeff McNair ⛓

Crypto & Web3 Communications Specialist

IBC Group - International Blockchain Consulting

Crypto Ghostwriter

BRIGHT NFT

DMA Invest

Media Advisor & Lead Writer

Open Systems Ltd

Working on various technology and communications projects, including advising Cambridge startups on strategic aspects relating to business development.

Consultant

Freelance

Working as a freelance consultant, writer and editor in a variety of areas including Commonwealth projects, government relations and PR, events management and international development.

Media Communications / Editing / Consulting

Commonwealth Business Council (CBC)

Director Of Strategic Partnerships

Crypto writer, advocate & thinker | strategic & leadership communications | brand storytelling & journalism | copywriting | technical writing & research | editing | consulting | education & outreach |

Visual storyteller and communications expert who transforms complex concepts into engaging content. 

With over two decades of experience across crypto/web3, international development and tech, I combine deep subject expertise with exceptional communication skills and visual literacy (Masters in Photography).

Career highlights:

➡️ Produced technical research report on DeFi innovations for the UK's Financial Conduct Authority (FCA)

➡️ Directed Commonwealth ICT summit (20+ countries), informing a Communiqué ratified by 54 Heads of Government

➡️ Provided leadership communications/ghostwriting for government ministers and CEOs

I'm an expert creator with AI tools, including LLMs and Midjourney, merging cutting-edge technology with compelling storytelling to make complex ideas accessible and engaging.

Published work:

🔹 Crypto newsletter: https://incrypto.substack.com/

🔹 Web3 article on DeSci: https://www.linkedin.com/pulse/science-20-promise-decentralised-desci-brian-naughton-i1fpe/

🔹 Tech & entrepreneurship: https://www.startstak.ai/articles/the-power-of-company-vision

My expertise spans: strategic communications, brand storytelling, technical writing, crypto/web3 knowledge translation, AI-enhanced content creation, leadership communications, public affairs, event production, and project management.

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Keywords

Crypto
Cryptocurrency
Blockchain
Web3
Bitcoin
NFT
NFTs
Project management
Business development
Strategic partnerships
Consulting
Research
Communications
Writing & Editing
Reports
White papers
Journalism
Storytelling
Publishing
Photography
External Affairs
Public affairs
PR
Stakeholder engagement
c-suite executive interaction
Directoral experience
Events
ICT
Leadership
Thought leadership
Strategic thinking
Creative
Trade & investment
Emerging markets
Sustainable development
The Commonwealth
Corporate citizenship / CSR / corporate social responsibility / ESG
NGOs / nonprofit organisations
Negotiation
English language
Business English

Brian Naughton

I've been running a live experiment on LinkedIn for the past few weeks: publishing daily crypto intelligence briefs produced by a system I built to monitor the entire news landscape.

The experiment worked. The system now produces institutional-grade analysis in under 15 minutes daily. So I documented how it works and what patterns might transfer to any domain.

The system processes 300+ articles from 30+ institutional sources, automatically gathers ETF flows and regulatory updates, catches breaking news in real-time, and validates everything against live market data. It produces two outputs: a detailed 2,000-word professional brief, and a condensed 90-second teaser for LinkedIn.

The tech stack: custom MCP server for RSS monitoring and curation, Flask-based web UI for breaking news alerts, Claude Code as the synthesis engine, Perplexity API for agentic data gathering, Binance API for live price validation, SoSoValue API for ETF flows. All orchestrated through a CLI that minimises context switching.

Total time: under 15 minutes of human input daily. Most of that spent sipping coffee.

I've now reached the point where the system is stable, reliable, and producing institutional-quality output consistently. So I'm ready to document what I've learned, share the architecture, and talk about what patterns might transfer to other domains.

So if you're interested in:

🔹 Building AI systems that amplify human judgment rather than replace it
🔹 Turning information chaos into actionable intelligence
🔹 Practical applications of agentic workflows and custom MCP servers
🔹 How this architecture could work for finance, policy, supply chain, or any intelligence-heavy domain

...then I've written up the full breakdown in the article below.

The crypto context is just the case study. The architecture is the real story.

What I learned building an intelligence desk that handles breaking news, real-time data validation, and deep synthesis - and why the architecture migh

Open article: I Built a System That Monitors the Entire Crypto News Landscape and Delivers Synthesised Intelligence in Minutes by Brian Naughton • 10 min read

I Built a System That Monitors the Entire Crypto News Landscape and Delivers Synthesised Intelligence in Minutes

taplio

The Battle

Jeff McNair ⛓

Brian Naughton

Followers

Posts

Engagements

Likes

Performance ScoreBrian Naughton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff McNair ⛓

Brian Naughton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Naughton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Naughton's LinkedIn Performance