Web3Explored

- Helping Web3 companies get more customers with content marketing. 
- Content strategy & ghostwriting for busy crypto founders.

Web3 Content Marketer & Strategist

Amoria Bond

Senior Recruitment Consultant

Recruitment Consultant

McNair Vertalingen

Freelance Translator & Copywriter

ADCN | Club for Creativity

Content &Project Manager

I help people understand and benefit from Web3. | Content Strategist & Writer For Web3 Companies | Ghostwriter For Crypto Founders

I help software startups get more customers with content marketing. Content strategy & ghostwriting for busy startup founders.

Jeff McNair ⛓

Sae'Von Springer

Mysten Labs

Strategic Partnerships Manager (Commerce)

Native Assets: A Blockchain Firm

Native Assets is a blockchain firm specializing in educational seminars, detailed research, industry analysis & corporate advising. Our mission? To empower you with the knowledge & insights to navigate + flourish in the new digital asset era - the blockchain era.

•	Mapped customer journey & avatar profile for target clients of firm’s knowledge products
•	Designed all visual elements of the brand, including site layout, program UX/UI, & all collateral to achieve a striking, cohesive, forward-thinking aesthetic compliant with evolving regulatory guidance
•	Gathered requirements, defined scope, & developed “Blockchain Foundations”, a flagship on-demand education program on blockchain tech + crypto investing
•	Researched & scripted content, presentations, & materials used within “Blockchain Foundations”
•	Produced 10+ hours of finished video for “Blockchain Foundations”, including all audio & graphics
•	Drove marketing campaign by writing copy, producing video content, & building landing pages
•	Conducted A/B test of paid advertisement across Facebook, OOH media & organic channels such as YouTube, podcasting, & word of mouth to drive inbound leads
•	Authored & published a 169+ page book “The Blockchain Blueprint: A Practical Guide To Crypto In An Impractical Age of Fiat”, in agile fashion to fulfill client demand for an entry level product offering to help on-board new users to the blockchain/web3 sector 
•	Narrated & produced audiobook version of “The Blockchain Blueprint”
•	Launched, wrote & edited a weekly newsletter “Industry Updates” reporting succinct, relevant updates on the most pressing developments within the blockchain + crypto ecosystem
•	Managed $150K+ of LP funds, allocating towards qualified crypto/web3 investments when appropriate
•	Craft & issue quarterly technical financial reports of portfolio performance 
•	Communicate with key stakeholders on regular basis to manage expectations & provide counsel on market dynamics

Founder, Managing Partner

Palm NFT Studio

- Pitched services, proposed partnerships & supported deals through entire life-cycle via 1:1 calls, NDAs, thought starters, strategy sessions, contracting & negotiating
- Diligenced opportunities to assess technical viability, value, impact, lift, blockers & business-mission fit
- Mediated 50+ demos & presentations as lead technical liaison between product/engineering & prospects  
- Prospected +100s of cold & warm leads across channels using tools like Hunter.io & Sales Navigator to bolster our pipeline of clients & partnerships in proactive, systematic fashion
- Advised key stakeholders on implementation, integrations & value additive unlocks to secure buy consensus
- Managed RFPs for major global brands & agencies like Omnicom, dentsu & Publicis, reconciling technical nuances of our platform with the desired functionality & specifications proposed
- Developed cross-functional work streams with product, creative, marketing & engineering to achieve business & revenue targets while ensuring seamless product delivery & client onboarding
- Tailored forward facing materials (decks, 1 pagers, case studies) for maximum clarity, impact & relevance
- Advocated client’s needs, relaying feedback, KPIs, questions & feature requests to Product & Eng teams
- Owned Hubspot to track & update deals, handle inbound, manage pipeline & monitor client satisfaction
- Networked with prospects, clients & C-Suite contacts at events like Consensus, CES, Art Basel & NFT.NYC to deepen trust, gain insights to key KPIs & pain points, resolve blockers & acquire fresh intel
- Researched industry trends, competitors & regulations to generate market reports & insights to inform our tech stack, commercials, feature set, & scout emerging opportunities
- Accelerated network adoption by onboarding chain agnostic tools & facilitating integration
- Co-authored ABM campaigns with +27% open rates alongside CMO
- Hosted 6+ Social Audio Events & authored 3 thought leadership pieces to attract new prospects

Account Manager

Eighty20

Eighty20 challenges conventions, questions status quo, and encourages personal empowerment & responsibility. An abundant life of blessings and purpose await for those intent upon it. So, how is your life designed?

My co-host is James Gillespie.

•	Host weekly lifestyle podcast focused on optimizing for health, fulfillment, abundance, & connection
•	Record, produce, edit, & engineer more than 60 episodes of the podcast
•	Interview, connect & establish rapport with guests from various backgrounds across distinct industries

Co-Founder & Podcast Host

Qi Greens

Launched an organic microgreens farm from concept to distribution partnerships with juiceries, grocers, & caterers across the Atlanta area.

•	Architected & led the development of a modular, scalable grow system that increased total production capacity by 433% within the constraints of a 2-week deadline & $2,100 budget. 
•	Collected, maintained, & analyzed key metrics to project future yields & inform iterative changes to input materials, environmental conditions & overall seed to harvest growth cycle SOPs

Owner, Head of Operations

Bon Bon Farms

In my time with Bon Bon Farms I was tasked with developing various cannabis product prototypes which included crafting cohesive brands by designing aesthetically striking graphics & authoring compelling copy , as well as sourcing packaging materials for retail sale. 

•	Ideated, strategized, & delivered 3 vertically integrated product lines underneath 2 sub-brands
•	Crafted cohesive aesthetic, narrative, & tonal brand identities compliant with federal hemp regulations
•	Liaised with key vendors as point of contact for all Product R&D affairs

Product Design Executive

University of Georgia - Franklin College of Arts and Sciences

As an Academic Advisor for Franklin I was tasked with assisting students craft the optimal course schedule to align their interest + future plans with requisite graduation requirements. 

•	Managed a direct caseload of 158+ students in a timely & organized fashion
•	Counseled students on requirements, optionality, & deadlines associated with their degree program
•	Escalated critical path issues to senior advisors to mitigate delays in student matriculation
•	Mediated credit disputes on behalf of students to resolve discrepancies in their records

Academic Advisor, Psychology

The University of Georgia Career Center

• Critiqued 100+ student resumes, cover letters, and other professional documents
• Performed informational and educational presentations on behalf of the Career Center to various campus affiliated organizations
• Assisted various Career Consultants in executing their own presentations and events
• Promoted and marketed Career Center events such as Arch Ready session, Career Fairs, and tabling events

Career Development Intern

Vector Marketing

•	Managed & coached a team of 10+ receptionists to achieve top-of-funnel recruitment milestones
•	Established daily, weekly, & monthly recruitment KPIs to ensure show & launch of top prospects
•	Chaired daily stand-ups to mentor team, acknowledge positive progress & identify growth opportunities

Recruiting Manager

•	Interviewed 400+ applicants during a 3-month period to train & develop a sales team of 24+ members
•	Conducted 8 separate 3-day training seminars on a weekly basis
•	Generated more than $35,000 in total branch office sales within a 4-month campaign period.

Branch Manager

•	Manifested 1,069+ qualified leads via preexisting network contacts & direct referrals
•	Sold $18,193 worth of Cutco products in first 3 months as a sales representative
•	Averaged $239 per order with a closing ratio above 70%

Senior Sales Advisor

Sae’Von Springer is the founder & managing partner of Native Assets, a digital asset firm providing private advisory services, educational training & industry analysis for major brands, corporates & innovation units exploring Web3, NFTs & crypto. 

With more than 5 years experience in the sector, Springer was actively investing when ETH was $200 & exploring the far edges of the space before NFTs, Web3 or Metaverse were buzz words. After launching Native Assets in 2020, he published “The Blockchain Blueprint: A Definitive Guide To Crypto In An Impractical Age of Fiat” in 2021. In addition to managing the firm, Sae’Von also works at Palm NFT Studio, the team behind Damien Hirst’s The Currency & DC’s Bat Cowl collection. 

For courtesy access to in depth research & exclusive interviews with founders & professionals shaping the future of Web3, be sure to subscribe to the official YouTube, weekly Substack newsletter & listen to the podcast.

taplio

The Battle

Jeff McNair ⛓

Sae'Von Springer

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