SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

CW Media (Collage and Wood)

Digital Marketing Unicorn and Brand Builder

Collage and Wood, Inc.

Search Engine Optimization Consultant

Digital Content Manager

President/Founder

🙋🏽‍♀️, I’m Crystal. I help event planners create personalized event decor for birthdays, reunions, and corporate celebrations.

Letter, Number, Collage & Event Decor Designer

User Experience Consultant

Cumberland County Schools

I worked with PE teachers to deliver physical education programming to students with special needs! Best job in the world!

Adapted Physical Education

Head Volleyball Coach at Gray's Creek High School, Gray's Creek, NC.
Cape Fear Region Coach of the Year (2015, 2017)
Cape Fear Valley 3A Coach of the Year (2015, 2017)
USAV Beach IMPACT.
USAV Indoor IMPACT.
USAV CAP-1 & USAV CAP-2.

Varsity Volleyball Coach - Gray's Creek High School, Hope Mills, NC

Adapted PE Teacher

SEO Linguist. Democratizing internet optimization to help entrepreneurs grow brands on the internet. Host of 🎙️The Simple and Smart SEO Show. Find my giant wooden letters & sports senior night gifts: CollageandWood.com

✨ Never Not Optimizing! ✨

✅ Work With Me 1-1 For SEO Strategy.

As a brand SEO strategist and host of the Simple and Smart SEO podcast, I empower entrepreneurs to master search engine optimization. 

It's time to democratize brand SEO for entrepreneurs and small business owners! 

I leverage my experience growing client blogs and Shopify e-commerce stores like Collage and Wood to provide actionable insights.

Each week I feature expert interviews on the podcast to help businesses enhance their online presence. 

My expertise includes managing SEO efforts, integrating multichannel marketing strategies, and delivering innovative solutions for clear client communication.
 
Connect with me to make SEO simple, smart, and impactful for your business!

taplio

The Battle

Jeff Collins

Crystal W.

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