Hey, I'm Jeff. I'm a consultant trusted by growth focused companies from around the world. 

For the past 8+ years, I’ve worked both agency-side and in-house, helping businesses generate millions in annual revenue through tailored SEO strategies that deliver real impact, no fluff.

I led Purple’s SEO, growing them to a top organic market share leader in the mattress and bedding industry. The growth and work was featured on top marketing newsletters like Growth Memo.  

I also share SEO tips, strategies, and lessons to marketers from around the world on my newsletter SEOstudyspot.

I've driven results for Industries including: Ecomm, Saas, retail/local, finance, real estate, B2B, travel/hospitality, media news publishing, fashion and beauty, crypto

Having worked in consulting, in-house, and at an agency, I know how to see the big picture, focus on what drives revenue, and get things done. I understand how to break down silos, get buy-in, and move projects forward, making sure strategies don’t just sit on paper, they’re executed with real results.

Here’s what you won’t get with me:

- SEO “checklists”
- One-size-fits-all tactics
- Endless deliverables with no ROI

Here’s what you will get:

- A custom approach tailored to your business
- Honest insights into what’s working (and what isn’t)
- Strategic execution that drives revenue, not just rankings.

If you got this far and are still reading, connect with me and let's chat. If you are in need of SEO to grow your business, reach out for a proposal if we’re a good fit

- Jeff

Jeff Collins

Jason Berkowitz

Break The Web

We’re Break the Web, the search marketing experts who demystify organic growth so you can focus on what to do with your new followers, leads, clients & shoppers.

Because let’s be clear — you will get more attention.

With over 10 years in the search marketing game, we’ve systematically developed the internal strategies that cut through the noise, so you get noticed.

It’s all about magnifying your impact, magnetizing new leads, and getting more eyes on what matters most — your business.

If you know you need SEO, paid advertising, or content marketing to step up to the next level (but aren’t sure how to go about it), we’re the aces up your sleeves who get you seen.

After all, when you inevitably pull to the front of the pack, we’ll be excitedly watching with popcorn. (Go ahead & let ‘em wonder how you made it happen.)

Founder, SEO Director

SEO Services New York

Self-Employed Internet Marketer

SEO Specialist | Affiliate Marketer

Hyper Web Marketing

Owner

When you need help in Organic Search, but don't know where to go, whom to trust, and who's giving you the go-around, that's where we come in.

Break The Web believes in accessibility & transparency, almost to a fault (hey, we are New Yorkers after all).

Since 2010, we've been helping in-house marketing teams of B2C/DTC make SEO less annoying.

What's this mean? 

Think of us as an extension of your existing marketing team. The partners that make SEO + Content meaningful & measurable.

What type of measures? Clients have seen:
→  2,837% Increase In Organic Search Traffic
→  7,847% Increase In Keyword Rankings
→  Over 21.4 Million Impressions

So whether you're tired of a crappy SEO agency that's not really showing much work or just need a great foundational starting point, get in touch with us.

We'd love to see what's possible together!

👉ㅤbreaktheweb.agency


Accepting beers for SEO tips (rants) in:
• New York City 🗽
• Salt Lake City 🗻
• San Diego 🌴

The most valuable real estate in Google Search is technically "free."

Yet most DTC brands are completely invisible there.

I see this constantly with DTC brands.

They spend hours agonizing over on-page UX and conversion copywriting on PDPs.

But when it comes to Google Merchant Center, they treat it like a "set it and forget it" task for their paid ads team.

GMC is no longer just for Product Listing Ads.

Google’s "Free Listings" (organic product grids) are taking up massive real estate on transactional searches.

You can have the best SEO on your website, but if your feed data is trash, Google won’t rank your products in the Shopping tab or the visual grid.

Here is how to stop treating your feed like an afterthought:

↳ 𝗙𝗶𝘅 𝗬𝗼𝘂𝗿 𝗧𝗶𝘁𝗹𝗲𝘀: Your on-page product title might be "The Everyday Tee," which is cute for branding, but problematic for search. 

In your feed, that title could be changed to "Men’s Crew Neck T-Shirt | Navy Blue | The Everyday Tee." 

Match the search intent, not just your internal naming convention.

↳ 𝗚𝗧𝗜𝗡𝘀 𝗮𝗿𝗲 𝗡𝗼𝗻-𝗡𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲: Missing Global Trade Item Numbers? 

You’re likely getting impacted. Google relies on these to understand exactly what you are selling.

↳ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆: Don’t rely on the auto-assigned category. Map it manually to the deepest possible sub-category. Specificity wins.

↳ 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗺𝗮𝗴𝗲𝘀: Stop submitting photos with text overlays as your main image. 

Google hates that. Clean product shots, or photos of users using the product can perform best for the product listings.

If you haven't looked at the 𝗦𝘁𝗼𝗿𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 tab in Merchant Center in the last 30 days, you are likely leaking revenue.

Making SEO Less Annoying for DTC Marketers • SEO Director & Founder of Break The Web

Some domain migrations 𝘭𝘰𝘰𝘬 clean on paper, then traffic falls off a cliff.

Here’s a real issue we just unraveled after a client migrated domains + CMS platforms and couldn’t figure out why organic traffic tanked.

On the surface?
Users landed on the right pages.

Under the hood?
Google never did.

What was actually happening...

Old URLs followed this path:

1️⃣ olddomain . com/pages/inner-url
2️⃣ 301 → booking.freshnewdomain . com/pages/inner-url
3️⃣ 404 returned
4️⃣ JavaScript redirect tries to fire
5️⃣ Humans land on freshnewdomain . com/pages/inner-url
6️⃣ Google stops at step #3 and walks away

Why this breaks SEO:

↳ Google does not execute JavaScript redirects on URLs that return a 404
↳ The redirect chain dies before reaching the final destination
↳ SEO equity never transfers
↳ Migration signals are lost
↳ Pages get treated as brand new, not migrated

So while users were “successfully redirected,” search engines never saw it.

That’s the trap.

Migrations feel obvious and logical.
Browsers are forgiving.
Crawlers are not.

𝗧𝗟;𝗗𝗥
If a redirect chain includes a 404 before the final URL, Google will not follow JavaScript and your SEO value disappears.

The fix (boring, but correct):

✅ Traditional 𝗛𝗧𝗧𝗣 𝟯𝟬𝟭 directly from olddomain . com → freshnewdomain . com
✅ One hop. Server-side. Final destination.

𝘍𝘰𝘳 𝘵𝘩𝘦 𝘚𝘌𝘖 𝘯𝘦𝘳𝘥𝘴:
𝘞𝘦 𝘥𝘰𝘯’𝘵 𝘴𝘦𝘦 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧𝘵𝘦𝘯 𝘢𝘯𝘥 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘺𝘰𝘶'𝘥 𝘦𝘯𝘫𝘰𝘺.

If you’ve ever had a “migration mystery,” this is one worth checking.

domain migration user/google flow mindmap

"Optimizing content for AI" is just a fancy, new, progressive way to lower your conversion rate.

Writing specifically for an LLM can absolutely make the experience worse for humans.

User-first SEO still works. Stop overcomplicating it.

Thanks for the collab, Mike Montague!!

Founder @Avenue9 👨‍🦲✨ Amplify Your Voice, Engage Your Audience, and Activate Your Community with Human-First AI Marketing®

“If you keep writing about what you want to be known for, that’s what Google and eventually AI will know you for. Build authority around topics, not keywords.” - Jason Berkowitz shared on the podcast this week!

More content isn’t better. Better content is better.

Jason explains why topical authority matters more than keyword volume and how it builds trust with humans and algorithms.

 #SEO #Authority #AIMarketing #HumanFirstSEO #DigitalStrategy

Google and AI both reward authority with long-term visibility, and no hacks are required.

taplio

The Battle

Jeff Collins

Jason Berkowitz

Followers

Posts

Engagements

Likes

Performance ScoreJason Berkowitz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Collins

Jason Berkowitz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Berkowitz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Berkowitz's LinkedIn Performance