SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

JS Consulting

Digital Strategy Consultant

Croud - Performance Marketing Agency of the Year

📌 Interviewing and onboarding 5 web developers, 5 technical consultants, and 3 copy writers to the contractor talent network, resulting in 20-50% savings in billable cost overhead
📌 Championing the department's Learning and Development initiative by designing and delivering weekly and biweekly trainings aimed at cultivating a culture of continuous learning and skill development. These sessions empower team members to deepen their understanding of technical and web concepts, fostering greater confidence and ownership while democratizing knowledge of web and technical search concepts across the entire team.
📌 Leading the development and execution of comprehensive web performance and migration roadmaps, elevating site discoverability, JavaScript rendering, and organic search performance across a multi-million dollar portfolio, in seamless integration with cross-functional internal and client-side teams spanning executives, managers, and engineers to ensure holistic integration.
📌 Conducting in-depth statistical analyses of site information architecture and internal link signals for global brands across CPG, e-commerce, IT and affiliate, driving strategic insights and actionable recommendations.
📌 Providing expert consultation to engineering teams to enhance web performance, focusing on Core Web Vitals optimization by addressing diagnostics contributing to Layout Shift (CLS), Paint (LCP), and other crucial UX signals and ranking factors.

Associate Director, Web Experience

Lumar (formerly Deepcrawl)

📌 Orchestrating the development and execution of team engagement surveys and tailored team-building activities, leveraging tools such as Clifton Strengths' StrengthsFinder 2.0, to cultivate a culture of enhanced team engagement, collaboration, and synergy within the organization.
📌 Developing and conducting in-depth training plans for client SEOs and developers on the advanced usage of the DeepCrawl SaaS platform, equipping them with the necessary skills and knowledge to maximize the platform's capabilities and drive impactful SEO strategies, resulting in improved user adoption and retention.
📌 Playing an integral role as a sales engineer during the mid-funnel sales process, collaborating with Account Executives to address technical, content, and resource concerns, and effectively mapping them to SaaS and strategic solutions, resulting in improved client acquisition and retention rates.

Associate Director, Professional Services & Head of Customer Success, Americas

📌 Developing and delivering comprehensive trainings to business development representatives and customer success managers on cutting-edge web and search concepts, empowering them to better understand and leverage emerging trends and technologies, consequently enhancing client satisfaction and retention.
📌 Strategically engineering innovative crawling and search targeting strategies for a diverse portfolio encompassing multiple top 100 websites, each with over 150 million monthly unique visitors (MUVs), amplifying their online visibility and market impact.
📌 Actively engaging in product testing and providing actionable feedback to Quality Assurance (QA), User Interface (UI), and product development teams, contributing to the refinement and enhancement of the DeepCrawl SaaS platform, ensuring its alignment with evolving market needs and industry standards.
📌 Leveraging statistical analysis techniques in Excel and Python to evaluate the effects of strategic decisions on websites with millions of URLs, providing valuable insights to inform data-driven decision-making processes and drive continuous improvement initiatives, ultimately optimizing website performance and user experience.
📌 Primary or secondary consultant on content, ecommerce, & CPG portfolio comprising $500K ARR, including international client hreflang mapping on CCTLDs and subdomain migrations

Sr. Technical Consultant, Professional Services and Sales Engineer

Wall Street Supply

📌 Acquired a drop shipping domain and its social presences and sold it for 285% ROI through increased sales, traffic, and engagement
📌 Increased monthly sales an average of 189% over monthly sales at time of acquisition
📌 Increased social media followership 267% through increased engagement

Ecommerce Business Owner (concurrent private venture)

Improove Inc.

📌 Producing and conducting tailored technical training sessions for senior stakeholders and key decision-makers on crawling, rendering, discoverability, and other critical technical concepts, empowering them to make strategic decisions and drive organizational growth and success.
📌 Led technical and search strategy consultation to senior stakeholders overseeing high-traffic websites including VaynerMedia brand PureWow and Pinterest.com with over 200MM monthly active users and 100+ international sites as CCTLDs
📌 Offering expert guidance to senior stakeholders on addressing Google manual action reconsiderations and navigating algorithm updates, emphasizing proactive content and technical strategies to safeguard against potential impacts on website performance and visibility.
📌 Advising key senior stakeholders on comprehensive site migration strategies and facilitated the implementation of analytics and attribution strategies, enabling informed decision-making and maximizing organizational performance.

Technical SEO Manager

Pepperdine University

📌 Leading a cross-departmental technical SEO and accessibility task force, demonstrating a commitment to fostering a culture of continuous learning and development within the organization. 
📌 Spearheading a weekly cross-departmental initiative focused on technical SEO and accessibility, showcasing a dedication to learning and development and fostering a culture of inclusivity and organizational behavior awareness. Leading the task force in ongoing SEO training sessions and extending these learnings to the broader cross-functional team, promoting synergy and collaboration across departments while advancing organizational knowledge of technical SEO best practices and accessibility standards.
📌  Data-driven redesign, information architecture overhaul, and relaunch of 4 websites, resulting in up to a 53% YoY organic users increase
📌  Collaborating with educational institutions and consultants to develop a comprehensive SEO roadmap, meticulously executing against it to drive impactful results. Providing tailored training sessions to content and development teams, empowering them to effectively implement SEO strategies and optimize online visibility.

SEO & Data Analyst 

Braille Institute of America

📌 Building and managing custom Google Analytics segmented acquisition sources and user flows to not only inform UI, UX, and CRO strategy, but also to foster a deeper understanding of user behavior and engagement patterns, thereby enhancing organizational decision-making processes.
📌 Championing the purposeful utilization of written, visual, and video content across various platforms including BrailleInstitute.org and social media, to not only bolster branding efforts but also to cultivate a cohesive organizational identity.
📌 Implementing CRO strategies across digital acquisition channels, leveraging insights into user behavior and preferences to not only enhance conversion rates but also to facilitate a seamless user experience, thereby fostering positive user engagement to end-user clients and prospects.
📌 Directing and managing an SEO agency vendor, ensuring alignment with organizational objectives and overseeing the execution of SEO strategies to enhance online visibility and drive organic growth, fostering a collaborative partnership to achieve mutual success.
📌 Proactively developing and maintaining new reports tailored for departmental and leadership use, providing actionable insights into online acquisition metrics and trends, fostering data-driven decision-making processes, and promoting a culture of accountability and performance optimization within the organization.

Digital Content Analyst

UCLA

📌 Run experiment subjects in phonetics laboratory for study on environmental phonological bias
📌 Qualify participants' primary and secondary languages in order to assess bias

Research Assistant

Regent, L.P.

📌 Manager of HistoryNet sites with 2,000,000 monthly unique visitors, steering metrics- and analysis-driven product development
📌 Overall responsibility for converting digital readers into subscribers, co-launching new e-commerce platform that increased monthly sales 305%, and tuning a subsequent 52% CR increase
📌 Owner of content and content marketing strategies, identifying and filling gaps in SEO acquisition
📌 Increased programmatic web ad revenue of 108% in one month by strategic placement
📌 Steering digital product for a team of 12 across all web and digital platforms
📌 Establishing KPIs across the portfolio with reach of 10,000,000 and implementing product and marketing financial and web data reporting and analysis
📌 Data management, reporting, and insights as Salesforce CRM administrator for acquisition deal origination team
📌 Implementation, maintenance, and usage and opportunity insights of Salesforce-secondary technologies including Tenfold, Cirrus Insights, and Navatar
📌 Developing new and improved KPI reporting dashboards, and consistent top-down and bottom-up maintenance of the feeding data

Web Product Analyst

Luxury Link Travel Group

📌 Directing production of 800+ clients’ content and package inventory to an audience of 800,000 unique monthly visitors
📌 Led my department in renewing our largest client's group hotel inventory by deadline for the first time in 7 years
📌 Directing training and coaching for new web systems and tools, including proprietary systems,  DHISCO/Pegasus, and 3rd-party CMS
📌 CRM administrator, reporting, and data management
📌 Promoted to Department Manager within 6 months of hire

Web Production Manager

Graphic Designer

With a background in consulting for Fortune 500 companies in technical implementation, I've honed my ability to navigate complex organizational structures and collaborate with diverse teams to achieve strategic objectives. My experience in this fast-paced environment has equipped me with valuable skills in complex problem-solving, stakeholder management, and human capital dynamics.

I am particularly drawn to roles that allow me to bridge the gap between technical expertise and human-centric approaches, recognizing that successful outcomes often rely on a combination of technical proficiency and effective communication, leadership, and emotional intelligence. I am committed to driving holistic solutions that prioritize both technological innovation and human well-being and motivation.

If you're seeking a versatile professional who can bring a unique blend of technical acumen and people-centric perspective to your team, let's connect!

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The Battle

Jeff Collins

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