SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

Gratsi 

Director of Retail Marketing

Somadome

+ Manage day-to-day operations as second in command of a fast paced technology startup operating in 18 countries globally.

+Lead product management for all of Somadome’s hardware and software products (Mobile App & Embedded Systems). This includes developing product strategy, developing user stories, building roadmaps, hiring design, engineering, and manufacturing teams, managing ongoing initiatives using agile and scrum methodologies, and functionality testing.

+Redesigned and developed current Somadome.com website on Wordpress. Implemented custom design features using CSS & HTML. Designed and built a web based customer onboarding module, a robust online support center resource for both customer and employee use, and an ecommerce platform to support anew consumer product launch. Implemented SEO measures to ensure strong ranking for strategic keywords.

+Participate in business development efforts and strategic partnership formation with major brands including Shiseido, Under Armour, Four Seasons, Nationwide, Adobe, Equinox, Planet Fitness and more.

+Play key role in managing the sales and marketing efforts of a $15,000 product by taking a multi-channel approach using an internal sales team, a network of affiliates, social media influencers, and distributors globally.

Director Of Operations/Head of Product

Amalthea Cellars

+ Managed highly successful B2C marketing initiatives designed to drive new trafficand enhance customer loyalty through tasting events, wine club/VIP programs, DTC ecommerce, social media marketing initiatives, email campaigns, paid digital and print advertising, PR, and strategic partnerships.

+ Redesigned, built and managed amaltheacellars.com website. Implemented SEO measures, installed and used Google Analytics, built and managed an ecommerce store with alcohol shipping compliance integrations.

+ Built and managed a strong wholesale business of over 30 accounts from scratch, 80% of which were off-site and 20% on-site.

+ Oversaw all daily tasting room, event, wholesale, and administrative operations ensuring organizational standards were established and met.

Business + Marketing Manager

Vanguard

+ Worked in Vanguard's Business Development Group, managing sales conversations and asset transfer processes for new clients, averaging $5 Million in new business per month.

+ Provided investment guidance on Vanguard’s entire portfolio of retail investment products.

+ Obtained Series 7 & 63 Licenses as well as received vigorous training in client relations, consultative sales and Vanguard investment products (mutual funds &ETFs).

Investment Specialist - Business Development Group

Merrill Lynch

Wealth Management

Multifaceted startup executive with 15 years of experience. Entrepreneurial spirit, strong analytical skills and strong technical skills. Big picture thinker and hyper-focused on driving growth through great product, brand, strategy, and business development initiatives.

taplio

The Battle

Jeff Collins

Paul Snieckus Jr.

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