SEO Study Spot

Founder

JLC Launch Digital

I specialize in project based SEO to grow brands. Working in a variety of industries. Creating strategy for the website and executing it.

Seo Consultant

Purple

I lead SEO strategies for Purple. To improve online presence across all Purple product categories. From developing content, A/B testing, site structure improvements, schema markup, and site technical improvements. 

I collaborate with my colleagues in content, product, design, and web developers to execute SEO strategies. I also network and hire 3rd parties to scale innovative SEO strategies for Purple brand.

I manage a sizable monthly SEO budget to drive growth for Purple.

Senior SEO Manager

SEO Manager

SEO Specialist

From topical mapping, in depth content planning, to technical problem solving. I maintained the organic and UX so traffic and conversion continues to grow.

- Lead team to build targeted content, back linking, and PR campaigns.

- Regularly run technical audits

Noted Accomplishments

- Grew blog +15,000 monthly traffic

- Averaged 5% MOM traffic growth across 300 brands

- Doubled organic traffic to the website YOY.

SEO Manager Prestige Division

Boostability

I was responsible for providing SEO strategy and direction across the company. In additional auditing underperforming campaigns to provide direction for growth. This involved training teams across the company.

- Created audit processes and strategies to grow businesses and improve underperforming campaigns.

- Created a script that checked key items on a website with one click of a button. Decreasing team audit times by over 40%

-Train teams across company on SEO strategies and industry trends to grow SEO campaigns.

-Expanded strategies and audit processes to Europe territory which was net new for Boostability.

SEO Strategist

I worked closely with business owners to understand their goals. Then created custom tailored SEO campaign strategies and execute them.

-Consulted with Business owners from a variety of industries ranging from service industries to Ecom

-Create and implement custom tailored SEO strategies for increased traffic and revenue

-Evaluate client website traffic and interpret causes of fluctuation

Account Manager

台灣福興 - Taiwan Fu Hsing Industrial Co., Ltd.

•	Led project to compile and analyze data to identify key competitor price points in North America.
•	Traveled to Canada to identify price points of all Home Depot and Lowes door lock brand competitors in Canada.
•	Utilized SWOT analyses and product data to implement a new direction of product line on HomeDepot.com
•	 Created product descriptions for over 150 products On HomeDepot.com.

Global Marketing Intern

Kebab Kaboom

•	In collaboration with team/classmates launched quick-serve eatery.
•	Executed creation of an excel spreadsheet that projects revenue in specific company departments in order to secure bank financing.
•	Using excel, created a platform that calculates company cost of goods sold for products.
•	Developed procedures to increase product through-put by 14% which raised average daily sales from $948 to over $1080.
•	Generated over $45,000 in gross revenue earning 2nd highest revenue in history of BYUI business program.

Vice President

Im a marketing professional that strives to create strategies unique to business needs, and constantly strive for improvement through compelling data.

In 2016 I started creating lead generation websites targeted towards service industries.  This is where I got my start in online marketing. More specifically SEO and Content Strategy.

I have experience in both agency and in-house settings which include medium-large B2C and B2B companies.  

I enjoy solving problems for my clients and growing businesses through various marketing channels. In addition working in positions that challenge me and allow me to grow as an online marketer.

Jeff Collins

Go Fish Digital

-Review and develop quarterly and monthly reporting based on rankings.
-Provide insight to architectural and contextual SEO elements found and how to fix them. 
-Client-facing meetings about current ranking growth in search and site traffic.

SEO Strategist 

AfterYourPhD

After Your PhD is a free resource and passion project to help academics career pivot. After Your PhD consists of the afteryourphd.com domain and social media profiles to increase the reach of the brand. 
- 3 Social Media Profiles Managed (LinkedIn, Twitter, and Tiktok). 
- The Twitter Profile ranks #1 in Google Search for "After Your PhD"
- The website is hosted on the CMS platform Wordpress. 
- I manage the creative and technical elements of the website ranging from content to technical SEO. I optimize title tags and meta descriptions and ensuring that content is discoverable in Google Search.

Founder 

Temporary Freelance Technical SEO Work For Clients 
Nana's Dim Sum & Dumplings [Local SEO] (Completed) 
- Provided recommendations to improve Google Business Profile. 
Croud.com [Technical | Schema]  (Completed)
- Ran an audit of competitor sites in the finance space for different types of schema. Used ScreamingFrog to crawl websites. 
- Provided a best practice document of a subfolder in the finance space. 
Pangea [Technical | SEO Audit] (Completed)
- Provided a full site audit of https://www.about.pangea.app/ & and https://www.pangea.app/
- Detailed recommendations for technical and on-page SEO in a presentation and additional documents for review. 
Skills: ScreamingFrog

Search Engine Optimization Consultant 

DrTalks.com

- Improved Video Indexing by 185% by recommending more crawlable links on the main video page. 
- Increased Indexability of Web Pages by 60%.
- Launched and led the infographics project in our education resources.  
- Leads Organic Search Efforts at DrTalks.com 
- Leading podcast deployment and management. 
- Works closely with several internal departments providing recommendations. 
- Fixed sitemap readability errors.
- Hosts educational calls with team members about SEO best practices.

Search Engine Optimization Manager

Terakeet

∙ Domain experience in the furniture industry, dietary supplements, and finance. Assisting individual risk clients to protect reputation in organic search. 
∙ Extract and compare data from Google Search Console, Screaming Frog, Ahrefs, STAT, and Semrush for a variety of technical SEO tasks. 
∙ Provide several client-facing recommendations for clients in Google Docs and Google Sheets. 
∙ Diagnose issues and make recommendations on a site’s crawlability and indexation, server response codes, security, internal and external links, canonicalization, JavaScript rendering, Core Web Vitals, image optimization, and other SEO best practices. 
∙ Voluntary Department Presentation Entitled- "Entities: Not Strings. Walkthrough of Knowledge Graph Search API with Google Sheets." 
∙Terakeet is an enterprise search engine technology company. Leveraging its best-in-class proprietary software and 20+ years of industry expertise, Terakeet drives desired organic search engine outcomes for Fortune 1000 companies and other global brands.

Search Engine Optimization Analyst

Indiana University Bloomington

Dissertation: Evangelism in the Tech Industry: Interviews with Evangelists. 

Soley taught three courses (35 undergraduates each): Advertising and Consumer Culture and Race, Prejudice, and the Media.

PHD Candidate

GOGOPIX

-YouTube API Research and Python Programming. 
-Wrote a python script in Google Colab that connects to Google Sheet and exports data from the Youtube API.

Data Analyst

Pillar4 Media

- Daily organic performance checks with Ahrefs and Google Search Console. Handling multiple projects and getting to the know the ins and outs of the digital marketing business. 
Larger projects include: 
- A Fitness Market Analysis and Report. 
- Led a Python | Google Colab workshop as an intern. 
-Content Marketing Campaign Analysis 
- Keyword Research for Content Optimization

SEO Intern 

Scientistt 

Scraped 1500+ emails from university sites with Python/ Beautiful Soup for email marketing campaigns.. Conducted traffic analytic website research with SEMrush. I joined their team to gain additional hands-on experience in digital marketing before my internship with another company in June.

SEO | Research Assistant

MediaScience

- A special project envisioned by the CEO  to implement sentiment analyses on text data from focus groups using Python and various text analysis libraries such as TextBlob, Pattern, and Vader.

Data Analyst Intern 

Ryan Collins is an experienced SEO professional and academic researcher with a deep understanding of search engine optimization, competitive research, and a proven track record of success helping clients rank results in organic search. He has developed a comprehensive understanding of the latest SEO trends and techniques, which he leverages to create effective strategies that deliver results for companies and individuals leading to a shift in the organic digital landscape for clients. 

In 2021 Ryan Collins graduated from Indiana University Bloomington with a PhD in Media Arts and Sciences. His dissertation was titled “Evangelism in the Tech Industry: Interviews with Evangelists.” The research involved interviewing individuals with the title “Evangelist” or “Advocate” to learn more about how industry professionals build support for technology brands. 

In the fall of 2021, Ryan joined Terakeet as a search engine optimization analyst. Ryan currently works with our team and our clients to report on their branded and non-branded performance. Ryan uses google search console, google sheets, ahrefs, semrush, and internal data analysis and data visualization tools daily. 

In 2021, Ryan founded After Your PhD. "After Your PhD" is a website that provides career advice and resources for PhD holders who are transitioning into non-academic careers. The website offers a variety of resources, including articles, podcasts, interviews, and webinars, all focused on helping PhD holders explore and navigate their career options. The resources cover a wide range of topics, including job search strategies, resume and cover letter writing, networking, interview preparation, and professional development.

More recently, Ryan Collins PhD was a SEO Manager for DrTalks.com. He led the organic strategy for the website including leading projects like podcasts + infographics. 

#seo #searchengines #searchengineoptimization #datanalysis #data #digitialmarketing #academia #phd #phds #phdcareers #afteryourphd #datacareers #seocareers

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Jeff Collins

Ryan Collins, PhD

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