Jeff Lizik

RedShift Digital Marketing

WHAT I DO: I help Marketing Executives (CMOs, VPs, Directors, etc.) and Small Business Owners attract clients, increase revenue and stand out from the crowd online by creating & implementing customized digital marketing plans.

BRANDS I HAVE WORKED WITH: Along with RedShift, I have worked with or for local and national clients and brands including: 

AutoNation
Bagel Bites
Federated Investors
GNC
Gold's Gym
Huggies
Kleenex
Mario Lemieux Foundation
Time Warner Cable

MY FOCUS: I have a strong focus on serving Professional Services, B2C and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice what I call Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service, Digital Marketing Agency (RedShift) provides you with the strategy, planning and execution of digital marketing services including:

👨‍💻. B2C Marketing
👨‍🏫  B2B Marketing Strategy
🤖  Chatbot Implementation
📱  Content Marketing
📊  Customer Acquisition
📱  Digital Marketing
📊  Digital Marketing Analytics
👨‍💼  Digital Strategy
💵  E-commerce SEO
✉  Email Marketing 
📱  Inbound Marketing
👨‍💼  Customer Acquisition & Retention
📱  Pay Per Click (PPC)
📷  Photography
🎙  Podcast Services
📊  PPC Bid Management
📱  SEO (Search Engine Optimization)
📱  SEO Audits
📱  Social Media Marketing
📺  Video Production

READY TO TALK?
🖥   www.RedShiftDM.com
✉   jeff@redshiftdm.com
☎   412-656-5696

President & CEO

Executive Vice President Digital Marketing

HubSpot

Pittsburgh Hubspot User Group Leader

C-leveled

Providing marketing strategy and acting as the marketing executive and tactical team for small businesses, start-ups, entrepreneurs and established businesses.

As a CXO I get to work with some great start-ups and entrepreneurs from all over the country. We help bring marketing ideas to life, act as the executive marketing management team for businesses across a variety of verticals and help established businesses tackle new challenges, re-brand themselves and even re-create their business and marketing models.

We have a bench of management consultants and professionals on our team ready to help almost any business that needs business advice, business strategy, business systems and processes, marketing strategy & tactics, venture funding and growth strategy and tactics.

CXO, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

Guilty Soles, LLC

Online Marketing ★ B2C Sales ★ Online Lead Generation ★ User Experience ★ Social Media Marketing ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing

Director Of E-Commerce & Marketing

Peak Internet Marketing

Peak Internet Marketing was a full-service online marketing service provider that created online marketing strategies and implemented those strategies for our clients.

Principal, Inbound Marketing, SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing

American Textile Company

I brought a wealth of experience from my time at Kimberly-Clark and ACNielsen to help American Textile Company embrace and implement fact based selling as part of their overall sales and marketing strategy. I helped the organization understand the power of category and space management and implemented a category management and business analysis department.  Our team integrated strategic planning discussions, key business analysis, marketing insights and consumer insights as part of the regular selling process.  This later evolved to an integration of shopper marketing becoming an integral part of the category management team.  

We serviced most major retailers in North America including Walmart, Target, Kohls, Bed Bath and Beyond, Kmart, Sears and dozens of others.  Collectively, my team helped manage retail sales and sales strategy for over 28,000 retail locations.  

Our sales and category management approach was new to the textile industry and allowed us to grow the business twofold over a five year period.

Director of Sales Operations, Category Management, Shopper Marketing, Consumer Insights

AFI generated sales of $4.2 million within it's first full calendar year of business. The business grew from an in-home operation to the second largest online retailer, in the world, in it's niche in under two years.

My day-to-day responsibility was to manage the entire sales, marketing and technical side of our e-commerce business including marketing strategy and implementation, planning, assortment decisions, server/software maintenance, ROI tracking and implementation.

I oversaw all website design, content and implementation of the total user experience. We utilized site metrics/analytics to create a better customer experience and implemented targeted marketing initiatives. We maintained quarterly, online competitive reporting, marketing analysis and planned/managed all media buying including targeted email marketing campaigns, banner ad marketing campaigns, online PPC marketing campaigns, marketing data analysis, ROI analysis and PPC bid management.

I also implemented and oversaw a site wide SEO project, initiated online customer service program design and implementation, developed and implemented a marketing and branding strategy that catapulted AFI to be within the top 500 sellers in the entire eBay marketplace and the top 10 sellers within the sporting goods category.

President, eCommerce, Inbound Marketing, SEO, SEM, Content Marketing, Email Marketing

The Nielsen Company

At ACNielsen I managed a team of 6 market research analysts that consulted Heinz USA’s Frozen Food Division on all market research related to brand marketing and strategic planning decisions.

We increased ACNielsen’s Heinz Frozen Foods account revenue nearly two-fold in first year as a team.  One of our more memorable accomplishments was discovering, analyzing and countering two very important competitive trends that helped refocus and defend the Bagel Bites brand.  

Our team managed all market research projects covering pricing, assortment, consumer attitude and usage, competitive sales and marketing analysis, category trends, consumer trends and influenced marketing initiatives, packaging decisions, product positioning and new product development.

Client Manager, Account Manager, Sales Representative, Consumer Research Manager

Kimberly-Clark

At Kimberly-Clark I quickly moved through the ranks as Sales Rep I, Space Mgmt Specialist, Category Analyst I, Customer Business Manager II and Category Analyst II.

Early on I managed all District Space Planning and Category Management projects before moving into a sales role.  As a Customer Business Manager I managed sales for our personal care line and planned all account specific marketing campaigns of Kimberly-Clark in coordination with available promotional funding and promotional planner sales analysis tool to ensure adequate return on our marketing investment while meeting all sales quotas for our SuperValu account.

My category management role included:
•	Managing  account specific product efficiency assortment analysis for various accounts in the U.S. NE and NC Regions
•	Managing account specific product volume and profit analysis for various accounts in the U.S. NE and NC Regions
•	Supplying account’s with competitive comparisons and sales and marketing analysis within specific U.S. marketplaces
•	Assisting sales reps in analyzing their sales and marketing budgets within specific categories to assure an acceptable return (profit & volume) on promotional dollars spent

Category Analyst, Category Manager, Space Planning Specialist, Account Manager

Working w/ Serial Entrepreneurs Committed to Growing Their Online Visibility, Traffic and Lead Generation via a Proven, Long Term Framework Encompassing SEO, Content Marketing and Lead Gen.

I specialize in assisting marketing executives (CMOs, VPs, Directors) and small business owners in boosting their online exposure, drawing in customers, maximizing earnings, and gaining a distinctive edge by creating and implementing personalized digital marketing strategies.

BRANDS I HAVE WORKED WITH: 
- AutoNation
- Bagel Bites
- Federated Investors
- GNC
- Gold's Gym
- Huggies
- Kleenex
- Mario Lemieux Foundation

MY FOCUS: I have a strong focus on serving Professional Services, B2B, SaaS and eCommerce businesses.

WHAT MAKES ME UNIQUE: Having achieved major marketing & sales success working with brands like Huggies, Kleenex and Bagel Bites along with Small Businesses, I have a unique view of and appreciation for ensuring EVERY aspect of a digital marketing plan is seamless and strategic no matter what size your business is or how many employees are involved.

MY PHILOSOPHY: I practice Digital Marketing Essentialism - a finite process that ensures you have a solid foundation in place online so that all your other marketing efforts work exponentially together.

SERVICES I PROVIDE: Our full service Digital Marketing Agency (RedShift) provides you with the strategy, planning, and execution of digital marketing services, including:

👨‍💻   B2B Marketing
👨‍🏫   B2B Marketing Strategy
🤖   Chatbot Implementation
📱   Content Marketing
📊   Customer Acquisition
📱   Digital Marketing
📊   Digital Marketing Analytics
👨‍💼   Digital Strategy 
📱   Inbound Marketing
👨‍💼   Customer Acquisition & Retention
📱   Pay Per Click (PPC)
🎙   Podcast Services
📊   PPC Bid Management
📱   SEO (Search Engine Optimization)
📱   SEO Audits
📱   Social Media Marketing
📺   Video Production

Lets grab a virtual coffee some time! 

🖥    www.RedShiftDM.com
✉    jeff@redshiftdm.com
☎    412-656-5696

Quixta

Founder

ElectricPe

Associate Program Manager

My portfolio speaks better than my about section.

Let's hop on a call?

Anand A.

Founder-led sales is brutal in ways nobody talks about.

Last week, I had eight discovery calls. Five rejections.

"Budget constraints." "Going with someone else." "We'll circle back next quarter." The usual.

When you're the founder doing sales, every rejection feels personal. You're not just selling a service, you're selling your vision, your team, the thing you've built from scratch.
By Thursday evening, I was questioning everything. The pitch, the pricing, even whether we're solving the right problems.

Then Friday happened.
A referral call I wasn't expecting. A company 10x the size of anyone I'd pitched that week. They'd heard about us from a client we'd worked with two years ago. The conversation lasted 30 minutes. They signed 6 days later.

Here's what that week taught me about founder-led sales.
The rejections feel massive because you're emotionally invested. But they're also just part of the math. You can do everything right and still hear no. The timing might be wrong, the budget might be real, they might genuinely have another option.

The wins often come from places you're not actively chasing. That client from two years ago? We did solid work, stayed in touch casually, never pushed for referrals. They remembered us when it mattered.

Motivation in sales isn't about staying consistently pumped. It's about showing up even when you're not. Making the calls when you don't feel like it. Refining the pitch after a hundred rejections.

The hardest part of founder-led sales isn't the rejection. It's the silence between the no and the next yes.
Learning to trust that the next yes is coming, even when you can't see it yet.

If you're in founder-led sales and having a rough week, you're not alone.
Keep showing up. Apna Bhi Time Ayega.

#FounderLife #Sales #Entrepreneurship

Anand Ashok

Building Custom Softwares and Websites for B2B Orgs | 20+ Member Team | 400+ Projects Delivered

Being a business owner means waking up to problems that didn’t exist yesterday.

- Delayed payments.
- Unreliable people.
- Unexpected expenses.
- Team issues.
- Client escalations.
- Market uncertainty.

And still, you’re expected to stay calm, confident, and show up smiling.

Here’s the part most people don’t see
Businesses don’t grow just because you work harder.
They grow because you don’t break on the hard days.

- It's not strategy.
- It isn’t hustle.
- It’s emotional stamina.

Staying steady when cash flow is tight.
- When deals fall through.
- When people disappoint.
- When it feels lonely at the top.

Because the moment your mood starts depending on external events,
your business starts controlling you.

I’ve been spending a lot of time thinking about the culture at Quixta lately.
What actually makes people feel safe, motivated, and proud of the work they do.

And the conclusion I keep returning to always is:
Build the culture you always wished you had at your past workplace.
Treat every team member with the same respect, clarity, and kindness you once hoped for from your own leaders.

Culture isn’t a document. It’s not a workshop. It’s how we show up every single day.

When people feel valued, they give their best.
When they feel heard, they contribute more.
When they feel trusted, they take ownership.

When Sally Walker reached out about rebuilding Helixr’s website, the direction was already set.

The brand and visual system were defined.

What was needed was a build that respected that work and didn’t get in its way.

Our focus was on execution:
• turning detailed designs into a stable, performant site
• keeping layouts consistent across complex pages
• making sure nothing broke under real content
• ensuring the CMS stayed usable for a team that updates it often

The goal was simple: deliver a website that feels solid, clear, and easy to maintain.

We’re proud of how this came together.

You can view the website live at helixr[.]com

Want to make your website 10x better? Reach out today!

Yesterday i had a very bizarre discovery call
not because the client was rude or anything, but because the requirements were… honestly, other-worldly.

His words were;
- “content is a waste of time”
- “the website should verbally guide users, like a robot”
- “if we’ve never done something, AI should instantly generate it anyway”
- “don’t show everything… show only what the client is THINKING"
- “it has to be premium, but not simple, not dynamic, and not normal”

basically, something like a mind reading, AI powered, selective-reality website 😄

one of those calls where you’re listening, nodding, and slowly realising… yeah this is going to be interesting.

but honestly, these calls are useful. they remind you that discovery calls aren’t about saying yes to everything. they’re about fit.

Founders ask me this all the time:
“What should we build our website on?”

There’s no universal answer.

It depends on what stage your business is at.

Here’s how I usually think about it.

1. WordPress
- Great when you just need to get something live quickly.
- Low cost. Fast turnaround.
But once the business starts growing, you’ll feel the limitations.

2. Webflow
- This is where most growing companies land.
- Good balance between design, speed, and control, without heavy coding.
If your website supports sales, hiring, or credibility, this works really well.

3. Custom Build (Next.js - Javascript)
- When performance, security and scalability is of the highest importance.
- Unlimited flexibility to design and implement custom animations.
More effort upfront, but built for the long run.

The rule I follow:
Don’t overbuild on day one.
But don’t underbuild if your website is tied to revenue or growth.

#webflow #webdevelopment #nextjs

chatGPT is getting ads. Here's what OpenAI just announced.

openAI dropped their advertising strategy yesterday and its more thoughtful than I expected.

starting in the coming weeks, they'll test ads in ChatGPT's free tier and their $8/month Go plan. 

heres how it works:
→ ads appear at the bottom of responses when theres a relevant sponsored product → they are clearly labeled and separated from actual answers → you can dismiss them and control personalisation settings → no ads for users under 18 or near sensitive topics (health, mental health, politics)

whats interesting is that OpenAI published five core principals upfront.
1. ads wont influence ChatGPT's answers.
2. your conversations stay private and arent sold to advertisors
3. you control you're data and can turn off personalization
4. they prioritise trust over revenue
5. there will always be an ad-free paid option
6. they're also hinting at conversational ads, where you could ask follow up questions directly to sponsored content. That's crazy...

My take:
I am pretty sure I'll start running ads here the moment it starts. if you're reaching people while they are actively problem-solving or researching? thats GOLD for the right businesses.

What do you think? Would ads change how you use ChatGPT?

#ai #openai #chatgpt

Founder Acquisition.com, Co-Founder Skool.com. Get your free scaling roadmap👇

To achieve your goals this year. 
You don't need a mentor.

You're allowed to:
1. Fire yourself up
2. Create your own deadlines
3. Hold yourself accountable
4. Do more than anyone asked you to 
5. Make yourself proud

If you're waiting for someone to believe in you, start with yourself.

- alex ✊🏽

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Jeff Lizik

Anand A.

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