Jeff Matlow

By Title Only

Working with cross-functional teams to guide strategy, operational execution, analytics and scalable revenue channels. Acting as fractional CEO, COO, chief of staff and lead strategist for enterprise, mid-market and SMB companies.

Chief Transformation Officer (CEO, COO)

Evlos Technology

Executive Leadership Coach

InnoVenture Iowa

USA TODAY NETWORK Ventures

Business Transformation Consultant + Leadership Coach

Stage3 Agency / MediaWorks

Business Transformation Consultant

DMSE Sports, Inc.

Kiehl's Since 1851

Running USA

Leading nonprofit through transformational stage of growth.

🔸 STRATEGY:  Led strategic planning and implementation, transforming the organization to be the educational thought leader in the $10B+ endurance industry

🔸 BUSINESS DEVELOPMENT:  Guided business development initiatives, resulting in 20% YOY sponsorship growth.

🔸 MARKETING:   Developed marketing initiatives that led to 15% growth within 6 months.

🔸 FINANCE:  Realigned budget leading to 7% increase in EBITA margin 

🔸 PARTNERSHIPS:  Led partnership acquisition strategy

🔸 PRODUCT DEVELOPMENT:  Implemented data management systems and led product development of new website and content platform.

🔸 RESEARCH / DATA ANALYTICS: Led multiple high-profile, industry-leading research projects including Athletic and Fitness Behaviors of Gen Z, Global Runners Survey and Event Management Report

🔸 MEDIA RELATIONSHIPS:  Represented the organization in media, including the WALL STREET JOURNAL, ABC TV, and the NEW YORK TIMES

Interim CEO

Board Of Directors (President, Secretary)

VolunteerLocal

SweatWorks

I transform companies into high growth businesses

Since I am not the best at promoting myself, I decided to write a poem instead.

If I'm going to be egocentric, I might as well have it rhyme, right?

Jeff was born in Philly,
But don’t think that makes him silly,
He grew up outside of New York,
And was 32 before he ever tasted pork.

But none of that is info you will care about,
It’s his mind for business that makes people want to shout,
He’s got more insights than most people dream about,
There’s nothing more he loves than helping other people out.

He’s an avid problem solver, that’s what he knows,
His focus is on helping executives grow,
He’s a results-driven leader who helps make you more money,
Like he’s done for Citi, Nestle, Gannett, Omnicom and Sony.

He’s a 3x entrepreneur and successful corporate leader,
He’s part coach, part therapist, and a tiny part teacher.
He’s been called a “leader’s leader”, which is quite nice,
He’s really easy to talk to if you want some advice.

So let’s wrap up this poem, it’s gone on long enough,
The point that I’m making shouldn’t be too tough,
If you want creativity and smarts and the secrets to growth,
You should talk to Jeff, it will benefit us both.

—-

Here's what some of my clients say:

"Jeff is a masterclass in itself"
"Every leader needs Jeff Matlow on speed dial"

Learn more about me here:
www.linktr.ee/jeffmatlow

Join 11k+ people subscribers:
 
The Best Leadership Newsletter Ever
www.TheBestLeadershipNewsletter.com

Or The Best Leadership Podcast Ever
www.bytitleonly.com/podcast-2


Fractional CEO/COO/CRO

I help jumpstart growth at 7-9 figure businesses. 

Expert at strategy, operations and processes that elevate teams to the next level and create quantifiable growth. 

Throughout my career of worked with companies such as Nestle, Citibank, eBay, Kellogg’s, Gannett Media, Omnicom and many more. 

Owner of the By Title Only newsletter, empowering 7k subscribers with the secrets to
BUILD A BETTER COMPANY and BE A BETTER LEADER.  bytitleonly.substack.com

Kristin N. Spencer

Peaceful Profits

When my copywriting mentor told me I had to meet Tina Konstant, she was right.

Tina and the amazing team at Peaceful Profits offered me a position as a ghostwriter based on my past experience, but once I started working with them, I realized what an epic team of copywriters, ghostwriters, and team managers they have.

So, when they asked if I wouldn't be interested in a more hands-on position helping review completed chapters for some of the other ghostwriters on the team, I was thrilled.

While I've worked in my own firm as the big boss lady for years now, it was nice to be part of a team again and to be back in a supporting role.

At Peaceful Profits, it is our goal to make certain that each high-quality book we create will not only help our clients build reputations as the experts they are in their industries, but also make more sales with supportive customer journeys.

Like our founder, Mike Shreeve, wrote: “A book that is impactful, effective, challenges people’s thinking, is the book that will be shared.”

Ghostwriter & Book Reviewer

Literary Symmetry

When I realized I wasn’t going to find a job out there that allowed me to use my unique professional skills in an exciting way while also being able to support my kids and husband with my time and attention, I decided to make one.

Literary Symmetry was born out of my love for writing, editing, and book creation services, but what I didn’t know is how that would transform over time as I realized my true calling:

Working with business owners to create literary symmetry inside their organizations by focusing on their offer creation and strategic storytelling built on top of a strong foundation of my marketing know-how.

After the positive responses we received from the books co-written by me and our copyeditor on staff, Maria Mountokalaki, people started to reach out to ask if we couldn’t ghostwrite books to help them grow their businesses. At first, I said “no way.” A good friend of mine had been working as a ghostwriter for years, and she seemed beyond miserable.

But during the pandemic when my husband couldn’t work and our heat was in danger of being shut off, I decided, why not try?

"Why not try?" is basically my personal motto at this point.

Well, what I found was copywriting magic. Not only could I capture the voices of my clients in writing for them, but I also knew enough about the marketing and offer-creation worlds to help them incorporate their business growth goals into whatever their goals were.

And that’s when people started hiring me to build out their business offers and marketing foundational reports, often with no books required.

It has been the professional delight of my life to take my passion for words to be able to help struggling and thriving businesses alike reach that next level through a strong foundation of clear and confident communication.

Value-based marketing works!

Like my hero Mr. Rogers always said, “Look for the helpers,” and now I get to live out my dream by being a helper. It doesn’t get any better than that.

Owner, Lead Writer, & Big Boss Lady | Business Writing & Offer Creation

There are so many “business storytellers” out in the world who want you tell your personal stories, but they don’t understand quite how storytelling fits into to growing your business.

That’s why I started the Your Business Story podcast. I knew that I could help business owners understand how to tell strategic stories, get curious about their stories to realize that next level of professional growth, and learn how copywriting works under each story to help build trust with whoever their unique purchasers are.

Now, I have the privilege of speaking with business owners from all different industries about how they got into what they do, why they’re the ones to pick for help, and what deeper missions they have in each of their unique businesses.

Plus, I get to explore special topics in the host-only episodes that happen between each guest interview. It’s the best of both worlds, because I love teaching that much!

Do you want to know why your business story matters and how you can use it as a strategic tool to grow your business? Have a listen!

Podcast Host

She Has Infinite Potential (S.H.I.P) Panel

One day, a woman I really admired got in front of the entire networking group I was a part of and asked, “Does anyone want to create a panel to speak at the Women in Tech Global Conference with me?”

I don’t think she was quite prepared for the 20ish women who signed up to hear more. I was intrigued, but intimidated. Thankfully, I decided to go to the follow-up meeting even though I was nervous about it.

When my turn came around to describe why I was interested on being part of the panel, I wasn’t sure exactly what to say, but I started talking anyway.

“I love technology,” I said. “Yes, I’m a writer, but back when I was younger, I thought that someday I would become a scientist. The only problem was that I had a really hard time with math, which is really important in science. Looking back now, I know that I’ve struggled with a math-learning disorder called dyscalculia for my entire life. But back then, I had to deal with teachers calling me lazy because I just couldn’t get my math grades up. I’m passionate about helping other women find places in the world of technology because we’re so needed there. Plus, I can write whatever we need.”

Thankfully, I was one of the original 9 women who were selected to be part of that first panel, and it went so well that we got a ton of comments, emails, and messages from attendees about how encouraging our presentation was.

That’s when we knew we wanted to do more than just be a panel. Now, She Has Infinite Potential is a group of 8 strong, smart women who want to help other professional women find fulfilling careers in places where not a lot of women currently are but want to be.

Our customizable programs encourage organizations with practical tips, strategies, and ongoing support for the women in their companies.

And I was able to use my skills as a copywriter, marketing expert, SEO writer, and content creator to help our group stand out with an amazing website, compelling offers, and consistent copy.

Founding Member & Consultant

Forbes Books

When I had my first conversation with Natasha, who was VP of Sales for Forbes Books at that time, she was really interested in everything I was saying about the importance of personal storytelling combined with proven sales psychology in the world of business nonfiction writing.

As a fellow contrarian, she felt like an instant friend.

“I’d love for you to meet with some of the other staff here at Forbes Books,” she said. “Are you open to that?”

Why not try? I thought. “Sure,” I said.

Several weeks of interviews and lots of vetting later, I was added to the bench of well-established ghostwriters at Forbes Books, and I was eager to get started on my first project for them.

Thankfully, I didn’t have to wait long.

Working with clients to not only get their words on the page, written in their unique voices, but also to help promote the amazing work they do through value-based marketing language has challenged and helped me grow.

Because of my copywriting background, I was also able to write a lot of the marketing content they needed in an efficient and engaging way. It felt like a lot of my skills had finally come together in a unique way that let me serve others the way I loved.

I feel deep gratitude for the opportunity to work with such amazing business owners as a business nonfiction specialist.

Ghostwriting is unique skill that allows me to bring special skills to the table for each and every professional whose voice I embody.

Ghostwriter

Threads of Hope Hellas

When I moved to Athens, Greece to do humanitarian work to help with the economic crisis, I never imaged that I would end up learning what a global issue human trafficking was and getting involved in helping people who had been rescued out of that world.

I remember that on my first day, showing up to work at Threads of Hope Hellas, my friend Joy told me, “Most people don’t stay. Either they get nervous about the pushback they get from the ladies, or they have no idea how to talk to someone who is a survivor and they get asked to leave. I strongly feel that you can do this. Just be yourself, and remember that they’re going to test you.”

At that time, I had no idea that this position would cause me to learn and grow in such an intense way.

The main difficulty that our ladies had was learning how to work a traditional job where they had complete autonomy and didn’t need to look or act a certain way like they did while they were in the human trafficking world.

Not only did I have to prove that I was trustworthy, but also nurturing, understanding, and forgiving, I had to learn to work through my people-pleasing tendencies because even though I was given the financial information to catch up on in bookkeeping, what ended up being the most impactful part of me working at Threads of Hope Hellas was allowing the women to watch me create brand new bags from an idea in my head.

Watching them light up when they realized they could think up and create new things themselves was a thrill I had never experienced before as a humanitarian or a teacher.

When I moved away from Greece, my work there stopped, but I received a message from one of the women I had worked with later telling me, “Your bag is super popular. I voted that we should name it after you, but we named the bag ‘Hope’ instead because you brought us hope.”

Humanitarian Worker

Commission to Every Nation

Immigrating to a different country is one of the most rewarding and difficult things that any person can do. Before I even met my husband, I knew I wanted to dedicate at least one year in my life to the service of others. I never imagined that this would turn into to moving away from the United States with my husband and two tiny kids and serving in Europe for 10 years.

One addition to the family and many trials later, I realized that I was stronger than I ever imagined, and that I could do scary things. I could walk into a donut shop and order something in a language different than my own. I could have a baby in a hospital where almost no one knew what the words I meant were saying (yes, we're up to 3 as of 2012). I could reimagine what a baby shower was to adapt it to a different culture so that one of my amazing friends felt blessed. I could plan amazing outreach events that made people feel valued and cared for. And I could organize conferences, write books, and give compelling speeches.

A distinct, life-changing moment I’ll never forget is when we had our kids help us purchase diapers, menstrual pads, and wipes to distribute to refuges that were coming into Athens, Greece after being rescued from overcrowded boats coming into the island of Lesbos. I will never forget the look in the eyes of the women we gave those items to. And my kids will never forget how we hopped into action as an entire family to help.

Redondo Beach Police Dept

My very first job required me to pass a background check and a polygraph test. Talk about diving in with both feet.

At the police department, my main task was to take decades’ worth of paper reports and digitize them using a scanner and program called Laserfiche.

The most difficult thing about that job was having to scan the reports regarding sexual assault and children. I learned a lot about the world and what a scary place it could be.

But the best part of that job is that I got to work across my mom and watch her constantly be willing to learn how to do new things.

I also ended up with a special assignment scanning all of the field incident cards, which was mostly fun because none of them were serious.

In this position, I learned how to answer phones, follow a dress code that had three entire clauses on panty hose, and interact professionally with officers and civilians alike. Plus, I learned a lot about myself and what I was capable of.

My only regret was that my desk was right next the the evidence locker, which meant I left smelling like a certain plant most days.

Clerical Assistant

We had to be out of the country in four days. After 7 years of humanitarian work in Athens, Greece, my life changed forever when my father-in-law passed away and we had to move back to California to take care of his estate.

It was the biggest transition my family has ever faced, and the grief we felt over losing someone so important combined with the loss of our everyday lives was intense.

It was in that fire of adversity bigger than anything I’d ever faced that I unlocked abilities I didn’t know I had:

-Persisting in a Season of Extreme Disappointment and Discouragement
-Learning to Leverage My High-Value Skills As a Writer to Keep Money Coming in During a Huge Transition
-Reinventing What I Thought Life Looked Like As I Approached 40 Years Old
-Working With An Elite Coach to Learn Sales Psychology
-Learning to Stand in My Strength as a Value-Based Marketing Expert

Change doesn’t happen overnight. It has taken six years to get from that woman who didn’t know how to guide her culture-shocked family through the most difficult ordeal they had ever gone through to the confident writer, consultant, and marketing expert I’ve become today.

It was through a lot of failure that I realized what worked and what didn’t. That information was extremely valuable to my clients.

I had to encourage myself each morning, borrowing belief from the women who taught me about marketing and copywriting, which taught me how to let my clients borrow my belief in them as they attempted to take brave action during our work together.

Helping them discover their high-value skills while transforming their language so they felt confident selling gave me a professional purpose I had never dreamed of, all while giving me time to support three kids—two of whom are on the autism spectrum.

That’s why I also wrote about the pinnacle of business communication in my new book—Alice in Businessland: Where It Pays to be Curious About Which Words Sell.

At Literary Symmetry, LLC I help amazing business owners like you create clear, confident communication using value-based marketing to grow your impact and income.

Ways I’d Love to Help You Level Up Your Communication:

-Strategic Storytelling
-Copywriting Rooted in Value-Based Marketing
-1:1 Consulting to Create Marketing Foundations
-Business Book Coaching

I’m On a Quest to Find:

🔎Speaking Engagements
🔎Podcasts to Be a Guest On

Do you feel like it’s time to get clear and confident with your communication to make what you deserve? Book a call with me today 👇

https://calendly.com/litsym/20-minute-linkedin-discovery-call

One day, a woman I really admired got in front of the entire networking group I was a part of and asked, “Does anyone want to create a panel to speak at the Women in Tech Global Conference with me?”

I don’t think she was quite prepared for the 20ish women who signed up to hear more. I was intrigued, but intimidated. Thankfully, I decided to go to the follow-up meeting even though I was nervous about it.

When my turn came around to describe why I was interested on being part of the panel, I wasn’t sure exactly what to say, but I started talking anyway.

“I love technology,” I said. “Yes, I’m a writer, but back when I was younger, I thought that someday I would become a scientist. The only problem was that I had a really hard time with math, which is really important in science. Looking back now, I know that I’ve struggled with a math-learning disorder called dyscalculia for my entire life. But back then, I had to deal with teachers calling me lazy because I just couldn’t get my math grades up. I’m passionate about helping other women find places in the world of technology because we’re so needed there. Plus, I can write whatever we need.”

Thankfully, I was one of the original 9 women who were selected to be part of that first panel, and it went so well that we got a ton of comments, emails, and messages from attendees about how encouraging our presentation was.

That’s when we knew we wanted to do more than just be a panel. Now, She Has Infinite Potential is a group of 8 strong, smart women who want to help other professional women find fulfilling careers in places where not a lot of women currently are but want to be.

Our customizable programs encourage organizations with practical tips, strategies, and ongoing support for the women in their companies.

taplio

The Battle

Jeff Matlow

Kristin N. Spencer

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?