Industry 4.0 & Digital Transformation Enthusiast | Business Strategist | Avid Storyteller | Tech Geek | Public Speaker

My passion is helping manufacturers digitally transform in innovative ways through Industry 4.0 technologies.  Doing so requires a unique ability to bridge the gap between business strategy, industry trends, technology implementation, and change management.  

I enjoy building collaborative relationships with clients, partners, coworkers, and industry evangelists to help empower manufacturers to achieve more.  

I am very active within the industry as a thought leader to help inspire companies, professionals, and students to be excited about the future created by the fourth industrial revolution.  I write, speak, and share content on LinkedIn to foster a conversational environment and build meaningful connections. 

Where do I spend my time?
• Driving customer success through deep industry and technical expertise
• Developing senior-level industry and client relationships
• Defining and shaping business and go-to-market strategies
• Acting as a company ambassador, technology evangelist, and industry influencer
• Challenging the status quo and continually driving innovation
• Developing & implementing sales enablement strategies
• Finding innovative ways to leverage new technology to provide unique value
• Building, mentoring, and inspiring high-power teams

Jeff Winter

It snowed today in Chicago! And snow is a great way to see progress in action.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟏.𝟎 & 𝟐.𝟎 – 𝐓𝐡𝐞 𝐒𝐡𝐨𝐯𝐞𝐥 𝐄𝐫𝐚𝐬
Snow removal started as pure manual labor. When it snowed, you grabbed a shovel and went to work. It was slow, physical, and unavoidable. The major breakthrough between Industry 1.0 and 2.0? Getting your kids to help. Same tools, slightly more labor, and a lot more bargaining. 🤣 

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟑.𝟎 – 𝐓𝐡𝐞 𝐒𝐧𝐨𝐰 𝐁𝐥𝐨𝐰𝐞𝐫 𝐄𝐫𝐚
Mechanization changed the game. Snow blowers replaced brute force with power. What once took hours could be done in minutes. Humans still operated the system, but machines delivered speed, consistency, and efficiency.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎 – 𝐓𝐡𝐞 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐄𝐫𝐚
Today, snow removal can be fully automated. Autonomous machines use sensors, software, and algorithms to clear driveways with precision, often without anyone watching. No frostbitten fingers or early mornings required, just a cozy cup of coffee as the job gets done.

This isn’t really a story about snow.

It’s a story about how work evolves. Manual effort becomes mechanized. Mechanized work becomes automated. And automation shifts humans away from execution and toward higher-value activities.

The snow hasn’t changed.
Our response to it has.
That’s progress.

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Jeff Winter 

Industry 4.0 isn’t a light switch. It’s a dimmer dial, and most of us are still fumbling for the right setting.

Too many manufacturers see Industry 4.0 as a massive leap they’re either “doing” or not. That kind of thinking leads to analysis paralysis. Or worse… nothing at all.

That’s why I created the 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝟒.𝟎 𝐁𝐚𝐛𝐲 𝐒𝐭𝐞𝐩𝐬.
Not as a maturity model. 
Not as a framework, but as a way to break the journey into tangible, bite-sized initiatives. Each with its own value, technical requirements, and business implications.
 
Yes, they generally build on each other.
No, you don’t have to follow them in order.
And no, they’re not exhaustive.

The point? You don’t need to transform everything all at once. Start somewhere. Learn fast. Advance with purpose.
 
Because every baby step you take gets you closer to your vision of Industry 4.0.
 
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝟓,𝟒𝟎𝟎+ 𝐰𝐨𝐫𝐝𝐬 𝐦𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥? 😀 👇 
https://lnkd.in/exdQ7W2z

Originally written June 2025, updated January 2nd, 2026 (Version 2.1)

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Industry 3.0 to 4.0 in Baby Steps v2.1

Technology Marketing Executive with a proven track record of transforming marketing functions into revenue engines for both SaaS startups and Fortune 500 manufacturers. Most recently leading GTM strategy at Copia Automation, successfully rebuilt teams, doubled ARR, and established category leadership through strategic analyst relations and global media initiatives. I combine an executive MBA and data-driven rigor with the creative adaptability of a Fulbright Scholar to solve complex business challenges. I am now seeking a CMO / Head of Marketing role to drive market share and brand equity in the industrial technology sector. CORE COMPETENCIES:- Go-to-Market Leadership: Building Product Marketing functions from the ground up to drive cross-functional alignment.- Brand Evolution: Guiding brand maturation through deep market research and strategic positioning.- Market Influence: Managing end-to-end Analyst Relations to establish category leadership.- Competitive Strategy: Synthesizing win-loss data and analyst reports to equip sales teams with actionable intelligence.- Public Speaking: Delivering keynotes and evangelizing the brand to diverse audiences.- Digital Growth: optimizing SEO and social media strategies to automate reach and amplify brand voice.

Gerry Abbey

I’m trying to cure myself of "someday" in 2026. I just wrapped up my annual review of the concepts, books, and ideas that shaped my thinking over the last 12 months. If you are looking for new mental models for the new year, this article includes my favorites learned across reading, listening, and learning this year. Also included are a few books that defined my year, from Richard Feynman’s curiosity to the 'Working Genius' model.
Check out the full lists and my plans for "connecting the dots" in 2026 below. 👇

#BuildingMomentum #Books #Leadership #PersonalGrowth #Learning #Mindfulness

“Someday is a disease that will take your dreams to the grave with you.” – Tim Ferriss What’s the coldest you’ve ever been? Bone chillingly cold? Shiv

Open article: Looking Backward to Navigate Forward: My 2025 Retrospective by Gerry Abbey • 6 min read

Looking Backward to Navigate Forward: My 2025 Retrospective

92% of resolutions fail. Why? We treat life like a rigid test instead of a design project. Thanks to Bill Burnett and Dave Evans for the "wayfinding" framework, and Bill Gates for the 10-year perspective. 

Here’s to Building Momentum at Newsletter 50 and the evolution of fifty more ahead! Thank you all for the support over the last 3+ years. It's been a fun ride, and I'm looking forward to what's ahead.

#BuildingMomentum #Mindfulness #Goals #Resolutions Stephen Dubner

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.” — Bill Gates What’s in a decade? Let’s start 

Open article: Building Momentum at 50! by Gerry Abbey • 5 min read

taplio

The Battle

Jeff Winter

Gerry Abbey

Followers

Posts

Engagements

Likes

Performance ScoreJeff Winter's LinkedIn Performance

Performance ScoreGerry Abbey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeff Winter

Gerry Abbey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Winter's LinkedIn Performance

Performance ScoreGerry Abbey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeff Winter's LinkedIn Performance