Critical Manufacturing

As Vice President of Business Strategy, I’m tasked with driving strategic growth, business development, and helping the company expand its influence in the global manufacturing landscape. And because of my industry presence, I also act as an industry evangelist, guiding manufacturers through their digital journeys and helping Critical Manufacturing further strengthen its position as a leader in MES technology. It’s a perfect fit for my passion for innovation and driving meaningful change.

Vice President, Business Strategy

Hitachi Solutions America

When Hitachi Solutions decided to pivot from a technology-focused go-to-market strategy to an industry-led approach, they brought me on to lead that shift for the manufacturing sector. My role was all about aligning Hitachi’s 11 practices with the real needs of manufacturers, positioning the company as a leader in Industry 4.0. I focused on identifying new opportunities and ensuring our offering and value truly resonated with the market.

Senior Director of Industry Strategy, Manufacturing

Microsoft

Couldn't resist an opportunity to join one of the most innovative companies in the world.  In this senior-level role, I acted as an industry advisor helping U.S. manufacturers digitally transform their business at scale. This was accomplished through driving transformational wins, providing industry thought leadership, and enabling/supporting the sales team.

Accomplishments & Impact:
• Became a trusted advisor to several Multi-billion-dollar manufacturers, helping shape their digital transformation strategies
• Earned 11 industry awards and recognitions for being a top thought leader in AI, IoT, Industry 4.0, and Digital Transformation
• Earned the #1 Social Selling Index (SSI) on LinkedIn within Microsoft in September 2022 out of all 38,356 sellers (at the time)
• Earned the “Microsoft Good Neighbor” award for helping to contribute to the success of others
• Became an official content creator for Microsoft, and within 3 months earned the #1 spot for most engagement (Created 0.5% of all company content, yet earned 9.5% of all engagement) influencing over $250 million in revenue)
• Delivered multiple keynote presentations at industry conferences and private customer events, improving both brand awareness and customer engagement

Industry Executive, Manufacturing

Grantek

Expansion of my previous role to also include leading Grantek's Marketing department. I picked up responsibility for marketing strategy and execution; including developing and implementing strategies for social media, content, sales enablement, website, lead generation, and branding.   By Aligning business strategy and product development with marketing, I was able to more effectively lead the transformation of Grantek into a best-in-class Industry 4.0 solution provider.

Accomplishments & Impact:
• Launched a thought leadership campaign to increase brand awareness & brand engagement in FY21, resulting in 75.2% increase in Alexa Ranking and company LinkedIn following by 53.3% (through August), increased webinar attendance in FY21 by 94.6% over FY20 (through August), and increased Marketing Qualified Leads (MQL) in FY21 over FY20 by 44.3% (through August)
• Control Engineering 2021 Engineers' Choice Award Winner for "Engineer in a Box"

Senior Director, Strategy & Marketing

Leveraging my success building Grantek's first and largest strategic initiative (Safety Business Practice), I took on a bigger role where I led a team of technology and industry focused business directors that support Grantek's vision of becoming a best-in-class Industry 4.0 and Digital Transformation Solution Provider for manufactures.  My teams primary function was to provide the necessary strategic development of the What (Product/Service Offering), Where (Target Market), and How (Customer Engagement Model) to deliver high growth in a rapidly changing environment.

Accomplishments & Impact:
• 38.6% Growth in Strategic Industry Verticals (Life Sciences) in FY2020 to $20.1 Million
• 70.2% Growth in Strategic Technologies (Smart Manufacturing and Industrial IT & Cybersecurity) in FY2020 to $5.7 Million
• Developed and implemented a classification system for tracking and analyzing Grantek's 2000+ projects/year.  This resulted in a significant increase in revenue forecasting accuracy and better allocation of investment resources

Senior Director, Strategic Initiatives

While acting as a sales manager, I built a business case for why Grantek should be pursuing a new market (machine safety) including a strategy for how to grow revenue while sustaining a competitive advantage. Senior leadership accepted my proposal and challenged me with building out a new business practice to make it happen. In this role, I created a new portfolio of safety solutions, developed the associated marketing and sales strategies, and built a team of technical consultants who supported the sales pursuit of large-scale machine safety projects.

Accomplishments & Impact:
• Developed Grantek's first "productized" solution offering, resulting in over $17 Million in new additional service revenue within 3 years
• Increased first-time buying customers by 68% in FY2017 and 26% in FY2018 
• Exceeded service revenue target by 3.8% and gross billable rate target by 22.8% in FY2017
• Exceeded service revenue target by 17.7% and gross billable rate target by 13.4% in FY2018
• Received "2020 Safety Professional of the Year" Award from ASSP Three Rivers Chapter 
• Received "Rising Stars in Safety - Class of 2017" Award from National Safety Council (NSC)

Director, Safety Business Practice

I accepted a sales management role with Grantek after learning about the company's impressive growth record and vision for the future.  What started as a territorial assignment quickly turned into becoming the first national account manager for Grantek's largest client (Client 1) and Grantek's largest multi-year project (Client 2). 

Accomplishments & Impact:
• Within two years, I increased the revenue of Client 1 by 58% to $11.4 Million and increased the size and scope of Client 2's multi-year project from $1.4M in FY2013 to $7.5M in FY2015.
• Managed Client 1’s 2015 vendor reduction initiative (Goal: Reduce 46 Engineering service providers down to 5) and succeeded in being selected as top engineering service provider
• Received "Engineering Leaders Under 40 - Class of 2014" Award from CFE Media (Control Engineering Magazine)

Sales Manager, Midwest Region

Omron Automation - Americas

As part of the post-acquisition integration of STI, I took on a new role to lead Omron's product marketing efforts across North America (~$42 Million Business Unit).  I was able to leverage my previous sales success in being the top performer for Omron's biggest new product release (G9SP) to develop a new sales strategy, sales enablement tools, and accompanying marketing campaigns to increase market positioning and new product revenue. 

Accomplishments & Impact:
• Created G9SP marketing campaign within 6 months resulted in 400.7% increase in product unit sales in North America. 
• Led pricing strategies of entire product portfolio, resulting in an 7.5% increase in overall product profit margin

Product Marketing Manager

When I joined Omron STI, it was a newly acquired, yet fully independent subsidiary of Omron focused entire on the Machine Safety market.  I led the sales efforts in a 5 state geographic region through a combination of distribution and direct selling efforts.  

Accomplishments & Impact:
• Over the course of my 3+ years in this role I grew the revenue of my sales territory 82.6% to roughly $3.6 Million.  
• Received "Employee Recognition Award - Challenge Spirit" in May 2012 for developing and implementing a new product launch sales strategy

Area Sales Engineer

Festo

At Festo, I managed a geographical sales territory focusing on a group of small & mid-size OEM Accounts. 

Accomplishments & Impact:
• Hit nearly 180% of target (January-May 2009) despite being in the middle of the 2008/2009 financial crisis

Sales Engineer

Rockwell Automation

Seeing an opportunity to expand my industry exposure, I joined Rockwell to help build out a new role: Component Sales Engineering.  In this role, I managed a $7 Million portfolio of product sales through local distributors across an OEM account portfolio. 

Accomplishments & Impact:
• A few major account conversions resulted in achieving 108% of target, one of only a few component sales engineers who hit target during the 2008/2009 financial crisis.

Component Sales Engineer

KEYENCE CORPORATION

First sales engineering job after graduating college where I was responsible for direct sales within a remote geographical territory (Southern Wisconsin) focusing on small & mid-size manufacturers and OEMs.   

Accomplishments & Impact:
• Youngest in company history (at time of employment) to be promoted to Sales Leader (Top 10% of 120 Sales Executives)
• 2x National leading scorer in sales contents (2007, 2008)
• Ranked 1st in company-wide sales role play contest (2008)
• Ranked 2nd in TSS Sales Ranking out of 120 Sales Executives in FY 2007
• Ranked 1st in New Product Sales Growth for Midwest Region in FY 2007
• Received the “Best Effort” award for going above and beyond the call of duty in FY 2006
• Ranked 1st in TSS Sales Ranking out of 120 Sales Executives in FY 2006

Sales Leader, Total Sensing Solutions Group

Industry 4.0 & Digital Transformation Enthusiast | Business Strategist | Avid Storyteller | Tech Geek | Public Speaker

My passion is helping manufacturers digitally transform in innovative ways through Industry 4.0 technologies.  Doing so requires a unique ability to bridge the gap between business strategy, industry trends, technology implementation, and change management.  

I enjoy building collaborative relationships with clients, partners, coworkers, and industry evangelists to help empower manufacturers to achieve more.  

I am very active within the industry as a thought leader to help inspire companies, professionals, and students to be excited about the future created by the fourth industrial revolution.  I write, speak, and share content on LinkedIn to foster a conversational environment and build meaningful connections. 

Where do I spend my time?
• Driving customer success through deep industry and technical expertise
• Developing senior-level industry and client relationships
• Defining and shaping business and go-to-market strategies
• Acting as a company ambassador, technology evangelist, and industry influencer
• Challenging the status quo and continually driving innovation
• Developing & implementing sales enablement strategies
• Finding innovative ways to leverage new technology to provide unique value
• Building, mentoring, and inspiring high-power teams

Jeff Winter

Downtime is the universal villain.
Manufacturing hates it. 
Facility management hates it. 
And according to a 2024 Limble's CMMS report everyone is still fighting the same monster… just in different arenas.

🏭 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠: 𝐃𝐨𝐰𝐧𝐭𝐢𝐦𝐞 = 𝐋𝐨𝐬𝐭 𝐎𝐮𝐭𝐩𝐮𝐭
In manufacturing, every minute of downtime is a direct hit to throughput, delivery schedules, and revenue.
So their downtime strategy leans toward speed and precision.
Think: sensors everywhere, predictive maintenance programs, operator checks, and “don’t-let-this-line-stop” root-cause discipline.
The stakes demand sophistication.

🏢 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐢𝐞𝐬: 𝐃𝐨𝐰𝐧𝐭𝐢𝐦𝐞 = 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧
Facility management lives in a world where downtime is less financially catastrophic but far more publicly painful.
A broken HVAC or elevator outage doesn’t ruin OEE, it ruins someone’s day.
So facilities double-down on consistency and reliability: routine PM, fast response cycles, clean work-order flow, and vendor coordination that keeps the building humming.

𝐓𝐡𝐞 𝐎𝐯𝐞𝐫𝐥𝐚𝐩
Both rely on smart planning, skilled techs, and data visibility. Both need to spot patterns before problems. And both know downtime rarely comes from one big disaster, it comes from a hundred tiny failures nobody tracked.

𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞
Manufacturing treats downtime like a revenue emergency.
Facilities treat downtime like an experience emergency.
The real test isn’t how fast you respond when things stop. It’s how well you design your operations so the “stop” rarely happens at all. That’s where leaders separate themselves.

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐮𝐫𝐯𝐞𝐲: https://lnkd.in/djjfivw8

*******************************************
• Visit www.jeffwinterinsights.com for access to all my content and to stay current on Industry 4.0 and other cool tech trends
• Ring the 🔔 for notifications!

Inductive Automation

•	Match customers with ideal solution providers. Advise on best practices. Create valuable content. 
•	Promotes modern IT technologies for OT applications (Identity and Access Management, multi-factor authentication, strong encryption, segmentation)
•	Network security for critical infrastructure (Purdue Model, Zero Trust, "Zones & Conduits)
•	Operational Technology Security Frameworks (ISA/IEC 62443)
•	Government alignment (NIST recommendations, CISA resources)
•	Industry Specific Guidance (21 CFR Part 11, Oil & Gas, etc)
•	Secure software development (Agile DevSecOps methodology, secure Build Pipeline (CI/CD), secure digital supply chain (SBOM))
•	Advises customers on safety, reliability, security, and compliance matters

Compliance Manager

Office of the Chief of Naval Operations (OPNAV)

•	In charge of DoD web application (FedRAMP IL5 multi-cloud) on combined on-premise, Amazon AWS, and Microsoft Azure GovCloud environments supporting Department of the Navy Warfighter innovation efforts.

Innovation Manager

The Joint Staff

•	Recognized as “J6 Action Officer of the Month” for August 2020.
•	Crisis response leader. Continuity of Operations (COOP) and Continuity of Government (COG).
•	Strategic Planner for several key initiatives
•	Joint C4/Cyber Estimate, advised senior DoD leadership in support of National Defense Strategy

Senior Policy Advisor

USSOCOM

• Chief Information Officer (CIO) and Branch Manager for multiple global sensitive activities

Group CIO

USS JOHN C. STENNIS (CVN 74)

•	Led 120 persons in 4 divisions (cybersecurity, networks, satellite communication, tactical systems)
•	Directly supported 5000 deployed users on an 8-ship expeditionary “Strike Group”
•	Responsible for significant portion of $700M “Planned Incremental Availability” Enterprise, Tactical, and Command and Control (C2) systems
•	Hand-selected as lead communicator supporting VIP engagements with: Vice President of the United States, Secretary of Defense (SECDEF), and Chief of Naval Operations (CNO) during overseas deployment

CISO

US Navy - Sixth Fleet Headquarters

•	Responsible for Computer Network Defense and Information Assurance.
•	Officer in Charge of all Maritime Operations Center Systems. Battle Watch Captain. Achieved highest "Cyber Readiness" score upon USCYBERCOM inspection of any Navy #d Fleet.  
•	Cyber planner, computer network defense and information warfare officer
•	Led Incident Response at scale

Computer Network Defense

Combined Security Transition Command - Afghanistan

Responsible for $336M on 16 service contracts in all 6 regions of Afghanistan. Programmed $1.4 billion from FY13-17 in support of 171,600 member Afghan National Army growth.Led 146 contractors on in support of NetOps, Cyber defense, tactical comms and training; resulting in successful communications acquisition, sustainment, and operation for the Afghan National Army (ANA).

CSTC-A, CJ6 ANA Contracts and Budget

Special Operations Command, Korea

In charge of Joint, ten person support team responsible for communication, command and control for Special Operations Command Headquarters operating in multiple locations in Korea, including tactical (mobile satellite and radio) communication. 
Responsible for $6.6 million of computer, networking, and telecommunications equipment on 3 classified networks, spanning multiple locations across Korea.
Enterprise admin on 3 Windows 2003/2008 domains and Cisco infrastructure
Lead Special Operations representative in $50 million Joint Information Enterprise, coalition command and control network reorganization project
Manages 30 servers in VMWare environment, Cisco Infrastructure, hardware cryptography. Authored DoD country VoIP and VTC dial plan based.
Engineered and oversaw creation of $500k Joint Operations Center 
DIACAP, accreditation, baseline management, and DoDi 8570 Compliance
Works with coalition partners, Korean Special Warfare Command, on network engineering, security, contingency planning including off site for survivability 
DoD leader; thin clients, virtualized infrastructure, 802.1X security, XMPP tools

Information Systems Administrator

Naval Nuclear Power Training Command

Led 8 person military team; responsible for physical security and verifying and requesting US SECRET clearances for over 1,500 officer and enlisted personnel.
Maintained custom Oracle database tracking application
Implemented custom reporting, saving thousands of man hours analyzing clearances and summarizing key data to senior leadership

Assistant Security Manager

Naval Coastal Warfare Center

Operation Enduring Freedom (OEF) Deployment to Guantanamo Bay, Cuba. Responsible for managing, training, and qualifying 12 person watch team
Maintained 3 radar systems, inter-harbor surveillance system, Port Control
Detected, analyzed, and reported over 500 vessels in JTF-Guantanamo Area of Responsibility, maintaining a 24 hour tactical Common Operating Picture (COP)
Worked closely with US Naval Station, Joint Operating Center, Coast Guard Port Security Unit, Marine Security Force, Intelligence, and government contractors

Assistant Officer in Charge

I love helping people solve hard security problems! This involves knowing the experts and intimately understanding existing offerings. I despise "reinventing the wheel". Ideal solutions are simple, align with business objectives, match technology with architecture, meet compliance requirements, and satisfy the needs of all stakeholders. 

My purpose is to drive cybersecurity maturity in Operational Technology (OT) by appropriately leveraging existing technologies and proven methodologies. OT is increasingly becoming "IT performing OT tasks". I bring perspective from a 20 year "Information Warfare" career in the DoD/military space. 

I intend to participate as an industry ambassador and establish collaborative relationships with fellow evangelists to make secure, modern OT systems a reality. I would love to connect and collaborate!

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Jeff Winter

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Nathan Boeger - CISSP-ISSAP

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Winter's LinkedIn Performance

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