Shieldbase AI

Shieldbase is an enterprise AI operating system. Plug-and-play AI models with company data to automate knowledge and workflows.

→ Top 5 in AI vertical and top 10 winners of the Selangor Accelerator Programme (SAP 2024)

Co-Founder & COO

Indelible Ventures

Indelible Ventures invests in seed-stage tech-enabled B2B startups in Southeast Asia.

→ Supporting portfolio companies to unlock market fit.
→ Sourcing LP prospects to invest in the VC fund.

Venture Partner

→ Sourced and screened deal flow.
→ Supported portfolio companies to unlock market fit.
→ Developed VC resources.

Venture Resident

Caremeals Malaysia

Advisor

Mida.so

Elemental Medicine

Invested in a blood analytics software and functional medicine practice.

Investor

Business Innovation Design

Business Innovation Design is an innovation company. We create methods and tools that change the way organizations innovate from 0 to 1 and grow from 1 to n.

→ Worked with 100+ organizations globally and yielded $###M in enterprise value.
→ Equipped 1,000+ individuals with critical capabilities for them to be ready for the new ways of working.
→ Co-created with domain experts and teams to build and scale the next big thing.

Founder

CADS AI

Led human capital to drive and sustain business transformation internally and externally through skills intelligence.

→ Championed the implementation of skills transformation for enterprise customers.
→ Drove skills transformation to transition CADS and customers into skills-based organizations.
→ Developed and executed talent strategy to continuously attract and retain talents.
→ Designed employee experience journey to attract, retain and grow talents.
→ Implemented HR analytics to gain data insights and make data-informed decisions on human capital.

Chief Talent & Transformation Officer

Championed innovation company-wide across products, teams, and processes to turn CADS into one of the most innovative companies in Southeast Asia.

→ Built skills intelligence platform in a new category from 0→1.
→ Led design and product teams to build innovative analytics and AI products.
→ Created go-to-market motion to scale growth.
→ Drove innovation initiatives to boost competitiveness.
→ Developed AI first operations with process automation.

Chief Innovation Officer

Transitioned the marketing team to operate as product marketing function as part of change management towards a SaaS business model.

→ Re-positioned CADS in a new category with new messaging.
→ Deployed go-to-market strategy to create demand.
→ Optimized marketing operations.

Chief Marketing Officer

Started the design and innovation department which eventually led to the creation of the innovation office.

→ Drove product innovation and special projects.
→ Led product teams to build and launch 2 digital products.
→ Managed change transition from a B2B service provider to become a SaaS company.

Head of Design & Innovation

Drove product and business innovation, strategy and execution.

→ Spearheaded execution of business innovation initiatives and special projects across functions.
→ Developed intellectual property strategy.

Business Innovation Strategist

Millfill

Bootstrapped and built a D2C health food startup producing drinkable superfood.

→ Served 4,000+ meals to consumers in Malaysia and Indonesia.
→ Read post-mortem: https://lnkd.in/gczKAyC7

Co-Founder

frog Italy

Represented a global design firm in Southeast Asia end-to-end from pre-sales, delivery and relationship-building - while championing the use of Business Innovation Design in all client projects.

→ Led strategy and execution of digital transformation and smart city projects.
→ Developed innovation capabilities for enterprise teams.

Key clients: De'Longhi Group, Iskandar Investment, KLCC Group, Petronas, Telekom Malaysia.

Business & Service Design Lead

Keen Bull

Part of the research team to execute research activities in order to identify innovation opportunities for wheelchair users. This research project was commissioned under European Union research and innovation funding program “Horizon 2020”.

Partner

Passionate in building innovative companies from 0 to 1. Currently building an enterprise AI OS at Shieldbase.

Jeffrey Tjendra

Riyad Bank

Building a portfolio of Fintech ventures backed by Riyad Bank.

https://1957ventures.com/

SVP, Head | FinTech

Various Companies

–– Building: Founder in Residence at Antler. Pitched to investors an AR SaaS that streamline Finance Ops by reconciling effectively
–– Consulting: Working with Seed stage Founders to answer all the questions and challenges that come along with building products during the early stages. Mentoring FinTechs through accelerators such as; Founder Institute; Rise by Barclays; Newchip; Tenity; R3; CV Labs; Block Dojo; Outlier Ventures; Misk Foundation

FinTech Building & Consulting

HSBC

Selection of projects I’ve led for the Commercial Bank:

–– Digital Banking: Optimising revenue growth for the SME segment by 1. Upgrading the digital bank with modern propositions; 2. Designing the customer migration and onboarding experience onto the new platform
–– Sustainable Finance: Creating new revenue streams by bringing to market a portfolio of digital products that address the current sustainability needs of our clients. I held various positions across the programme leading multidisciplinary teams to build products in areas such as trade finance, supply chain, sustainability, and credit risk. Responsible for the 0-1 process, achieving; 1 PoC completed, 1 SaaS product completed and 1 product live 
–– Trade Finance: Increasing share of wallet by building a research capability that analyse opportunities and challenges and propose experience-led recommendations for trade finance products

Responsibilities:

–– Project leadership: Leading cross-functional teams, consultancies and partners to conceive, build and launch disruptive propositions managing complex regulatory and legal approvals. Responsible for oversight and management of the product process from 0-1; value proposition, product strategy, experience, design, build, monetisation, market fit, and adoption. Establishing the quality control needed to ensure leading-edge processes, frameworks, skills, tools, and methods can support the evolving needs across projects
–– Capability leadership: Facilitating appropriate assignments to help people achieve their full potential. Hiring, coaching and managing globally dispersed direct reports. Displaying thought leadership and putting in place processes to bring service design and product innovation at the core of the commercial bank

Global Director | Product Management

Accenture Song

Selection of projects I led for top-tier banks:

–– 1. Delivered two digital banks; Retail & SME (vision, strategy, experience design, product backlog, roadmap, GTM, business model); 2. Delivered product journeys (payments, commercial lending, consumer mortgages, etc.)

Selection of projects I led beyond FS:

–– Ventures: Finding the next billion-dollar idea through; 1. Auditing multiple early stage digital ventures; 2. Providing go/no-go investment decisions; 3. Catalysing product innovation and business model recommendations to optimise the portfolio
–– Transformation: Capturing substantial revenue by transforming a traditional business model through; 1. Incubating and launching the next-gen of digital products; 2. Presenting the new multi-channel experience; 3. Designing the op model to transfer the venture studio in-house
–– SaaS: Optimising sales operations, increasing order efficiency and demand forecast for a EU franchise network through; 1. Mapping current and desired experience; 2. Creating product strategy and roadmap; 3. Building and testing the MVP 

Responsibilities:

–– Project leadership: Responsible for strategy, approach and execution to deliver bold and ambitious outcomes for corporate partners. Reporting at executive and C-suite level. Led market sizing, value pool identification, areas for transformation, opportunities available for capture across multiple verticals, and proposition design. Leveraged data and analytics to uncover impactful insights, formulate powerful strategies and compelling stories. Responsible for oversight and management of the product process from 0-1. Pioneered the company’s approach on how to validate product success in-market through analytics
–– Capability leadership: Growth and development of the team

Clients: TSB, RBS, FOS, GSK, Daimler, etc.

Lead | Business Strategy & Product Management

Consulting

I led and won a range of RFPs, managed ongoing relationships with clients and proposed strategic recommendations on business challenges such as:

–– Unlocking growth in mature markets through framing new market spaces and designing the new digital product offering
–– Re-positioning a core digital product, redesigning the vision and devising digital & social concepts to support adoption
–– Commercialising new products and technologies through defining GTM strategies
–– Led a number of brand audits, ecosystem mapping, ethnographic, market, and competitive research studies on topics such as IoT, Privacy, Entertainment, Healthcare, etc.

Clients: Apple, Bupa, Volkswagen, Exxon, Argos, Lego, Unilever, McDonald’s, Pringles, Kellogg’s, Axe, Ad agencies (i.e. Publicis Sapient, Isobar, TBWA\MAL, BBH), etc.

Senior | Business Strategy & Product Management

Hyper Island

Hyper Island is regarded as one of the best digital schools in the world; to some it's considered to be the "digital Harvard". This MA programme is established to replicate the conditions given on a human-centered innovation consultancy:

–– Researched trends on human and consumer behavior
–– Value proposition design & product development
–– Presented digital business innovation frameworks (new business models, market spaces, digital service ecosystems)
–– Framed strategies and pitched to clients
–– Mentorship

Clients:  Samsung, Hyundai, BlackBerry, Greenpeace, Ad agencies (i.e. AKQA, Cheil, Dare, Innocean), etc.

SENIOR DIGITAL STRATEGIST, DoubleYou (Spain), 2012

–– Created strategy supporting product launches, brand actions and events. Defined social media strategy and content plan for the football category. Adapted global concepts to Spain and Portugal using local insights. Supervised and mentored account and community management teams

Client: Nike

BRAND MANAGER, EROSKI (Spain), 2010 – 2012

–– Supported the launch strategy and operations of three new digital businesses. Defined the CX for the food retail e-commerce. Designed and implemented the comms plan, analysed KPIs and reported conclusions. Developed CRM strategies based on consumer and category insights focused on capturing, loyalty-building and expanding the business geographically

MARKETING & INNOVATION MANAGER, Inguru Ingeniería Ambiental (Spain), 2008 – 2010

–– Created and implemented marketing, PR and GTM strategy. Managed product portfolio re-design and company re-branding

PRODUCT MANAGER, Devon & Devon (Italy), 2007 – 2008

–– Responsible for the product marketing strategy. Blueprint design for new and existing products. Collaborated on the organisation of international trade fairs and communication material

PRODUCT DESIGNER, Matrici (Spain), 2007

–– Organisation and drafting of design and manufacturing guidelines, together with other technical documentation required for defining the product and the production process

Prior experience | Product, Growth & GTM Strategy

Senior Digital Finance Product leader with 17+ years of international experience incubating and launching customer-centric products and ventures. My objective is to support, structure and accelerate the economic growth of the company from seed to scale through: 

–– Product Discovery: market research; competitive forces; disruptive trends
–– Product Strategy: company vision; product definition; USP; customer segmentation; competitive strategy; business model design; business case
–– Product Specs: value prop definition; experience design; customer journeys; user stories
–– Product Development: venture formation; delivery plan; MVP & in-market prototyping; functional design & build; product messaging; roadmap; demand testing; pricing models; coaching teams
–– Product Optimisation: product/market validation & iteration; KPI definition & reporting; feasibility of evolutions
–– Product Growth: GTM; user onboarding; customer acquisition & development; expansion

> I work with and influence at C-level (Fortune 500 & FTSE 100) advising, delivering and navigating through complex settings
> Experience operating in Finance & FinTech as well as other sectors previously; +130 projects, +25 ventures & digital products, 2 digital banks delivered
> 10 years building multi-disciplinary geographically dispersed teams, scaling up to 200 people

I'm interested in how the next-gen of financial services can address pressing consumer and SME issues such as; financial inclusion; life-style banking; accessible lending; efficient money flows; ethical investment; as well as new emerging models that can transform the current financial system such as; central bank digital currencies; DeFi

I authored the playbook “Re-thinking Business Strategy for a Hyper-connected World” (2014), for leaders who wish to capitalise on the IoT technology to diversify their business model through entering into new market spaces

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