Shieldbase AI

Shieldbase is an enterprise AI operating system. Plug-and-play AI models with company data to automate knowledge and workflows.

→ Top 5 in AI vertical and top 10 winners of the Selangor Accelerator Programme (SAP 2024)

Co-Founder & COO

Indelible Ventures

Indelible Ventures invests in seed-stage tech-enabled B2B startups in Southeast Asia.

→ Supporting portfolio companies to unlock market fit.
→ Sourcing LP prospects to invest in the VC fund.

Venture Partner

→ Sourced and screened deal flow.
→ Supported portfolio companies to unlock market fit.
→ Developed VC resources.

Venture Resident

Caremeals Malaysia

Advisor

Mida.so

Elemental Medicine

Invested in a blood analytics software and functional medicine practice.

Investor

Business Innovation Design

Business Innovation Design is an innovation company. We create methods and tools that change the way organizations innovate from 0 to 1 and grow from 1 to n.

→ Worked with 100+ organizations globally and yielded $###M in enterprise value.
→ Equipped 1,000+ individuals with critical capabilities for them to be ready for the new ways of working.
→ Co-created with domain experts and teams to build and scale the next big thing.

Founder

CADS AI

Led human capital to drive and sustain business transformation internally and externally through skills intelligence.

→ Championed the implementation of skills transformation for enterprise customers.
→ Drove skills transformation to transition CADS and customers into skills-based organizations.
→ Developed and executed talent strategy to continuously attract and retain talents.
→ Designed employee experience journey to attract, retain and grow talents.
→ Implemented HR analytics to gain data insights and make data-informed decisions on human capital.

Chief Talent & Transformation Officer

Championed innovation company-wide across products, teams, and processes to turn CADS into one of the most innovative companies in Southeast Asia.

→ Built skills intelligence platform in a new category from 0→1.
→ Led design and product teams to build innovative analytics and AI products.
→ Created go-to-market motion to scale growth.
→ Drove innovation initiatives to boost competitiveness.
→ Developed AI first operations with process automation.

Chief Innovation Officer

Transitioned the marketing team to operate as product marketing function as part of change management towards a SaaS business model.

→ Re-positioned CADS in a new category with new messaging.
→ Deployed go-to-market strategy to create demand.
→ Optimized marketing operations.

Chief Marketing Officer

Started the design and innovation department which eventually led to the creation of the innovation office.

→ Drove product innovation and special projects.
→ Led product teams to build and launch 2 digital products.
→ Managed change transition from a B2B service provider to become a SaaS company.

Head of Design & Innovation

Drove product and business innovation, strategy and execution.

→ Spearheaded execution of business innovation initiatives and special projects across functions.
→ Developed intellectual property strategy.

Business Innovation Strategist

Millfill

Bootstrapped and built a D2C health food startup producing drinkable superfood.

→ Served 4,000+ meals to consumers in Malaysia and Indonesia.
→ Read post-mortem: https://lnkd.in/gczKAyC7

Co-Founder

frog Italy

Represented a global design firm in Southeast Asia end-to-end from pre-sales, delivery and relationship-building - while championing the use of Business Innovation Design in all client projects.

→ Led strategy and execution of digital transformation and smart city projects.
→ Developed innovation capabilities for enterprise teams.

Key clients: De'Longhi Group, Iskandar Investment, KLCC Group, Petronas, Telekom Malaysia.

Business & Service Design Lead

Keen Bull

Part of the research team to execute research activities in order to identify innovation opportunities for wheelchair users. This research project was commissioned under European Union research and innovation funding program “Horizon 2020”.

Partner

Passionate in building innovative companies from 0 to 1. Currently building an enterprise AI OS at Shieldbase.

Jeffrey Tjendra

Juttu

Niko at Work - Product Consulting

- Go-to-Market and Product Ideation for 2trde
Discovering an opportunity for a new vertical in 2trdes business. Building first MVP to validate our solution. Pitching partners and planning go-to-market strategy with them.

- Product Discovery for Nioomi
Strategic Discovery to help determine Nioomi's potential path to monetisation and sustained growth.

- Product Ideation & Discovery for Fountain.fm
Analysing one of the biggest user pain points when using the app (related to audio editing) and discovering potential "pain alleviators".

- Revamp Groups Strategy for New Work SE

Product Coach & Consultant

New Work SE

More of a strategical focus, overseeing integrations with other teams, people management of Junior PO, driving key projects through three functional teams

Senior Product Manager

First Year: Product ownership of B2B product, developing new pricing strategy, cross-team project lead to bring data-analysis product to market
Second Year: B2C Product with focus on mobile first development, SEO optimisation and conversion rate improvements on key metrics
Third Year: Managing two cross-functional teams to deliver holistic product improvements

Product Manager

Implementation of user stories, Migration from SSR with Rails to ReactJS, Tech-lead on project initiatives

Junior Software Engineer (Fullstack)

Rails backend work, implementing business logic, optimising data base queries

Software Development Working Student

AutoScout24

Build monitoring system to decrease response time in case of production issues - Rails, JS.

Working Student Software Development

Nolio solutio

Customer Acquisition, Project Management, Building custom websites using a variety of frameworks/technologies such as wordpress, jekyll, magento.

Web Developer

smartpatient

Intern Content Management

Mission → 1k teams to adopt weekly prod. discovery. 📈 curr: 15/1000

Hey - I'm Niko,

after coaching 30+ teams on Product Discovery I realized one thing.
The single biggest action any product team can take, is getting to talk to users, every week.

That's why we started juttu.co
>> A tool that automates having two user interviews in your calendar - with the right people - at the right time - every week.

After working with product leaders and coaching teams on the best practices, I realized that the first step is getting team to "just talk to their users".

If you want your teams to be empowered and built user-centric products - this is where it starts!

Do you want to press PLAY on Continuous Discovery? 
>> Give juttu.co a try at https://juttu.co/

Want to chat? 
Drop me an email at niko@juttu.co

In any case, have a great day ahead.
And keep building products users love.

Niko

Niko Noll

not going to lie.
haven't been posting cause AI-generated content everywhere.
and i wasn't sure what to contribute here on LinkedIn.

so i went and touched some grass instead.

but I cleaned up my feed.
and my brain.

following founders and product leaders like David Finnegan, iuliia shnai, Charlotte Schmitt, Louise de Sadeleer etc. has restored my faith in ... well humanity on LinkedIn.

working without distractions on AI-agent-systems for weeks has cleared my brain.
I'm as excited about tech as I've ever been.
and as I get to work on things like mastra ai (typescript agent framework) 40h a week, well, I learn a thing or too.

and i'm going to be sharing that.

building ai products.
finding customers.
b2b SaaS stuff.

and up the transparency.
spoiler: I might even be coached in public this week.

alright, back to dancing with the new claude opus.

Reduce subscription churn with smart cancel-flows

Feels like every month now we have a major outage?
Last month AWS.
This month Cloudflare.

They proxy 10% of ALL internet traffic.

When AWS goes, Netflix goes.
When Cloudflare goes twitter goes.
But also Supabase (a big database provider).

Man this internet is getting centralized.
Back to self hosting websites we go?

honestly?
building b2b software.

with AI.
ah, and John Rush is a cool guy to follow.

Is this taking #buildinpublic too far?
David reviews our business Juttu in public. On YouTube.

Link in comments.
Here my thoughts on it.

We have our first customers. 
The product reduces cancellations, saves revenue for SaaS businesses.

But obviously the challenge now is to improve how we
- solve the problem of our customers
- find new customers
Every day.

And while most startups (especially here on LinkedIn) pose to be WAY BIGGER than they actually are, I thought:
"What founder/product content would I like to have seen 5 years ago?"

Well, and that's where the idea for David coaching me in public came from.
Cool idea? Taking it too far with the transparency?

This is an experiment.
Let us know what you think.
Pls. Thx.

- Niko
Your friendly PM turned AI-startup-founder 

PS: Shoutout to co-founder Pauline for letting me do this :D

AI did not kill SaaS, it raised the bar for people who ship.  

Reality check. 
The hot take that we will not need software anymore is self centered. 

If you wake up to solve real problems, and code can help, you still have a job. 
People use coded products every day. 
The work is to build something clearly better than a quick internal script.  


Example from our shop:

Our first AI cancel flow was basic. 
Prospects said, I can build this. 
Fair. 

Then we added smart offers, on the fly churn analysis, and tight UX. 
Now it is obvious they should not build it in house. 
We keep improving it so they do not have to.  

What actually wins:
Not raw code, the cost of thinking, maintenance, and iteration. 
Most teams do not want their scope to explode. 
They focus on their edge, they outsource the rest to specialists who ship weekly. 

The bar is higher, not gone.  

Where do you draw the build versus buy line today? What would make you switch from DIY to a product?  

P.S. Hey, I'm Niko.  I'm building a retention tooling SaaS in public. Talking about AI, B2B subscriptions, pricing, and all that good stuff.  Follow along if that's your jam.

The AI-slide wars.
When model providers move to the application layer.

I love Gamma, and that new round, almost 70 million at a 2 billion valuation, proves how fast this space moves. Big value created, big creative destruction coming. 

(value because Gamma is profitable)

Now Kimi shipped Agentic Slides with Nano Banana Pro (Google newest image gen), plus their LLM, search to create to edit in one flow.

On paper, same job as Gamma. As always, demo videos look magical. The only way to know is to run your own test. 

Here is my 20 minute test for real value:
- ask LLM to summarize slides you already have (with figures, details)
- give it to Kimi
- edit layouts
- generate infographics with (hopefully) accurate text
My first test were surprisingly accurate with enough context.

Luckily I don't have urgent need for creating many slide decks right now.
But if you know somebody at McKinsey, maybe send this post to them <3

The model providers going to the app layer is interesting though.

P.S. 
Hey, I'm Niko. 
I'm building a retention tooling SaaS in public. Talking about AI, B2B subscriptions, pricing, and all that good stuff. 
Follow along if that's your jam.

taplio

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Jeffrey Tjendra

Niko Noll

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