Jeff Riseley

Helping Sellers Win The Mental Game - Stress Less, Sell More

Sales is a mental game and too many sellers are losing. 🧠

I help sellers win it.

After training 10,000+ sales professionals and writing the Amazon best selling book Stress Less, Sell More, I’ve learned this: 

High performance doesn’t come from grinding harder, it comes from mastering your mental performance.

But that’s not what most sales cultures teach.

The data speaks volumes:

- 89% of sellers are burned out (Gartner, 2024)
- 70% are struggling with mental health
- 79% of sellers are stressed or highly stressed

And fatigue, stress, and sleep issues are now the norm.

So I built Project Mamba which is a mental performance program and community designed for quota-carrying professionals who want to win without burning out.

It’s where sellers learn how to:
✅ Defeat burnout using a 4-step resilience system
✅ Improve quota attainment with daily mental health habits
✅ Use breathwork, play, and mindset to optimize performance
✅ Build sustainable sales routines that don’t destroy your life

If you’re a sales leader or rep who:
- feels off your game
- struggles to focus or sleep
- senses the edge of burnout approaching...

Then you don’t need another script or tactic.

You need to rebuild your inner game.

Let’s fix the real performance bottleneck: your mindset and mental performance.

💡 Follow me for research-backed insights on sales, burnout, and high performance.
💬 DM me to learn more about Project Mamba.

TESTIMONIALS: 🔥🔥🔥🔥🔥

"If you want to build elite teams and operate at the highest levels individually, there’s nothing more important than understanding how your mind and body work and optimizing your mental performance. Jeff's training is purpose built for the jobs we're in and can take your team from surviving to thriving in a matter of weeks."

Kyle Norton, CRO - Owner.com

"Thanks to Jeff's guidance, I can handle stress better, communicate more effectively with my loved ones, and maintain a positive mindset. I'm grateful for the life-changing experience that has made me a better salesperson and an even better person." 

Miguel Castillo, Client Support Specialist at Ergeon

"Sales Health Alliance provided insights to me and my sales team that helped reps and their leaders better understand how to live with the stress our chosen career is guaranteed to create and how to build resilience to use it as fuel for our success."

Mark Kosoglow, VP Sales at Outreach

Founder

Mental Health = Mental Performance.

It's that simple.

The biggest mistake leaders make today is thinking Mental Health only applies to people who are unwell.

This couldn't be more false.

Mental Health applies to everyone and it is the single most important driver of how salespeople and knowledge workers perform every single day.

When you approach Mental Health from the perspective of high performance, you understand that proper stress-management, mindset, resilience and Mental Health training helps move employees towards a place where they're thriving.

The High Performance Zone.

It also means giving them a toolkit to help navigate the unique stressors they face in their role and outside the workplace in a way that keeps them there.

So remember...

Mental Health = Mental Performance.

This is non-negotiable and if you're not consistently investing into this area as a leader, your team is very likely underperforming.

Period.

Author, Stress Less 🧠 Sell More💸 | Sales Leader @ Jobber | Mental Performance Speaker, Founder, 2X Cancer Survivor

One of the best ways to improve your Mental Health is to change your relationship with anxiety. 

Anxiety is your "Spidey-Sense" (yes - I'm a huge superhero nerd). 

You need to work with it rather than against it. Our body and mind loves "control". When you feel in control of your environment, relationships and abilities your brain thinks: 

"I'm safe and I cannot get hurt." 

This is your comfort zone. Your brain can relax because it has achieved its primary purpose of protecting you from danger. 

The problem is this primary objective conflicts with another extremely important goal we all have which is to live a meaningful life without regrets. 

This requires us to venture out of our comfort zone and seek discomfort. We have to put ourselves in vulnerable positions that make us feel out of control and unsafe. 

Doing this triggers your Spidey-Sense and anxiety goes off like an alarm. 

Most of us respond by avoiding these situations and jumping away from them, but the key to working with your anxiety is jumping towards them. 

We need to treat these as special moments in life as Alarms for Growth instead of Alarms for Danger. 

When they go off, it means your anxiety has found a meaningful experience that will help you learn, grow and expand your comfort zone. 

The more you do this, the more you'll learn to embrace your anxiety as a friend instead of a foe.

Have you ever had trouble sleeping the night before a big meeting?😥 

You’ve spent all week preparing for it, but just as you shut your eyes to go to sleep you think:
​
“I need to get a good sleep tonight or else I won’t perform tomorrow.” 🤔 

And then “it” happens.

Even though you’re well prepared for your meeting and were dead tired a few moments earlier, your mind finds some superhuman reserve of energy and starts to wake up.

This alertness is created by your stress response releasing stress hormones, because it perceives a big threat as your mind starts to spiral:

If I have trouble sleeping…
I’ll forget what to say...
I’ll lose the client...
I’ll be embarrassed...
I’ll let my manager down...
I’ll lose that promotion...
Maybe I’ll lose my job? 😨 

“If I have trouble sleeping tonight, bad things will happen tomorrow.” ⚠ ​

As your mind cycles through these thoughts, they get louder and louder, making it impossible to fall asleep.

This is performance anxiety in its purest form. 😰 

However, this anxiety is less about how you’ll perform in your meeting tomorrow and more about your sleep performance. 

Performance anxiety happens when we put too much pressure on an outcome and in this case, that outcome is falling asleep. 😴 

To prevent this from happening in the future, here is a 6-step step process you can follow when you have trouble sleeping:

1 - Follow a strong bedtime routine.
2 - Label "it" as performance anxiety.
3 - Burn it off with a journaling brain dump.
4 - Acknowledge you can still perform on bad sleep.
5 - Put a plan in place for the next day.
6 - Inhale 4 seconds, exhale 6 seconds (10 rounds)

Obviously there is a lot more nuance that goes into this and I'm sure you have other ways to maximize your sleep.

What are your best practices for falling asleep the night before a busy day you need to be sharp for?

Burnout 😣 is like that sneaky subscription service you forgot you had and is silently chipping away at your bank account every month 📉 

When we're struggling with high stress and burnout...

- Emails that should take 5 minutes, take much longer.
- Motivation you should have, is non-existent.
- People you enjoy working with, grind your gears.
- Goals that should feel achievable, feel impossible.
- Healthy choices are swapped with bad choices.
- We stay up later and wake-up earlier.
- Set backs that should feel manageable, crush us.
- Buyers and deals we should close, we lose.

As our mental performance declines, so do our commission checks 💸 

It's quite literally taking money out of your pocket.

But how much is it taxing your mental performance in sales?

Is this a $2 subscription that is meaningless or a $1,000 subscription that is preventing you from ever achieving Presidents Club 🤔 

Well now you can find out.

Below you'll find a Burnout Calculator that will help you estimate just how big an impact burnout and stress is having on your daily productivity.

No email required - get results instantly.

So - how is your 🧠 doing?

Ready to cancel your burnout subscription?

Open article: Burnout Calculator by saleshealthalliance.com

Are you a Sales Leader who wants to check in on your reps Mental Health more but don't know how?

Using a Mental Health Traffic Light can be an amazing tool. 🚦 

I've outlined what they are and why they work in this article.

https://lnkd.in/exxUSmZE

Open article: The Mental Health Traffic Light In Sales by saleshealthalliance.com

Making smart health choices in sales feels like trying to diet at an all-you-can-eat buffet.

Stress, rejection, and long hours push us toward quick dopamine hits like late-night scrolling, junk food and another drink...

While the habits that actually fuel performance get ignored.

That's why I love this quote:

"Life is all about the C between the B and the D." - Jean-Paul Sartre

Life is all about the Choices we make between Birth and Death, which means we can make choices to support and strengthen our Mental Performance each day.

Sounds easy enough right?

Unfortunately when we're experiencing burnout and feeling overwhelmed, it can start to feel a lot like the choices we make at an All You Can Eat buffet.

Making the right choice becomes HARD.

It's hidden behind all of the temptations of fatty foods, high carbs and dessert bar.

Seriously - who ever goes to the salad bar?

Making the right choices in life can feel the same way.

They are hidden behind distractions like social media, technology, drugs, alcohol and sex which make it EASY to escape the uncomfortable emotions we're feeling.

Distractions that feed our most immediate desires but end up hurting our mental performance.

We choose what we WANT - like watching Netflix...

Instead of what we NEED to get in the right state of mind for high performance the next day - like journaling, exercising, calling our Mum or meditating before bed.

So today if you're experiencing burnout...

Ask yourself:

What do you NEED right now, but don't WANT to do?

Do that thing.

It's normally the right choice. 🧠

A lot of posts lately are telling people to "Stop comparing yourself to others online..." which isn't really possible. 👇 

Just like our brains are naturally programmed to focus more on negative experiences than positive ones (i.e. it's better to avoid the charging bear, than pick the fruit)...

Our brain is programmed to compare ourselves to others in order to survive.

This is because, as hunter gatherers, knowing where you fit in the hierarchy of a tribe was important to survival for thousands of years. 👨‍👩‍👧‍👦 

Feeling like you were stronger and healthier than others in your tribe usually meant safety, while feeling weaker or sicker than others meant danger.

We can't just shut this programming off. 🙅‍♂️ 

In fact, research has shown that 10% of our daily thoughts involve comparison, regardless of whether or not we're on social media, which is why we need to learn how to work with the systems in our body rather than against them.

Here are three best practices that have helped me do this:

1 - Acknowledge "today" is not normal. ⚠ 

Your biology is programmed to use comparison effectively in small groups, communities and tribes.

It can be helpful and even motivating, to compare yourself occasionally to a group of 50-100 people you know.

You're not designed to compare yourself effectively against 1000s of strangers online for several hours a day - which means nothing is wrong with you if you feel crappy and it's okay to take a break.

2 - Put language around the emotions you're feeling. 💞 

Prior to labelling the emotions I was feeling, I'd just feel "stressed" and feel unable to take a break from social media.

Journaling helped me unpack the uncomfortable emotions that were hijacking my mood and proper language helped me make sense of the internal story I was telling myself.

It usually followed this pattern of emotion:

I see something online that makes me feel "inferior"...
As a result I'd feel "threatened"...
And because I felt threatened, I'd start to feel "guilty" for taking time off.

Dismantling "stress" into "inferiority", "threatened" and "guilt", allowed me to explore why I was feeling each emotion individually, rather than let these emotions drive me towards burnout.

3 - Compared myself more. 📈 

Some people enjoy posting content 2-3 times a day, 7 days a week and it's easy to feel like you're never doing enough.

This is the same for those salespeople on your team who might be working 10-12 hours a day.

Comparing yourself to others, allows you to be more consciously aware of the tradeoffs others are making and decide if you want to make them too:

What would you be willing to give up?
Do you want to spend more time at work/online?
Maybe they're getting external help?
Do they have more experience than you?
What is enough for YOU?

The best part of life is you get to set your own goals and set your own pace.

It's not a competition and the more we realize this, the happier we'll be with our own progress and success 🧠

I work with sales leaders who run sales teams responsible for aggressive revenue outcomes as well as enterprise sellers 1:1.  Before this, I closed eight-figure enterprise agreements at Salesforce, Workday, and high-growth SaaS startups.

Today, I’m brought in to rebuild pipeline quality, increase closed-won revenue, and reconfigure sales execution for how deals move now and not how they moved five years ago.

The work is practical, proven, and shaped by what’s actually converting in today’s market.

I work with a small number of operators and revenue teams each year.

Want to strategize and compare notes? Shoot me a note or book with the link.

Brandon Clauser

This is a massive THANK YOU  for all of you that have stood by my side, supported, commented, liked and been apart of the movement to transform the sales training industry.  So freakin grateful for you guys!

The past 4 months of growth have been explosive on the 1:1 side but the newest development has been the growth of the B2B sales training.  I've had multiple teams come inbound just this week alone which is huge!

Alpha Selling is getting results quick, with one company I am working with we have a chance to close 6x the month they did before implementing Alpha Selling into their business. 

Overall, its been so much and incredible ride, so wanted to take a minute to thank you all and give you insight into what's been happening!
 
There is still so much work to be done, you know we will continue to be relentless!

Brandon Clauser 

Author & Founder of Alpha Selling | 1:1 Coach for Enterprise Sellers | Training Sales Teams

Due to demand, I am considering hiring an Account Executive for Brandon Clauser Sales Coaching. I’m offering $3k as a refferal bonus.

This will be a commission only role with a very lucrative compensation plan.

You’ll be a full cycle AE; from prospecting to closing.

I’ve been very skeptical and hesitant to hire for this role and will only bring on the perfect candidate.

You’ll also get to travel with me time to time for SKOs and on site trainings and I will personally mentor you; the goal would be for you to exit the company in under a year to get a true SaaS sales role.

I’m looking for young and extremely motivated people who have a high motor. This is hard work.

I value work ethic, grit, life experience and character over experience. No college degree required. 

This would be a great entry level role for somebody looking to build their career who also wants to be able to work remote. 

If you’re interested; shoot me a voice note and give me a high level understanding of why you’d be a good fit.  Please don’t book time directly on my calendly :)

🇺🇸 1:1 Coach for Enterprise Sellers | Training Sales Teams 🇺🇸

I’m just chasing my dreams, man. A deal a way from $100k in revenue this month.  Solo. Took me 14 months to get here. Try and keep up.

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You could make $10K–$20K/month working directly with me. Plus I’m paying a $3K referral bonus. I’m looking for one hungry operator to help me scale my business. 

What you’ll do:
 • Set appointments
 • Follow up with inbound demand
 • Handle light admin + outreach
 • Eventually learn to close (if you want)
 • Travel with me to in person events

What you get:
 • 20% commission
 • Fully remote
 •Can be paid 1099 / S-Corp friendly
 • Learn how a real business doing $50K–$100K+ per month actually runs
 • If we do $1M this year, you can make $200K+ (this is what I am on pace for)

I want someone young, sharp, excited, and who understands LinkedIn + personal brand. This does need to be your only role. 

This is not a corporate job.
This is leverage, freedom, autonomy, access, and real money.
You can live anywhere in the world. No degree required. 

DM me with a message of why you are a good fit it you're interested or refer someone who gets hired and collect $3,000 💰

The method and book taking over the SaaS sales market. Alpha Selling drops Q2. It will be a modern day guide to selling at highest level in this market with the specific plays, methods, knowledge, attitude and mindset to dominate and crush your number. The results are verified and powerful.

It's official!  just hit my first $100K month literally a couple hours ago. Took me 14 months to build the biz from $0 to this.  I'm 31.  No chance I ever get here without all the clients, supports, referrals, reference calls,  I owe this all to you. 

We are just getting started.  Alpha Selling. Take over is in full effect. Life is beautiful, I am blessed.

Alpha Selling will completely transform the way teams are selling SaaS. I know for a fact because I am implementing it in multiple different sellers and companies across the world and the results have been massive and fast. 

I'm packing this book full of absolutely everything that I know. There is nothing on the market that can compete.

Most Average reps show up thinking, “What can I sell you?” Alpha Sellers show up asking, “Where is your business headed… and how can I help you get there?”

Alpha Sellers lead their customers and analyze their business similar to how a consultant would be for formalizing an attack plan. 

That means taking the time to understand:

 - what the business is focused on this year
 - how the technology actually works together
 - where the problems and inefficiencies live today
 - what will stop them from scaling tomorrow

When you do that, something powerful happens.

You can proactively highlight and solve problems before the customer realizes they exist and position your platform as the solution.

This is how I turned:

“just a few licenses”into $250k+ platform deals
reactive selling into strategic expansion
i've identify massive opportunities early in Q

Alpha Sellers lead with insight.
They don’t wait for projects to appear. They hunt them.

They find them by understanding the business better than anyone else in the room.

That’s a key part of Alpha Selling. 🐺🔥

Alpha Selling is currently being used by sales teams and sellers and the results are undeniable. Here they are: 

Tony closed a $1.7M deal in 7 months, his first SaaS deal ever.  

An AI SaaS sales team will 6-7X what they closed 30 days ago. 

Jeff closed a $5.5MM deal with a F50 in 8 months. 

Olivia, CEO, closed $100k and added $700k in pipe to her firm in 3 months. 

There are all real, powerful, and verified results. 

It is and will be the most powerful sales methodology in the industry.

What if somebody who went from a telemarketer to selling $10MM+ deals for the biggest SaaS companies in the world wrote a book with everything he learned?

What if he distilled it down to a specific method, plays, tactics, and strategies you could immediately implement?

What if other sellers have used it to close deals that are $5.5MM, $2.6MM, and $1.7MM and they verified it with testimonials and results?

What if SaaS sales team were implementing this and immediately seeing close rates increase and overall revenue skyrocket?

This is all real.  Alpha Selling is already and will continue to change how SaaS is sold. It will rock the industry.  Are you ready?

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The Battle

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