Jeff Riseley

Jobber

Sr Manager, Sales Development leading a team of 4 Managers and 28 SDRs.

Sales Leader

Sales Health Alliance

"Helping Sellers and Sales Teams Win The Mental Game In Sales"

Notable accomplishments thus far include:
• Transformed Sales Health Alliance into a successful six-figure business.
• Coached +10,000 sales professionals in ways to enhance resilience and mental performance.
• Closed notable clients like Shopify, 6sense, DoorDash and TELUS.
• Founded Project Mamba, a mental performance  community, attracting +350 sales professionals.
• Authored first book "Stress Less, Sell More," advancing sales mental health discourse.
• Pioneered the State of Mental Health in Sales Report, setting new industry benchmarks.
• Successfully built a 17,000+ follower online community, showcasing marketing acumen.
• Delivered keynotes on mental resilience in sales to audience sizes of +1,100.

Founder, Sales Leader

Sales Knowledge Group

• Implemented innovative sales strategies across high-growth tech companies.
• Engineered scale-able sales processes for clients, boosting operational efficiency and post-VC scaling.
• Coached sellers to significantly improve sales conversion rates.
• Advised clients on new sales hiring and on-boarding processes.
• Specialized in providing coaching and training services focused on cold calling/emailing, lead generation, online product demos, closing new clients and strategic partnerships.

Crowdbabble

•	Increased Monthly Recurring Revenue 195%
•	Increased Total Monthly Customers 238%
•	Increased Daily New Trial Signups 650%
•	Increased Monthly Traffic to the website by 40,000 unique visits by creating blog content
•	First Sales Hire - Created Inbound, Outbound and Customer Success processes and scripts 
•	Recruited, Hired and Managed  First team of 5 sales reps with processes to on board future hires
•	Set daily/weekly/monthly sales metrics to align with revenue goals and forecasts.
•	Created 4 additional revenue streams for Crowdbabble analytics
•	Completed industry competitive analysis, restructured pricing and developed new user flows
•	Product Manager on new product/ feature development with team of developers.
•	Cold calling/emailing, lead generation, online product demos, closing new client, partnerships

Sales Manager

Indeed.com

• Achieved +100% quota attainment 4 consecutive quarters in a row (Q1: 105%, Q2: 123% Q3: 117%, Q4: 109%) 
• Built and managed book of 300+ clients consisting of small, medium and large sized businesses. 
• Prospected, cold called, and developed new business opportunities - entire sales cycle. 
• Completed live product demonstrations over the phone and in person. 
• Worked with clients to construct advertising strategies for local, provincial and nationwide markets. 
• Analyzed performance analytics and presented data to deliver optimal account management. 
• Attained quarterly quotas and won various individual and team based incentives.

Senior Account Executive

Cognota

• Managed sales team of 8 individual contributors running full sales cycle.
• Optimized sales process - consultants reached prospects 30% faster and in greater volume.
• Implemented new KPIs to create visibility and team-oriented accountability.
• Used analytics to develop specific team trainings - avg. closing percentage increased 17%.
• Developed new strategies and piloted initiatives to launch and sell products more effectively.
• Helped develop and successfully launched 11 new products in year two of the company.
• Managed two new sales consultants and coached them on successfully meeting quotas.
• Optimized account management process to improve relationships with our clients.
• Implemented a recurring business model to increase past client revenue by 27%.

World Trade Group

•	Sold C-level Oil & Gas executives globally, to participate in top level training workshops.
•	Heavy outbound cold calling and individual lead prospecting.
•	Top sales consultant within North American Training division - over $300K in life time revenue.
•	Top sales in delegate business across all North American divisions Aug 2012 – Nov 2012.

Sales Consultant

Aussie Farmers Direct

• Sold lapsed customers the benefits of re-establishing business relationship with Aussie Farmers Direct.
• Exceeded sales target: 50 conversions weekly.
• Successfully handled “live save calls” – Customers calling to cancel.

Outbound Sales

Mindshare

• Identify/resolve media discrepancies using Donovan Database Systems.
• Worked on client accounts: Wal-Mart, Tim Horton’s, American Express, Ford

Media Coordinator

Melaine Communications

• Helped launch Coach Canada’s Mega Bus consumer campaign: Contacted politicians and reporters; Set-up press conference.
• Developed/updated media database improving organization/efficiency.
• Promoted clients to 500 writers providing stories and getaway deals.

PR Assistant

Helping Sellers Win The Mental Game - Stress Less, Sell More

Sellers are the corporate athletes of the business world and I've trained +10,000 of them in ways to succeed in sales and hit quota - without sacrificing their health 🧠 📈

Why is this my passion?

Look around at the sales industry today and you'll see some troubling statistics from the State Of Mental Health In Sales Report:

- 82% of sellers are stressed or highly stressed.
- 70% of sellers are struggling with their mental health.
- 70% of sellers are experiencing fatigue.
- 69% of sellers have trouble sleeping.

And according to Gartner in 2024, 89% of sellers are experiencing burnout, with 54% actively looking for a new job. 😥

If you work in sales - then you're likely not surprised by these numbers as you feel the stress, pressure, fatigue, lack of sleep and burnout weighing you down as you read this sentence.

Sales is primarily a mental game - but the vast majority of us are failing. 📉

With that in mind...

If you've been feeling off your game recently.
Haven't felt yourself.
Irritable.
Have had trouble sleeping.
Feeling cynical towards work.
Drinking more than you should.
Trending towards a PIP.

Or simply want to learn how to close more revenue without feeling like everyday is a grind...

Then I'm here to help. 💪

Check out Project Mamba.

It is a private mental performance community and program to help you beat burnout, build mental resilience and hit quota with less stress.

TESTIMONIALS: 🔥🔥🔥🔥🔥

"If you want to build elite teams and operate at the highest levels individually, there’s nothing more important than understanding how your mind and body work and optimizing your mental performance. Jeff's training is purpose built for the jobs we're in and can take your team from surviving to thriving in a matter of weeks."

Kyle Norton, CRO - Owner.com

"Thanks to Jeff's guidance, I can handle stress better, communicate more effectively with my loved ones, and maintain a positive mindset. I'm grateful for the life-changing experience that has made me a better salesperson and an even better person." 

Miguel Castillo, Client Support Specialist at Ergeon

Founder

Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

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The Battle

Jeff Riseley

Federico Presicci

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