Jeff Riseley

Jobber

Sr Manager, Sales Development leading a team of 4 Managers and 28 SDRs.

Sales Leader

Sales Health Alliance

"Helping Sellers and Sales Teams Win The Mental Game In Sales"

Notable accomplishments thus far include:
• Transformed Sales Health Alliance into a successful six-figure business.
• Coached +10,000 sales professionals in ways to enhance resilience and mental performance.
• Closed notable clients like Shopify, 6sense, DoorDash and TELUS.
• Founded Project Mamba, a mental performance  community, attracting +350 sales professionals.
• Authored first book "Stress Less, Sell More," advancing sales mental health discourse.
• Pioneered the State of Mental Health in Sales Report, setting new industry benchmarks.
• Successfully built a 17,000+ follower online community, showcasing marketing acumen.
• Delivered keynotes on mental resilience in sales to audience sizes of +1,100.

Founder, Sales Leader

Sales Knowledge Group

• Implemented innovative sales strategies across high-growth tech companies.
• Engineered scale-able sales processes for clients, boosting operational efficiency and post-VC scaling.
• Coached sellers to significantly improve sales conversion rates.
• Advised clients on new sales hiring and on-boarding processes.
• Specialized in providing coaching and training services focused on cold calling/emailing, lead generation, online product demos, closing new clients and strategic partnerships.

Crowdbabble

•	Increased Monthly Recurring Revenue 195%
•	Increased Total Monthly Customers 238%
•	Increased Daily New Trial Signups 650%
•	Increased Monthly Traffic to the website by 40,000 unique visits by creating blog content
•	First Sales Hire - Created Inbound, Outbound and Customer Success processes and scripts 
•	Recruited, Hired and Managed  First team of 5 sales reps with processes to on board future hires
•	Set daily/weekly/monthly sales metrics to align with revenue goals and forecasts.
•	Created 4 additional revenue streams for Crowdbabble analytics
•	Completed industry competitive analysis, restructured pricing and developed new user flows
•	Product Manager on new product/ feature development with team of developers.
•	Cold calling/emailing, lead generation, online product demos, closing new client, partnerships

Sales Manager

Indeed.com

• Achieved +100% quota attainment 4 consecutive quarters in a row (Q1: 105%, Q2: 123% Q3: 117%, Q4: 109%) 
• Built and managed book of 300+ clients consisting of small, medium and large sized businesses. 
• Prospected, cold called, and developed new business opportunities - entire sales cycle. 
• Completed live product demonstrations over the phone and in person. 
• Worked with clients to construct advertising strategies for local, provincial and nationwide markets. 
• Analyzed performance analytics and presented data to deliver optimal account management. 
• Attained quarterly quotas and won various individual and team based incentives.

Senior Account Executive

Cognota

• Managed sales team of 8 individual contributors running full sales cycle.
• Optimized sales process - consultants reached prospects 30% faster and in greater volume.
• Implemented new KPIs to create visibility and team-oriented accountability.
• Used analytics to develop specific team trainings - avg. closing percentage increased 17%.
• Developed new strategies and piloted initiatives to launch and sell products more effectively.
• Helped develop and successfully launched 11 new products in year two of the company.
• Managed two new sales consultants and coached them on successfully meeting quotas.
• Optimized account management process to improve relationships with our clients.
• Implemented a recurring business model to increase past client revenue by 27%.

World Trade Group

•	Sold C-level Oil & Gas executives globally, to participate in top level training workshops.
•	Heavy outbound cold calling and individual lead prospecting.
•	Top sales consultant within North American Training division - over $300K in life time revenue.
•	Top sales in delegate business across all North American divisions Aug 2012 – Nov 2012.

Sales Consultant

Aussie Farmers Direct

• Sold lapsed customers the benefits of re-establishing business relationship with Aussie Farmers Direct.
• Exceeded sales target: 50 conversions weekly.
• Successfully handled “live save calls” – Customers calling to cancel.

Outbound Sales

Mindshare

• Identify/resolve media discrepancies using Donovan Database Systems.
• Worked on client accounts: Wal-Mart, Tim Horton’s, American Express, Ford

Media Coordinator

Melaine Communications

• Helped launch Coach Canada’s Mega Bus consumer campaign: Contacted politicians and reporters; Set-up press conference.
• Developed/updated media database improving organization/efficiency.
• Promoted clients to 500 writers providing stories and getaway deals.

PR Assistant

Helping Sellers Win The Mental Game - Stress Less, Sell More

Sellers are the corporate athletes of the business world and I've trained +10,000 of them in ways to succeed in sales and hit quota - without sacrificing their health 🧠 📈

Why is this my passion?

Look around at the sales industry today and you'll see some troubling statistics from the State Of Mental Health In Sales Report:

- 82% of sellers are stressed or highly stressed.
- 70% of sellers are struggling with their mental health.
- 70% of sellers are experiencing fatigue.
- 69% of sellers have trouble sleeping.

And according to Gartner in 2024, 89% of sellers are experiencing burnout, with 54% actively looking for a new job. 😥

If you work in sales - then you're likely not surprised by these numbers as you feel the stress, pressure, fatigue, lack of sleep and burnout weighing you down as you read this sentence.

Sales is primarily a mental game - but the vast majority of us are failing. 📉

With that in mind...

If you've been feeling off your game recently.
Haven't felt yourself.
Irritable.
Have had trouble sleeping.
Feeling cynical towards work.
Drinking more than you should.
Trending towards a PIP.

Or simply want to learn how to close more revenue without feeling like everyday is a grind...

Then I'm here to help. 💪

Check out Project Mamba.

It is a private mental performance community and program to help you beat burnout, build mental resilience and hit quota with less stress.

TESTIMONIALS: 🔥🔥🔥🔥🔥

"If you want to build elite teams and operate at the highest levels individually, there’s nothing more important than understanding how your mind and body work and optimizing your mental performance. Jeff's training is purpose built for the jobs we're in and can take your team from surviving to thriving in a matter of weeks."

Kyle Norton, CRO - Owner.com

"Thanks to Jeff's guidance, I can handle stress better, communicate more effectively with my loved ones, and maintain a positive mindset. I'm grateful for the life-changing experience that has made me a better salesperson and an even better person." 

Miguel Castillo, Client Support Specialist at Ergeon

Founder

ProjectAdvisor.com

I listen to the highest priority challenges leaders are having in order to better understand and to connect them with the right experts at Project Advisor. If it makes sense to, we then design, propose, and deliver solutions to simplify and solve those problems.

We have a proven track record of exceeding expectations, over-delivering on value, and implementing sustainable systems for advancements in maturity and effectiveness of organizations and the people who run them. 

T-Shaped Expertise In: 
PMO
Sustainable Change
Strategy 
Program Delivery 
Organizational Effectiveness
Leadership Support & Team Coaching
Data & Analytics 
Business Intelligence 
IT Transformation

Client Relations Manager

Authentic Relating Toronto 

Leader and facilitator of communication and relating practices that gives opportunity for people to speak what is truest for them, so that they can see more of the genuine impact they have on others; …that impact can be good, bad, or anything in between.

These practices can help people communicate in effective ways to serve themselves *and* the people around them, better.

Principal Facilitator

Remote

Enterprise Account Executive

Square

2021 Culture Award 
Square Online DRI for Sales Communication

Account Executive

Jobillico.com

Account Manager 

Business Development Specialist

Greenlane, LLC

Account Specialist

BIKRAM YOGA

Self Employed

Resume Target Inc | Professional Resume Writing Service

Sr. Resume Advisor

Blue Ant Media

Front of House and Collaboration Facilitator

Electrical Contacts Limited

Inside Sales Representative

With a multi-industry background in client relations, technology and communication, my role includes understanding and beginning to diagnose the challenges held by mission oriented leaders working in complex environments. Once we truly understand the problems, our internal experts design, propose, deploy, oversee and deliver innovative and bespoke technological and organizational solutions to the most pressing, risky, or annoying problems our clients have. 

Making problems go away is what we love to do.

+ Certified Scrum Master (CSM)

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The Battle

Jeff Riseley

Kat Zaraski

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