Jeff Riseley

Helping Sellers Win The Mental Game - Stress Less, Sell More

Sales is a mental game and too many sellers are losing. 🧠

I help sellers win it.

After training 10,000+ sales professionals and writing the Amazon best selling book Stress Less, Sell More, I’ve learned this: 

High performance doesn’t come from grinding harder, it comes from mastering your mental performance.

But that’s not what most sales cultures teach.

The data speaks volumes:

- 89% of sellers are burned out (Gartner, 2024)
- 70% are struggling with mental health
- 79% of sellers are stressed or highly stressed

And fatigue, stress, and sleep issues are now the norm.

So I built Project Mamba which is a mental performance program and community designed for quota-carrying professionals who want to win without burning out.

It’s where sellers learn how to:
✅ Defeat burnout using a 4-step resilience system
✅ Improve quota attainment with daily mental health habits
✅ Use breathwork, play, and mindset to optimize performance
✅ Build sustainable sales routines that don’t destroy your life

If you’re a sales leader or rep who:
- feels off your game
- struggles to focus or sleep
- senses the edge of burnout approaching...

Then you don’t need another script or tactic.

You need to rebuild your inner game.

Let’s fix the real performance bottleneck: your mindset and mental performance.

💡 Follow me for research-backed insights on sales, burnout, and high performance.
💬 DM me to learn more about Project Mamba.

TESTIMONIALS: 🔥🔥🔥🔥🔥

"If you want to build elite teams and operate at the highest levels individually, there’s nothing more important than understanding how your mind and body work and optimizing your mental performance. Jeff's training is purpose built for the jobs we're in and can take your team from surviving to thriving in a matter of weeks."

Kyle Norton, CRO - Owner.com

"Thanks to Jeff's guidance, I can handle stress better, communicate more effectively with my loved ones, and maintain a positive mindset. I'm grateful for the life-changing experience that has made me a better salesperson and an even better person." 

Miguel Castillo, Client Support Specialist at Ergeon

"Sales Health Alliance provided insights to me and my sales team that helped reps and their leaders better understand how to live with the stress our chosen career is guaranteed to create and how to build resilience to use it as fuel for our success."

Mark Kosoglow, VP Sales at Outreach

Founder

Mental Health = Mental Performance.

It's that simple.

The biggest mistake leaders make today is thinking Mental Health only applies to people who are unwell.

This couldn't be more false.

Mental Health applies to everyone and it is the single most important driver of how salespeople and knowledge workers perform every single day.

When you approach Mental Health from the perspective of high performance, you understand that proper stress-management, mindset, resilience and Mental Health training helps move employees towards a place where they're thriving.

The High Performance Zone.

It also means giving them a toolkit to help navigate the unique stressors they face in their role and outside the workplace in a way that keeps them there.

So remember...

Mental Health = Mental Performance.

This is non-negotiable and if you're not consistently investing into this area as a leader, your team is very likely underperforming.

Period.

Author, Stress Less 🧠 Sell More💸 | Sales Leader @ Jobber | Mental Performance Speaker, Founder, 2X Cancer Survivor

One of the best ways to improve your Mental Health is to change your relationship with anxiety. 

Anxiety is your "Spidey-Sense" (yes - I'm a huge superhero nerd). 

You need to work with it rather than against it. Our body and mind loves "control". When you feel in control of your environment, relationships and abilities your brain thinks: 

"I'm safe and I cannot get hurt." 

This is your comfort zone. Your brain can relax because it has achieved its primary purpose of protecting you from danger. 

The problem is this primary objective conflicts with another extremely important goal we all have which is to live a meaningful life without regrets. 

This requires us to venture out of our comfort zone and seek discomfort. We have to put ourselves in vulnerable positions that make us feel out of control and unsafe. 

Doing this triggers your Spidey-Sense and anxiety goes off like an alarm. 

Most of us respond by avoiding these situations and jumping away from them, but the key to working with your anxiety is jumping towards them. 

We need to treat these as special moments in life as Alarms for Growth instead of Alarms for Danger. 

When they go off, it means your anxiety has found a meaningful experience that will help you learn, grow and expand your comfort zone. 

The more you do this, the more you'll learn to embrace your anxiety as a friend instead of a foe.

Have you ever had trouble sleeping the night before a big meeting?😥 

You’ve spent all week preparing for it, but just as you shut your eyes to go to sleep you think:
​
“I need to get a good sleep tonight or else I won’t perform tomorrow.” 🤔 

And then “it” happens.

Even though you’re well prepared for your meeting and were dead tired a few moments earlier, your mind finds some superhuman reserve of energy and starts to wake up.

This alertness is created by your stress response releasing stress hormones, because it perceives a big threat as your mind starts to spiral:

If I have trouble sleeping…
I’ll forget what to say...
I’ll lose the client...
I’ll be embarrassed...
I’ll let my manager down...
I’ll lose that promotion...
Maybe I’ll lose my job? 😨 

“If I have trouble sleeping tonight, bad things will happen tomorrow.” ⚠ ​

As your mind cycles through these thoughts, they get louder and louder, making it impossible to fall asleep.

This is performance anxiety in its purest form. 😰 

However, this anxiety is less about how you’ll perform in your meeting tomorrow and more about your sleep performance. 

Performance anxiety happens when we put too much pressure on an outcome and in this case, that outcome is falling asleep. 😴 

To prevent this from happening in the future, here is a 6-step step process you can follow when you have trouble sleeping:

1 - Follow a strong bedtime routine.
2 - Label "it" as performance anxiety.
3 - Burn it off with a journaling brain dump.
4 - Acknowledge you can still perform on bad sleep.
5 - Put a plan in place for the next day.
6 - Inhale 4 seconds, exhale 6 seconds (10 rounds)

Obviously there is a lot more nuance that goes into this and I'm sure you have other ways to maximize your sleep.

What are your best practices for falling asleep the night before a busy day you need to be sharp for?

Burnout 😣 is like that sneaky subscription service you forgot you had and is silently chipping away at your bank account every month 📉 

When we're struggling with high stress and burnout...

- Emails that should take 5 minutes, take much longer.
- Motivation you should have, is non-existent.
- People you enjoy working with, grind your gears.
- Goals that should feel achievable, feel impossible.
- Healthy choices are swapped with bad choices.
- We stay up later and wake-up earlier.
- Set backs that should feel manageable, crush us.
- Buyers and deals we should close, we lose.

As our mental performance declines, so do our commission checks 💸 

It's quite literally taking money out of your pocket.

But how much is it taxing your mental performance in sales?

Is this a $2 subscription that is meaningless or a $1,000 subscription that is preventing you from ever achieving Presidents Club 🤔 

Well now you can find out.

Below you'll find a Burnout Calculator that will help you estimate just how big an impact burnout and stress is having on your daily productivity.

No email required - get results instantly.

So - how is your 🧠 doing?

Ready to cancel your burnout subscription?

Open article: Burnout Calculator by saleshealthalliance.com

Are you a Sales Leader who wants to check in on your reps Mental Health more but don't know how?

Using a Mental Health Traffic Light can be an amazing tool. 🚦 

I've outlined what they are and why they work in this article.

https://lnkd.in/exxUSmZE

Open article: The Mental Health Traffic Light In Sales by saleshealthalliance.com

Making smart health choices in sales feels like trying to diet at an all-you-can-eat buffet.

Stress, rejection, and long hours push us toward quick dopamine hits like late-night scrolling, junk food and another drink...

While the habits that actually fuel performance get ignored.

That's why I love this quote:

"Life is all about the C between the B and the D." - Jean-Paul Sartre

Life is all about the Choices we make between Birth and Death, which means we can make choices to support and strengthen our Mental Performance each day.

Sounds easy enough right?

Unfortunately when we're experiencing burnout and feeling overwhelmed, it can start to feel a lot like the choices we make at an All You Can Eat buffet.

Making the right choice becomes HARD.

It's hidden behind all of the temptations of fatty foods, high carbs and dessert bar.

Seriously - who ever goes to the salad bar?

Making the right choices in life can feel the same way.

They are hidden behind distractions like social media, technology, drugs, alcohol and sex which make it EASY to escape the uncomfortable emotions we're feeling.

Distractions that feed our most immediate desires but end up hurting our mental performance.

We choose what we WANT - like watching Netflix...

Instead of what we NEED to get in the right state of mind for high performance the next day - like journaling, exercising, calling our Mum or meditating before bed.

So today if you're experiencing burnout...

Ask yourself:

What do you NEED right now, but don't WANT to do?

Do that thing.

It's normally the right choice. 🧠

A lot of posts lately are telling people to "Stop comparing yourself to others online..." which isn't really possible. 👇 

Just like our brains are naturally programmed to focus more on negative experiences than positive ones (i.e. it's better to avoid the charging bear, than pick the fruit)...

Our brain is programmed to compare ourselves to others in order to survive.

This is because, as hunter gatherers, knowing where you fit in the hierarchy of a tribe was important to survival for thousands of years. 👨‍👩‍👧‍👦 

Feeling like you were stronger and healthier than others in your tribe usually meant safety, while feeling weaker or sicker than others meant danger.

We can't just shut this programming off. 🙅‍♂️ 

In fact, research has shown that 10% of our daily thoughts involve comparison, regardless of whether or not we're on social media, which is why we need to learn how to work with the systems in our body rather than against them.

Here are three best practices that have helped me do this:

1 - Acknowledge "today" is not normal. ⚠ 

Your biology is programmed to use comparison effectively in small groups, communities and tribes.

It can be helpful and even motivating, to compare yourself occasionally to a group of 50-100 people you know.

You're not designed to compare yourself effectively against 1000s of strangers online for several hours a day - which means nothing is wrong with you if you feel crappy and it's okay to take a break.

2 - Put language around the emotions you're feeling. 💞 

Prior to labelling the emotions I was feeling, I'd just feel "stressed" and feel unable to take a break from social media.

Journaling helped me unpack the uncomfortable emotions that were hijacking my mood and proper language helped me make sense of the internal story I was telling myself.

It usually followed this pattern of emotion:

I see something online that makes me feel "inferior"...
As a result I'd feel "threatened"...
And because I felt threatened, I'd start to feel "guilty" for taking time off.

Dismantling "stress" into "inferiority", "threatened" and "guilt", allowed me to explore why I was feeling each emotion individually, rather than let these emotions drive me towards burnout.

3 - Compared myself more. 📈 

Some people enjoy posting content 2-3 times a day, 7 days a week and it's easy to feel like you're never doing enough.

This is the same for those salespeople on your team who might be working 10-12 hours a day.

Comparing yourself to others, allows you to be more consciously aware of the tradeoffs others are making and decide if you want to make them too:

What would you be willing to give up?
Do you want to spend more time at work/online?
Maybe they're getting external help?
Do they have more experience than you?
What is enough for YOU?

The best part of life is you get to set your own goals and set your own pace.

It's not a competition and the more we realize this, the happier we'll be with our own progress and success 🧠

lucidmynd

MY WHY: 

Most people are at the mercy of unresourceful emotional states (like anxiety, imposter, beat-up, racing thoughts, nagging doubts) that arrive without warning, stick to the mind like Velcro and hijack an entire afternoon,

I was tired of seeing good people, doing good, meaningful work, come up short unnecessarily when their dreams are at stake. (because of self-imposed internal factors)

🔔 MY MISION:  to share with the business world a simple yet powerful process that instantly replaces negative thought patterns with empowering, resource states for professional presence and peak performance

The red C.A.P.E. transformation works with senior executives who find themselves in a new role, company, or industry, and despite years of professional success, remain uncertain how to be at their very best, every day, without the racing thoughts, nagging doubts and overwhelm associated with major transition.

❌ WHAT DOESN'T WORK:
Endlessly consuming more content: dredging up your past, coaching, planning discussing, reading, watching.

👉🏼 WHAT DOES: 
An evidence-based system grounded in practical neuroscience that goes to the core: we dissolve accumulated stress, emotional triggers and anxiety patterns from the nervous system, then teach you techniques for dialing up your preferred way of being on demand.

Founder, Communications Consultancy

StandOut Sales

I created The StandOut Sales experience to elevate the emotional intelligence of sales professionals so they can approach new people and situations with authentic confidence, forge strong relationships, and inspire others to take action. 

My passion for working with sales people emerged from my own experiences as a commission-only, cold-call professional, and from my experience in training close to 3,000 people. I believe sales is a noble and often misunderstood profession. People who learn to influence with authenticity, integrity and generosity will win in the long run. 

When they shed the sales persona, and allow their most positive qualities to shine through naturally, they not only stand out, they become irresistible. The curriculum combines two decades of feet-on-the-street experience with cutting edge influence psychology and communication science.

So rather than focus on traditional selling—prospecting, networking, and closing—we drill down and teach people to look beneath the surface of their interactions to discover what is truly being communicated (which is seldom the same as what is being said). 

A potent combination of interactive games, processes, focused reflection, and group discussion duplicates the rigors of the job. We challenge participants to show up as their most honest and authentic selves. 

Sessions are lively, engaging and unconventional. Time flies. People change.

“It’s like seeing the matrix of human behavior” —Todd Worrell, San Antonio, TX

With enhanced listening skills, empathy, and presence, people can intuit a customer’s needs with uncanny accuracy. Graduates emerge rejuvenated, able to project credibility and trustworthiness as they replace self-serving habits with a mindset of contribution. Limiting beliefs are replaced with empowering intentions. And clients consistently receive a massive ROI in the form of new sales that wouldn’t have happened otherwise.

Founder, Master Sales Trainer

The Art of Living

In 2012 I gave away my belongings, sold my house, and traveled to India to study meditation with a renowned teacher I had come to respect.

My time in India included six weeks in silent meditation, with deep discoveries of the mind and the nature of human connection. My teacher had just purchased a facility in North Carolina, and, as my way of giving back, I returned to the U.S. and accepted a role as Director of Sales, to brand and position this new retreat center. 

The center was a place to unplug from technology; to relax in nature, renew, and discover ancient practices of the East that address modern problems of the West. I was successful in drawing outside speakers and yoga retreats. The retreat center became profitable, is now booked to capacity, and continues to thrive. 

After some time, though, I wanted share what I’d learned with the world. And, based on my deep expertise and unique and successful contribution to sales training, 

I realized I could make the most impact in sales and with salespeople—which led to The StandOut Sales Experience.

Director of Sales and Marketing

Heartland Payment Systems

In this senior executive role, I was tasked with formalizing the official sales and leadership program I’d created for our company. After much success with my sales training programs, the position of National Training Director at this Fortune 1000 payment-processing and technology provider was created especially for me. 

Rooted in hands-on practical exercises and experiences, my training taught employees how to set an appointment, run an appointment, and follow up — with a focus on interpersonal connection, interpreting body language, and inspiring prospects to take action. This progressed into a “train the trainer” program for managers. I created motivational videos and audio recordings, and I regularly hosted corporate calls of 1,000+ people.  

With two to three trainings a month, I was guiding the entire organization through a turnkey sales, leadership, and communication process, forty people at a time. Our company stock went up, and our sales reps were successful. But I wanted to deepen something further within myself, and I left the company to focus on personal development. I’m proud to say my methods are still in use in the company today.

National Training Director

I stepped into this Regional Director role to oversee 17 managers and 125 sales reps across Texas, Oklahoma, and Arkansas. 

Around this time our company suffered a sophisticated attack and data breach, tarnishing our company’s reputation. Much of our sales training was still based on pitching, presenting, closing — and it wasn’t working. What was the magic ingredient that would bring us success in the field? High-priced consultants were brought in. We tried everything.

On a hunch, I began to train my new hires in a different way, focused solely on human interaction and emotional intelligence. I stopped teaching sales, pricing paperwork, and product knowledge altogether. Instead I taught only interpersonal dynamics and mindset. Attraction. Body language. Authenticity. Rapport. Connection. Listening. Presence. Enrollment.  High emotional Intelligence is indeed a greater indicator of professional success than education level or sales experience. And it worked! 

Within 60 days, my new hires were producing double that of the company veteran average. And within several months, my Region’s sales numbers were double the company average. Soon, other Regional Directors were sending their team to my trainings in Dallas. Our Human Resources staff attended to experience it for themselves, and left with a recommendation that our entire company take part in my two-day workshop. 

The process I created was the beginnings of my StandOut Sales Experience program.

Regional Director

In this position, I cultivated the sales performance of 10–12 relationship managers. I was responsible for recruiting, hiring, and training my team, and discovered my talent for sharing what I know about the power of authentic connection. My approach was unconventional for this unregulated industry.

Customers were skeptical and resistant. Rates and charges varied widely among vendors, earning us all the reputation of promoting confusion and charging hidden fees to unsuspecting merchants. I had to change my team’s mindset of selling on price, and taught them to present authentically, create win-win relationships, and convey value.  

My team saw success when they started connecting instead of closing, listening instead of telling, and enrolling instead of selling. This “we” instead of “me” thinking allowed them to understand the perspective of the client, and guide them into committed action. 

The result was a turnaround in my team’s performance and a promotion for me to lead a larger team.

Division Manager

When I started this commission-only sales job in Merchant Services, I received very little training: Pull car into strip mall. Knock on 20 doors. Get blown out. Go home. Cry in your beer. Try again tomorrow. I was terrible, making less than $10,000 my first year. 

But I didn’t give up. I knew the key to becoming not only a good sales person but the person I wanted to be had to do with learning to speak from the heart; I knew that was also key to having people listen to you and follow your lead. Although I had always been shy and awkward, I wanted to lead and to make a difference in the world. This position would be turn out to be a tool to develop these qualities in key ways.

Because our product was viewed as a commodity, a typical sales call focused primarily on price. And because the credit card industry is glutted with unscrupulous scoundrels, merchants were cynical and abrasive. So I had to stand out. Almost by accident, I began to shed my identity as sales person. I had nothing to lose.  When I just started to be myself. . . everything shifted. 

I came to understand the role my own mindset played in my efforts, and that the power of authenticity, connection, integrity, presence, and contribution are far more important than features and benefits or having the lowest price. Because of my success, I was promoted to train other sales reps in my approach.

Relationship Manager

👉🏼Did you just take on a new role, or are in the first 1-3 months of a new leadership position?
 
👉🏼Struggling with unwelcome bouts of overwhelm, uncertainty and self-doubt?
 
👉🏼Looking for a way to feel better so you can perform at your BEST?
 
You know you’re talented, qualified and fully capable but:
 
❌ You get mired in mechanics, unable to impact results. 
❌ You question yourself, your abilities and your decisions.
❌ Racing thoughts + nagging doubts stick to your mind like velcro.
❌ At times, you feel like your own worst enemy.  
 
If you’re an ambitious sales leader riding the waves of professional transition, but sometimes feel a tad over your head...I can help. 

My Life in Transition Experience  program is designed for senior sales executives who find themselves in a new role, company, or industry. 

It’s a 28-day immersive experience designed to rewire your brain, exactly as you wish, with practical skills to learn now and practice for the rest of your life.

 Coaching works with the conscious mind, great for making plans and declarations, getting clarity and exposing limitations. 

But self-inquiry seldom solves the big deep stuff like patterns, habits, addictions, values, fears and beliefs. To make lasting change, you’ve got to go to the core. That’s why I show you how to:

	✅ Dissolve accumulated stress from your nervous system.
	✅ Delete emotional triggers and anxiety patterns at the core. 
        ✅ Level up your mental clarity, focus and professional presence.                                                         
        ✅  Discover what motivates you, and how to always be On.                                                    
        ✅ Access supreme confidence on demand.
        ✅ Fire the inner-critic for good!

    
So you can start thriving and put your best self forward every day. 

This is for you if you want to communicate with impact, make really good decisions, and project a powerful presence when the bullets fly. 

If you’re ready to optimize your mind, unlock your unique talents and live on a level most will never know, send me a message or find a time with me here: https://www.lucidmynd.net/discovery-session

taplio

The Battle

Jeff Riseley

Thomas 🛎️ Bell, CPH

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The Battle

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Thomas 🛎️ Bell, CPH

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