NexusPoint Project Management L.L.C.

We help service-driven organisations strengthen leadership pipelines and improve operational consistency through Strategy Days, leadership development and practical coaching.

We partner with HR and L&D leaders across MENA and Asia, with deep experience in hospitality.

Focus areas:
✅ Leadership presence under pressure
✅ Delegation without losing control
✅ Accountability and feedback in multicultural teams
✅  Communication that builds trust and clarity

Learning is designed to fit busy operations: practical, applied and sustainable. We also facilitate Executive Team Strategy Days to agree must-win priorities, align leaders across functions and set a 90-day execution plan.

Co-Founder & Principal

Jeff Ross GmbH

Workshops and coaching for service-driven SMEs across Switzerland and Europe.

Our focus:
✅ ‘Starting up successfully’ workshops for aspiring wellness, beauty, spa and hospitality founders: clarify your offer, build a business plan and map your first 90 days.

✅ Leadership workshops and coaching for owners and founders
Designed for the scale-up stage: hiring first employees, onboarding a team and learning to lead.
Practical modules include:
• From founder to people leader
• Onboarding playbooks and first-90-days plans
• Delegation without losing control
• Feedback, accountability and simple performance rhythms
• Communication across levels and cultures

✅ Succession planning and mid-level development
Identify successors, prepare supervisors for promotion and stabilise day-to-day performance.

Our approach:
Short, practical sessions with follow-on coaching so progress sticks.
Our primary market is Switzerland and Europe. For MENA & Asia programmes, see NexusPoint (Dubai).

Owner

Tetr College of Business

Sharing leadership and team development insights with business students and early-career professionals preparing for entrepreneurship & management roles.

Ambassador & visiting Expert

Batgroup

Led the integration of a well-established service brand into a new group structure while maintaining client trust and team culture.

Key outcomes:
✅ Aligned legacy operations with new systems and metrics
✅ Guided branch leaders through structural and role changes
✅ Strengthened sales performance through clearer accountability

This experience deepened my ability to balance people, systems, and results during transition.

General Manager PFA (Putzfrauenagentur)

Finnish Chamber for Impact Partnerships (FC4IP)

Advised leadership teams in mission-driven organisations on leading growth without losing cultural alignment.

Facilitated strategic planning, leadership identity work, and cross-border collaboration.

Primary Consultant

InnoPark Suisse SA

Selected for a leadership development program focused on entrepreneurship and project execution in evolving markets.

Completed certifications and applied learning in:
✅ Project Management (IPMA Level D)
✅ Communication, agile leadership, and digital business models
✅ Clean tech market expansion strategy for EU entry

This experience broadened my strategic toolkit and strengthened my ability to coach across industries and roles.

Leadership & Career Development Program Participant

Apple

Led large, diverse teams in a high-performance, customer-focused environment.
Coached new managers through their leadership transitions and built teams grounded in trust and accountability.

Key achievements:
✅ Developed internal talent into senior leadership roles
✅ Maintained operational consistency through major transitions
✅ Built engaged, reliable teams under high pressure

Apple taught me how to build leadership capacity while delivering results — a lesson I now share with my clients.

Retail Leader

Swissôtel Hotels & Resorts

Directed resort and city operations with multinational teams, balancing owner expectations with service excellence.

Highlights:

✅ Built leadership depth within operational teams
✅ Improved team engagement and guest satisfaction
✅ Led organizational change with clarity and care

Hotel Manager & General Manager

Starwood Hotels & Resorts Worldwide, Inc.

Held multiple management roles leading to opening Hotel Manager at a flagship St. Regis property.
Learned to lead through complexity, scale, and cultural diversity — the foundation of my current coaching approach.

Highlights:
✅ Opened a luxury resort in Bali and led full post-launch operations.
✅ Led the operational integration of a Le Royal Méridien property in the UAE after the brand's aquisition.
✅ Drove Six Sigma initiatives to improve service flow and guest satisfaction at 2 luxury properties in Spain.

Progressive Leadership Roles

Various Hospitality companies

Built hands-on leadership experience in luxury hospitality across, Europe, the US, the Middle East and Asia.
Learned how service excellence and people development connect — a principle that drives all my coaching today.

Earlier roles

Change Leadership, General Manager PFA @ Batgroup & Member of the Board @ Putzfrauenagentur

Leadership isn’t about volume.
It’s about clarity, confidence and direction when the pressure is on.

I partner with HR leaders, GMs and Executive Teams across MENA & Asia to strengthen leadership capability from the ground up. My work sits where strategy, people and day-to-day execution meet in service-driven organisations.

Most performance issues in hospitality, retail and education aren’t about effort.
They come from three gaps:

❌ Leaders promoted before they’re ready to lead
❌ Executive Teams pulling in different directions
❌ No clear pipeline or succession to stabilise performance

So my work covers both sides of the leadership equation:

Strategy & alignment for senior teams
Facilitated Strategy Days that help GMs and Executive Teams:
✅ Agree a small set of must-win priorities
✅ Translate those into a 90-day execution plan
✅ Build the clarity and focus teams need to perform
✅ Name the leadership behaviours that sustain results

Leadership development for emerging & mid-level managers
Practical, human-centred programmes that build the skills to lead through others, communicate with clarity and coach across cultures.

Coaching & capability building
1:1 and group coaching, Train-the-Trainer, and tailored L&D that strengthen the pipeline and reduce turnover.

Across 25+ years with Apple Retail, Swissôtel, St. Regis and service organisations in Europe, the Middle East and Asia, one truth holds: engagement and commercial performance rise when leaders at every level know where they’re going and how to bring their people with them.

If you’re building your leadership pipeline or want stronger alignment at the top, I’m happy to explore how we can work together.

📞 Book a call: https://jeffross.as.me/

Jeff Ross

Top sellers stall when asked to lead.
Coach ICs now with lean prompts.

❌ Over-index on product expertise.
✅ Balance with coaching, listening, inclusive leadership.

❌ Feedback as annual event.
✅ Weekly 10–15 minute coaching conversations using SBI+.

❌ “Be more proactive.”
✅ Decision logs that capture judgment under pressure.

Fallout → Brilliant sellers, poor team leaders.
Fix → Clear thresholds: delegate during a peak, lead a small recovery.

Because inclusion drives voice, we hard-wire “invite the quieter voice” into stand-ups and handovers.
Outcome: candidates who already lift others.

To see the manager-as-coach prompts we use, message me and I’ll send the guide.

Helping hospitality and service brands align strategy, strengthen pipelines and deliver consistent performance | Strategy Days, L&D and coaching | MENA and Asia

Top sellers stall when asked to lead

Your manager gap began two promotions ago.
Build a leadership pipeline with this 90-day path.

❌ Cut layers, expect senior leaders to plug the gap.
✅ Grow capable first-line leaders who stabilise shifts.

❌ Promote on technical mastery alone.
✅ Promote on observed coaching, safety, and service recovery.

❌ Hope people “figure it out”.
✅ Give ICs a 90-day roadmap with on-shift experiments.

Fallout → Directionless teams, inconsistent standards, supervisor burnout.
Fix → Skill sprints: trust, influence, feedback, delegation, conflict, recovery.

Because development must fit rota reality, each rep is 2–15 minutes and logged. Managers coach, not carry.

Outcome: a bench of calm coordinators who can run briefings tomorrow.

If you want the playbook that underpins this, comment “Playbook” and I’ll send it.

Your 'missing managers' problem

If complaints spike, you’re too late.
Preload micro-leadership with this plan.

❌ Wait for complaints to spike, then book workshops.
✅ Build micro-leadership before the badge.

❌ Abstract competencies no one can see.
✅ Observable thresholds: run a 10-minute huddle, deliver SBI+ feedback.

❌ Annual talent reviews with thin evidence.
✅ Decision logs, peer feedback, capstone stories you can trust.

Fallout → Firefighting culture.
Fix → 70% on-the-job stretch with manager-as-coach prompts.

Because psychological safety predicts team effectiveness, we teach “Thank, Ask, Normalise” on live shifts.
Result: steadier service, earlier escalations, fewer near-misses.

If you’d like our L&D framework that powers this, send a note and we’ll walk you through it.

Stop training managers after the damage shows up

Strategy won’t save a shaky front line.
Six shift sprints make service dependable.

❌ Promotion-first, training-later creates “accidental managers”.
✅ Prepare high-potentials on shift before the title.

❌ One-off workshops.
✅ 70-20-10, with bite-size reps inside real service windows.

❌ Theory-first decks no one opens.
✅ Micro scripts, logs, and stand-ups people actually use.

Fallout → Missed standards, erratic guest recovery, churn.
Fix → Six 1–2 week sprints that build trust, coaching, delegation.

Because first-line leaders shape up to 70% of engagement, the cost of waiting is visible in your NPS and absence line.

Results you can expect: ready-now candidates who already run huddles, coach peers, and surface issues early.

If you’re building a 2025 pipeline in customer-centric operations, message me to discuss your sites’ needs.

JSESSIONID

li_at

Front-line managers have more impact than strategy has.

On paper, many service organisations look stable: good brand, decent demand, solid product.

Underneath, everything depends on a tiny group of managers holding the whole thing together.

When one leaves, the cost is bigger than a vacancy:
❌ Productivity dips while others “cover”
❌ Standards slip just enough for guests to feel it
❌ Confidence drops and people start looking elsewhere
❌ Recruitment turns reactive and costly
❌ Revenue opportunities are missed as priorities keep changing hands

That isn’t just a people risk. It’s a financial risk.
Gallup’s lesson is consistent: people don’t leave in the abstract. They leave environments where managers are overwhelmed and under-supported.

If you have no pipeline, then:
❌ Every promotion is a gamble
❌ Every resignation is a small crisis
❌ Every strategy is more fragile than it looks

Succession planning isn’t a corporate luxury.

It’s basic risk management for any hotel, school, clinic, or service business that runs on human performance.

Prepare people before you desperately need them.

Middle managers stuck between messages.
Give them crisp, consistent signals.

Executive teams in hotels and service businesses work hard.
The problem is not the effort you put in.
It is direction.

When the senior team is misaligned, you see it everywhere:
 ❌ Leaders pulling in different directions
 ❌ Conflicting signals about this quarter’s priorities
 ❌ Departments optimising for their own metrics
 ❌ Middle managers stuck between messages
 ❌ Frontline teams guessing where to put their energy

Engagement drops not because people don’t care, but because they stop trusting the signals.
 Then the financial impact lands fast:
 ❌ Turnover in key roles
 ❌ Slower response to market moves
 ❌ Lost revenue through inconsistency
 ❌ More firefighting, less improvement

Across hotels, retail, and services, one thing has been consistent:
 When the top team aligns on a handful of must-win priorities, everything beneath has a chance to stabilise.
 
Clarity at the top creates confidence in the middle.
 Confidence in the middle unlocks energy on the front line.
 That’s where guests, customers, students, and patients feel the difference.

Engagement is about seeing the direction clearly, and leaders walking it together.

If your top team’s priorities aren’t aligned, let’s pressure-test them together. Book a complimentary 30-minute call and I’ll outline a focused alignment sprint you can run immediately.

Those weekly updates feel busy, not better.
Swap noise for direction in one day.

Hospitality, retail, service teams: you’ll recognise this pattern.

❌ Operational updates, staffing gaps, guest feedback, budget variances, firefighting.
Important. Necessary.
But not the work that aligns a leadership team.

✅ The work that does:
What are the 3–5 priorities for the next 90 days?
Where are we misaligned without noticing?
What do our people need us to clarify?
Which capabilities are missing to execute consistently?

When leaders make room for this, everything steadies:
Engagement holds. Turnover eases.
Middle managers stop guessing.
The frontline gets a clearer signal.
Customer experience becomes consistent.
Financial performance gets less erratic.

Boundary → Because: alignment doesn’t happen between agenda items, it happens when leaders pause, sit together, and focus on direction, not just today’s noise.

The most underrated tool isn’t coaching or training.
It’s one uninterrupted day to think, decide, and commit together.

Give your team that day. Twice a year. Then hold the line.

Training often dies at the lunch rush.
Use on-shift cues that stick at peak.

❌ E-learning that dies at peak.
✅ Two-line prompts managers can use at 12:30.

❌ One-size modules.
✅ Sector examples: queue flow, top-10 stockouts, tour-bus arrivals.

❌ “Forever” changes.
✅ Bounded experiments: next 30 minutes, this service period.

Fallout → Skills don’t transfer to the floor.
Fix → On-shift practice with buddy circles and manager check-ins.

Because we measure behaviour, not attendance, leading indicators move first: briefings run, feedback given, conflicts de-escalated.

If you want a copy of the 90-day Emerging Leader Sprint, reply “90 days” and I’ll share it.

Training that survives the lunch rush

🇦🇪 On UAE National Day, we celebrate vision.
But it is our leaders who will decide whether we reach it.

The UAE Vision 2030 and the Fifty Economic Plan are bold:
a highly productive, talent-rich, service-driven economy that can compete with the best in the world.

That future runs through our workplaces - especially hospitality, retail, tourism and service businesses.

But the latest Gallup data for MENA tells a different story:
• Only 14% of employees are engaged
• 24% are actively disengaged
• 46% are looking for another job
• Daily stress is at 48% - among the highest globally

No country can deliver its full economic vision with a workforce that is exhausted and unstable.

And yet, this is not a vision problem.
It is a leadership problem - particularly in the middle management layer:

The managers who open and close the stores.
Who run the shifts.
Who approve the holidays.
Who coach (or do not coach) their people.
Who turn strategy slides into daily reality.

If that layer is overwhelmed, untrained or purely task-focused, we will not get the engagement, service quality and retention that Vision 2030 assumes.

The good news?
This is fixable - and the ROI is significant.

When we:

✅ Help strong individual contributors transition into people-centred leaders
✅ Build psychologically safe, engaged teams
✅ Create a feedback and learning culture instead of fear and firefighting

…everything else starts to move:
guest experience, team stability, internal promotion, and ultimately financial performance.

That is the Leadership Value Chain™ - and it is where I am focusing my work here in the UAE.

On this National Day, instead of more slogans, I invite you to a simple reflection:

👉 If you lead people in the UAE, what is one small behaviour you could strengthen in 2026 to make your team a place where talent wants to stay, grow and contribute?

Because every time a manager chooses to listen, coach, give fair feedback, or protect their people from unnecessary chaos, we take a small but real step towards the future this country is aiming for.

Here is to a vision that lives not just in strategy documents, but in the daily leadership our teams experience.

Happy UAE National Day 🇦🇪


Photo by Milan Kiro on pexels.

Your best future leads aren’t practicing.
Weekly pressure reps surface them fast.

❌ Talent spotting in annual reviews only.
✅ Weekly reps where ICs run moments that matter.

❌ “Shadow when it’s quiet.”
✅ Shadow at pressure points, harvest three copy-worthy behaviours.

❌ Vague “step up more”.
✅ Mini-campaigns with a metric, stakeholder map, and short retro.

Fallout → Quiet high-potentials stay unseen.
Fix → Simple artefacts that show the work and de-risk first promotions.

Because consistency beats heroics, we build habits: Focus 3, check-clarify-close, micro-recoveries with guests.
You’ll see who is already leading, not just hoping.

If you’re building a middle-management pipeline for 2026, DM me and let’s scope it for your context.

Leadership potential isn’t invisible, it’s unpractised

South Asia is 26% engaged, yet anger runs high.
People care, but many feel unheard.

Passion without psychological safety becomes burnout.
You won’t fix that with perks or posters.

EQ turns it around:
empathy → recognition that lands, not generic praise
self-awareness → fewer reactive decisions
coaching conversations → belonging over busywork

❌ “We’re engaged, so we’re fine.”
✅ “We’re engaged, so we must protect it.”

Boundary → Because: recognition is weekly and specific, because effort seen becomes effort repeated.

Make it practical: manager office hours, structured 1:1s, and a simple “recognise-then-redirect” script for tough moments.
Healthy engagement is the goal, not just high engagement.
It starts with emotionally intelligent managers who make safety a habit.

South Asia's Paradox

Promotions without support drain teams.
Start support before numbers slip.

We all know the pattern:
Strong individual contributor gets promoted.
Same expectations, bigger scope, little support.
They try to carry the team by working harder.
Communication wobbles.
The team quietly disengages.
Performance and guest experience follow.

On a spreadsheet, it looks like:
❌ Rising turnover and sick days
❌ Inconsistent guest/client feedback
❌ Lumpy sales and service metrics

In real life, it’s a human who was never taught how to:
✅ Have difficult conversations
✅ Give clear, fair feedback
✅ Delegate without guilt
✅ Set boundaries and protect their energy

Invest early, before they burn out or burn bridges.
The results are predictable:
✅ Teams stabilise
✅ Engagement stops swinging
✅ Financials get less lumpy and more reliable

Emerging leaders aren’t a “nice” group to develop.
They’re the infrastructure of future performance.

If this pattern is biting in your teams, book a complimentary 25-minute advisory call and we’ll map the first three fixes for your emerging leaders.

Where manager EQ is thin, engagement drops fastest.
We still promote for technical mastery, then hope for people skills.

When self-regulation is low, stress spikes; when empathy is missing, turnover follows.
Flattened layers haven’t helped. Many firms cut managers, then wonder why teams feel directionless.

Fallout → Fix: fewer managers → confusion and reactivity; equip remaining managers with EQ, coaching and feedback skills, then rebuild clarity.

Teach managers to:
give hard feedback without breaking trust
adapt tone across cultures and contexts
stay steady when pressure bites

❌ Treat EQ as “soft.”
✅ Treat EQ as the system upgrade that keeps teams steady.

Start inside, then roll out the skills.

The EQ gap that sinks engagement

The Gallup report has been stuck in my head for weeks.
We keep talking about engagement like it lives in HR.
It doesn’t.
It lives in the P&L.

In service businesses, low engagement shows up as:
❌ Turnover in the teams you can’t afford to lose
❌ Basics slipping, complaints rising
❌ Supervisors firefighting instead of coaching
❌ Sales and ops pulling against each other
❌ Mid-level leaders burning out quietly

None of that is “soft.”
All of it is expensive.

In hotels and other service organisations, you feel disengagement in:
❌ Overtime and replacement costs
❌ Guest scores and online reviews
❌ Missed up-/cross-sell and retention
❌ Managers checking out months before they resign

✅ Here’s the truth we skip: engagement is a leadership issue long before it’s an HR metric.

When leaders at every level know what matters, why it matters, and how to bring people along, engagement becomes a commercial advantage, not a slide in a report.

Treat it as a financial lever, not an annual survey.

Curiosity outperforms command across every culture I’ve worked in.
This is human leadership, translated locally.

I hear it a lot: “Hierarchy here is different.”
True. Context always matters.

But the basics travel.
Mutual respect. Tolerance. Support. Collaboration.

❌ “Tough talk” as a badge of leadership.
Fallout: teams play hide-and-seek, learning stalls, risk rises.
✅ Curiosity with clarity.
Fix: issues surface early, standards hold, progress compounds.

I’ve led teams across Europe, the Middle East and Southeast Asia.
What changed: language, rituals, power distance.
What didn’t: people respond to being seen, heard and guided.

Boundary → Because: adapt delivery to the culture, because dignity and fairness are non-negotiable everywhere.

Leaders don’t have to choose between results and humanity.
Apply the same human principles, translate the wrapper, and performance follows.

Curiosity beats command every single time, anywhere.

Manager engagement just dropped to 27%.
Individual contributors stayed flat.

The people responsible for engaging others don't feel engaged themselves.

Add Korn Ferry's insight: drastically larger teams, fewer resources.

❌ Squeezed between executives and frontline. Drowning in operational noise. Expected to absorb pressure and still show up strong. ✅ Aligned priorities. Protected time to think. A system that treats managers as the critical layer they are.

70% of team engagement traces back to the manager.
Yet managers often receive the least structured support.

When your pressure layer cracks, the cracks spread everywhere.

Southeast Asia is 26% engaged, 8% actively disengaged.
Lowest global stress at 25%.

That doesn’t happen by luck.
Relationships precede results. Harmony, respect and recognition show up daily.

Add managerial clarity and you get trust that compounds:
clear expectations before tasks start
micro-feedback during the work
recognition tied to behaviours, not personalities

❌ Care without clarity drifts.
✅ Clarity without care hardens.
The win is care + clarity, every week.

Cultural agility in action means blending relational norms with modern performance systems.

Leaders elsewhere don’t need to copy culture; they can copy the cadence:
set expectations Monday, check progress midweek, recognise and reset Friday.
Borrow the rhythm. Improve your results.

Why South East Asia leads

Low engagement tracks messy first-line rhythm.
Lock a cadence with ready agendas and scripts.

❌ Inconsistent huddles, unclear roles, shifting priorities mid-shift.
✅ Standard stand-up agenda and visible task allocation.

❌ Silence around small errors.
✅ Normalise learning: one error shared, one fix each week.

❌ Escalate every friction.
✅ Peer scripts for simple performance and tone issues.

Fallout → Rumour, rework, repeat complaints.
Fix → Six sprints that turn “nice ICs” into dependable coordinators.

Because managers can’t design from scratch, we include templates, scripts, and a promotion-readiness rubric mapped to competencies.

If you want help to implement this across sites, let’s talk about your pipeline goals and constraints.

Low engagement tracks messy first-line rhythm

Not a talent crisis, but a connection crisis at work.
When managers disengage, teams follow.

The fix isn’t another dashboard.
It’s a leadership reset built on three habits:

1. Listen before you lead. Diagnose, then decide.
2. Clarify meaning before direction. Why anchors the what.
3. Recognise effort before judging outcomes. Fuel the behaviour you want.

Boundary → Because: no recognition inflation, just specific, timely acknowledgements tied to standards.

Managers sit at the crossroads of cultural, generational and digital shifts.
Equip them to hold both care and accountability.

Human-centred leadership isn’t a philosophy. It’s the engagement strategy for multicultural teams.

Re-humanising management

Flattening your org chart didn't remove work.
It crushed your managers.

Korn Ferry's data: 20–40% more direct reports. Same resources. Two-thirds overwhelmed.

❌ Shorter communication. Reactive coaching. Micromanagement disguised as "follow-up."
✅ Clarity on priorities. Aligned expectations. Actual time to lead.

The middle layer holds your business together. When they break, everything downstream breaks with them.

If your managers are stretched past capacity, the problem isn't their resilience. It's the system around them.

Story Empowers

Subscribe for some insider insights & exclusive contents: www.storyempowers.com/subscribe

Open to collaborate & chat, drop me an email at pearling@storyempowers.com

Copywriter + Story-Led Marketing Strategist

Stealth Startup

Lead Copywriter

Time flies. But impact lasts. 

For four years as a social strategist, I have worked to help small-medium brands and agencies directly and indirectly grow their social media and client base. 

I have written over 180+ copy: Email, Sales Pages, Social Media Copy, Blog, and Website. Because writing is my life, and I love how (specifically copywriting) brings a lasting impact on business. 

I have managed over 25 social media accounts (from personal brands to brands to mega influencers) and consulted 23 accounts to grow and monetize their personal brands. 

I worked under 2 agencies based in Australia as their white-label copywriter, and I had the privilege to meet some of the coolest people to learn from. 

At this point, if you, by any chance, need help with either brand strategy, copywriting, content strategy, or social media growth. I'm still open to helping you through coffee chat. Reach out to me at hi@pearlinglim.com.

Social Strategist | Brand Strategy, Copywriting, Content Strategy, Social Media Growth

Tilt

Here for a short time, but grateful. 

I have gained an opportunity to handle social media accounts that differ slightly from my usual clientele. 

Handled a regional account on their social media content for consumer tech brands and created content for two for-good organizations. 

Also, I get to work on drafting pitches alongside really cool and critical people. 

Main skills utilized: Copywriting, Strategic Planning for Social Media.

Group Content Strategist

TikTok

Well, I share things that make everyday life easier. Being resourceful 😆

- Focused on creating entertaining content on Lifehacks, Social Media Tips, Self Development, and Professional Development with 200k+ followers.
- Acquired 40,000+ followers within one month with 6,000,000+ million views.
- Reached over 15,000,000+ million views over three months using the app, demonstrating exceptional content performance.

Education Content Creator

Narc Executive

Probably, the best two years of my life. Changing lives by doing what I love. 

Narc Executive is a business & economics non-profit organization that helped youth (<20) worldwide launch their first business. 

I led a team of 20, managing sponsors while overseeing the organization and execution of projects and communities. 

We built a business education portal with hundreds of resources and events for our members. 

Our events draw over 8,000 attendees,  of which 2,738 became community members.

Founder & CEO

Ethics for Education Ltd

Co-Founder

Contributify

I felt this time was the time in my life when I realized the power of meaning in my work. 

I led and developed a free English-speaking program for underprivileged youth in Indonesia. Joined by 285 youth over 3 batches of the programs, I managed to make learning English simple with the goal of helping great minds get the international exposure they deserved.

Founder & Learning Facilitator

Neho Media

I managed online communities for multiple beauty & health brands in Australia.

Engagement Specialist

I developed content strategy for beauty & health brands in Australia.

Social Media Specialist

Wattpad

Since 2017, I have written 7 engaging stories, 4 completed and 3 ongoing projects. These stories have garnered immense popularity, attracting a dedicated readership of over 5 million individuals. Building a solid community of 10k+ supporters, I have found joy in connecting with readers who appreciate my unique storytelling style.

Author

I write powerful stories that turn audience curiosity into commitment for founders and consultants.

7+ years of living and breathing social media.
Building my own platforms, building brands, and driving results, both personally and through agencies.

Over the years, I’ve grown an audience of 400K+ across platforms organically. No shortcuts. No paid ads. Just strategies that work. 

Most of these platforms thrive on authenticity and connection. My latest project? @heypearling on TikTok. One service. One platform. Over $10K in revenue in the first month. Proof that with the right strategy, results follow.

I’m also the 🧠 & ❤️ behind Story Empowers, my unfiltered newsletter where I break down social media trends, storytelling, and the strategies that move the needle. (It’s where I share what’s working in real-time, subscribe if you want an insider scoop 👀!)

My approach to business is simple. 
Quality over quantity every time.
I take on only 4 clients (on content strategy, thought leadership, and magnetic storytelling) per trimester to make sure every project gets my full focus and expertise. 

I’m currently fully booked until March 2025, but if you’d like to work together after that, drop me a message, and I’ll share more about my process.

When I’m not working with clients, you’ll find me:
- Writing my book.
- Running two side hustles.
- Experimenting with social media strategies (that drive growth and impact for my beta project).

Also, this year, I’m open to collaborations and business ideas that align with my vision. 

If you’ve got a project, business, or opportunity that could make life more vibrant, let’s connect.

📩 Email: pearling@storyempowers.com
💬 Message me directly 


Pearling Lim

I disappeared for six weeks because writing demanded a version of me I hadn’t met yet.

If you’ve ever tried to create something that requires your full presence,  you know exactly why I went quiet.

For the six weeks,
I’ve been writing a book while traveling.
Different beds, different skies, different rhythms.

Cafés, airports, hotel lighting at 1 a.m, they became part of the ecosystem of this book.

It felt symbolic.
To write Exist Beyond Existing as experiential epistemology while literally living outside my usual patterns.

To explore the question of what it means to be alive while watching my own life rearrange itself through movement, stillness, and solitude.

Traveling loosened the edges and forced me to slow down, pay attention, and practice being fully present. 

I thought the hard part would be finding ideas.
Flash news, it wasn’t.

The hardest part was allowing myself to sit with the truth long enough for the idea to deepen, refine, and reveal its real shape.

Some days were emotionally heavy,
the kind of days where the writing pulled me into memories I thought I’d outgrown.

Other days were clarifying, 
the kind where a single line arrived and changed the entire chapter.

Most days were humbling,
reminding me that good work is earned through patience and attention.

I rewrote chapters multiple times
until the words aligned with the version of me who no longer needed to rush, perform, or prove.

Writing became a form of inner architecture:
building a structure that could hold truth, complexity, and contradiction without collapsing.

Somewhere in that process, I changed meaningfully.

Finishing the pre-release copy felt less like achievement and more like arrival to me, a quiet confirmation that the act of creating reshapes the creator.

Doing all this while traveling made the lessons unavoidable.

When you’re away from familiarity,
you can’t default to autopilot.

You have to meet yourself with clarity.
You have to let life teach you in real time.

That’s what the past six weeks gave me:
a deeper relationship with my own mind,
a steadier connection to my own awareness,
and a new understanding of what it means to live a life that expands you from the inside.

At the end, I didn’t just write a book, I became the person who could write it.

P.S. While I was gone, what’s something meaningful that shifted in your world?

Building truth-aligned brands & stories | Copywriter + Story Strategist

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This post is doing something to you. 
That’s the point.

You did not stop because the idea was new.
You stopped because something here did not feel disposable.

Most writing tries to inform.
Some writing tries to persuade.
Very little writing tries to ORIENT.

Yet, orientation is what decides everything.

You can scroll through a thousand “value-packed” posts and feel nothing.
You can read one page written with precision and feel slightly rearranged.

That difference is structural.

Notice how your attention is moving instead of being dragged.
Notice how clarity is arriving without explanation.
Notice how authority is implied.

This is how strong brands speak.

They do not shout to be remembered.
They do not explain to be trusted.
They do not perform to be believed.

They place you somewhere.

Marketing that needs to convince already doubts itself.
Writing that needs to prove already lost position.

You are not responding to information right now.
You are responding to coherence.

Order creates RELIEF.
Rhythm creates SAFETY.
Contrast creates MEANING.

That is why some messages stay with you long after the words are gone, while others disappear before they are finished.

That is why alignment outlives optimization.
That is why signal survives noise.

The post did not try to sell you anything.
The post did not ask for permission.
The post did not rush you.

Because of that, you stayed.

You did not believe this post.
You experienced it.

That is what effective writing does because it is precise.

What mattered here was its arrangement.

Restraint created ethos
through calm certainty.

Structure carried logos.
Each idea arrived in sequence,
so nothing had to be forced.

Pathos was respected.
The language spoke to saturation. 

Rhythm stabilized attention.
Contrast sharpened meaning.
Repetition kept the reader oriented.

None of this needed to be announced
to be felt.

The point is not that these techniques exist.
Or that they were used.

The point is this:

From now on, notice who orients you
and who only wants to push you.

Your brand is not your story.
It’s the distortion pattern of your story.

Read this if you want to understand WHY your content feels honest yet something still isn’t fully landing.

Most people think storytelling means recounting what happened.

It doesn’t.

Storytelling, at a deeper level, is about how the mind and nervous system ORGANIZED MEANING around what happened.

Organization → tone.
Tone → trust.
Trust → brand.

Two people can experience almost identical lives: the same wounds, the same losses, the same victories and still build completely different brands.

That’s because their internal processing was different.

Your brand is quietly shaped by:
→ what you OVER-EXPLAIN, because clarity is still doing emotional labor
→ what you AVOID NAMING, because your body hasn’t fully made peace with it
→ what you ROMANTICIZE, because raw truth once felt too destabilizing
→ what you turn into “lessons,” because wisdom feels safer than vulnerability

None of this is wrong.
It’s adaptive.

Audiences don’t consciously analyze your experiences.

They read REGULATION.

They sense whether a truth has settled into integration
or is still being managed through language.

This is why some stories sound articulate, vulnerable, even moving,
yet somehow do not anchor trust.

The teller understands the story.
The body hasn’t finished absorbing it.

This is an invitation to close feedback loops inside yourself
before opening them publicly.

Real resonance comes when your words are no longer trying to stabilize your identity.

They’re simply describing a place you’ve already arrived at.

A constructive question to sit with:
→  Where do you speak quickly?
→  Where do you explain carefully?
→  Where do you add meaning to soften the impact of what’s still tender?

These are breadcrumbs toward coherence.

The most grounded brands feel unthreatened.

No defensive clarity.
No narrative urgency.
No need to be understood immediately.

Just depth that holds its shape without effort.

A brand matures not when the story gets louder,
but when the nervous system no longer flinches while telling it.

P.S. If silence read your content instead of humans, what part of you would it recognize as fully at rest?

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The Battle

Jeff Ross

Pearling Lim

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taplio

The Battle

Jeff Ross

Pearling Lim

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeff Ross's LinkedIn Performance

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