Jeff Young

#TheLinkedInGuru

#TheLinkedInGuru is not a real company.

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Sometimes when I have introduced myself as #TheLinkedInGuru (Teacher) I have jokingly said that GURU stands for "General Understanding, Relatively Useless". Well, I believe GURU stands for "Gets to Uncover the Real Usefulness" instead.

Since I retired at the end of 2007, my focus has been volunteering and devoting my time to being a Professional Networker / LinkedIn Guru (Teacher), teaching Networking and LinkedIn and I have trained thousands of professionals in how to maximize their networking skills and best utilize networking tools.

Networking is the life-blood that feeds the process of building relationships. Networking is important in all aspects of our lives. I believe that LinkedIn is one of the best tools available to help you find the right people, connect with them and build long-term relationships. That's what I do and that's what I can help you do.

★★ As a Professional Networker and LinkedIn Guru, I have provided nearly 200 free LinkedIn workshops in the last three years. ★★

I'm excited about being able to contribute to the community in so many different areas!

Professional Networker, LinkedIn Training, LinkedIn Trainer, LinkedIn Tips, ★ #TheLinkedInGuru ★

https://www.amazon.com/dp/B0DG979H66?ccs_id=8a9117ba-6de5-4966-9af6-c4e324ae2a32

Faster than a speeding algorithm! More powerful than a corporate network! Able to leap tall career obstacles in a single bound! It's "Be Effective on LinkedIn® With #TheLinkedInGuru".

Penned by #TheLinkedInGuru, Jeff Young, this book harnesses the power of 16 years of LinkedIn® wisdom to transform you into the superhero of your professional universe.

Author of Be Effective on LinkedIn®: With #TheLinkedInGuru and Chief Collaborator Gillian Whitney

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Please check out the links in the media section of this role for links to the many guest appearances as #TheLinkedInGuru (Teacher) I have had over the last couple of years on various podcasts, LinkedIn Lives and Zoom sessions.  The topic always comes around to LinkedIn so please enjoy the tips I have provided!  Namaste 🙏 🖖

Podcast and LinkedIn Live Guest Part 1 LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Podcast and LinkedIn Live Guest Part 2 LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

This group is in support of the #DecidetobeKind movement by Shelly Elsliger to ensure that LinkedIn remains a safe and prosperous place for everyone who wants to own space on LinkedIn to tell their story.  This is a movement made up of movers, shakers, and influencers banning together to build community and to do all we can to increase awareness around the trolls and bullies who want to exert power and manipulate people on the LinkedIn platform. This community is worldwide and together we will make it better-Our voices will be heard and we are ultimately #Inittogether

Let's come together and wear our wristbands to show that we are #inittogether and we say "NO" to bullying on LinkedIn

More about the movement and wristbands here:

https://linkedexpress.ca/decide-to-be-kind/

Proud Member of the #KindClub

Jewish Family Services

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

Malka Bendor:

Jeff Young, #TheLinkedInGuru has impacted literally hundreds of job seekers (if not more) who attend his LinkedIn workshops at Jewish Family Services and across Central Ohio. In today's job search world the LinkedIn tool is key to success and Jeff is the master educator, navigating us through what could be a complex, sensitive and overwhelming topic. His teaching style, his subject matter expertise, his patience and ability to hold the attention of an entire room is quite amazing. There is always something new to teach as LinkedIn is updated so frequently and Jeff does not let his students and "fan club" miss a beat. He lights up our room on a monthly basis and gives everyone the confidence they need to build a great profile and the tools to keep refining it! I am so grateful and thankful everyday that Jeff is part of the Jewish Family Services "family" of speakers.

Cherrie Durant:

Jeff Young, #TheLinkedInGuru has presented multiple times for my Job Seekers here at Jewish Family Services. Each time, Jeff has provided the most up-to-date information regarding the use of LinkedIn. And getting the most of LinkedIn during the job search. 

Jeff keeps his audience engaged and his presentation interactive. I highly recommend Jeff Young, “The LinkedIn Guru”, to any audience who wants to maximize their LinkedIn account.

Volunteer LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Ability Professional Network, LLC

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

I have partnered with Scioto Ridge (now Ability Professional Network) as a Professional Networker and #TheLinkedInGuru (Teacher) for many years now and I have the utmost respect for the leadership of the organization including a long-time professional relationship with Ken Lazar (one of the founding members). I am very pleased to be a part of their volunteer cadre of speakers.

The Scioto Ridge Job Networking Group® was organized to assist mid-career professionals who have lost their job or are anticipating a career change by supporting them in many ways. 

The mission of the Scioto Ridge Job Networking Group was to help mid-career professionals find good jobs. They accomplish that by networking together professionals with companies who are hiring or aware of positions. Sponsors support the members by offering resume writing, career coaching, benefit consulting and more! 

Ability Professional Network, LLC is the next generation of recruiters. They offer a wide variety of services including:

- Building pipelines of talented individuals for our clients. 
- Providing informed career advice for our candidates. 
- Helping clients grow their company. 
- Helping candidates grow their careers.

Volunteer Speaker, LinkedIn Training, LinkedIn Trainer, LinkedIn Tips

Global Goodwill Ambassadors (GGA)

Recognized as a Professional Networker, doing LinkedIn Training, LinkedIn Trainer and #TheLinkedInGuru (Teacher), providing nearly 200 free LinkedIn Workshops in the past three years.

Volunteer Speaker and Trainer, helping Seniors, Mid-Career Professionals with Career Advice and Transitioning as well as educating individuals through seminars and workshops.

Volunteer Member 🌐GGA

COPEC

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

#TheLinkedInGuru In addition to being a Volunteer Speaker, I am now a member of the Speaker Committee for COPEC.  If you are interested in becoming a COPEC speaker please check out the attached speaker introduction and contact me.

COPEC is the Central Ohio Professional Education Council, a not-for-profit organization created to educate individuals and organizations on various topics through seminars and workshops offered throughout central Ohio. Members and volunteers present programs on timely topics to individuals, groups and corporations at no charge.

I currently volunteer my time at COPEC as a Professional Networker and #TheLinkedInGuru (Teacher) and give various presentations related to Networking and LinkedIn.

COPEC is the Central Ohio Professional Education Council, a not-for-profit organization created to educate individuals and organizations on various topics through seminars and workshops offered throughout central Ohio. Members present programs on timely topics to individuals, groups and corporations at no charge.

Member

Right Management

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗮𝗻𝗱 𝗮𝗺 𝗶𝗻 𝗻𝗼 𝘄𝗮𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗿 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁.

#TheLinkedInGuru In addition to the volunteer work I did in 2016, I have expanded my training offerings for Right Management into a once a month forum in 2017 and 2018 and beyond.  Come see #TheLinkedInGuru (Teacher)

The seminars I offer for Right Management's clients are:

LinkedIn:  Ask the Expert,
LinkedIn:  Profile Review and
Maximizing LinkedIn Branding Channels
What's New on LinkedIn and Why Should you Care?

I look forward to continuing to contribute and help Right Management's Columbus, Ohio clients with using LinkedIn effectively.

Godman Guild Association

#TheLinkedInGuru I have had a long-standing relationship with several outstanding employees of the Godman Guild for several years now.  I am very pleased to volunteer my time and talents as a Professional Networker and LinkedIn Guru to such a worthwhile organization.

The mission of Godman Guild is to promote strong families and strong communities in Columbus, Ohio, primarily in the Near Northside. 

Godman Guild Association has a long history of successfully serving the needs of the Central Ohio community. Established in 1898, the Guild helps community members achieve success in life. We do this with a continuum of programs and services designed to promote self-sufficiency and leadership development which translates into economic growth in our community. As one of the top 10 organizations funded by the United Way of Central Ohio, Godman Guild distinguishes itself by achieving outstanding outcomes year after year.

Employment for Seniors

#TheLinkedInGuru Employment For Seniors is the premier resource linking mature adults with employment opportunities.  If you are 50 years of age or older, we are here to help you find employment!  If you are a Central Ohio employer, our mature, talented, skilled and dependable job seekers will provide significant value to your organization. 

EFS has provided career assistance and resources to nearly 30,000 clients, free of charge, over the past 40 years.  Our trained volunteer job counselors work with clients, prepare them for their job search, and connect them to employers through our job referral process.   Registration is an easy ½ hour appointment and can be scheduled by calling the EFS office at 614/863-1219.

For several years now I have volunteered my services to EFS as a Professional Networker/LinkedIn Guru and as a trainer focusing on how seniors can use LinkedIn as a tool for networking and job search.  I wholeheartedly support the mission of this fine organization.

Ohio Dominican University

The purpose of the Board of Advisors is to gather a group of community leaders to advise the faculty of the Business Administration Program on matters related to the academic program and the learning experience of students at Ohio Dominican University.

Members of the Business Administration Board of Advisors are appointed by the Chair of the Division of Business. All appointments are made for a term of two academic years.

Member, Business Administration Board of Advisors

Forty Plus Of Central Ohio

#TheLinkedInGuru Volunteer work for people in career transition. Forty Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. It has existed since 1982 and has assisted thousands of job seekers.
 
I have been associated with Forty Plus since February 2002 including being an active member President and the Chairman of the Board of Trustees. As a Professional Networker and LinkedIn Guru, I currently teach Networking and LinkedIn classes to members to help them compete in today's job market and I am honored to serve this excellent organization.

Volunteer Trainer

Volunteer work for people in career transition. Forty Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. It has existed since 1982 and has assisted thousands of job seekers.  In March of 2012, I rejoined the Board of Trustees and was honored to serve this organization again.

I have been associated with Forty Plus since February 2002 including being an active member President and the Chairman of the Board of Trustees. As a Professional Networker and LinkedIn Guru, I currently teach Networking and LinkedIn classes to members to help them compete in today's job market and I am honored to serve this excellent organization.

Board Member

Volunteer work for people in career transition.  40 Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities.  We have existed since 1982 and have assisted thousands of job seekers.  At 40 Plus we like to say, "An effective job search takes 40 plus hours per week" of your focused time and effort.

Come visit us for an open to the public networking meeting every Monday morning at 9 AM.

Chairman of the Board of Trustees

This was my first "tour of duty" on the board at 40 Plus.  I found this organization so helpful when I went through the program in 2002 that I decided to give back my time.

Volunteer work for people in career transition. 40 Plus of Central Ohio is a nonprofit 501(c)3, member operated, job search training organization for experienced professionals of all ages who are actively seeking better career opportunities. We have existed since 1982 and have assisted thousands of job seekers. At 40 Plus we like to say, "An effective job search takes 40 plus hours per week" of your focused time and effort.

Come visit us for an open to the public networking meeting every Monday morning at 9 AM.

𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗹𝗶𝗰𝗸 𝗙𝗼𝗹𝗹𝗼𝘄 𝗮𝗯𝗼𝘃𝗲, 𝐫𝐢𝐧𝐠 𝐦𝐲 𝐛𝐞𝐥𝐥, 𝗮𝗻𝗱 𝗰𝗹𝗶𝗰𝗸 "𝘀𝗲𝗲 𝗺𝗼𝗿𝗲" 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲!
Namaste  🙏  🖖  As a Professional Networker and #TheLinkedInGuru (Teacher), I have provided nearly 200 free LinkedIn workshops in the last 3 years.  I've been on LinkedIn since May 13, 2004 (one of the first 600,000 members to join-member #594945).

🙏  I do not do one-on-one training.  I provide free LinkedIn seminars!  🖖

I talk about #TheLinkedInGuru #GuruGoodNews, #TrustYourTribe, #LinkedInTraining, and #CareerDevelopment

Please subscribe to my Newsletter (Click or Copy/Paste the link)

https://www.linkedin.com/newsletters/thelinkedinguru-gazette-6693632635048091649/

I have been teaching LinkedIn for 17 years now.  That's over 1000 seminars X about 20 people per seminar = over 20,000 people (without taking into account the "ripple" effect)!

🙏  I have provided the text below for use as a Speaker Bio should you need one.  Please use whatever portion you think appropriate.  🖖

🙏  𝐉𝐞𝐟𝐟 𝐘𝐨𝐮𝐧𝐠 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐚𝐧𝐝 𝐢𝐬 𝐧𝐨𝐭 𝐢𝐧 𝐚𝐧𝐲 𝐰𝐚𝐲 𝐚𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐨𝐫 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭.  🖖

Jeff is a highly qualified Education and Performance Development executive with 30+ years of progressive experience in program design and delivery, and 35+ years of engagement and project management experience. His expertise lies in his ability to identify organizational needs and develop training programs suited to all levels of personnel. Just as significant are his contributions to improved business performance, productivity, quality and profitability.

Jeff is a former Director and Account Manager with Intellinex, an eLearning venture of Ernst & Young, LLP and has helped manage and mentor thousands of people in many different organizations. Since his retirement from OCLC, where he worked as an Enterprise Project Manager, Jeff has been deeply involved in community service by volunteering for and helping manage several local non-profit organizations.

Specialties:
★ Networking, Social Networking
★ LinkedIn Training, LinkedIn Trainer
★ Project Management
★ eLearning
★ Management Consulting

Most recently, Jeff has been devoting his time to being a Professional Networker, teaching Networking and LinkedIn and he has trained thousands of professionals in how to maximize their networking skills and best utilize networking tools. Please see the links in Jeff's Featured Section for examples of his presentations and tips on how to use LinkedIn.

Namaste 🙏 🖖

Rafał J. Szymański

🌐 RafalSzymanski.pl

I assist businesses in enhancing their LinkedIn visibility and boosting sales via Social Media, leveraging my expertise and a marketing automation software. 

📈 I integrate and provide training on tools such as LinkedIn Sales Navigator, LinkedIn Talent Solutions, and LinkedIn Recruiter within organizations. Additionally, I ensure a seamless connection of data from these platforms to our clients' CRM systems.

✅ My specialization lies in B2B marketing, particularly for the industrial sector, IT, and HR support companies. My work's efficacy is backed by written testimonials from satisfied clients.

Social Selling Business Strategist 

I conduct training sessions and consultations for companies in Personal Branding and LinkedIn.

General training includes:
➡️ LinkedIn from A to Z.
➡️ Personal Branding and building visibility on LinkedIn.
➡️ Managing a Company Page and introduction to Employee Advocacy programs.

Training for sales and marketing based on LinkedIn Sales Navigator:
➡️ Social Selling and Account-Based Marketing on LinkedIn.
➡️ How to start with LinkedIn Sales Navigator for quick sales results.
➡️ Advanced sales techniques using LinkedIn Sales Navigator.

Training for recruiters and HR:
➡️ Sourcing using Boolean Search and X-Ray Search on LinkedIn.
➡️ Technical IT recruitment using LinkedIn, GitHub, and industry-specific portals.
➡️ Training on Sales Navigator for recruitment.
➡️ Training on LinkedIn Talent Solutions (formerly known as "large" Recruiter account).

Consultations for company management and sales departments on implementing LinkedIn and Social Selling programs: how to evaluate results, how to engage employees, and creating management reports.

For inquiries, please contact: hello@rafalszymanski.pl

Professional trainer for LinkedIn, LinkedIn Sales Navigator, and LinkedIn Recruiter platforms.

I am an experienced speaker who has presented at some of the largest marketing and social conferences. Confirmed appearances for 2023 include conferences like I Love Marketing, Internet Beta, See Blogers, as well as meetups such as LinkedIn Local, Social Media Thursdays, Blog Wednesday, and more.

I also address social issues related to child and adolescent psychiatry at various platforms such as the Economic Forum in Karpacz, the Sejm and Senate, Campus Poland of the Future, and this year, I plan to appear at the Poland Rock Festival.

Additionally, I am a TEDx speaker, where in my talk titled "Depression is the Kidnapper of our Children," I advocated for breaking the taboo around discussing mental health issues in children and adolescents.

Keynote Speaker 

WSB Merito

I teach in the postgraduate program Social Selling subjects:
1. Social Selling and Marketing Automation tools.
2. Social Selling in foreign markets.
3. Lead Generation in Social Media.

University Lecturer

•	Responsible for all e-commerce and digital sales activities in 17 countries in CEE and Russia, South Africa, Algeria, Morocco, UAE, Israel
•	People management: 27 FTEs (direct)
•	Building from scratch & developing e-commerce strategy for different business lines
•	Driving accelerated e-commerce growth by transforming the business model for B2B and B2C categories across CEE MEA countries: from traditional off-line to modern brick-and-click model
•	Supporting 34 countries from CEE MEA. Cooperating with all Business Groups on regional level and Key Direct Customers of 3M, mainly top marketplaces in the region: Yandex.ru, Allegro.pl, Hepsiburada.tr, Amazon.de, UAE Souq.com
•	Leading e-commerce pillar in Digital Resource Center
•	Creating B2B and B2C e-commerce campaign, playbooks and training

Selected achievements:
•	Business transformation: achieved sales growth from 1.5% in 2016 to 11.8% overall in 2017 in distribution
•	Increased e-commerce sales by 700% by onboarding biggest marketplaces in the region (Amazon EMEA, Allegro PL, Hepsiburada TR, Yandex RU and Souq.com UAE) as direct customer and opened 3M Brand Zones
•	Unificated and enriched 60 K product descriptions in 4 languages

ECommerce Pillar Leader CEEMEA

Philips

•	Responsible for all on-line digital marketing sales activities
•	Budget: 10 m PLN
•	Prepared and executed the Digital Sales B2C strategies for Philips
•	Introduced the Internet Excellence Program B2BC sales
•	Managed the on-line Flagship Store – L&I and B2C based on SAP / Hybris
•	Provided project management leadership for several B2B and B2C projects:
◦	Leader of the Internet Excellence Program; FTEs: 20
◦	Key user of SAP Hybris implementation of Flagship Stores (e-commerce module); 4 countries
◦	Leader of implementation of social selling program (LinkedIn Sales Navigator) for B2B and B2G in Health Care; FTEs: 8

Selected achievements:
•	Decreased Out of Stock from 37% to 12% in 3 months
•	Increased turnover from e-commerce by 30%
•	Awarded in Philips Digital Awards in 2015
•	Increased willingness to finalize the purchase by 260% 
•	Increased portfolio availability by 22 p.p.
•	Increased asset score rose by average 46 p.p. in all e-commerce shops
•	Implemented Internet Excellence Program
•	Increased sell-in of first client (Agito.pl) by 134% (2014 vs 2013)
•	Started direct cooperation with Allegro and built dedicated brand zone for: Philips Lifestyle product, Avent (products for children), Saeco coffee machines and Philips Lighting. Created additional 2.4 m PLN turnover in first year
•	Implemented the Philips Flagship Store based on SAP Hybris in PL, CZ, SK and HU and started selling directly to customers

Digital Trade Marketing Manager CEE

Neckerman Polska - Thomas Cook Company

• Established a Digital Department from the ground up
• Organized a working group for a common e-commerce platform/technology – B2C and B2B for Poland, Hungary, and the Czech Republic
• Devised a digital marketing and e-commerce demand generation plan for Neckermann.pl; budget: over 4 million PLN
• Cooperated directly with Google on an AdWords paid campaign, Freshmail for email marketing, and K2 Search for SEO optimization

Selected achievements:
• Launched a social selling program to activate and build an online brand for the managers of Neckermann’s brick-and-mortar office, aiding them in B2B sales: increased B2B sales by 32% in the first year
• Enhanced Conversion Rate by 1.15 percentage points; reduced cart abandonment by over 30%; increased overall e-commerce sales by 180% (Year-over-Year)
• Boosted e-commerce sales by 180% by initiating direct cooperation with Google: conducted the first Polish study of the impact of searches on offline shopping (ROPO effect) in the travel industry
• Implemented:
◦ All digital and e-commerce tools: Google Analytics, AdWords
◦ Email marketing tools: Freshmail and Eloqua. Constructed an e-commerce shop under the Thomas Cook brand

Head of Ecommerce

sanofi-aventis

•	Project management leadership in all digital projects: 55 fully executed local and international projects in 2011: CLMs, websites, e-learning courses, marketing and social campaigns: implemented 14 websites and 17 newsletters
•	People management: 11 FTEs
•	Prepared communication strategies for 25 brands (RX, GX and OTC)
•	Supervised campaigns managed by interactive agencies
•	Development and delivery of training programs for Product Managers on Digital Marketing, SEM, SEO, as well as planning and execution of Internet campaigns (12 conferences and workshops annually)

Selected achievements:
•	Reduced sales force from 1200 to 700 after successful digital business tranformation
•	Won the Award for the “Sculptra – Remain Beautiful with Sanofi” project granted by Marketing Excellence Club (2011)
•	Reduced media purchase costs by 28% by consolidation of the marketing budget
•	Increased effectiveness of activities by over 170%

Digital Project Manager

Travel Agency TRIADA S.A.

•	Supervised and coordinated “Triada.pl” and “Terramare.eu” websites development
•	Planned and executed cross-media awarded campaigns (Internet, SMS, email)

Selected achievements:
•	Increased on-line sales by 14 p.p.
•	Implemented premium brand sales TerraMare product with high margin sales of 5- and 6-star hotel
•	Won 2 Awards for the Best Polish Email Marketing Campaign in the Golden Arrow and Mixx Avards contest (2010)
•	Achieved Open Rate with over 70% and ROI 3721
•	Built triada.pl, terramare.eu and easygo.pl e-commerce platform with over 4 m unique users yearly

Ecommerce Manager

Roche Diagnostics Polska

•	Led the “Prisma Clarify” CRM implementation project
•	Managed the ERP “SAP” system implementation project
•	People management: 10 FTEs
•	Developed and delivered CRM and SAP training
•	Executed local and international Internet projects

Selected achievements:
•	Increased overall customer satisfaction to 89%
•	Increased sales force effectiveness by 2 times
•	Saved 100 K PLN by completing SAP implementation 30 days in advance
•	Increased positive opinion on on-line market share by 34.8 p.p. from 7.2% to 42%

Internet and CRM Administrator

Thomas Cook Group

*	Development and execution of the e-commerce growth strategies and budgets for 2007–2010 and 2010–2013
*	Design of the new “ThomasCook.pl” website, supervision of the website development
*	Coordination and supervision of teams redesigning the “Neckermann.pl” and “KatalogHIT.pl” websites
*	Implementation of internet and e-commerce analytics, KPI determination and monitoring, creation of distribution channels and reports
*	Implementation of the e-mail marketing system, including draft and training development
* Co-management of Google AdWords campaign and cooperation with media houses on online campaigns

Digital Marketing Manager

Digital & Marketing Expert with international experience in managing strategic, e-commerce projects, financial analysis, sales/business development, technology, and P&L management across a fast-paced environment. Recognized guest speaker and trainer. Works in English and Polish. 

catch me:
📞 +48 509 001 836
📧 hello@rafalszymanski.pl
or see my calendar: https://app.zencal.io/u/rafalszymanski/bezplatne-konsultacje-linkedin-15-min?lang=en

Selected projects:
✔️ 3M: increased e-commerce sales by 700+% by onboarding the biggest marketplaces in region (Amazon, Allegro, Hepsiburada, Yandex) as direct customer and opened 3M Brand Zones
✔️ Philips: developed Internet Excellence Program decreased Out of Stock at Philips partners from 37% to 12% in 3 months. Increased turnover from e-commerce by 30%
✔️ Neckermann: after implementation of system analytics optimization on website, conversion rate increased from 0.05% to 1.2% and drop cart decreased by 30+%. Overall e-commerce sales exponentially grew by 180% YoY
✔️ Triada: email marketing campaign with 70+% Open Rate and ROI 3721:1. Awarded for the Best Email Marketing Campaign in 2010
✔️ Roche Diagnostics: finished implementation of SAP system in scope 30 days before deadline, saved 100 K PLN budget for consultants and provided extra 30 days for testing
✔️ Roche Diagnostics: led the “Prisma Clarify” CRM implementation project, positive share of voice increased from 2% to 27%, sales grew by 180% YoY and WOŚP invited Roche to be part of the program

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Jeff Young

Rafal Szymanski

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