Jeff Frick

Menlo Creek Media

Please visit www.MenloCreek.com for a more comprehensive list of services and resources. 

Helping Leaders, Marketers, and Communications professionals navigate and leverage an AI driver asynchronous world. 

Host of 'Work 20XX'  with Jeff Frick show on the Future of Work 
Host of 'Turn the Lens' with Jeff Frick on Leadership and of other topics of interest.

Founder & Principal

A show focused on the future of work as we continue to navigate through the most dynamic period of our lifetimes.

Host - Work 20XX Podcast on the Future of Work 

Facilitating the spread of best practices, insight, learning, and wisdom. Nuggets of knowledge gleaned by listening to smart people.

Host - Turn the Lens Podcast 

SiliconANGLE Media, Inc.

theCUBE is the leading interview format show covering enterprise tech and innovation. We cover 100+ events & interview 1,200+ guests per year. We host the people who are creating, taking to market, and implementing the innovations that are changing our world.

General Manager, Executive Producer, Host - theCUBE

Menlo Creek Group

Providing planning and execution services in a number of functional areas focusing on sales, business development, marketing, product management, and product marketing. 
Engagements are usually structured around an acting executive position, or consultant. 

Sample engagements include:


ReadyToPlay, Inc.
Sales, Business Development and Marketing

Farallon Manufacturing, Inc
Executive Management, Sales, Business Development, Marketing, Product Management

Markwood Capital Alliance
Sales, Business Development, Finance

LEK 
Strategy consulting

Principal

CustomWare Asia Pacific

Enterprise Software Services sales, built around Atlassian Suite (JIRA, Confluence, etc.)
Services included best practices consulting, integration, migration, configuration, customization, training, and support.

Account Executive

VideoCocktail / FlixMonkey

Powerful online video platform, slightly ahead of its time.

Co-Founder
product management, marketing, marketing, evangelism, sales.

Co-Founder

Asera

KP funded B2B sales & channel management platform, Cisco Connection online using best of the web.

Business Development  
Director - Global Accenture Alliance, ISV partnerships, Net Makets

Director, Business Development

Pandesic, LLC

Intel/SAP Joint Venture - BtoC eCommerce SaaS platform based on SAP R3

Business Development, managing ISV and System Integrator relationships.
Also supporting product management, marketing, and sales.
Evangelism and outreach.

Manager, Business Development

Intel

Worked on the Intel IA-64 team - Itanium, Intel's first 64 bit Microprocessor.

Account Management - Responsible for IA-64 (Itanium) processor based design wins at workstation and server OEMs
Accounts included IBM, Dell, Hitachi and Toshiba.

Product Marketing Engineer, Microprocessor Products Group

Mitsubishi Consumer Electronics

Sales - Account Management
Managed Largest Sales Territory and Account in the US. 
Accounts included Macy's, Good Guys, Frys, Anderson's TV.

I am not telling you something to sell you something. I am sharing something to entertain, educate, and get you to stop and think for a minute. | Top Voice | Friday Five | Turn the Lens | Work 20XX

With over 30 years of experience in the media industry, I am a podcast host and a media entrepreneur who is passionate about the future of work, leadership, and innovation. I have founded and led Menlo Creek Media, a company that helps leaders, marketers, and communications professionals navigate and leverage an AI-driven asynchronous world, by offering executive training for podcast hosts and guests, content creation and media library curation and amplification programs, and community development programs.

I also host two podcasts, Work 20XX and Turn the Lens, where I facilitate the spread of best practices, insights, learning, and wisdom on topics that matter to the modern workforce and society. I aim to be a trusted source of information and inspiration for my listeners, by featuring smart and diverse guests, engaging in lively and thoughtful conversations, and sharing nuggets of knowledge. My goal is to help people get more impact with their communications and content investments and to empower them to thrive in a time of rapid change and uncertainty.

Fal Sarkar

Fortisys

I am building Fortisys system integration and consulting presence in key markets, including Master Data Governance, Cloud business applications, and healthcare applications. I am responsible for strategic messaging, customer acquisition, sales enablement, partner marketing, and alliances for enterprise, commercial, public sector and social enterprise business segments.

Director Marketing, Alliances and Sales Enablement

Guidepoint

Guidepost Global expert consultant providing insight and analysis for server infrastructure, OEM/ODM, and trends in key markets, including artificial intelligence servers (AI servers), high performance computing (HPC), edge and IOT computing, cloud technologies, etc.

Industry Expert Consultant - Servers, OEM/ODM, Infrastructure, Enterprise IT and Applications 

Zeblok Computational Inc.

Planning and execution of marketing strategy, alliances, channels and go-to-market for Generative Ai Application Lifecycle Management solutions. Zeblok Computational develops an end to end Ai aggregation model tuning solution for Generative Ai applications, empowering developers to fine tune LLMs, post-train model tuning, developing copilots, and deploying Ai inferences to 1000s of edge locations at scale.

Responsible for a range of strategic and tactical activities including:

* Product Marketing - developing product value propositions for various personas across the AIML Ops value chain - developer, data scientist, data engineer, etc.

* Channel and Alliances - identify strategic partners (ISVs, Distributors, VARs, MSPs, SIs, Cloud Solution Providers, etc.) and develop strategic alliances for technology alignment, solutions and go to market. 

* Technology Partnerships - Engaged partners, negotiated terms, and agreed on go to market campaigns. Drafted joint press releases for key partnerships:

* Content marketing - develop marketing collateral for products, solutions, joint marketing, thought leadership and social media.

* Intel Partner Alliances - as an Intel Disruptor Initiative partner focusing on aligning with Intel-AI, and various Intel teams, including Intel Network Builders, Intel Dev Cloud, Intel Partner Alliances, Intel Solution Catalog, and Intel Go to Market.

Ai-Anywhere Evangelist - Marketing, Strategy, Alliances and Go to Market

Supermicro

Responsible for managing Intel partnership focused on technology alignment, solutions marketing, and go to market campaigns. Managed multi-million dollar Intel MDF fund. Responsible for coordinating activities across product management, product marketing, channels, and alliances.

Additionally, managed Channel & Alliances Marketing, managed co-op funds and go to marketing with leading channel partners, including Arrow Electronics, TD Synnex, BlueStar and others. Also worked with ISV partners and helped develop Edge Solutions with the Edge team, and AI solutions with the Supermicro AI teams. Strong understanding of the Supermicro suite of products, channel partnerships, and go to market strategies with key partners. Worked closely with partners across the hardware line, including Intel, AMD, NVIDIA, and others.

Wrote and co-wrote content marketing collateral, solution briefs, white papers, presentation decks, social media posts, press releases, and marketing videos.

Managed executive relationships with partners, including Intel, and leading distributors. Negotiated MDF and Co-Op, and developed Go to Market plans and lead generation execution, Worked with Marketing Automation platform, for email marketing ,landing pages, event pages, and other partner and customer facing content.

Built strong internal relationships with leaders in Product Management, Sales, Solutions, OEMs, and other department. Respected contributor to Supermicro's alliances and channels partnerships, and technology alignment wtih servers, storage, networking, and Rack Server solutions.

Director Channel & Alliance Marketing

Partner Marketing Services

Partner Marketing Services provides strategic consulting and advisory services to clients of all sizes, including enterprise marketing and channel departments, to mid-sized product and partner marketing, to branding and growth execution for start-ups and solopreneurs.

I bring full-stack marketing knowledge to help companies design an end-to-end, integrated marketing strategy, and go to market plan with campaigns, budget, owners and milestone results. Marketing expertise in product marketing, field marketing, partner marketing, digital marketing, content marketing, social media. 

Both inbound marketing (Digital Presence, Content Marketing, Social Media, Websites, Blogs, organic and paid Digital Marketing), and outbound marketing (end-to-end tradeshows execution, speaking sessions at conferences, public speaking and presentations, sales enablement, webinars, email marketing, executive events) are key to developing a brand, planning a strategy and executing.

Sample Clients:

* Zeblok (AI Platform-as-a-Service)
* ZealTech (IT Services)
* SuneraTech (Cloud IT services)
* MPower Plus (recruitment)
* Clothing eCommerce site
* DebTechLLC (Digital Marketing, Web Applications)
* Chinatown Magic (Tourism)
* Author and podcaster website
* Football Legend webinar series (Sports)

Channel & Alliances Marketing Strategy and Consulting

Drivestream

- Led marketing, alliances and communications for fast growing cloud services company

- Oracle Cloud Applications leader for Enterprise Cloud Applications

- Marketing, communications and partner alliances for Cloud based  Human Capital Management, Financial Management, Supply Chain, Payroll and other SaaS and PaaS solutions

- Oracle Global Account Manager for Oracle partnership. Led campaign for two time Oracle Partner of the Year award for Cloud.

- Organized webinars, CIO Roundtables, Coffee & the Cloud workshops, and thought leadership seminars 

- Sourced and negotiated partnership by Wipro leading to investment; organized sales training and enablement program and trained Oracle and Wipro sales reps on Drivestream solutions

o Conducted partner sales training Oracle Direct Inside Sales, Mid-Market, Enterprise Sales teams training for hundreds of reps

o Created customer testimonial videos, case studies, success stories, and web content to generate new business

Senior Vice President Marketing, Communications and Strategic Alliances

EMC Computer Systems

o Served as Product Marketing Lead for Documentum Information Intelligence Group products across India and SE Asia.  India Universal ID with biometrics (Aadhaar) solution; Universal ID reference architecture with scalable biometrics storage campaigns

o Provided marketing support for sales organization across India and South East Asia (Singapore)

o Created content publications in CIO Connect and CFO Connect magazine for distribution all across India

o Represented EMC Documentum India in executive sales meetings in the UK and Europe to expand relationships with corporate 

o Managed key partnerships with Wipro, Cap Gemini, Cognizant, and TCS

Head, Marketing and Partner Alliances, Information Intelligence Group India; Industry Marketing Lead

International Training and Education Center for Health (I-TECH)

Project: India AIDS Training Network for the National AIDS Control Organisation (India).

Led team of Public Health professionals and IT developers to create online Training Management System used to increase capacity of doctors in the care and treatment of HIV/AIDS.  Developed for use by National AIDS Control Organisation (NACO), Government of India. Funded by World Health Organisation and I-TECH.

Project Head/Consultant

Sun Microsystems

Acted as lead Market Segment Manager leading a team responsible for SUN's strategy and alliances in Enterprise Content Management segment. 

Responsibilities include establishing partner strategy with ECM ISV partners and System Integrator partners such as Accenture, IBMGS, Daimler Chrysler, TCS, and others. Ensure technology adoption of Sun products (servers, storage, software, and services), sales enablement of ISV and SI partners, and co-marketing and joint go to market.

Market Segment Manager, Enterprise Content Management

Strategic Leader in Alliances and Channels | Building Scalable Ecosystems for Enterprise AI Solutions

I am an experienced Enterprise Technology Solutions Specialist with a proven ability to develop and transform partnerships and alliances into scalable, impactful ecosystems that drive business growth. A skilled communicator, I excel at simplifying complex concepts to resonate with diverse audiences, empowering demand generation, sales, and strategic partnership negotiations.

My expertise spans:

Enterprise AI: Generative AI, Large language models (LLMs), copilots, AI model inferencing and fine-tuning, AI/ML dev Ops, Ai Agents, and edge AI.

Enterprise Applications: Computer vision, smart cities, industry 4.0, cloud applications (SaaS), robotic process automation (RPA), enterprise content management (ECM), ERP, and customer service solutions.

Infrastructure: Servers, storage, applications, cloud computing, high-performance computing (HPC), and hybrid multi-cloud environments.

What sets me apart is my unique combination of expertise in both AI software applications and hardware infrastructure. Having worked at an AI software company (Zeblok) and an AI hardware company (Supermicro), I bring a comprehensive approach to AI solutions—one that bridges AI software with customized hardware, including chips, memory, accelerators, and fast storage. As AI continues to integrate with tailored hardware, my dual-domain expertise enables me to deliver innovative solutions that drive greater success for the company and its partners.

I also have significant experience in designing and implementing partnership programs, where partners can join a structured framework to align technology, design integrated solutions, and drive revenue through go-to-market campaigns and co-selling initiatives. My skills and experience empower organizations to build partnerships that leverage technology and business ecosystems to achieve measurable success.

As a passionate collaborator, I bring strong negotiation, project management, and presentation skills to the table. Known for my inclusive leadership style, I focus on enhancing organizational performance, driving excellence, and delivering measurable value to all stakeholders.

I am driven by a deep commitment to continuous learning, knowledge sharing, and mutual growth.

Planning and execution of marketing strategy, alliances, channels and go-to-market. Zeblok Computational develops an end to end ML Ops Platform which companies can deploy as a Platform-as-a-Service, delivering optimized, high-performance AI models that can be simultaneously delivered to 1000s of Edge locations - at scale!

Responsible for a range of strategic activities including 

* Product Marketing - developing product value propositions for various personas across the AIML Ops value chain - developer, data scientist, data engineer, etc.

* Channel and Alliances - identify strategic partners (ISVs, Distributors, VARs, MSPs, SIs, Cloud Solution Providers, etc.) and develop strategic alliances for technology alignment, solutions and go to market. 


* Technology Partnerships - Engaged partners, negotiated terms, and agreed on go to market campaigns. Drafted joint press releases for key partnerships:

- EDJX - EDJX and Zeblok Computational Partner to Deliver AI on Serverless Edge Computing with Ai-MicroCloud®

- DataQube Global - DataQube Launches First of its Kind Edge-AI Pre-Production Lab Featuring the Zeblok Computational Ai-MicroCloud®

- BlueStar - BlueStar and Zeblok Ai-MicroCloud® Pen Agreement For Business Development Relationship to Promote In-a-Box® Ai Solutions

- Autonomy Institute -Zeblok Ai-MicroCloud® simplifies optimization and deployment of AI-based applications to Public Infrastructure Network Nodes (PINNs)


* Content marketing - develop marketing collateral for products, solutions, joint marketing, thought leadership and social media.

* Intel Partner Alliances - as an Intel Disruptor Initiative partner focusing on aligning with Intel-AI, and various Intel teams, including Intel Network Builders, Intel Dev Cloud, Intel Partner Alliances, Intel Solution Catalog, and Intel Go to Market.

AI in eCommerce. 

Rishabh Jain co founder and CEO FERMÀT  

The eCommerce segment is changing, but there are a lot of headwinds that have posed challenges. 

Regulatory effects have impact. Tarries. 

Rate of penetration has actually slowed. 

Consumer sentiment, discretionary spending, consumer stable. 

Then comes AI. Affecting three areas. 
1. AI Search changing how we search and the results to expect 
2. Agentic commerce
3. Store and platform architecture changing. 



Data is showing that consumers are making decisions off the commerce site. Meaning agents are doing the research,  showing that more individuals know what they want *before* they get on the site. 

Discovery is important, and then deliver consumer experiences that increases conversion in the age of Agentic shopping. 



Lots of interesting information and perspectives. 

Watch the stream on the <ai/> x Marketing  YouTube and LinkedIn page

CareerCOACH™ and Strategic Alliances Leader building AI • Cloud • Edge Ecosystems for Win-Win-Win Partnerships Through Storytelling, Negotiation & Collaboration

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People say the only certainty in life is death and taxes. Of course, death comes only once. Taxes are every year, and if you aren’t managing that well, Aampe has an agent that can help. 

Paul Meinshausen  CEO of Aampe is joined by Lucas Massuh product lead Taxfix an app helping tax payers managetheir taxes. He’s visiting from Germany.


Taxes are complicated.  And are nuanced, varying from country to country trying to because of nuances, if you are marketing an app that helps with taxes, you need to understand the specific situation of the consumer, and you have to be careful about the accuracy of the information, and respect privacy.  

Taxfix is Europes leading platform of AI enabled tax solutions. They were facing the challenge of getting responses from clients, getting their meaaage through to their target markets. 

Aampe’s Agentic infrastructure attaches agents to users, and learns from the user’s responses and engagements. 

Amazing what agents can do. Aampe seems to be coining Steve Jobs’ saying.

You got any kind ofproblem? We got an agent for that. 

Catch the full presentation on the <ai/> x Marketing YouTube channel or LinkedIn page.

CareerCOACH™ • Strategic Alliances Leader building AI Ecosystems • Storyteller • Content Creator Building Cloud to Edge Ecosystems for Scalable Partnerships Through Storytelling, Negotiation & Collaboration

Had a great time interviewing Sam Allen the new CEO of Iterable during the #AIxMarketingSummit Fall 2025. Lots of great nuggets of wisdom based on years of experience and success.

<ai/> x Marketing
#MeetHumans #MakeFriends #LearnAI

Enterprises Don't Buy Innovation. They Buy Safety.

New Iterable CEO Sam Allen is in discussion with Fal Sarkar at the #AIxMarketingSummit Fall 2025 to share hard-won lessons on how to sell AI solutions to the enterprise. 

After decades at Salesforce and other companies, leading M&A and building multi-billion dollar global pipelines, Sam explains what really drives enterprise decisions, and why great technology does not always win out against relationships and corporate risk aversion. 

He breaks down the psychology of enterprise buyers, the complexity of modern tech stacks, and the importance of trust, integration, and risk management in every AI sale. 

Sam also shares his perspective on how startups must win their first enterprise customer, how to price for value, and why “risk avoidance trumps innovation FOMO.”

In this candid conversation, Sam also touches on:

• The language of enterprise selling, how to speak differently to the CFO, CIO, and CMO

• Why startups need system integrator partnerships to succeed at scale

• How Iterable is making AI secure, explainable, and enterprise-ready

• The future of AI-native customer engagement

• And career advice for marketers, founders, and young professionals entering an AI-driven economy

If you’re building or selling B2B AI technology, or just want to understand how enterprise deals actually get done, this is a masterful discussion in enterprise strategy, partnerships, and human psychology.


Watch Sam's full presentation at the AI x Marketing Summit Fall 2025:

How to Sell AI Marketing Solutions to the Enterprise
https://bit.ly/3LIs7o3

Learn more at www.AIxMarketingSummit.com

Watch more videos and follow the AI x Marketing YouTube Channel
https://lnkd.in/d6yh6u4K


#Iterable #EnterpriseSales #B2BMarketing #AIinBusiness #GoToMarket #CustomerEngagement #SalesStrategy #AILeadership #AIStartup #AgenticAI #MarTech #CFO #CMO #CIO

Arjun Saksena Digital Jungle

#AIxMarketingSummit #AIxMarketing #Humanic #AIMarketingCommunity #AIMarketing #AgenticAI #MarketingAutomation #NoCodeAI #GenerativeAI #MarketingTechnology #CustomerEngagement  #martech #aiconference #marketingconference #email #emailmarketing #emailmarketingcourse #emailmanagement #seo #aiseo #marketingsummit #marketingtips  #marketingdigital #marketingautomation #aimarketingtools #aimarketing #marketingevent #marketing

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The Battle

Jeff Frick

Fal Sarkar

Followers

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taplio

The Battle

Jeff Frick

Fal Sarkar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fal Sarkar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFal Sarkar's LinkedIn Performance