Jeff Frick

I am not telling you something to sell you something. I am sharing something to entertain, educate, and get you to stop and think for a minute. | Top Voice | Friday Five | Turn the Lens | Work 20XX

With over 30 years of experience in the media industry, I am a podcast host and a media entrepreneur who is passionate about the future of work, leadership, and innovation. I have founded and led Menlo Creek Media, a company that helps leaders, marketers, and communications professionals navigate and leverage an AI-driven asynchronous world, by offering executive training for podcast hosts and guests, content creation and media library curation and amplification programs, and community development programs.

I also host two podcasts, Work 20XX and Turn the Lens, where I facilitate the spread of best practices, insights, learning, and wisdom on topics that matter to the modern workforce and society. I aim to be a trusted source of information and inspiration for my listeners, by featuring smart and diverse guests, engaging in lively and thoughtful conversations, and sharing nuggets of knowledge. My goal is to help people get more impact with their communications and content investments and to empower them to thrive in a time of rapid change and uncertainty.

Founder & Principal

Please visit www.MenloCreek.com for a more comprehensive list of services and resources. 

Helping Leaders, Marketers, and Communications professionals navigate and leverage an AI driver asynchronous world. 

Host of 'Work 20XX'  with Jeff Frick show on the Future of Work 
Host of 'Turn the Lens' with Jeff Frick on Leadership and of other topics of interest.

We are able to take a model that is trained on very general purpose physical interaction data, and we train on more and more of it. And every single task that we are tracking continues to get better. - Pete Florence

To be honest, it doesn't even really necessarily matter too much what the x axis is. Other than like the x axis is something that we can continually do more of and the y axis is some measure of how good the robots are. And we see that we can just continue to pour in more and more effort on that x axis and the y axis continues to get better and better. - Pete Florence

And that is like a landmark type of moment - Pete Florence
----
Landmark moment.

I was blown away when I saw the slide earlier in Pete's keynote. Not enough parameters, the models crap out (a technical term), but push past 7 billion, and the magic happens. Improve on one, improve on all. Pete and the team at Generalist recently announced a 10 billion parameters plus foundational model.

So excited to share this conversation with Pete Florence, Co-Founder and CEO of Generalist. Generalist is another example of the latest round of startups around 'Embodied AI', AI that does things in the environment, among us. Pete has a deep research foundation, and we retraced some of the key moments in getting from the highly specialized world of industrial robots, to the 'every use case is a corner case' of interacting in the physical world outside a pen, to respond to any number of task demands and unforeseen environmental challenges standing between the present, and completing the assigned task. 

As Pete said, take the model and make it the robot brain.
Make it big enough, and the time you spend training on one thing, improves the performance on all things... 
Bang. Stops you in your tracks. 

Thrilled to co-release my conversation with Pete Florence on Turn the Lens, in collaboration with Humanoids Summit, brought to you by ALM Ventures, from Humanoids Summit 2025 Silicon Valley, December 2025.

Full Length Conversation
Pete Florence: Generalist, Scaling Laws, Train One Improve All | Turn the Lens with Jeff Frick Ep46 
https://lnkd.in/gta8S7Da

In collaboration with Humanoids Summit, brought to you by ALM Ventures, 
from Humanoids Summit 2025 Silicon Valley, December 2025
Thanks Modar Alaoui and Jesica Chavez 🤖🎙️ Chavez 

For more on Humanoids Summit, including 
May 2026 Summit in Tokyo visit 
https://lnkd.in/ga487tGq 

For more from Humanoids Summit SV 
https://lnkd.in/geeUa5Dp  

#embodiedai #physicalai #humanoidssummit #turnthelens #robotics #humanoids #Generalist

• Embodied • Scaling • Policy • Dexterity • Trades • 

First Friday Five of 2026. Embodied AI, when AI has arms and legs and can do things. When every case is a corner case, never before experience in training. (for instance, EVERY Waymo ride)

Thrilled to co-release the first five interviews we did at Humanoids Summit SV in December in collaboration with Humanoids Summit, ALM Ventures, Modar Alaoui and team.

And so much more to come. 
#Embodied #Scaling #Policy #Dexterity #Trades #FridayFive #Newsletter #TurnTheLens #Work20XX

It's been a few weeks, but we're back in the saddle. Closed out last year with ten interviews from at the Humanoids Summit SV in Mountain View, CA at 

Open article: • Embodied • Scaling • Policy • Dexterity • Trades • by Jeff Frick • 5 min read

• Embodied • Scaling • Policy • Dexterity • Trades •

All movement generates emotions, no matter what that movement is. Because we used to get eaten. - Dr. Catie Cuan

When you're moving around people, it's not enough to think about efficiency. You have to think about efficiency and impression. - Dr. Catie Cuan

Until now, everything that moves in our environment is a part of nature. So you have evolutionary encoding, you understand a tree operating under the movement of the wind. But we don't have any priors for autonomously moving machines. People will create all kinds of stories about what that movement means. - Dr. Catie Cuan
--
People love to fill in the blanks.

We can't help but see patterns everywhere we look, even if they don't exist.
And we add emotion, anthropomorphization, and other details to create the comfort of an explanatory story for the confusing world around us.

Smart roboticists are getting ahead of this, trying to "set the story" up front, so people don't fill in the blanks with who knows what.
Choreography in robotics, think user experience in classical computing.

Full Length Conversation
Dancing with Robots: Dr. Catie Cuan on Choreorobotics and the Future of Robotics | Humanoids Summit, hosted by Jeff Frick 
https://lnkd.in/gThRTDWg

For more on Humanoids Summit 
https://lnkd.in/ga487tGq

#robotics #humanoidssummit #choreography #humanrobotinteraction #embodiedAI #UX #adoption #movementmatters #emotion #movement #perception #people #robots #choreorobotics

Steve Messina

Macleodlabs.ai empowers organizations with generative AI consulting and solutions, including Testeze, an automated testing AI, Crypto and Fintech solutions. 

With a strong foundation in technology leadership and AI innovation, Steve has co-founded multiple startups and remains deeply committed to hands-on development. His expertise spans generative AI, autonomous agents, and agentic workflows, as well as Fintech, Cloud and Crypto. He values collaboration and problem-solving to create impactful, cutting-edge solutions for clients and partners.

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