ALDI SÜD HOLDING

- Lead procurement activities, including cost analysis and negotiation strategy, supporting multi-country buying teams across Europe.
- Drive cost optimization by analyzing supplier proposals, identifying pricing trends, and recommending strategic sourcing improvements.
- Support assortment planning and decision-making by evaluating current supplier performance and pricing structures.
- Coordinate timelines for product purchasing to ensure timely buying decisions and on-time delivery across global supply chains.
- Serve as the main point of contact for international suppliers and country-specific procurement teams, facilitating problem-solving and alignment.
- Contribute to global procurement projects and change management initiatives, improving operational efficiency across the organization.

Keywords: Procurement, Strategic Sourcing, Cost Analysis, Supplier Management, Supply Chain Optimization, Buying Strategy

Buying Specialist - Fruits & Vegetables  🫐

symphony.is

-Oversaw end-to-end CRM operations using Pipedrive, aligning marketing and sales functions through data-driven workflows and process automation.
- Maintained and optimized client data, ensuring accuracy and actionable insights for targeted outreach.
- Developed and implemented CRM strategies to improve customer lifecycle management and retention.
- Facilitated interdepartmental collaboration via regular syncs, dashboard reporting, and cross-functional presentations.
- Built performance tracking dashboards to guide marketing and sales efforts based on customer behavior analytics.
- Collaborated with IT teams to troubleshoot technical issues affecting the customer experience.

Keywords: CRM Management, Workflow Automation, Customer Insights, Sales Enablement, Data-Driven Marketing, Client Retention

CRM Manager

- Managed the entire B2B sales cycle from lead generation to closing deals, followed by after-sales support and account growth.
- Executed personalized outreach strategies using Account-Based Marketing (ABM) best practices.
- Built and nurtured long-term client relationships, qualifying leads into revenue opportunities.
- Met with prospects to understand needs, deliver pitches, and negotiate contracts tailored to client goals.
- Monitored and reported sales KPIs using CRM tools, identifying pipeline gaps and optimization areas.

Keywords: Business Development, B2B Sales, ABM, Lead Generation, Sales Pipeline Management, Negotiation

Business Development Specialist

Future Females

Future Females is a movement to inspire more female entrepreneurs, and better support their success. We provide a platform digitally, physically, and emotionally where women can connect, inspire and collaborate with each other, and access the resources they need to succeed.

Ambassador for Novi Sad

Vega IT

My tasks in the company are:
  
• Identifying and researching potential clients while developing and maintaining client relationship
• Generating leads and building relationships with prospects using LinkedIn, Salesforce, and Email
•  Negotiating contract terms with clients and communicating with stakeholders
•  Monitoring project teams to ensure contracts are executed as agreed
• Making and giving presentations to prospective clients and internal executives
• Coordinating with the sales team to develop mutually beneficial proposals
•  Managing and maintaining a pipeline of interested prospects and engaging sales executives for the next steps
•  Representing the company's solution, starting with a comprehensive understanding and leading to consumer research to identify how our solution meets the needs

Business Development Representative

Kilobaser GmbH

Kilobaser is a DNA synthesizer that creates ready-to-use DNA oligos right on your lab bench in just 60 minutes.

Responsible for:
Managing and updating company database and customer relationship management systems into CRM
Creating email campaigns 
Optimizing a website to receive more costumers

Marketing and Sales Intern

Upwork / Internistička ordinacija Intervita

I was working as a Freelancer Social Media Manager for a medical clinic. Some of my tasks were:
• Marketing strategy development
• Social media management (Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Website SEO consultation

Social Media Manager

PwC Serbia

• Assisted in auditing company's revenues and expenses to ensure they met accounting standards.
• Reconciled company's revenues, expenses, and ensured accuracy and completeness.
• Compiled and analysed financial transactions to ensure they match provided detailed records.
• Identified discrepancies of financial statements provided by the company
• Generated a variety of financial reports, which were used for client's annual report based on client data
• Performed testing and analytical procedures of various accounts including cash, accounts receivable and operating expenses for a large high-tech joint venture.

Audit Intern

I’m a strategic and data-driven Buying Specialist at ALDI SÜD Holding, passionate about turning complex procurement challenges into cost-saving opportunities. With a unique background that spans CRM, business development, and digital strategy, I bring a cross-functional perspective to every negotiation and supplier relationship.

My work revolves around:

- Analyzing supplier cost proposals to maximize value
- Managing international buying timelines and project delivery
- Leading negotiations that drive measurable cost improvements
- Collaborating with cross-country teams and suppliers to align on outcomes

Prior to ALDI, I built and optimized CRM systems at symphony.is, connecting marketing and sales through automation, insights, and process design. I’ve also worked in B2B tech sales and business development—where I refined my outreach, communication, and stakeholder engagement skills.

🎯 Core strengths:
Procurement | Strategic Sourcing | Supplier Management | Buying | Cost Reduction | Contract Negotiation | Supply Chain | Business Development | CRM (Pipedrive, Salesforce) | Stakeholder Engagement | Cross-functional Collaboration | Project Management | SAP | Data Analysis | Market Research | Communication | International Business

🌍 Languages: English (C1), German (B2), Croatian/Serbian (native)

📍 Based in Salzburg, Austria | I’m actively building my international network and open to roles where I can add value through procurement insight, operational strategy, or supplier excellence.

Jelena Roksandić

Merck Group

Working Student - Global Communications & Strategic Planning 

Strategic Comms Deck

'Strategic Comms Deck', a practical toolkit developed in collaboration with Hochschule Darmstadt, Merck KGaA, and various industry professionals, designed to empower teams with goal-oriented, impactful communication strategies using media content formats. 

This brainstorming cards deck can help you in crafting engaging, memorable messages that strengthen organizational culture and foster collaboration. My approach integrates clear, effective communication techniques with innovative media to enhance team dynamics and drive corporate objectives. 

Let's connect and explore how strategic communication can elevate your organization.

Creator - Strategic Comms Deck 

Merck KGaA, Darmstadt, Germany

Amplifying Internal Communications through Expanded Media at Merck.

Masters Thesis 

TEDxTUDarmstadt e.V.

Executive Board

Creative Marketing & Event Strategist 

StudySmarter

- Enhanced SEO ranking through potential keyword research, landing page audits, content improvement, editorial planning, and generating new content ideas.
- Earned the title "Speedy Gonzales" in the SEO keyword research team, by contributing to millions of website visits and app downloads.
- Performed thousands of in depth-keyword analyses and researches to optimize content marketing, social media platforms and blogs.
- Contributed to StudySmarter's recognition as "IndexWatch 2022 - The SEO winners of the year" by SISTRIX GmbH.
- Collaborated with senior management and content team to execute SEO growth strategy for www.studysmarter.de , enhancing website structure, titles, keywords, and content copy that drove customer acquisition and increase traffic.
- Developing roadmap for technical on-page SEO (indexing, page speed, crawlability, mobile friendliness, site architecture), in collaboration with IT department.
- Tools: SEMrush, Sistrix, Ahrefs, Screaming Frog, Asana, Google Search Console, Hootsuite, GatherContent and Google Analytics.

Working Student - SEO & Digital Marketing 

AIESEC in Germany

Marketing Team Lead

Data BI

- Led the marketing department's strategic direction and vision, including branding, content marketing, design, newsletters, videos, SEO, positioning, business growth, and digital media communications activities focused on the B2B Tech Industry. 
- Designed and created www.databi.me , by focusing on improving customer journey and UX, as well as targeting keywords to increase organic traffic.
- Managed a team of 2 interns, collaborated directly with the CEO on marketing. 
- Launched the digital email marketing campaign rounds every month.
- Increased sales by 25% in 9 months through lead generation and successful pitches. 
- Grew social media engagement, presence and impressions with targeted content. 
- Ensured the success of products and services through digital media, marketing strategies, consistent social media calendar, content creation, emails and utilizing organic traffic on LinkedIn.
- Accepted at Pakistan's top startup incubator, National Science & Technology Park.
- Drives business through strong market differentiation, audience acquisition and new product promotion.
- Innovative ideas generation to promote startup, products and services.
- Managed to build a new corporate brand identity and image for Data BI.
- Managing overall strategic operations of research, startup growth planning, talent acquisition, employee branding and culture and environment.

Co-Founder - Marketing & Brand Communications Expert 

Thought For Food

- Advisement on TFF strategic plan and initiatives.
- Representation of TFF at various events in South Asia region. 
- Recruitment of social entrepreneurs to participate in the Thought for Food Challenge. 
- Engagement with social media and public relations about the program's objectives and requirements.
- Build and managed TFF volunteers team in Pakistan.
- Host meetups, events and other impactful activities focused on raising awareness about food and agriculture and the opportunities to innovate in this space.

Global Brand Ambassador 

Students For Liberty

- Building up local communities and establishing monthly group meetings.
- Design of graphics and creation of posts for social media.
- Raising brand awareness.

Digital Coordinator

CarFirst

Inducted into Management Trainee Program where I helped CarFirst in marketing and reach out to digital audience by building brand videos, marketing strategies and collateral. I was responsible for branding of North Region Sales Center of CarFirst. Out of 30 MTO's hired nationwide, My name was in special mentions in final report released by HR.

- Planned and executed successful marketing communications & digital branding campaigns.
- Responsible for branding of CarFirst Sales Center in Region North.
- Conducted insightful data analysis on sales and purchase activities.
- Developed interactive dashboards on business activities.
- Conducted successful recruitment bench marking.
- Responsible for employee branding and achieved excellent results for the KPI.
- Presented and provided recommendations to all departments for improving the
workflow.
- Graduated from CarFirst Management Trainee Program with recognition.
- C2B & B2B purchasing and worked in Purchasing, HR, Operations, Marketing, BI and Product Development Departments.

Management Trainee Officer (Marketing)

Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Masters in Expanded Media @ Hochschule Darmstadt.

A keen learner and would want to keep my learning curve steep throughout my life. A creative ambitious individual with determination to achieve recognition in marketing communications, brand strategy, social media and content marketing. With a demonstrated history in conceptualizing and delivering marketing strategies and proven records of building relationships, managing projects and events from concept to completion. Exceptional team player and a team leader with ability to lead the strategic direction of team as I worked in both roles.

Key Competencies:
-Marketing Communications
-Growth Marketing
-Content Marketing
-Digital Marketing
-Search Engine Optimization - SEO
-Social Media Strategy and Management 
-Brand Management
-Product Marketing 
-Community Building and Engagement
-Entrepreneurship and Startup Marketing Management
-Business Growth and Digital Transformation
-LinkedIn Marketing and Optimization 
-UI & UX Design
-Strategy Planning and Implementation
-Video Editing 
-Project Management
-Event Management
-Media Communications 
-Public Relations
-Branding and Design Thinking
-Operations Management
-Email Marketing
-Graphics Designing 
-Human Resource Marketing
-Employee Branding 
-Personal Branding
-Talent Acquisition

Technologies:
Digital Marketing Tools, Microsoft Power BI, SEMrush, Sistrix, Ahrefs, Google Search Console,  Figma, Hootsuit, Hubspot, Jira, Asana, Just in Mind, Adobe Creative, GatherContent. MailChimp, Sony Vegas, Microsoft Office Suite, Tableau, ClickUp, Slack, Google Analytics, Trello, Zoom, Canva.

Personal Email: arslanashrafrana@gmail.com

taplio

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Jelena Roksandić

Arslan Ashraf

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