I'm an accomplished agency leader with 20+ years of expertise in the creative, marketing, and software industries. Now CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communications agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

Managing Director at WP | Amazon Accelerator for OTC Pharma, Healthcare & Beauty Brands | Helping companies Deliver, Protect and Grow their brands on Amazon

Amazon Healthcare & Beauty Strategist | Global Brand Protection & Growth

I help healthcare and beauty brands win on Amazon without compromising consumer safety, compliance, or brand integrity.

As Managing Director of WP, I work at the intersection of healthcare regulation, supply chain excellence, and digital commerce growth. We partner with challenger brands and global leaders alike to build scalable, compliant Amazon businesses across OTC healthcare and beauty.

My work focuses on a simple belief: Amazon growth only matters if it is sustainable, compliant, and trusted by consumers.

Over the last decade, I have supported brands ranging from fast-growing innovators to multinational healthcare companies, helping generate over $100M in partner revenue across 16+ Amazon marketplaces globally, including the UK, EU, North America, and Asia Pacific.

I help brands move beyond the false choice of 1P vs 3P, unlocking hybrid Amazon models that protect consumers while accelerating global growth.

My expertise spans:
	•	Healthcare-grade Amazon supply chains with full traceability and quality control
	•	Regulatory and compliance strategy across OTC, cosmetics, and medical categories
	•	Brand protection and marketplace governance in complex global environments
	•	Category-led growth through advanced Amazon advertising and brand strategy

At WP, we operate beyond the traditional agency model, investing directly in the success and protection of every brand we work with. Our partners include Unilever Int, Thea Pharma, Perrigo, and other leading healthcare and beauty organisations.

I regularly speak with founders, executives, and commercial teams about:
	•	The future of healthcare on Amazon
	•	Consumer safety in digital marketplaces
	•	Scaling regulated brands globally without risk
	•	Why brand protection is now a growth lever

If you are building, protecting, or scaling a healthcare brand on Amazon, or looking for insight on where the marketplace is heading next, let’s connect.

🌐 wpglobalgroup.com

Ash Shah

“Amazon is the centre of the Healthcare eCommerce world.”

I recorded this video early last year, and I believe it even more so in 2026.

Yes, other channels are interesting and strategic…

TikTok Shop has emerged as a leading social revenue channel.

Branded D2C also represents a great opportunity for the right products. A few more, such as Temu/Joybuy are taking their shot.

Yet, all roads lead back to Amazon…

Whether it’s through the Buy With Prime functionality that many brands embed into their D2C online store.

Or through the world-class product discovery and review experience that Amazon delivers to consumers.

If nailing Ecom is high on the agenda for any OTC brand, it should always start with Amazon.

Nail that marketplace, and then look to expand outwards.

But don’t get distracted until your Amazon presence is high quality and sales are growing month on month.

The Leading Amazon Partner in Healthcare | Driving Global Growth & Brand Protection for Healthcare & OTC Pharma on Global Amazon and Ecom | Speaker | Managing Director at WP

Years ago, we knew of a brand that had some stolen stock enter the market via a marketplace.

When that happens, you have problems that need solving immediately:

- Stolen stock hits the Amazon marketplace

- Pricing gets hit as stolen stock is listed at lower prices (in some cases, 90% off the RRP)

- Customers are getting products that is stolen and not traceable

So how do you solve that when it happens to your brand?

How do you protect from anything happening?

Here’s how we solved it immediately 👇

Without doubt... the most underrated channel in OTC marketing is still INFLUENCER.

However, most brands are entering this using the classic "Beauty Playbook."

Beauty sells aspiration. OTC sells TRUST.

The pattern we have seen globally for years:

1) An OTC brand tries one influencer.

2) Results are "lukewarm."

3) They decide “Influencer isn't for us.”

4) They go back to their traditional marketing.

The fix? The TRUST LAYER strategy.

Take a Children’s Cold & Flu Relief launch. Instead of just hiring a "Big Name Doctor" because they have 1M followers (who might not even be parents), you layer the voices:

LAYER 1: The Practitioner (The Logic). A community pharmacist who speaks to parents daily. They explain active ingredients and safety.

LAYER 2: The Parent (The Empathy). Filming at 2:00 AM with a sick toddler. No ring lights. Just the raw reality of needing a solution that works.

LAYER 3: The Educator (The Utility). A "home-hack" creator showing how to use a dosing syringe for a fussy child.

BUT WHAT ABOUT REGULATION? This is where OTC brands panic. The secret is the COMPLIANCE SANDBOX:

NO "SCRIPTS": Use a Medically-Approved Claim Library.

THE RED LIST: Non-negotiable banned words (e.g., "Cure").

THE GUARDRAIL: 100% MLR/Legal review before anything goes live. No exceptions.

THE BOTTOM LINE: Stop looking for a "viral moment." Start building a trust ecosystem.

OTC consumers need to hear the same message from different types of authority before they open the medicine cabinet.

Are you struggling to bridge the gap between "Creative" and "Compliance"?

taplio

The Battle

Jen Swain

Ash Shah

Followers

Posts

Engagements

Likes

Performance ScoreAsh Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jen Swain

Ash Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ash Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAsh Shah's LinkedIn Performance