Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

FUCHS UK

Operations and Service Manager - UK

Quaker Houghton

UK Fluidcare Programme Manager 

Sales and Operations Manager - UK 

•	Responsible for fostering, owning and developing relationship tree with key and strategic partners within accounts for Quaker Houghton
•	Primary point of contact for all commercial and strategic requirements for assigned customers
•	Develop and implement sales plans that include market analysis, account opportunities, short and long term goals, strategic initiatives with measurable outcomes
•	Accountable for Site Teams based onsite at assigned customers, this includes mentoring, coaching, appraisals and 1-2-1’s.
•	Leading contract negotiations for assigned customers at tender and renewals
•	Provide pertinent feedback to management and all levels on customer challenges and possible solutions.



https://home.quakerhoughton.com/gb/

Strategic Account Manager

Q8Oils UK

• Sole Account Management for multiple distributors, franchised and non-franchised workshops and OEM Head Offices.
• First line support for mandated accounts (product knowledge, pricing initiatives, promotional activity, dual customer prospecting etc).
• PCMO contract specialist for OEM tender negotiations
• Producing and maintaining weekly sales reports (customer visits, prospects and pipeline).
• Tasked with achieving sales volumes and margin targets from current customer base and prospects (30% new, 70% existing).
• Responsible for setting pricing models for all Distributors and customers within Region.
• Maintenance of customer records to include customer visits, prospects and pipeline using internal and external systems
• Undertaking market and competitor analysis (structured and adhoc)

Area Sales Manager - East Anglia, Midlands, South UK and Wales

Castrol

• Product planning and management of 9 Bulk/Pack Oils and 8 1L Top Ups and Check It Kits in the Castrol and Quantum Engine portfolio
• Product planning and management  of 6 Castrol Branded Gear Oils and Equipment
• Producing, maintaining and updating of Product and Price Files
• Undertaking market and competitor analysis
• Promoting Castrol and Quantum engine oils amongst the 5 brands within VWG to hit sales volumes and turnover targets, including creating achievable break even models
• Organising and delivering sales pitches to obtain new business for VWG
• Communicating the introduction of new product lines to the network
• Stock management and stock cleanse in line with business requirements and product life cycle
• Partial responsibility for P&L, GM and NM and %M
• 100% responsibility for Demand Planning and Forecasting, Monthly, Quarterly and Yearly.
• Ad-hoc project management of oil promotions via all channels

Castrol and Quantum Lubricants Planner

Volkswagen

• The key conduit between VWG and Castrol’s customer operation functions
• First line of support for Castrol Business Service Centre (Budapest), Castrol UK Head Office (Swindon) and VWG (Milton Keynes)
• First line of support for the 5 brands and 63 Trade Parts Specialist and Authorised Repairer network
• Monitoring stock on a daily basis and creating replenishment reports
• Regular and ad-hoc reports on sales and demand patterns
• Monitoring of competitor pricing
• Monitoring and updating KPI’s and SLA’s for Castrol and VWG
• Invoice processing for Castrol and rebate raising for VWG.

Castrol and Quantum Lubricants Executive

Fujifilm UK Ltd

•	Coordination of National Accounts from Grocery (Asda, Tesco, Morrisons, Sainsburys), Catalogue (Shop Direct and Next ) and Electronic distributors (Comet, Currys, Argos, Amazon, Play) amongst others
•	First line of support for the Business/Sales managers, providing up to date product availability, prices, sales figures and stock flow
•	100% Account management responsibility for accounts less than £50,000
•	First line of support for all the National Accounts contacts and suppliers
•	Manager of two customer service advisors
•	Updating price files on SAP system and internal databases
•	Monitoring of EDI orders, and order processing from exchange

taplio

The Battle

Jen Swain

Dulon Ahmed

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?