Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

Building and evolving brands

Hi, I'm John, Chief Creative Officer at Herman-Scheer, a strategic and creative brand consultancy. We believe the businesses that prioritize connection over transaction are the ones that succeed. 

Since 2010, Herman-Scheer has helped change the way businesses make people feel. We have big heart and daring instincts. A sunny disposition and assertive gait. 

I consider myself a people-people kind of person, enamored by how brands connect to people and how people connect to brands. I love working with businesses that—put simply—keep people healthy and happy.

My career journey has been about embracing the idea that friction makes fire. 

I believe in mixing the intuitive and familiar with the audacious and novel, creating a healthy tension to captivate and engage. This friction, this interplay of ideas, is where I believe brands find their true voice and distinctive edge.

Alongside Chapin, (The Herman to my Scheer), we’ve built an agency with a strong POV: great health and self-care brands create narratives and identities aimed at changing behaviors—experiences so compelling that customers stick with a product or service even before they see the tangible benefits.

If you're in the wellness industry looking to evolve your brand toward lasting impact, let’s talk shop.

Feel free to reach out here or email me at john@herman-scheer.com.

John Scheer

Roughly 3 years ago, Chapin Herman and I were on a road trip -- he turned down whatever podcast we were listening to and said something along the lines of...

"John, I think we should go all in on this health & wellness space. It aligns with our own values, the work we've been doing already, and I am really bullish on where the industry is headed..."

The potential of closing off the door to the amazing variety of work I assumed we would miss out on kinda bummed me out at first...

After a wee bit of rumination, I realized this was the opportunity to help build and transform the brands that keep people healthy and happy.

Purpose!

And personally, I had just had my kids, my folks were getting older and battling disease, middle age breathing down my wife and I's neck...

I was in.

Fast forward to today. 

Our business has never been healthier, nor have I! 

The companies that work with us are no longer comparing and contrasting us to a bunch of other great agencies with amazing-looking portfolios. 

Instead, they're making a decision to start on third base. 

A choice to work with people who have completely immersed themselves in the world of healthcare, self-care, and well-being.

Who deeply understand the psychographic profiles of early adopters of preventative health modalities, to the mother of 3, juggling life through the aisles of mass market retail.

We’ve now helped dozens of businesses at all different inflection points navigate and grow within this growingly competitve and complex space.

And dare I say we’ve had some fun doing it...

If you’re ready to pull the future of health care, self-care and wellbeing forward…give us a shout and stay tuned with my posts :)

Building and transforming the brands that make generations healthier.

If you've had your finger on the pulse of D2C marketing at all in the last ten years or so, you've no doubt heard of my friend, Nik Sharma...

After years of reading his trusted weekly newsletter, shared clients and fun event run-ins -- I finally got the chance to chop it up with him and talk shop on his podcast Limited Supply. 

Nik asked me about my POV on branding, what it really means - specifically at Herman-Scheer.

If you don't have the time to listen, I've asked Chat to TLDR(L) our convo; 

📌Branding isn’t your logo. It’s your clarity.

In the latest Limited Supply episode, Nik Sharma and John Scheer break down what branding actually means — and it’s not just colors and fonts.

✅ Branding is strategic, not cosmetic
✅ It’s about clarity: who you are, who you serve, and why you matter
✅ Great branding starts before design or marketing
✅ Your brand strategy should align with your business goals
✅ Skip this, and you’ll pay for it later in confusion, wasted spend, and weak positioning

Your brand is the foundation, not the finishing touch. Build it with intention...

Open article: S15 E3: How to Actually Think about Branding by open.spotify.com

S15 E3: How to Actually Think about Branding

My sophomore year of high school, I had a history teacher who would make us all read Newsweek and write a current affairs report. 

If he's still teaching 22 years later ( 🤮 )...perhaps his students will include my quotes from this week's article on Efficacy and transparency being essential for health brands to succeed in today's market. 

Thanks for a great conversation with reporter Lauren Giella - we got a chance to talk about the trends we're seeing with our clients here at Herman-Scheer

Open article: Efficacy and transparency are essential for these trusted health brands by newsweek.com

These Health Brands Lead in Trust—Transparency and Efficacy Are Why - Newsweek featured image

Efficacy and transparency are essential for these trusted health brands

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Jen Swain

John Scheer

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taplio

The Battle

Jen Swain

John Scheer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Scheer's LinkedIn Performance

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