Coda - Marketing for Industry

As CEO at Coda, my focus is on creating a thriving agency, full of experts who support the most future-facing and sustainable industrial companies on the planet. We're B2B Marketing Experts for a world made better.

Chief Executive Officer

Coda is the marketing & communication engine for industry. We supply expert content, communications and campaigns to the global organisations who are responding to the mega-trends of the future.

Our strength and depth in knowledge across the sectors and international markets we have worked in for the last 15 years means that we are expertly placed to provide you with strategy, branding and messaging that delivers results across borders.

And once that strategy is in place, our expertly executed content-driven lead generation campaigns generate an average reported uplift of 10% for our clients, because we’re able to deliver a fully-integrated and multi-channel approach that attracts your ideal customers.  

Because we’re able to quickly and skilfully get under the hood of your business, we can provide that much-needed resource and creativity when you need it most. Whether it’s a quick launch of a complex product or a trade show that requires multi-channel content to get your offer is seen at the right time, by the right people, Coda will deliver.  

Our best work is based in relationships. We understand what you do, and we understand your challenges. So when we can operate in a partnership capacity, you get access to all corners of our agency expertise.

Head of Growth

Daughter - Consulting & Coaching

Daughter offers business consulting & coaching to support growth companies, and businesses that want to harness the power of human difference to improve how they operate. I have experience delivering transformation projects and plans to scale operations across multiple sectors, including in digital and creative agencies, recruitment, charities and public sector.

Owner

Beatfreeks

Managing Director

3 SIDED CUBE

As Operations Director at 3 Sided Cube, my passion is making 3 Sided Cube an inspiring place to work so that our people are always at their best. I'm proud to look after our incredible team, who are all digital superstars helping to solve some of the world's biggest challenges using tech for good.

I specialise in operational leadership which covers processes, people and finance management. My aim is to keep our team happy, supported and motivated in what is a super-fast-changing technical, business and environmental landscape.

If you are looking to use technology to make a positive social impact, then you're in the right place! Hurray! Get in touch, and let's use tech for good together, holla@3sidedcube.com.

Operations Director

3 Sided Cube is a multi-award winning digital agency helping businesses and organisations around the globe save the world one app at a time.

We’ve made tech solutions that have helped charities, international businesses and exciting startups including The Red Cross, RNLI, Lush, Scope and Nordstrom to change lives for the better.

We work with you to make technology that creates a safer, fairer, healthier and greener world. Striving to make an impact, we don’t do it for the awards, but equally, we don’t mind them either, having picked up Agency of the Year, Most Innovative Agency and a Webby for Best Mobile App. 

We’re a disruptive squad of technologists, strategists, designers, marketers and developers. Working with each other, with your business and with you to exceed expectations to make things that people love.

Head Of Operations

RLA Group

Heading up the Digital Project Management team, I'm responsible for the delivery of large-scale technical website and software builds.

Senior Digital Project Manager

Redweb

Senior Project Manager

Digital Project Manager

I gained a promotion into this role on the basis of my previous project management experience and my work at RLA for The Trade Parts Specialists (part of Volkswagen Group UK). Particularly for my part in the successful delivery of two secure bespoke online applications. One being a data management and analyis tool which is has improved efficiency for their business and saved hundreds of hours of manual spreadsheet work and the other being a re-launch of an existing incentive platform which has improved user engagement through the design of a more intuitive user experience.

Although currently working on exciting projects in partnership with Volvo and on existing work with The Trade Parts Specialists and other local clients, I'm also looking forward to working on a number of other upcoming projects we'll be delivering at RLA this year.

Digital Account Manager

My Senior Account Manager role at RLA was dedicated to the day to day management and delivery of a highly successful below the line national trade marketing programme for the B2B automotive parts operation of Volkswagen Group UK.

Beginning life at RLA as a Marketing Co-ordintor for the same client, I demonstrated ability to add value and a hunger to deliver and, in recognition of this, was promoted to both Account Manager and then Senior Account Manager in my time on the account.

Senior Account Manager

Borough of Poole

This role saw me hone and develop my formal project management skills, using PRINCE II, particularly through the introduction of a translation service and training programme across the Borough. I also managed implementation of the communication plan for a complex customer service change programme, using experience of marketing techniques to enhance internal communications

Programme Support Officer

Bournemouth University

Education Liaison Co-ordinator

Marketing Assistant

Education Liaison Assistant (University Placement Year)

I'm an accomplished business leader with over 15 years of expertise in the agency space spanning creative, marketing, and software industries. Currently the CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communcations agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

The Call Business Ltd

Within my role as Client Service Director, my focus is on building those all-important relationships with clients - providing the necessary support to their marketing and sales departments. This includes cultivating trust and buy-in with their internal teams to demonstrate the value The Call Business delivers to sales and marketing teams through properly qualified leads.

With a B2B client-base that often has complex and long customer life-cycles, my background in B2B marketing and sales puts me in a strong position to identify their core issues and advise them on the best custom solution that will deliver on their objectives and drive customer engagement. 

Liaising with clients, as well as managing the Client Services Management team, I ensure projects run smoothly, from the onboarding process to execution and post-campaign reporting. Working closely with our internal team, I’m always looking for new ways to deliver the best possible ROI, while my keen eye for detail and analysis ensures we consistently maintain high standards for effective results.

In addition to servicing existing clients, I utilise my business development and relationship building skills to nurture new business opportunities where The Call Business’ suite of business development services are a good fit.

Client Service Director 

Proline Fencing and Decking Ltd

As a Co-Director of Proline Fencing and Decking Ltd, I had an integral role in the company’s operations and inherent growth. Servicing the domestic, commercial, agricultural and industrial sectors throughout the Solent area, I was instrumental in taking the start up from a sole trader to a Limited company who employed a number of installation teams and support staff.

During my time as Co-Director, my responsibilities covered a broad range of the core business operations, including developing new business opportunities, servicing clients, marketing and advertising, managing finances and employee development.

Company Co-Director 

Five by Five People

At Five by Five People - part of Five by Five global creative marketing agency, who specialise in employer branding and employee engagement campaigns - I progressed to Account Director level after starting in an Account Manager position.

This allowed me the opportunity to truly understand the importance of having balance between commercial performance, service excellence and relationship building between marketing and sales. 

Within this role, I was responsible for working with a number of well-known brands on creative marketing campaigns that would realign their employment engagement and employer branding perception. 

Nurturing relationships with clients, as well as internal creative teams and key stakeholders, I managed a large volume of small and large-scale employment engagement campaigns – successfully delivering on key objectives and managing client expectations.

Client Director

Newsquest

I joined the Southern Daily Echo sales team as a Telesales Representative for the Display Advertising team, carrying out cold calls to generate new business. 

My strong sales performance, people skills and solid grasp of commercial opportunities within the advertising sector, saw me promoted to a Field Sales Executive and then appointed as Recruitment Advertising Manager.  I ensured revenue and growth targets were consistently achieved, while effectively managing my team’s development.

Advertising Manager

I’m a highly skilled Client Service and Account Director, with over 20 years’ experience in business development, marketing and sales within public, private and third sector organisations. 

With excellent communication and analytical skills, my consultative approach focuses on building strong client relationships based on trust and transparency. By identifying client objectives and their potential challenges, I strive to find a tailored solution that will deliver meaningful results.

From my early days in telesales to working with high-profile brands at a global marketing agency and co-directing my own company, I have a solid understanding of sales and marketing and their important role in developing business growth.

This insight allows me to facilitate buy-in between sales and marketing to deliver unified strategies for business development through effective lead generation, lead qualification and customer engagement campaigns.

In my current role as Client Service Director at TCB, I push forward B2B customer engagement to ensure we maintain high standards and deliver a good ROI for each and every client - engaging new and existing customers to ignite conversations throughout the buying journey.

taplio

The Battle

Jen Swain

Rachel Staddon

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