I'm an accomplished agency leader with 20+ years of expertise in the creative, marketing, and software industries. Now CEO of Coda | Marketing for Industry, I'm dedicated to building a progressive Marketing Communications agency that supports sustainable and future-focused industrial companies through expert B2B marketing strategies and delivery. 

I've held leadership roles in global tech and creative agencies, specialising in operations, growth, and transformation. And my experience as a coach and consultant highlights my passion for helping people and businesses harness human difference to drive success.

Previously, I led operations at the award-winning tech-for-good agency 3 Sided Cube, where I had a pivotal role in driving growth and operational excellence. My leadership has consistently transformed organisations, from streamlining operations to building effective, people-focused teams. Throughout my career, I've been committed to using creativity and technology to create positive social impact, and my ambitions for the future involve using my position to amplify positive stories across the industrial sector, and shape the future of marketing and business strategy across industrial technology and manufacturing.

At Coda | Marketing for Industry, we develop market-leading content strategies and campaigns that generate up to 10 times more high-quality leads for our clients. We do that through our Marketing for Industry model, which encompasses the 9 vital principles you need in industrial marketing to win.

We are proud to work internationally across the following sectors:
- Process manufacturing and analysis
- Renewables and Electrification
- Decarbonisation
- Automation, robotics and technology
- Life Sciences

Jen Swain

A highly versatile, accomplished and dedicated advertising agency account director with 25 years’ experience in the industry, both in media and marketing. Specialising in managing all the expected and unexpected aspects of large and complex accounts, whilst ensuring excellent results. Adept at dealing with a diverse range of client requirements, managing teams and ever-changing circumstances authoritatively, accurately and effectively.

Steve Gibson

There is a misconception that industrial marketing is boring. I disagree. 

Yes, it's challenging, but boring? Never. Provided it's done right. 

Creativity isn’t about marketing gimmicks — it’s about making complex stories relatable and memorable.

Industrial manufacturing can be creative, you just need to humanise it. That starts with having a team that understands the complex, and that's us.

Gone are the days when showing a picture of a metal box with a list of features and benefits sprouting out of it is going to get your audience engaged or excited.

But when we take those products and show the people behind your solution, the applications they provide, and the impact they make then suddenly your audience cares. 

And it’s why our Coda - Marketing for Industry clients trust us: we combine expertise with human storytelling.

Humanise your industrial story and your audience will show up. Find out how we do this by downloading our Marketing For Industry framework here https://lnkd.in/eT_4gAeX

(And now here are some completely gratuitous pics of me using any marketing gimmick available).

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The Battle

Jen Swain

Steve Gibson

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taplio

The Battle

Jen Swain

Steve Gibson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Gibson's LinkedIn Performance

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Performance ScoreSteve Gibson's LinkedIn Performance