Impactful Change, LLC

Create a high-performance culture where powerful leaders lead cohesive and efficient teams committed to the growth of your organization. Let me show you how through cutting-edge, data-proven strategies and customized solutions.

OD Consultant, Leadership Development Facilitator and Coach

Under the social media platform, "Lemonade Stand Mama," Jennifer started a movement as she advocated for kids lemonade stands and helped to get laws changed in 17 states. 
-Wall Street Journal Front Page,  the New York Times, Washington Post Magazine, CBS This Morning, Fox and Friends. 
-Consulted with Kraft Heinz Countrytime Lemonade to advocate policy change
-Author of the children's book,  "Awesome Adventures of the Lemonade Boys" available on Amazon.

LemonadeStandMama

Business Insider

I am pleased to share that I have recently taken on the role of Contributing Freelance Writer with Business Insider, a prominent global business and lifestyle publication boasting over 100 million monthly visitors and 198 million social media followers. 

I look forward to contributing insightful content that resonates with our diverse audience. 

Grateful for this opportunity, I am excited to embark on this writing journey with Business Insider.

Check out my first article, the #2 MOST READ article on Business Insider the week of February 19!
https://www.businessinsider.com/child-free-vacation-traveling-without-kids-better-parents-marriage-2024-2

Contributing Writer

Concordia University-Wisconsin

Develop and teach courses to Graduate Business School Students which include:
-Leading Transformation & Change
-Organizational Performance & Change
-Research
-Social Entrepreneurship
-Talent Management and Development
Current research focus is Women in the Workplace & Purpose/Fulfillment

Assistant Professor

Colorado State University

Teaches Graduate Level Courses in Organizational Learning, Performance & Change, and Research.

Adjunct Professor

DFS Group Limited

Talent Development Manager

UCSF, University of Michigan, & Mervyns (Target Corp)

Training & Development

Hi! I'm Jennifer Knowles, Growth and Change Expert for Leaders and Teams

► Who I Help
I work with:
-Leaders who feel stuck and need clarity
-Teams facing change and struggling with communication overload
-Organizations seeking leadership development and talent management support
-High achievers desiring coaching to unlock growth, well-being and career advancement

If you've ever asked:
"How do I engage and retain top talent?"
"What's the best way to prepare my team for organizational change?"
"How can I improve leadership skills across my company?"
      - this is where I can help.

My Mission:
►Amplify the talents of your leaders and teams, unleashing human potential for exponential growth

What I Deliver:

► I create custom coaching, training and keynotes that align with organizational goals, blending research-backed insights with practical application. 

Together, we can:
1.  Increase leadership potential
2. Transform corporate culture
3.  Elevate careers to new heights
4.  Transform change into opportunity
5.  Build productive teams
6.  Create happy workplace environments

► Challenges Organizations Face Today
-Rising stress and burnout among employees
-Constant change and uncertainty in business environments
-Retention struggles with top talent
-Engagement gaps leading to lost productivity
-Leaders needing new skills for future-ready workplaces

► Benefits of Working with Dr. Jennifer

Organizations that partner with me see measurable improvements in:
1. Talent Attraction & Retention- Reduce turnover and retain top performers
2. Positive Work Environments- Foster collaboration and well-being
3. Change Readiness- Equip teams to embrace transitions with confidence
4. Stronger Teamwork- Increase trust, clarity and efficiency
5. Strategic Clarity- Provide a clear roadmap for success
6. Productivity & Engagement- Unlock more energy, focus, and results

► Client Outcomes
 "Dr. Jennifer Knowles is a beacon of inspiration in leadership and talent development. Her ability to seamlessly blend research-backed insights with practical applications has consistently led to positive transformations, empowered teams, and elevated leadership capabilities.”

 "We love Dr. Jennifer. She leads with a big heart and has lots of passion for her work. She cares about us and has the gift to take complex ideas and break them down into simple steps."

► Services
1. Leadership coaching (1:1 and group)
2. Change management programs
3. Talent development workshops
4. Keynote speaking on growth, change, and leadership
5. Research-informed organizational development solutions



Jennifer Knowles, Ph.D

I recently finished teaching an innovative leadership class, and here's what I discovered: 


We can't stay comfortable and expect to thrive.

Look at these patterns:
➜ Blockbuster refused streaming
➜ Kodak ignored digital
➜ Apple embraced change

Here's what separates winners from losers:

1. Risk tolerance
➜ "That's too risky"
➜ "We've always done it this way"
➜ "Our customers won't like change"

2. Opportunity spotting
➜ "That's just a trend"
➜ "Our market is stable"
➜ "We're too big to fail"

3. Leadership mindset
➜ "Let others test it first"
➜ "We'll wait and see"
➜ "Innovation costs too much"

The reality:
➜ Innovation isn't optional
➜ Comfort kills companies
➜ Change drives growth

We must:
➜ Take calculated risks
➜ Spot emerging trends
➜ Lead through uncertainty
➜ Question everything

Stop waiting.
Start innovating.
Lead the change.

The market won't wait.
Neither should you.

📌 What innovation are you avoiding in your business or life?

Hey, no one said it's easy, but there are great things on the other side of fear 🙂

I help develop effective leaders + high-performing teams | Harvard Executive Leadership Coach | Best-Selling Author | Professor of Business | Tedx Speaker

This morning I got turned away from the gym. After I woke up at 4:50am to get there.


I forgot to sign up.

And they were full with a waitlist for the class.

So I drove home, annoyed at the girl who wouldn’t let me stay. 

Annoyed at myself for thinking I signed up when I hadn’t. 

I am not a morning person and getting up for this class was a struggle.

So here I am, writing this post. About ready to exercise at home. 

My dog is curled up near my, snuggled on a blanket. 

The house is quiet, with no kids or husband up yet causing a stir.

It is warm and cozy inside and I get to exercise while I clear my thoughts for the week. 

I get to move my body. 

My friend who recently overcame breast cancer reminded me that moving your body is a gift, and for months she had wished she could work out.

So I guess I say all of this to say- 

Look around at the small gifts around you. 

Both at work and at home, we can always choose to look at the good.

The nice co-worker who greeted you with a smile.

The driver of the car who let you in on your way to work.

The morning greeting your pet gives you when you wake up.

These moments are everywhere when we pause and look for them. 

Have a wonderful Monday and a great week.

No alternative text description for this image

From my family to yours, wishing you and your family a Happy Thanksgiving! 

Enjoy those small moments, they are what matter the most!

📌 What is your favorite food you eat on Thanksgiving? 

(I love warm apple pie with ice cream!)

Flying somewhere for Thanksgiving? Use the silence at 35,000 ft to ask: Are you leading your life or just steering it?”

I have learned to love the undistracted time on airplane flights.

Somewhere between takeoff and landing, the noise finally stops.

Plane flights provide a time for a quiet time to evaluate and just be present with myself.

No meetings.
No notifications.
No urgent requests.
No driving kids around.
No taking the dog out. 

 Just altitude and truth. And me. 

At 35,000 ft, you get perspective.
 You see your life from above—literally—and things look different from that elevation.

You start asking:
 ✔ “Is this the life I’m intentionally leading?”
 ✔ “Or did I just end up here because I never stopped to question the pace?”
 
I think about whether I am the driver of my own car or am I in the passenger seat, moving through life and career on auto pilot. 

And I do enjoy a good movie on planes too! 

If you're traveling somewhere this Thanksgiving, I ask you - are you in the driver seat or passenger seat? 
 
📌  Are you traveling or staying home this Thanksgiving?

Safe travels!

Friday Gratitude: Want higher performance? Try appreciation first.


I watch my good friend, and countless other leaders, struggle with people at work. 

Instead of, "great job,"
he gets, "why didn't you do this."

Instead of, "let's collaborate,"
he gets, "I'm doing it my way."

And I could go on.

But what leaders need to remember is that by showing appreciation and recognition to our peers and teams, gratitude carries its weight in improved employee satisfaction and retention.

Want a good team member to stick around?

Say thank you.
Acknowledge the good.
And collaborate.

Today I'm grateful for the amazing connections I've been making on LI.

📌 What are you grateful for? 





 

📌

Friday Gratitude- This week I'm grateful for the people who make me uncomfortable.


Earlier this year, I was on a stage for "hot seat coaching." I asked a question that I needed help with in front of a stage of hundreds of people watching from the audience.

[It took me years to get enough courage to be vulnerable in front of an audience like that].

The answer surprised me. The mentor told me, "I don't think you're afraid of failing, I think you're afraid of success."

What?

I hadn't thought about that. But the more I sat with that idea, the more I realized he was right.

We focus so much on what we don't want to happen, but what if we actually got what we really wanted?

That mentor got to my core, pushing me to care enough to challenge me. 

The people who make us better. The leader, the team, the co-worker... Our kids, our spouse, our friends, or sometimes even our loyal pet. 

📌 Who are people you are grateful for who make you better?

Showing up authentically, and not just on a mug! 



When I bought this mug, my kids groaned. But then they all wanted to use it too! 

Too often, we hesitate to highlight our achievements or showcase our unique skills. 

Thoughtfully demonstrating your value isn't bragging—it's essential for both personal development and team success.

Three ways I've learned to shine authentically:

-Document your wins, both big and small
-Volunteer for projects that leverage your unique strengths
-Mentor others in your areas of expertise

When you bring your "best self" energy to work, you create new opportunities 

And buy yourself a fun mug, while you're at it. You won't regret it! 

📌What are ways you give yourself a boost at work and in life?

How I Helped Change Laws — and What It Taught Me About Leading Change Anywhere.


A few years ago, my children's lemonade got shut down by police due to a complaint and lack of permits.

This was silly. Turns out lemonade stands were technically illegal in my city and they were in cities and states across the USA.

So I rallied people together, and we got lemonade stand laws changed in Denver, kid business laws changed in Colorado, and I partnered with CountryTime Lemonade/Kraft Heinz, and we got laws changed in 17 states across the country.

All from a lemonade stand.

Here's the steps I took that can rally change anywhere- in your organization or your community:

1. Start small. Our change began with a simple question: “Why can’t kids sell lemonade legally?”

2. Gather your people. Parents, kids, community members — small voices become powerful when united.

3. Find the data. Research your case, collect stories, and back it with facts.

4. Get visible. Share your mission publicly. Change accelerates when people care.

5. Stay kind but persistent. Real change takes resilience — and a lot of follow-up and persistent.

The whole experience was a lot of fun. I couldn't have dreamed it up if I tried. 

📌 What is a time that you recognized a need for change, and rallied around the change initiative?

How was your Thanksgiving? It’s hard to believe it’s December already, which is so often a crazy busy month. 


What was your Thanksgiving about?

Mine was:
Family 
Family 
More family 
And getting some fresh air along the way!

If your extended family is anything like mine, there may have been some tensions along the way. 

Some triggers. Do I speak up? Or walk away. Which result in waking up at 3am processing countless discussions and events.

But at the end of the day, family is family. And I’m grateful for mine. 

But here we are in December. 

A scramble to the end. A whirl of busyness and finishing those goals that we set for ourselves.

I am finishing my book (yay!), wrapping up some consulting projects, mentoring some graduate students and am coaching some amazing high achieving ladies. And all the holiday stuff galore. 

(I’m married to a Clark Griswald wannabe - we take the holidays seriously!🎅🏻)

Wishing you a great week. 

📌 How was your Thanksgiving? What are you looking forward to this December?

Tuesday Teach: Want to become a better storyteller? Start with the stories you tell every day


Conduct a story audit.

Leaders and high achievers can conduct a simple audit:

 1. What story am I telling about my team?

-Are they disengaged?
-Or overwhelmed and needing support?
 
Those are two very different stories — and two very different leadership responses.

2. What story am I telling about myself as a leader?

-“I’m not ready.”
-“I’m not qualified.”
-“I should have figured this out by now.”
 
These aren’t truths — they’re unexamined stories.

3. What story am I telling about the work we’re doing?
 
-Is it “just a project”?
 -Or is it meaningful, high-impact work that changes lives?
 Your story becomes their story.

4. What story am I telling about what’s possible?

-If your internal narrative is small, your leadership will be too.

 This becomes a powerful tool for culture and performance.

We don’t just tell stories.
We become the stories our teams believe.

 
📌What is a story that you realized you told, that had a big impact on people at work?

Tuesday Teach: Lewin's Change Model. 

Here's a simple model that is easy to remember and easy to use:

Kurt Lewin's Change Model

Unfreeze - Change - Refreeze


Unfreeze: Prepare for a desired change. Identify the need for transformation and foster readiness.

Change: Implement the transformation. It’s where new processes, systems or behaviors are introduced, and teams begin adapting to the shift. 

Refreeze: Reinforce and stabilize the change.

What I like about this model is it's simplicity. Easy to remember, relatively easy to implement. 


I've been teaching my entire professional career, from teaching leadership development in organizations, to teaching graduate students about organizational performance and change, and even teaching kids how to start a business. I love teaching. 

📌 What is a consistent thing that you've done your entire career?

Morning routine: coffee, dog, quiet in the house. 


I am not a morning person. 

In college I got my second (or third wind) to study starting around 10pm.

But I get up at 5am most weekdays.

Why?

Because it’s the only way I can carve time for myself all day.

I’m fresh.
I’m alert (mostly).

I often journal, I stretch, I move my body.
I set my intentions.
And I give lots of pets to my dog who wiggles himself into just the right position for a good back scratch.

I usually choose a mug with pictures I took  so I can be reminded of happy experiences. 

And all of this really helps.

Why do I say all of this?

Because these tiny little things we can do for ourselves can help us show up and be a better version of ourselves, for work, for our family, for all of our commitments.

As I sit here with my coffee and dog, I wish you a great day!

📌What is something that you do in the morning that helps you have a good day?

6 things working moms excel at like no one else- 
[As we've entered the extra busy season for us moms, I salute you!]

When I envisioned my life, I never thought I'd become a mom of 3 boys! As a result, I've pivoted my career multiple times and reshaped my working identity numerous times. 

Here's 6 things that make working moms pretty darn awesome! 

1. Time Management Goddesses

➜ We optimize every minute of their day
➜ We can complete 3-hour tasks in 1 hour
➜ We know exactly when to tackle each responsibility

2. Professional-Personal Balance

➜ We excel at separating work mode from mom mode
➜ We create clear boundaries between office and home
➜ We maximize quality time with their children

3. Crisis Management

➜ We handle workplace deadlines and sick children simultaneously
➜ We always have a backup plan ready
➜ We remain calm under multiple pressures

4. Efficiency Champions

➜ We master the art of multitasking
➜ We develop innovative solutions to everyday challenges
➜ We streamline processes at work and home

5. Emotional Intelligence

➜ We navigate different personalities at work and home
➜ We understand and address various emotional needs
➜ We excel at conflict resolution

6. Resilience

➜ We bounce back from setbacks quickly
➜ We adapt to changing situations effortlessly
➜ We maintain their composure in challenging times

So today I salute all the working moms (and working dads too!). 

📌 Who is a working mom who inspires you? 

ps- this picture was taken after we drove 9 hours to see the USA team play. Oh, the things we do as parents!

Most people chase more.
More money. More status. More stuff.


I'm working on my next book, More Money by Friday, so I've been reading lots and lots of books on financial literacy.

As I'm reading and researching, I'm finding patterns come up over and over.

One of those patterns is that when our time, values, and work all point in the same direction, then life is better, happier, more fulfilling. 

We no longer need to fill that need of buying more stuff to satisfy that feeling of being unsatisfied.

We start living more on purpose.

The more aligned we are, the more we can take steps towards fulfillment.

Here's 4 questions to ask yourself:

1. Does the way I spend my time reflect what I say matters most?
2. Am I chasing what I want — or what others expect?
3. Where do I feel constant resistance, and what is that trying to tell me?
4. If my calendar were a mirror, would I like the reflection?

For me, this is a daily action, taking small intentional steps, to close that gap.

And suddenly, those things material things I thought I wanted don't matter as much. 

📌 When was a time when you felt fulfilled with what you have, just as things are now?

(this picture is when my family and I traveled to Istanbul earlier this year- at that moment, I didn't feel the need to chase anything- family, adventure, and fresh air and was the perfect day)

7 Small Things You Can Let Go Of (Now That the Penny Is Officially Retired)


Yesterday marked a big day in US History- the US minted their last pennies, to ever be made at the Philadelphia mint.

Last year I had a chance to tour the Philadelphia mint with my kids and see how many was actually made. Pictures weren't allowed, otherwise I would have included one! 

Did you know: 
-1 cent coins had been minted for 232 years, since 1793. Wow! 
-There are still 250 billion pennies still in circulation. 

I have lots of questions how pricing will work going forward. 

Will anything change?
Will prices change?
Will things still end in .99?
What if I own $4.97? Will the new price by $4.95 of $5.00?


This served to me as a reminder how we as change makers, organizational leaders, and professionals can let go of the old to make space for forward movement: 

Here are 7 small things we can let go of.

1. Old expectations
The ones you outgrew but still feel obligated to honor.

2. Perfection as a standard
It’s not excellence—it’s self-punishment.

3. Doing everything yourself
High-performers often carry invisible loads. Delegation is not weakness.

4. Guilt for wanting “more”
More time, more money, more rest, more joy…it’s allowed.

5. Outdated identities
You don’t have to be who you were last year, last month, or last job.

6. Saying yes to protect others from being uncomfortable
You’re not responsible for managing everyone else’s emotions.

7. The belief that change must be big to matter
Small shifts — are the ones that compound.

A penny for your thoughts: (pun intended!)
📌 Which one (#1 -7) most resonates with you?  

For me, as a professional who's always busy doing so much, #4 resonates the most- guilt for wanting more, including an often needed nap!

Today is a humble share for my 14 year old son, Ben (proud Mama, here!). He wrote a book! If you or a family member likes sports, please consider checking it out and writing a review. It's free today on kindle! 


My son started writing this book earlier this year, and it became a labor of love. He loves sports and in honor of celebrating his 100th episode of his podcast, Footballing with Kids, he wanted to release it today. And it's free! 

The direct link to write a review in the comments. 

Or if you enjoy sports or know someone who does, this book is lots of fun and covers soccer, football, basketball and baseball! 

It takes about 5 amazon reviews to get a book started for credibility and visibility.  And the more people who get the book (it’s free today!) on the same day, the more it also helps with Amazon rankings! 

For anyone who gets his book (it's free today!) and reviews it, I'd be happy to show you what I know for writing books and will invite you to a book writing session - just message me! (the kids and I have been on a roll lately writing books!)

Wishing you a great day before Thanksgiving. I hope it’s not too hectic for you!

https://lnkd.in/gPZn66Hy

Open article: Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition) by amazon.com

Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition)

Ever feel like a fraud? Good news, it means you're growing.


I've worked with people from all levels- MD's, CEO's, mid-managers, and new moms, and one thing that everyone has in common?

Everyone questions themselves sometimes.

The only group I don't see this as much in?
Kids.

Why is that kids go for what they want, and we encourage it?
I want to be a baseball player- great!
I want to be an astronaut- amazing!
I want to be a movie star- go for it!

But when we become adults, we question what we want, who we are, and what we're doing in our career.

Here's what I'm discovering:

You can have doubt and still deliver.
You can have fear and still lead.
You can have imposter syndrome — and still make an impact.

📌 When was a time when you doubted yourself, and you did it anyway?

Tuesday Teach: The Kaleidoscope Career Model shows us how our careers change and shift over time due to alternating priorities in authenticity, balance, and challenge.  


Like a kaleidoscope shifts patterns, so does our priorities in our career.

I devoted my dissertation research to applying the kaleidoscope career model to examining high achieving women's careers. 

What I found interesting is that for most men and women, we start our careers out with similar priorities- focusing primarily on challenge. 

But as time progresses, the difference in priorities change between men and women. Women tend to focus on balance, and then authenticity later in their career. 

Men's patterns stay in challenge longer, and then focus on authenticity and the balance. 

Makes sense- in a traditional work environment, often a women's career gets put in the back burner as she sacrifices bits of her career to focus on family and other priority.

Life and career becomes a balancing act.

📌 Knowing that we are a bit of all three, what is your main focus now?  authenticity, balance, or challenge?

(I'm so happy to share this with you! I have been teaching my entire life- from teaching in corporations to teaching in universities, to teaching children how to create their own businesses. It's fun!)

Lately I’ve been working with high-performing teams, and here’s what I've discovered first hand about organizational culture:


Culture isn’t a vibe. It’s a system that determines whether people rise or retreat.

Look at these examples we can all learn from:

➜ Google’s Project Aristotle
 The teams who felt safe to speak up weren’t just happier—they were higher performing. Safety fuels success.

➜ Microsoft under Satya Nadella
 When leaders shifted from “prove yourself” to “grow yourself,” innovation exploded. Culture changed → results changed.

➜ Uber’s culture overhaul
 
Toxicity cost billions. Culture wasn’t a side problem—it was the foundation crack.

Here’s what winning cultures do differently:

1. Safety > Fear
They encourage people to say the brave thing, not the comfortable thing.

2. Learning > Blame
They ask, “What can we learn?” instead of, “Who do we blame?”

3. Ownership > Excuses
They solve problems together instead of pushing responsibility around.

The deeper truth:
 ➜ Culture is created every day
 ➜ People follow the energy of leadership
 ➜ Trust multiplies results

If you want a team that’s engaged and productive, start here:

✔ Create psychological safety
 ✔ Reward curiosity and courage
 ✔ Celebrate accountability
 ✔ Model the behavior you want others to mirror

People don’t leave companies—they leave cultures that don’t support who they are.

I have left organizations because of the culture, and I have also stayed at them  because I was a "fit." 

📌 Where has organizational culture either helped you or hindered you at work? 

📌 📌 Book Recommendation: I learned all about organizational culture in my PhD program, and have since taught it to many others. Here's a great book to put on your check out and implement: Organizational Culture in Leadership by Edgar Schein.

Did you know today is 11-11 and Veterans Day? 

I went to the post office, and it took me a few minutes to figure out why the post office wasn't open.

And then somebody told me it was 11-11. And then she told me that 11-11 is a spiritual number and is often viewed as an "angel number," and a sign of a day to make a wish or set an intention. 

And I woke up today just thinking it was another day. 

So I started to wonder who these two events today are connected.

Veterans align action to mission (thank you veterans!)
11:11 represents alignment of self to higher purpose.  

Strong leadership happens when your outer service reflects your inner values. And when the external is aligned with the internal, then are aligned at work, and in life.

So Happy Veterans Day to all the veterans, and thank you for protecting our country. And on 11-11, may all your wishes come true!

📌 What is something you're aligning to on 11-11?
📌 📌 Do you have a veteran in your life you can thank today? 

ps- I took this last summer in Washington DC, near Arlington Cemetery, which was humbling and beautiful

Daniella Matutes

Professional Women of Tech

Author and Coach

Embodied Women Leading

Daniella Matutes is the founder of Embodied Women Leading and brings over 25 years of leadership experience in building and guiding diverse, high-performing teams in the product and tech industries. Throughout her career, Daniella has been committed to fostering inclusive, "unicorn" teams—championing diversity of thought, background, and experience to drive innovation and success. Now, through her work in embodiment and breathwork, she empowers high-achieving women to lead from a place of authenticity, reclaim their power, and create positive change for future generations

Founder, Owner and Author

Paylocity

Leading the strategic development and execution of AI, ML, Conversational Interfaces, and Chatbot technologies at Paylocity. Committed to fostering innovation and enhancing client experiences through empathetic, human-centered design.

Key Responsibilities:

> Strategically develop and implement AI and ML-driven product strategies.
> Lead and inspire cross-functional teams to create and launch innovative products.
> Perform in-depth market analysis for informed product direction and positioning.
> Advocate for human-centered design in developing conversational interfaces and chatbots.
> Engage stakeholders effectively, integrating their feedback into product development.

Achievements:

Successfully crafted and executed a strategic roadmap, significantly boosting self-service capabilities and reducing customer calls.

Recognized for leadership and innovation in AI and ML product management, driving significant advancements in technology and user experience.

Principal Product Manager for AI/Chat/ML and Conversational Interfaces

Redox

Researching, defining, and enabling a new persona, experience, and product marketing strategy with the potential of generating an additional $10 million in ARR.

Leading with best practices in agile, Design Thinking, product management, and human-centered design to deliver amazing product features. As one engineer put it, “you’ve done such a great job evangelizing this method I don’t see us ever doing it another way.”

Assess customer needs, perform market research, gather business partner needs, and roadmap epics, features and eventual user stories for compelling digital products.

Work with customer success, product, and marketing to define related outcomes and key performance indicators (KPIs) and manage priorities against a product roadmap.

Collaborating with business stakeholders (legal, customer success, operations, sales, and marketing) and the product team to create a compelling, long-term strategy and iterative roadmap.

Embodying evidence-based decision-making using both qual and quant data inputs. 

Clearly and succinctly articulating thoughts in both written and verbal communication 
across design critiques, presentations, Slack, email, etc.

Taking ownership of experiences and processes end-to-end, driving them to completion; 
proactively find high-leverage problems and initiate thoughtful solutions.

Embracing uncertainty; work collaboratively and iteratively to turn ambiguous, high-level ideas 
into concrete execution – features, stories, etc.

Collaborating with the squad in an Agile framework – leading the charge with the delivery coach, technical lead and design.

Senior Product Manager

Blue Cross of Idaho

Such an amazing opportunity where I get to fall in love with our members and create digital systems that delight them over and over again across all of their touch-points. I also:

Work with business stakeholders and the VP of Customer Experience to set a compelling, long-term vision and strategy for BCI member digital products.

Tell a meaningful, inspiring story about this strategy to all of the relevant participants and stakeholders.

Be transparent with roadmap across the organization.

Ruthlessly prioritize while balancing the needs of customers and stakeholders.

Embody evidence-based decision-making.

Get things done, fail fast, prioritize the right work to maximize value, and follow through.

Have a strong bias for action, works with a sense of urgency and steady forward momentum.

Synthesize a wide variety of inputs like analytics, customer support, and user research into a clearly defined user problem.

Ask penetrating questions that get to the heart of the matter.

Own the backlog and take responsibility for building it up and digging down to the detail
Identify areas of opportunity to differentiate and delight.

Clearly and succinctly articulate my thoughts in both written and verbal communication across design critiques, presentations, Teams, email, etc.

Provide direct, constructive, and compassionate feedback.

Take ownership of projects and processes end-to-end, drive them to completion; proactively find high leverage problems and initiate thoughtful solutions.

Embraces uncertainty; works collaboratively and iteratively to turn ambiguous, high-level ideas into concrete execution – features, stories, etc.

Senior Group Product Manager for Member Experience

Product Owner

I led the discipline of User Experience Design Research, providing direction on all research projects. This includes creating, socializing and governing the process, standards, templates, roadmaps, priorities, budgets and resource assignments for enterprise UX research. I collaborate across the business to define qualitative and quantitative success, ensuring that research is focused and tied to business/product/service goals. I also developed systematized, impactful way of collecting and sharing research to project teams, business stakeholders and Executive Leadership.

This is a leader-doer role; performing project work while leading the research teams to:
* Create and execute research plans with novel approaches that best fit individual projects.
* Adapt research practices to meet project team needs under the fluctuating scope and budget. 
* Design studies that address both user behavior and attitudes.
* Generate insights that fuel ideation, inform business decisions and build greater empathy.
* Identify new opportunities and inform product strategy based on user needs.
* Synthesize, distill and advocate research insights in in a way that inspires project teams to act.

Enterprise UX Research + Group Product Manager

A shift to Managed Services requires tightly targeted service experience design for differentiated and meaningful products and services. Critical to HP’s product, interface, and software programs, I get to establish best practices in Human Centered design activities aligned across Global Experience Design team. 

I drive the organization towards experience pillars, experience design priorities, and user stories that lead to experiences that amaze.  As a Design Leader, l provide expert guidance and coaching for design teams and partners toward best practices.

User Experience GPM : Enterprise Customer Experience

Catapult Systems

Created and implemented a new model of Human Centered Design and Customer Experience Strategy called User Centered Experience- a Six Step process that leads our clients through a comprehensive, iterative delivery model for system design.

Led several projects for a sundry of clients in a variety of industries across multiple channels and platforms. In January 2015, we were able to bring all of this IP together and create a 3-5 year Digital Business Transformation Roadmap for a Global Manufacturing company.

Other project highlights include: Custom software application for a national bakery organization that managed the entire process from recipe creation to customer shipments, invoicing and warehouse inventory management. “Our first project was a developer driven model. It was frustrating, created a lot of friction and left us feeling dissatisfied with the final outcome. Over budget, constantly disagreeing what we asked for verses what was heard. This time with UCX and Daniella, it has removed all the guess work and frustration. We have the confidence to trust the outcome and feel more involved in the development. At this point in our project, the relationship has been repaired. In my opinion it is impossible to work on a project without this process.”

60,000 user intranet for a grocery store chain in SharePoint. “Daniella took our intranet from being confusing & overwhelming to efficient, effective and fun to use.”

Mobile application design for an international Fortune 500 company with over 20,000 users. “This process helped us recognize the importance of designing systems for the users, not ourselves.”

SharePoint Intranet/Knowledge management system for a national fast food chain. “Daniella listened carefully to our needs and responded with an excellent balance between design creativity functionality, which our diverse user community could appreciate.”

Principal Consultant for User Centered Experience, Change Management and Business Transformation

daniellacreates.com

Serving a variety of clients by incorporating the principles of human-centered design, customer experience strategy, design thinking and service design to create elegant, usable, fun solutions to pressing organizational problems.

Managed several product launches for consumer and b2b and b2c products and services – strategic planning and tactical marketing.  

Conducted market research, product brand differentiation through consistent messaging across multiple media, identity development, direct mail program inception and implementation, created trade show signage and multimedia walls. 

Managed ad campaigns in print and online venues.  Created and managed business and marketing plans including P&L budgets and sales forecasting.  

Created e-commerce platforms and email promotional campaigns for online product sales.

Owner

Fire Cat

Served as the primary User Experience Consultant for a variety of public, private and non-profit organizations. One project included: Content Strategy/Content Management System Design for a large Employee Portal

Led a 12 person team that created and implemented content strategy, information architecture, taxonomy and content migration plan for a large Employee Portal with over 25,000 global users. The project started with over 150,000 pages of content and productivity tools in 7 different systems. The Employee Experience was choppy, frustrating and inefficient. The Business Stakeholders were trying to implement 32 different business processes and workflows with very little success because the Enterprise Content Management was not defined. User adoption was very low- 17%.

Return on Investment:

ROI #1: Reduced employee search time from 325,000 hours per week to 125,000. We implemented a taxonomy that created relationships between the information and data for Search which reduced time spent from 13 hours per employee per week to less than 5 hours per employee per week. 

ROI #2: Reduced page count through content inventory, audit and analysis activities from 150,000 to 62,000. Time spent per page increased and direct user feedback was that not only could they find what they needed, the content there was very useful.

ROI #3: Through business analysis activities, we were able to focus on 5 key business processes (included Enterprise Content Management) and automate them from beginning to end. This saved the PMO over 3200 hours in lost productivity in the first week.

Overall, user adoption rate went from 17% to 83% 3 months after launch.

Developed a SharePoint Designer toolkit for business owners within large departments using the User-Centered Design Best Practices. Received joint patent for Intellectual Property developed.

Developed branding and User Experience for Idea Generation and Implementation Web Application/Enterprise Portal within for 13,000 users.

Consultant

Your Health By Choice

Conducted discovery sessions, brand research and identity development.  Created collateral packages, designed websites and developed multimedia CD mailers.  

Created user interview protocol and conducted several hundred user interviews. Analyzed user data, created personas and system feature set based on information gathered.

Obtained and documented Creative, User and Business requirements for custom Web-based application.

Outlined a User-Centered Design protocol that included user interviews, stakeholder meetings, online surveys and requirement evaluations.

Generated designs based on common sets of HCI, graphic design, interface design, User-Centered Design and other relevant theories.

Created prototypes at different levels of fidelity: paper, wireframes, screenshots, interactive HTML.

Presented solutions and concepts to cross-functional teams and incorporate feedback accordingly.

Created application solutions in strict compliance with 508 regulations.

Developed branding, transition and User Experience standard and patterns for use throughout the system.

Created visual elements such as icons, custom widgets, and graphical layouts.

Collaborated with business requirements and development teams to create concepts of key additions and edits for the systems based on industry best practices.

Communicated designs to clients and engineering teams for validation and buy-in.

Creative Director, User Experience Architect

I help leaders feel confident and resilient in their bodies so that they lead with an open heart, create amazing products and have fun. Let's love product again. || Founder, Author & Coach

You have spent decades taking care of everyone but yourself.
You’ve been the giver. 
The nurturer. 
The one who holds it all together.

And somewhere along the way, you forgot what it feels like to be held.
To be fed. To be deeply, fiercely, unapologetically alive.

You’ve checked all the boxes.
career, 
family, 
responsibilities

but still feel empty, restless, numb.

Maybe your body feels like something you manage, 
not something you live inside. Let alone, enjoy.

I see you.

And I am here to tell you: 
It is not too late. 
You are not too far gone. 
You are not broken.
You are waking up.

This is where you remember:
Pleasure is not a luxury, it is your birthright.
Your body is not a burden, it is a portal.
Rest is not weakness, it is reclamation.

You do not need permission to take up space.

I guide women back to themselves
back to their bodies, 
their desires, 
their untamed knowing.

I help women who have spent their lives over-giving and over-functioning learn how to receive.
I help women who have been told to be "good" remember how to be wild.

I help women who have burned out rise from the ashes
softer, fuller, and more alive than ever before.

You are not here to fade quietly.
You are here to devour life.
You are here to be nourished, be held, be deeply met.

Are you ready to take yourself back?

taplio

The Battle

Jennifer Knowles, Ph.D

Daniella Matutes

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taplio

The Battle

Jennifer Knowles, Ph.D

Daniella Matutes

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jennifer Knowles, Ph.D's LinkedIn Performance

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