Impactful Change, LLC

Create a high-performance culture where powerful leaders lead cohesive and efficient teams committed to the growth of your organization. Let me show you how through cutting-edge, data-proven strategies and customized solutions.

OD Consultant, Leadership Development Facilitator and Coach

Under the social media platform, "Lemonade Stand Mama," Jennifer started a movement as she advocated for kids lemonade stands and helped to get laws changed in 17 states. 
-Wall Street Journal Front Page,  the New York Times, Washington Post Magazine, CBS This Morning, Fox and Friends. 
-Consulted with Kraft Heinz Countrytime Lemonade to advocate policy change
-Author of the children's book,  "Awesome Adventures of the Lemonade Boys" available on Amazon.

LemonadeStandMama

Business Insider

I am pleased to share that I have recently taken on the role of Contributing Freelance Writer with Business Insider, a prominent global business and lifestyle publication boasting over 100 million monthly visitors and 198 million social media followers. 

I look forward to contributing insightful content that resonates with our diverse audience. 

Grateful for this opportunity, I am excited to embark on this writing journey with Business Insider.

Check out my first article, the #2 MOST READ article on Business Insider the week of February 19!
https://www.businessinsider.com/child-free-vacation-traveling-without-kids-better-parents-marriage-2024-2

Contributing Writer

Concordia University-Wisconsin

Develop and teach courses to Graduate Business School Students which include:
-Leading Transformation & Change
-Organizational Performance & Change
-Research
-Social Entrepreneurship
-Talent Management and Development
Current research focus is Women in the Workplace & Purpose/Fulfillment

Assistant Professor

Colorado State University

Teaches Graduate Level Courses in Organizational Learning, Performance & Change, and Research.

Adjunct Professor

DFS Group Limited

Talent Development Manager

UCSF, University of Michigan, & Mervyns (Target Corp)

Training & Development

Hi! I'm Jennifer Knowles, Growth and Change Expert for Leaders and Teams

► Who I Help
I work with:
-Leaders who feel stuck and need clarity
-Teams facing change and struggling with communication overload
-Organizations seeking leadership development and talent management support
-High achievers desiring coaching to unlock growth, well-being and career advancement

If you've ever asked:
"How do I engage and retain top talent?"
"What's the best way to prepare my team for organizational change?"
"How can I improve leadership skills across my company?"
      - this is where I can help.

My Mission:
►Amplify the talents of your leaders and teams, unleashing human potential for exponential growth

What I Deliver:

► I create custom coaching, training and keynotes that align with organizational goals, blending research-backed insights with practical application. 

Together, we can:
1.  Increase leadership potential
2. Transform corporate culture
3.  Elevate careers to new heights
4.  Transform change into opportunity
5.  Build productive teams
6.  Create happy workplace environments

► Challenges Organizations Face Today
-Rising stress and burnout among employees
-Constant change and uncertainty in business environments
-Retention struggles with top talent
-Engagement gaps leading to lost productivity
-Leaders needing new skills for future-ready workplaces

► Benefits of Working with Dr. Jennifer

Organizations that partner with me see measurable improvements in:
1. Talent Attraction & Retention- Reduce turnover and retain top performers
2. Positive Work Environments- Foster collaboration and well-being
3. Change Readiness- Equip teams to embrace transitions with confidence
4. Stronger Teamwork- Increase trust, clarity and efficiency
5. Strategic Clarity- Provide a clear roadmap for success
6. Productivity & Engagement- Unlock more energy, focus, and results

► Client Outcomes
 "Dr. Jennifer Knowles is a beacon of inspiration in leadership and talent development. Her ability to seamlessly blend research-backed insights with practical applications has consistently led to positive transformations, empowered teams, and elevated leadership capabilities.”

 "We love Dr. Jennifer. She leads with a big heart and has lots of passion for her work. She cares about us and has the gift to take complex ideas and break them down into simple steps."

► Services
1. Leadership coaching (1:1 and group)
2. Change management programs
3. Talent development workshops
4. Keynote speaking on growth, change, and leadership
5. Research-informed organizational development solutions



Jennifer Knowles, Ph.D

I recently finished teaching an innovative leadership class, and here's what I discovered: 


We can't stay comfortable and expect to thrive.

Look at these patterns:
➜ Blockbuster refused streaming
➜ Kodak ignored digital
➜ Apple embraced change

Here's what separates winners from losers:

1. Risk tolerance
➜ "That's too risky"
➜ "We've always done it this way"
➜ "Our customers won't like change"

2. Opportunity spotting
➜ "That's just a trend"
➜ "Our market is stable"
➜ "We're too big to fail"

3. Leadership mindset
➜ "Let others test it first"
➜ "We'll wait and see"
➜ "Innovation costs too much"

The reality:
➜ Innovation isn't optional
➜ Comfort kills companies
➜ Change drives growth

We must:
➜ Take calculated risks
➜ Spot emerging trends
➜ Lead through uncertainty
➜ Question everything

Stop waiting.
Start innovating.
Lead the change.

The market won't wait.
Neither should you.

📌 What innovation are you avoiding in your business or life?

Hey, no one said it's easy, but there are great things on the other side of fear 🙂

I help develop effective leaders + high-performing teams | Harvard Executive Leadership Coach | Best-Selling Author | Professor of Business | Tedx Speaker

This morning I got turned away from the gym. After I woke up at 4:50am to get there.


I forgot to sign up.

And they were full with a waitlist for the class.

So I drove home, annoyed at the girl who wouldn’t let me stay. 

Annoyed at myself for thinking I signed up when I hadn’t. 

I am not a morning person and getting up for this class was a struggle.

So here I am, writing this post. About ready to exercise at home. 

My dog is curled up near my, snuggled on a blanket. 

The house is quiet, with no kids or husband up yet causing a stir.

It is warm and cozy inside and I get to exercise while I clear my thoughts for the week. 

I get to move my body. 

My friend who recently overcame breast cancer reminded me that moving your body is a gift, and for months she had wished she could work out.

So I guess I say all of this to say- 

Look around at the small gifts around you. 

Both at work and at home, we can always choose to look at the good.

The nice co-worker who greeted you with a smile.

The driver of the car who let you in on your way to work.

The morning greeting your pet gives you when you wake up.

These moments are everywhere when we pause and look for them. 

Have a wonderful Monday and a great week.

No alternative text description for this image

From my family to yours, wishing you and your family a Happy Thanksgiving! 

Enjoy those small moments, they are what matter the most!

📌 What is your favorite food you eat on Thanksgiving? 

(I love warm apple pie with ice cream!)

Flying somewhere for Thanksgiving? Use the silence at 35,000 ft to ask: Are you leading your life or just steering it?”

I have learned to love the undistracted time on airplane flights.

Somewhere between takeoff and landing, the noise finally stops.

Plane flights provide a time for a quiet time to evaluate and just be present with myself.

No meetings.
No notifications.
No urgent requests.
No driving kids around.
No taking the dog out. 

 Just altitude and truth. And me. 

At 35,000 ft, you get perspective.
 You see your life from above—literally—and things look different from that elevation.

You start asking:
 ✔ “Is this the life I’m intentionally leading?”
 ✔ “Or did I just end up here because I never stopped to question the pace?”
 
I think about whether I am the driver of my own car or am I in the passenger seat, moving through life and career on auto pilot. 

And I do enjoy a good movie on planes too! 

If you're traveling somewhere this Thanksgiving, I ask you - are you in the driver seat or passenger seat? 
 
📌  Are you traveling or staying home this Thanksgiving?

Safe travels!

Friday Gratitude: Want higher performance? Try appreciation first.


I watch my good friend, and countless other leaders, struggle with people at work. 

Instead of, "great job,"
he gets, "why didn't you do this."

Instead of, "let's collaborate,"
he gets, "I'm doing it my way."

And I could go on.

But what leaders need to remember is that by showing appreciation and recognition to our peers and teams, gratitude carries its weight in improved employee satisfaction and retention.

Want a good team member to stick around?

Say thank you.
Acknowledge the good.
And collaborate.

Today I'm grateful for the amazing connections I've been making on LI.

📌 What are you grateful for? 





 

📌

Friday Gratitude- This week I'm grateful for the people who make me uncomfortable.


Earlier this year, I was on a stage for "hot seat coaching." I asked a question that I needed help with in front of a stage of hundreds of people watching from the audience.

[It took me years to get enough courage to be vulnerable in front of an audience like that].

The answer surprised me. The mentor told me, "I don't think you're afraid of failing, I think you're afraid of success."

What?

I hadn't thought about that. But the more I sat with that idea, the more I realized he was right.

We focus so much on what we don't want to happen, but what if we actually got what we really wanted?

That mentor got to my core, pushing me to care enough to challenge me. 

The people who make us better. The leader, the team, the co-worker... Our kids, our spouse, our friends, or sometimes even our loyal pet. 

📌 Who are people you are grateful for who make you better?

Showing up authentically, and not just on a mug! 



When I bought this mug, my kids groaned. But then they all wanted to use it too! 

Too often, we hesitate to highlight our achievements or showcase our unique skills. 

Thoughtfully demonstrating your value isn't bragging—it's essential for both personal development and team success.

Three ways I've learned to shine authentically:

-Document your wins, both big and small
-Volunteer for projects that leverage your unique strengths
-Mentor others in your areas of expertise

When you bring your "best self" energy to work, you create new opportunities 

And buy yourself a fun mug, while you're at it. You won't regret it! 

📌What are ways you give yourself a boost at work and in life?

How I Helped Change Laws — and What It Taught Me About Leading Change Anywhere.


A few years ago, my children's lemonade got shut down by police due to a complaint and lack of permits.

This was silly. Turns out lemonade stands were technically illegal in my city and they were in cities and states across the USA.

So I rallied people together, and we got lemonade stand laws changed in Denver, kid business laws changed in Colorado, and I partnered with CountryTime Lemonade/Kraft Heinz, and we got laws changed in 17 states across the country.

All from a lemonade stand.

Here's the steps I took that can rally change anywhere- in your organization or your community:

1. Start small. Our change began with a simple question: “Why can’t kids sell lemonade legally?”

2. Gather your people. Parents, kids, community members — small voices become powerful when united.

3. Find the data. Research your case, collect stories, and back it with facts.

4. Get visible. Share your mission publicly. Change accelerates when people care.

5. Stay kind but persistent. Real change takes resilience — and a lot of follow-up and persistent.

The whole experience was a lot of fun. I couldn't have dreamed it up if I tried. 

📌 What is a time that you recognized a need for change, and rallied around the change initiative?

How was your Thanksgiving? It’s hard to believe it’s December already, which is so often a crazy busy month. 


What was your Thanksgiving about?

Mine was:
Family 
Family 
More family 
And getting some fresh air along the way!

If your extended family is anything like mine, there may have been some tensions along the way. 

Some triggers. Do I speak up? Or walk away. Which result in waking up at 3am processing countless discussions and events.

But at the end of the day, family is family. And I’m grateful for mine. 

But here we are in December. 

A scramble to the end. A whirl of busyness and finishing those goals that we set for ourselves.

I am finishing my book (yay!), wrapping up some consulting projects, mentoring some graduate students and am coaching some amazing high achieving ladies. And all the holiday stuff galore. 

(I’m married to a Clark Griswald wannabe - we take the holidays seriously!🎅🏻)

Wishing you a great week. 

📌 How was your Thanksgiving? What are you looking forward to this December?

Tuesday Teach: Want to become a better storyteller? Start with the stories you tell every day


Conduct a story audit.

Leaders and high achievers can conduct a simple audit:

 1. What story am I telling about my team?

-Are they disengaged?
-Or overwhelmed and needing support?
 
Those are two very different stories — and two very different leadership responses.

2. What story am I telling about myself as a leader?

-“I’m not ready.”
-“I’m not qualified.”
-“I should have figured this out by now.”
 
These aren’t truths — they’re unexamined stories.

3. What story am I telling about the work we’re doing?
 
-Is it “just a project”?
 -Or is it meaningful, high-impact work that changes lives?
 Your story becomes their story.

4. What story am I telling about what’s possible?

-If your internal narrative is small, your leadership will be too.

 This becomes a powerful tool for culture and performance.

We don’t just tell stories.
We become the stories our teams believe.

 
📌What is a story that you realized you told, that had a big impact on people at work?

Tuesday Teach: Lewin's Change Model. 

Here's a simple model that is easy to remember and easy to use:

Kurt Lewin's Change Model

Unfreeze - Change - Refreeze


Unfreeze: Prepare for a desired change. Identify the need for transformation and foster readiness.

Change: Implement the transformation. It’s where new processes, systems or behaviors are introduced, and teams begin adapting to the shift. 

Refreeze: Reinforce and stabilize the change.

What I like about this model is it's simplicity. Easy to remember, relatively easy to implement. 


I've been teaching my entire professional career, from teaching leadership development in organizations, to teaching graduate students about organizational performance and change, and even teaching kids how to start a business. I love teaching. 

📌 What is a consistent thing that you've done your entire career?

Morning routine: coffee, dog, quiet in the house. 


I am not a morning person. 

In college I got my second (or third wind) to study starting around 10pm.

But I get up at 5am most weekdays.

Why?

Because it’s the only way I can carve time for myself all day.

I’m fresh.
I’m alert (mostly).

I often journal, I stretch, I move my body.
I set my intentions.
And I give lots of pets to my dog who wiggles himself into just the right position for a good back scratch.

I usually choose a mug with pictures I took  so I can be reminded of happy experiences. 

And all of this really helps.

Why do I say all of this?

Because these tiny little things we can do for ourselves can help us show up and be a better version of ourselves, for work, for our family, for all of our commitments.

As I sit here with my coffee and dog, I wish you a great day!

📌What is something that you do in the morning that helps you have a good day?

6 things working moms excel at like no one else- 
[As we've entered the extra busy season for us moms, I salute you!]

When I envisioned my life, I never thought I'd become a mom of 3 boys! As a result, I've pivoted my career multiple times and reshaped my working identity numerous times. 

Here's 6 things that make working moms pretty darn awesome! 

1. Time Management Goddesses

➜ We optimize every minute of their day
➜ We can complete 3-hour tasks in 1 hour
➜ We know exactly when to tackle each responsibility

2. Professional-Personal Balance

➜ We excel at separating work mode from mom mode
➜ We create clear boundaries between office and home
➜ We maximize quality time with their children

3. Crisis Management

➜ We handle workplace deadlines and sick children simultaneously
➜ We always have a backup plan ready
➜ We remain calm under multiple pressures

4. Efficiency Champions

➜ We master the art of multitasking
➜ We develop innovative solutions to everyday challenges
➜ We streamline processes at work and home

5. Emotional Intelligence

➜ We navigate different personalities at work and home
➜ We understand and address various emotional needs
➜ We excel at conflict resolution

6. Resilience

➜ We bounce back from setbacks quickly
➜ We adapt to changing situations effortlessly
➜ We maintain their composure in challenging times

So today I salute all the working moms (and working dads too!). 

📌 Who is a working mom who inspires you? 

ps- this picture was taken after we drove 9 hours to see the USA team play. Oh, the things we do as parents!

Most people chase more.
More money. More status. More stuff.


I'm working on my next book, More Money by Friday, so I've been reading lots and lots of books on financial literacy.

As I'm reading and researching, I'm finding patterns come up over and over.

One of those patterns is that when our time, values, and work all point in the same direction, then life is better, happier, more fulfilling. 

We no longer need to fill that need of buying more stuff to satisfy that feeling of being unsatisfied.

We start living more on purpose.

The more aligned we are, the more we can take steps towards fulfillment.

Here's 4 questions to ask yourself:

1. Does the way I spend my time reflect what I say matters most?
2. Am I chasing what I want — or what others expect?
3. Where do I feel constant resistance, and what is that trying to tell me?
4. If my calendar were a mirror, would I like the reflection?

For me, this is a daily action, taking small intentional steps, to close that gap.

And suddenly, those things material things I thought I wanted don't matter as much. 

📌 When was a time when you felt fulfilled with what you have, just as things are now?

(this picture is when my family and I traveled to Istanbul earlier this year- at that moment, I didn't feel the need to chase anything- family, adventure, and fresh air and was the perfect day)

7 Small Things You Can Let Go Of (Now That the Penny Is Officially Retired)


Yesterday marked a big day in US History- the US minted their last pennies, to ever be made at the Philadelphia mint.

Last year I had a chance to tour the Philadelphia mint with my kids and see how many was actually made. Pictures weren't allowed, otherwise I would have included one! 

Did you know: 
-1 cent coins had been minted for 232 years, since 1793. Wow! 
-There are still 250 billion pennies still in circulation. 

I have lots of questions how pricing will work going forward. 

Will anything change?
Will prices change?
Will things still end in .99?
What if I own $4.97? Will the new price by $4.95 of $5.00?


This served to me as a reminder how we as change makers, organizational leaders, and professionals can let go of the old to make space for forward movement: 

Here are 7 small things we can let go of.

1. Old expectations
The ones you outgrew but still feel obligated to honor.

2. Perfection as a standard
It’s not excellence—it’s self-punishment.

3. Doing everything yourself
High-performers often carry invisible loads. Delegation is not weakness.

4. Guilt for wanting “more”
More time, more money, more rest, more joy…it’s allowed.

5. Outdated identities
You don’t have to be who you were last year, last month, or last job.

6. Saying yes to protect others from being uncomfortable
You’re not responsible for managing everyone else’s emotions.

7. The belief that change must be big to matter
Small shifts — are the ones that compound.

A penny for your thoughts: (pun intended!)
📌 Which one (#1 -7) most resonates with you?  

For me, as a professional who's always busy doing so much, #4 resonates the most- guilt for wanting more, including an often needed nap!

Today is a humble share for my 14 year old son, Ben (proud Mama, here!). He wrote a book! If you or a family member likes sports, please consider checking it out and writing a review. It's free today on kindle! 


My son started writing this book earlier this year, and it became a labor of love. He loves sports and in honor of celebrating his 100th episode of his podcast, Footballing with Kids, he wanted to release it today. And it's free! 

The direct link to write a review in the comments. 

Or if you enjoy sports or know someone who does, this book is lots of fun and covers soccer, football, basketball and baseball! 

It takes about 5 amazon reviews to get a book started for credibility and visibility.  And the more people who get the book (it’s free today!) on the same day, the more it also helps with Amazon rankings! 

For anyone who gets his book (it's free today!) and reviews it, I'd be happy to show you what I know for writing books and will invite you to a book writing session - just message me! (the kids and I have been on a roll lately writing books!)

Wishing you a great day before Thanksgiving. I hope it’s not too hectic for you!

https://lnkd.in/gPZn66Hy

Open article: Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition) by amazon.com

Would You Rather? Kids Sports Edition: The Ultimate Game for Kids Who Love Soccer, Football, Baseball and Basketball (Would You Rather: Kids Edition)

Ever feel like a fraud? Good news, it means you're growing.


I've worked with people from all levels- MD's, CEO's, mid-managers, and new moms, and one thing that everyone has in common?

Everyone questions themselves sometimes.

The only group I don't see this as much in?
Kids.

Why is that kids go for what they want, and we encourage it?
I want to be a baseball player- great!
I want to be an astronaut- amazing!
I want to be a movie star- go for it!

But when we become adults, we question what we want, who we are, and what we're doing in our career.

Here's what I'm discovering:

You can have doubt and still deliver.
You can have fear and still lead.
You can have imposter syndrome — and still make an impact.

📌 When was a time when you doubted yourself, and you did it anyway?

Tuesday Teach: The Kaleidoscope Career Model shows us how our careers change and shift over time due to alternating priorities in authenticity, balance, and challenge.  


Like a kaleidoscope shifts patterns, so does our priorities in our career.

I devoted my dissertation research to applying the kaleidoscope career model to examining high achieving women's careers. 

What I found interesting is that for most men and women, we start our careers out with similar priorities- focusing primarily on challenge. 

But as time progresses, the difference in priorities change between men and women. Women tend to focus on balance, and then authenticity later in their career. 

Men's patterns stay in challenge longer, and then focus on authenticity and the balance. 

Makes sense- in a traditional work environment, often a women's career gets put in the back burner as she sacrifices bits of her career to focus on family and other priority.

Life and career becomes a balancing act.

📌 Knowing that we are a bit of all three, what is your main focus now?  authenticity, balance, or challenge?

(I'm so happy to share this with you! I have been teaching my entire life- from teaching in corporations to teaching in universities, to teaching children how to create their own businesses. It's fun!)

Lately I’ve been working with high-performing teams, and here’s what I've discovered first hand about organizational culture:


Culture isn’t a vibe. It’s a system that determines whether people rise or retreat.

Look at these examples we can all learn from:

➜ Google’s Project Aristotle
 The teams who felt safe to speak up weren’t just happier—they were higher performing. Safety fuels success.

➜ Microsoft under Satya Nadella
 When leaders shifted from “prove yourself” to “grow yourself,” innovation exploded. Culture changed → results changed.

➜ Uber’s culture overhaul
 
Toxicity cost billions. Culture wasn’t a side problem—it was the foundation crack.

Here’s what winning cultures do differently:

1. Safety > Fear
They encourage people to say the brave thing, not the comfortable thing.

2. Learning > Blame
They ask, “What can we learn?” instead of, “Who do we blame?”

3. Ownership > Excuses
They solve problems together instead of pushing responsibility around.

The deeper truth:
 ➜ Culture is created every day
 ➜ People follow the energy of leadership
 ➜ Trust multiplies results

If you want a team that’s engaged and productive, start here:

✔ Create psychological safety
 ✔ Reward curiosity and courage
 ✔ Celebrate accountability
 ✔ Model the behavior you want others to mirror

People don’t leave companies—they leave cultures that don’t support who they are.

I have left organizations because of the culture, and I have also stayed at them  because I was a "fit." 

📌 Where has organizational culture either helped you or hindered you at work? 

📌 📌 Book Recommendation: I learned all about organizational culture in my PhD program, and have since taught it to many others. Here's a great book to put on your check out and implement: Organizational Culture in Leadership by Edgar Schein.

Did you know today is 11-11 and Veterans Day? 

I went to the post office, and it took me a few minutes to figure out why the post office wasn't open.

And then somebody told me it was 11-11. And then she told me that 11-11 is a spiritual number and is often viewed as an "angel number," and a sign of a day to make a wish or set an intention. 

And I woke up today just thinking it was another day. 

So I started to wonder who these two events today are connected.

Veterans align action to mission (thank you veterans!)
11:11 represents alignment of self to higher purpose.  

Strong leadership happens when your outer service reflects your inner values. And when the external is aligned with the internal, then are aligned at work, and in life.

So Happy Veterans Day to all the veterans, and thank you for protecting our country. And on 11-11, may all your wishes come true!

📌 What is something you're aligning to on 11-11?
📌 📌 Do you have a veteran in your life you can thank today? 

ps- I took this last summer in Washington DC, near Arlington Cemetery, which was humbling and beautiful

Kerry B Barrett

Kerry Barrett, Inc

Owner, Founder

Kean University

Professor of Communications, Media & Journalism

NBC News

•	Breaking News Anchor for three-hour news and entertainment program “Today in New York” every weekday
•	Generates content daily for social media which repeatedly gains traction, views and engagement - nearly 10,000 followers on Twitter 
•	Produces and reports on various current topics including health/wellness, aviation/transportation, world leaders/politics, and human interest

News Anchor/Reporter

Fox News

•	Took morning show "Good Morning Philadelphia" from third to first place
•	Provided in-depth personal account of multiple miscarriages.  Content was picked up on various pregnancy blogs, vlogs and other digital media outlets
•	Conducted lifestyle and celebrity interviews

News Anchor

KSL 5 TV

•	Morning and Noon anchor
•	Deliver hours-long live, on-scene breaking news stories
•	Enterprise stories and report franchise pieces for sweeps periods including animal/livestock welfare and military deployments including being embedded at a Balad airbase
•	Produce and anchor live cut-ins and updates
•	Fill-in newsreader on radio stations FM100 and 102.7

ABC15 Arizona

•	Co-hosted magazine-style show “Sonoran Living” 
•	Responsible for at least 10 live shots and teases during 2 ½ hour morning newscast 
•	Anchored and reported live cut-ins and updates for morning shows while coordinated content with show producers, assignment managers, photojournalists and other anchors

Nexstar Media Group, Inc.

•	After only seven months at station, promoted to weeknight anchor – 5, 6 and 10 pm at dominant #1 news leader
•	Covered live, breaking news including stories affecting regional US Air Force base
•	Generated content for franchise entitled “Family Time” 
•	Hosted telethons and remote live newscasts
•	Produced and delivered live and taped daily updates and generated radio content

News Anchor/Producer- KFDX TV NBC 3

Coaching you in on-camera communication to become compelling, competent and confident | Emmy-Award Winning Broadcast Journalist Turned Media Trainer + PR Coach | Speaker

Are you a lawyer struggling to feel confident speaking on camera to build your personal brand and grow your practice?

If you're holding back because…

You’re unsure how to present yourself authentically and confidently on camera.
The thought of creating video content for social media or your website feels overwhelming.
You know video could elevate your personal brand, but fear is stopping you from even starting.

Then keep reading...

Does the idea of using video to grow your visibility excite you—only to have the fear of looking awkward or unprofessional hold you back?

I know exactly how that feels. I’ve been there, too.

❌ You’re frustrated because your colleagues are using video to stand out, while you're stuck in analysis paralysis.
❌ You’re spending time on other marketing methods that don’t show you — the true face of your expertise.
❌ Another year goes by, and you’re still not leveraging the most powerful tool to showcase your authority: video.

It doesn’t have to be this way!

You know video could be a game-changer for your practice, you just don’t know how to start—or how to feel confident doing it.

That’s where I come in.

I’ve developed a system to help lawyers just like you overcome their fear of speaking on camera, master the art of on-screen communication, and create video content that builds your authority and connects with your audience.

Are you ready for:

→Overcoming the fear of looking unprofessional or stiff on camera?
→Crystal-clear strategies for creating video content that attracts the right clients and builds your brand?
→Confidence that allows you to speak on video as naturally as you do in the courtroom 
→Video that turns your personal brand into a magnet for new opportunities 

But that’s not all—once you’re ready to shine on camera, I can also help you create high-quality, professional video content for your social media, website, and beyond. You bring the expertise; I’ll help you bring it to life.

Are you tired of being the best-kept secret in your field? Ready to finally make video work for you?

Let’s talk.

Go to https://calendly.com/kerrybarrett/confident-on-camera-strategy-call to schedule a call and discover how to unlock your on-camera confidence and create video content that transforms your personal brand.

Business Development Specialist

We help Service companies design a custom video strategy, test it cost-effectively, and then scale it. We approach each project as true partners and will tell you if video can deliver results, and what are your best options. Our motto: "test before you invest"

Kerry Barrett

Plot twist: Told the kids to “go play outside” 

Came back to find this. Apparently my delegation skills need work.

To be clear, 1) we chatted about why this was a very bad idea, 2) his brother took the picture ( I had no idea this was happening) and 3) my very own Spiderman returned to the ground unscathed.

Managing kids is like managing a team - turn your back for 5 minutes and someone’s scaling the building.

At least he’s wearing a helmet? 🤷‍♀️

Fellow parents: What’s the wildest thing you’ve discovered when you thought everything was under control?

li_at

JSESSIONID

If you're a woman attorney who knows video matters on LinkedIn but still hesitates to hit "record," this session is for you. I’m teaming up with personal stylist for female attorneys, Estelle… | Kerry Barrett

From 47 takes to one-and-done confidence | Emmy-winning broadcaster helping attorneys, business owners & professionals master video creation and on-camera presence & communication for any setting | TEDx Speaker

The day I described a crowd that didn’t exist. 

2001. My very first live shot as a TV reporter.

I’m standing in a parking lot outside a blood drive, heart pounding, knowing this is my moment to prove I’m “the next star.”

↳ The anchors finish their intro, my videographer cues me, and… my mind goes completely blank.

Panic mode kicks in. 

I remember a similar story from my internship and launch into what that seasoned reporter had said: “The parking lot is filled up and there’s a line 50 people deep to donate blood!”

There was just one problem.

The parking lot was completely empty except for one rusted-out Datsun up on blocks in the corner. 

No line. 
No people. 
Just me, describing crowds that didn’t exist.

I was mortified. Convinced I’d just proved I didn’t have what it took. This was my first week, and I could already see my career crumbling.

But I did learn something: I was over-complicating everything.

I’d prepared myself right out of feeling and connecting with what I was actually saying. 

I was so focused on sounding “perfect” that I forgot to be present.

Through years of practice and guidance from coaches who taught me the real skills of being on camera, I learned that connection beats perfection every time.

The key wasn’t memorizing the “right” words - it was being relaxed enough to enjoy it and react to what was happening around me.

That terrified reporter in the empty parking lot? She went on to win Emmys and Tellys in NYC.

Not because she was naturally gifted, but because she learned the skills.

↳ If you’re avoiding video because you’re worried about looking foolish or not knowing what to say, you’re not alone. 

Every confident person you see on camera once stood in their own version of that empty parking lot.

The difference is they learned the framework to move from fear to confidence.

What’s your version of that empty parking lot moment? 
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

Book a call — link in comments.

From 47 takes to one-and-done confidence | Emmy-winning broadcaster helping business owners & professionals master on-camera presence & communication for any setting | TEDx Speaker

Behind the Scenes: TEDx Done ✅

I did it!

48 hours ago, I was second-guessing everything… should I go with the complex version or the simple one? 

Should I include more data or trust my story? 

Was I being too “me-focused”?

(Insert scream here) 

The overthinking was REAL.

But here’s what I learned (again): 

Sometimes the best strategy is to stop strategizing and just show up authentically. 

The blood drive disaster story? The one I worried was too personal? That’s the one that landed.

The three pillars… Know Your Outs, Trust Your Tools, Find Your Voice? Those felt right because I’ve lived them.

And you know what? Standing on that TEDx stage, looking out at faces instead of pixels for once, I remembered why I love this work.

 We’re all just trying to be seen, heard, and understood… whether it’s through a lens or in person.

The video isn’t ready yet, but when it drops, you’ll see what happens when you stop copying someone else’s script and start trusting your own voice.

For now, I’m just celebrating the fact that I didn’t lie about any parking lots being full. 

Growth happens when you do the thing that scares you. 

Check ✅

More to come…
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

Book a call — link in comments.

This attorney wanted to become a world-class on-camera presence.

But there was just one thing holding him back:
When Marcus came to me, he was tired of competing solely on referrals and wanted to build authority across every video interaction - from client consultations to virtual court appearances to speaking at online legal conferences.

He had no issues with courtroom confidence.

But he wasn’t happy with how he came across on camera:
→ He didn’t know how to improve his on-screen “presence”
→ He wasn’t able to be concise during virtual meetings
→ He was losing his audience’s attention within seconds

So I coached him on how to speak on camera with charisma, impact and magnetism.

He’s now:
→ Commanding attention in virtual courtrooms
→ Converting prospects during video consultations
→ Speaking as the go-to immigration authority at online events

What would change in your practice if you felt completely confident on every video call?
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

Book a call — link in comments.

Holy hell, it’s happening! 🎤

Today I’m delivering my TEDx talk on “The New Literacy: Speaking Fluently in Pixels”.

I’m equal parts terrified and thrilled.

We’re living through the biggest communication shift in human history. 

Your next promotion, client win, or career breakthrough? It’s probably going to happen on camera. 

Yet most of us are winging it with skills we never learned.

As an Emmy-winning broadcaster (and now TEDx speaker) turned communication coach, I’ve seen brilliant professionals become invisible the moment that camera turns on. 

I’ve also watched them transform when they learn to translate their expertise through pixels.

Today I’m sharing the framework that changed everything for me - and for hundreds of professionals who’ve gone from camera-shy to confidently commanding their screen presence.

The future belongs to those who can connect authentically through any lens.

Wish me luck! 🤞
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

Book a call — link in comments.

Them: Fully present, zero worries, living their best life.

Me: Answering emails from the riverbank because “just a quick check” turned into an hour.

Work-life balance is a beautiful myth, isn’t it?

Anyone else “relaxing” with their laptop right now? Tell me I’m not alone.

(Pic is a throwback to a trip this past summer to Dollywood)
===============================
I'm Kerry. I help camera-shy attorneys become powerful on-camera authorities.

If you want to learn how I can help you, book an On-Camera Authority Assessment using the link in comments.

If you're a woman attorney who knows video matters on LinkedIn but still hesitates to hit "record," this session is for you.

I’m teaming up with personal stylist for female attorneys, Estelle Winsett, JD, for a short, practical conversation on how to show up on camera in a way that conveys credibility, confidence, and authority. 

No influencer energy. 
No complicated tech. 
No “you just need to be yourself” nonsense.

We’ll cover:
• Why video has become non-negotiable for attorneys looking to stand out and build trust
• How your visual presence supports your message (and what to consider when choosing what to wear on camera)
• Simple techniques to sound and appear natural on video—even if you currently feel stiff or nervous
• Quick content ideas you can record immediately to establish authority and stay visible

You’ll walk away with:
• Practical on-camera presence tips you can use the same day
• Wardrobe and color considerations that strengthen your professional image
• Easy prompts for creating authority-building content consistently

Join us live and bring your questions.

Most lawyers who come to me for speaking training have a video project they’re getting ready to work on.

A video podcast. A video for a landing page. A video series. Sometimes it’s content for LinkedIn, YouTube, or their website.

And they all share the same worry: “How am I going to look on camera?”

Here’s what I’ve learned after coaching dozens of attorneys through this exact fear:

Your ability to speak on camera will create more opportunities for your practice than almost anything else you can do right now.
Full stop.

By "speak on camera," I mean:
• Recording video content that showcases your expertise
• Creating landing pages that convert because clients see the real you
• Hosting video calls and consultations with authority
• Building trust before potential clients even meet you

By "create more opportunities", I mean:
• Attracting ideal clients who already trust you before they call
• Standing out in a crowded market where most lawyers stay invisible
• Building your reputation beyond your immediate network
• Converting prospects faster because they’ve seen you in action

Your willingness to show up on camera can become your unfair advantage.

Yes, you. 

The one who thinks you’re not photogenic enough. 
The one who hates the sound of your own voice. 
The one whose competition is staying safely invisible.

Building on-camera presence takes real work. It demands practice, consistency, and pushing past your comfort zone.

But you’ve got this—you made it through law school and passed the bar.

Your potential clients want to see who you really are before they trust you with their most important legal matters.

What video project have you been putting off because of camera anxiety?
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

Book a call — link in comments.

Calling all women law firm owners: Stop being the best-kept secret in your market.

Tomorrow at 12pm ET, I’m hosting a free training that’s going to change how you think about on-camera presence: “Owning the Lens – How Women Lawyers Build Authority on Camera.”

Some of the most brilliant attorneys I know are basically invisible online. 

Decades of experience. Incredible results. Clients who would rave about them to anyone.

But if a potential client googles them? Nothing. Maybe a basic website. A LinkedIn profile that hasn’t been touched in years.

Meanwhile, that mediocre guy who records rambling videos in his car while driving through Starbucks? He’s getting the podcast invites, the speaking gigs, the inbound clients.

It’s infuriating. But it’s completely fixable.

In tomorrow’s session, you’ll get:

The 3-part MVP framework that transforms camera-shy attorneys into confident communicators

Exactly what to say (and how to structure it) so you never stare at the camera thinking “now what?”

Full Q&A for your specific situations

It's about translating your existing authority through the lens so the right people can find you.

Your expertise won’t help anyone if they can’t see you. And being invisible online means you’re making it exponentially harder for opportunities to find you.

But when you know how to show up on camera? Those quick LinkedIn videos become trust accelerators. Virtual consultations create instant credibility. 
Media opportunities come to YOU.

Ready to own your visibility?

Registration link is in the comments

Tuesday, Nov 18 | 12pm ET | 45 mins + Q&A

See you there! 
===============================
I’m Kerry. I help people who are the face of their business show up confidently and skillfully on camera.

If you’ve been thinking, “I know I need to get better on camera, I just don’t want to look ridiculous in the process,” we should chat.

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The Battle

Jennifer Knowles, Ph.D

Kerry Barrett

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The Battle

Jennifer Knowles, Ph.D

Kerry Barrett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jennifer Knowles, Ph.D's LinkedIn Performance

Performance ScoreKerry Barrett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJennifer Knowles, Ph.D's LinkedIn Performance