automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Equifax

The sales leader for Automotive Retail is responsible for leading a high performing, efficient sales organization by transforming, planning, directing, and coordinating the strategy and sales activities for the direct and indirect sales team.   Responsibilities include sales growth strategy, execution by creating strategic and tactical plans, driving channel penetration and translating corporate strategy into executable objectives.  
•	Recognized as an individual with outstanding leadership skills, professionalism and business planning capability with a proven track record of successfully positioning and selling technology and business planning capability.
•	Experience working with sales organization stakeholders, including leadership, quota carriers, sales operations, and business consultants
•	Experience and knowledge in the internal operations of auto dealerships and auto OEMs, and extensive knowledge of credit risk, compliance, digital marketing and digital retailing solutions

Vice President Sales Leader-Automotive Retail and Mobility

Working with the company's most strategic clients, I am responsible to develop innovative opportunities in order to increase our channel partner's and Equifax's presence in the automotive marketplace. 

•	Expert at developing, maintaining and expanding business relationships and strategic development goals.
•	Communicating effectively at the highest organizational levels, responsible to effectively organize involvement and support of company and partner personnel in or to meet the expectations of our clients and our organization. 
•	Lead combined strategic account planning to determine and achieve financial targets and performance objectives
•	Leverage Equifax data assets and technology in conjunction with our clients to create solutions that help dealers grow top line revenues and improve operational efficiency.
•	Identify and cultivate new business development opportunities within the automotive ecosystem 
.

Vice President Enterprise Alliance Partners--Equifax Automotive

The Automotive Dealer Leader serves as a foremost expert regarding the Auto Dealer sub-segment. Responsible for developing a tactical plan that informs and supports the auto vertical strategy for dealers. 
 
•	Identify key growth drivers, develop GTM plans for different dealer segments via internal and external distribution channels. 

•	Increase market share and penetration by providing sales and marketing support for internal teams as well as channel partners. 

•	Responsible for the productivity and sales success of a team of Subject Matter Experts providing field support, marketing support and sales training. 

•	Work with key leaders in the business to develop and regularly maintain prioritization by strategic initiative.

Vice President-Dealer Leader Equifax Automotive

DealerRater

Negotiated, closed and executed substantive strategic and key syndication partnerships and alliances for DealerRater with high profile ISP’s and OEM’s and national dealer groups in the digital space. 

	Conceptualized strategic plan, ensuring business development and product strategy objectives were aligned. Worked across organization to surface and support partner-specific initiatives. 

	Analyzed overall deal performance and developed initiatives resulting in increased revenue opportunities for the direct sales team throughout North America. 

	Forged and nurtured executive level relationships across all projects, utilizing a ‘hunter’ approach in order to identify new opportunities.

	Closed deals with several of world’s leading brands including JD Power and Associates, and The AutoTrader Group resulting in large scale opportunities for increased consumer exposure and awareness of the DealerRater brand.

Vice President – Strategic Partnerships

Evaluated new business opportunities, analyzed competitors, recommended strategies and lead face-to-face contract negotiations to win new business. 

	Collaborated with executive management team to establish growth strategies.  

	Directed all aspects of strategic partnership launch plans including contract negotiation, coordinating product development, marketing and sales strategy as well as ongoing sales training.

	Established several partnerships that resulted in improved product offering, consumer awareness and company value proposition, largely contributing to a 43% year over year growth.

Director of Business Development--US and Canada

Identified, cultivated, and maximized business relationships with automotive dealers across the country in order to drive increased revenue. Built strategic alliances and grew market share 

	Consistently achieved #1 revenue production out of 10 sales professionals, on average achieving 200% of quota every month over a 2 year period through aggressive ‘hunter’ prospecting and a ‘challenger’ sales model.

	Achieved $1.5 million in annualized revenue during an 18 month period, with an average monthly run rate of $217, producing more revenue than any employee to have ever worked for the company.

Regional Manager

AutoTrader.com

Promoted to this newly created role to develop and implement a regional sales strategy. 

	Managed P&L; managed $60 million dollars in annual revenue for 5000+ accounts; developed the annual budget and monthly forecast growing revenues from $20 million dollars. 

	Led the outside and inside sales team of 10 sales managers and 100+ sales and support executives. 

	Set performance goals and metrics, developed operational goals for expansion, and measured operational performance against performance goals.

	Raised subscription sales 42% YOY, well exceeding the top competitor, Cars.com. Identified underserviced districts, eliminated poor sales performers, and trained high-potential staff to capture new business. 

	Reduced churn from 2.4% to 1.9% by focusing on account relationship management. 

	Increased contribution margin from 61% to 67% through tightly controlling expenses, eliminating excess, and collaborating with the business manager to designate budgets for individual districts.

Regional Sales Manager

Provided tactical sales leadership and directed a team of 10 direct field sales and service representatives in a high-growth, rapid-expansion environment. Held senior responsibility for budgeted revenue and goals for the district. 

	Coached, counseled, trained and motivated sales staff. Conducted sales meetings and training sessions ensured proper staffing and assisted in closing new business.

	Delivered 53% YOY growth, the fastest expansion among the 9 districts in the Northeast Region, earning top sales manager position in the region. Defined the sales targets, outlined execution plans, and assigned accountability at all levels of the sales organization.

	Built sales forecasts for accurate tracking of projections to performance regarding revenue, profit and growth. Determined and managed financials and budgets, and supervised budgetary compliance.

	Introduced a successful compensation model for account executives with designated market quotas that was adopted and implemented nationwide.  Maintained lowest employee churn in the region.

District Sales Manager

As one of the original salespersons hired for this business, identified, cultivated and maximized business relationships with independent and franchise automotive dealers across New England. 

	Built strategic alliances with dealers to drive new revenue resulting in increased market share.

	Implemented focused sales plan resulting in consistently earning the # 1 producer spot out of 10 in the district, growing territory billing by $70,000 per year, with average cost of product: $600.

•Recipient of 2002 District SOS Award for outstanding service.

Advertising Consultant

The Herb Chambers Companies.

General Sales Manager

AutoFair Honda

Designated by the President to strategically direct a full-scale turnaround in sales and operations at the largest Honda dealership in NH. 

	Defined and executed a multi-phase performance improvement plan calling for overhauling the sales team, realigning the sales culture, communicating clear, attainable sales targets, and incorporating higher individual accountability.

AutoFair Toyota

Advanced to this role to enhance the strategic effectiveness of the leadership team for this, the most profitable Toyota dealership in New England. 

	Drove YOY increases in revenue, raised closing percentages, and achieved unparalleled gross profit by implementing a focused sales strategy and goal based compensation plan. Merited the President’s Award, Sales Excellence Award for Superior Sales Management, and the Paragon Sales Management Award.

	Achieved the highest penetration in New England selling extended warranties, credit insurance, and gap insurance. Maintained the 10th-largest lease portfolio in the US, and increased repeat sales for the dealership.

Finance Director, Sales Manager, General Sales Manager

Acton Toyota of Littleton

Devised a sales strategy to meet and exceed targets. Employed a consultative sales approach, and executed a high-touch follow-up system. 

	Consistently ranked #1 for sales volume and gross revenue. 

	Earned the Toyota Sales Society Award 4 years in a row.

Sales Consultant

Jaffarian Volvo Toyota Scion

Visionary sales leader with more than 30 years’ revenue performance and a successful track record of providing strategic direction and delivering results in a sales organization. 

Highly experienced, driven, direct sales professional. True value is creating wealth, driving revenue, and growing profits with strategic approaches to capturing business opportunities. 

Core competencies: sales management, sales growth, P & L responsibility and strategic alliances. Scope of success encompasses start-up, growth, and turnaround environments. 

Keen ability to identify talent and motivate salespeople for optimal performance. Successful in working with the external customer and the internal team. A track record of overcoming challenges through innovative solutions.

Specialties: 
Operations including sales
OEM & Vendor Relations
New Business Development
Hunter Sales Mentality
Challenger Sales Process
Building and Growing Loyal and Driven Sales Teams
Online Marketing
Automotive Dealers and Dealer Groups
Reputation Management
Sales Training
Customer Retention
Sales & Marketing
Overall Profitability
Profit Margins & Contribution Margins
Strategic Planning

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The Battle

Jennifer (Blount) Sanford

Angelica Jeffreys

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