automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Reunion Marketing

As the Director of Client Success at Reunion Marketing, I lead a team focused on driving measurable results, fostering long-term client partnerships, and continuously improving our strategies to elevate performance. My role encompasses strategic leadership, process optimization, and cross-functional collaboration to ensure our clients maximize their digital marketing potential.

Key Responsibilities & Achievements:

✅ Strategic Leadership & Growth
Developed and implemented scalable client success frameworks that enhance retention and revenue growth.
Built and refined structured onboarding and engagement processes to improve client satisfaction and long-term success.
Rolled out ongoing leadership training focused on improving team efficiency and performance.

✅ Client Success & Retention
Partner with clients to align digital marketing strategies with business objectives, ensuring ongoing success.
Spearheaded initiatives to strengthen relationships with key accounts, leading to improved retention and upsell opportunities.
Led proactive strategies to support dealers, adjusting focus when needed and leveraging search trends to drive results.

✅ Process Optimization & Technology Integration
Leading the rollout of Gong Engage to centralize client activity data, enhance efficiency, and reduce reliance on manual tracking.
Researching and implementing solutions for Group Onboarding to streamline team workflows.
Collaborate with cross-functional teams to refine digital marketing strategies, ensuring clients see impactful results.

✅ Team Leadership & Development
Mentoring and developing Client Success Managers and Strategists, ensuring they have the tools and knowledge to drive client success.
Implemented performance scorecards and structured coaching to enhance individual and team effectiveness.
Promoting a culture of continuous improvement and strategic problem-solving to drive business impact.

Director of Client Success

PERQ

Lead a team of 16 Client Success Managers, as well as the Digital Advertising team.
Responsible for a book of business of $9M ARR.
Responsible for creating playbooks and processes for streamlining the customer experience.
Defined role clarity and career paths for the team.
Served as the subject matter expert in marketing and advertising for our clients.
Built strong cross-functional relationships with sales, marketing, product, and operations.

Vice President, Client Success

Rolled out personalized email marketing solutions to complement the PERQ AI website conversion technology.
Created and rolled out digital advertising solutions to complement the PERQ AI website conversion technology.
Worked with key clients and key cross-functional team members to test and refine these solutions.
Solutions were rolled out within the first 90 days, and generated over $1M in ARR in the first 12 months.

Vice President of Marketing Cloud Solutions

Direct a team of marketing and advertising experts responsible for creating strategy and delivering results for our automotive partners via email, social, search, reputation management, digital advertising and campaign driven marketing initiatives. 
Create and implement vision, processes, and success metrics for this team.
Review, analyze, modify and implement ideas that relate to a high touch, consultative, and results-oriented experience for our clients.

Director, Managed Marketing Services

Taylor Corporation

Responsible for overall vision of the Integrated Communications Business Unit
Responsible for starting up new business within the Digital Marketing Area including social marketing, digital advertising, local optimization/SEO, mobile, web design, and reputation management
Worked with clients in live strategy sessions to map out the ultimate Customer Journey, including production of journey map blueprints and execution of the completed journeys
Managed financials for over $600M in annual revenue
Served as the Company expert on the Salesforce Marketing Cloud specific to social, mobile, and web
Set strategic pricing around the Integrated Communications offerings
Responsible for training the sales team about go to market strategy for Integrated Communications
Responsible for all collateral, customer facing and internal, as well as website content around the business
Analyzed business developments and monitors market trends

Director, Integrated Communications

Naked Lime

Responsible for paid search accounts totaling more than $4.5 million annual in ad spend within Google, Yahoo/BING, Facebook, Twitter and LinkedIn.
Manage and oversee 80+ specialists in paid search, search engine optimization, social marketing, reputation management, and graphic design.
Grew customer base by 146% the first 9 months and 495% last year.
Started up paid search campaigns for a new inventory portal product
Started up new services around search engine optimization, social marketing and reputation management. Services business was making money in just 6 months in a start up type environment and now we support 700+ dealerships with Top line revenue of nearly $10 million.
Manage customer relations with larger dealer website groups including sharing of best practices, feedback sessions and overall account management.
Manage Scion Corporate account to ensure a true partnership role for exclusive website template relationship.
Support and train sales team on paid search service including attending sales training meetings, assisting in product and service demos, creating collateral and other sales tools.

Digital Marketing Senior Manager

Reynolds & Reynolds

Product management for business unit with annual revenue of $25M covering all dealership digital marketing including their main website, as well as parts and accessories websites, an online service portal, a specials management and auditing service and call tracking products.
Responsible for the initial creation and launch of the online service product which includes a customer portal, online service scheduling and service repair status functionality.  Grew business to $100K annual revenue in the first year.
Supported and trained sales teams on all digital marketing solutions including attending sales training meetings, assisting in product demos and creating collateral and other sales tools around all the products.
Responsible for strategic relationships with larger dealer groups and OEMs (Original Equipment Manufacturers).

Product Marketing Manager

Reynolds and Reynolds

Responsible for both analyzing results and projecting future spend for several multimillion dollar product lines including Web Solutions, Networking, Service Price Guides, Electronic Parts Catalogs, and more.
Worked on the acquisition of a website company

Financial Analyst

Managed Accounts Payable and Fixed Assets Reporting for our Corporate division.
Performed consolidation work between 3 divisions.
Worked closely on converting internal financial system over to SAP.

Accounting Analyst

Miami Valley Hospital

Worked closely with internal groups to help forecast and control hospital spend.
Performed monthly analysis around budget versus actual, as well as projected future spend.
Created consolidated financials statements for Premier Health Partners who owned both Miami Valley Hospital, as well as Good Samaritan Hospital.

Accountant

Hoke, Cashdollar & Hicks - CPA Firm

Performed all aspects of a CPA firm including both personal and corporate tax returns, small and large business audits and monthly reviews and compilations of several businesses.

Staff Accountant

Client Success and Digital Marketing/Advertising Leader with 20+ years of strategic experience.

Specialties: client success, customer experience, digital marketing, digital advertising, email marketing, search engine optimization, reputation management, social media marketing, strategy, customer journey mapping, franchise marketing, local marketing

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Jennifer (Blount) Sanford

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