automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

brent wees

idea.meet.plan

I specialize in the magnificent trifecta of content marketing, process alignment, and speaker training.

I tackle boring content, chaotic workflows, and tongue-tied speakers. I work with you to transform your marketing into captivating content, align your processes faster than you can say “efficiency boost,” and turn even the shyest introverts into dynamic orators who can charm an audience with a single witty quip.

Fractional CMO / Creative Strategist / Keynote Speaker

eQuo

Investor

ALC Schools 

In my position, I strategized, executed, and lead ALC's marketing strategy for 2020/2021 in order to raise brand recognition. I was committed to building a high-performing marketing team via effective management and mentoring, as well as thoughtful planning and road mapping. I was responsible for overseeing all areas of company marketing, including brand creation and integration, lead generation, campaign management, target strategy, and competition analysis.

Furthermore, by managing resources properly and prioritizing tasks, I delivered marketing projects on time and under budget. Using innovative PR tactics, I strengthen relationships with the media and stakeholders. On a daily basis, I developed short- and long-term objectives for internal teams in order to optimize production, and I also offered strategic guidance to the team in order to assist the planning and implementation of seamless marketing events.

• Improved messaging and campaigns centered on the company's core strengths through collaboration with the key stakeholders.
• Introduced new, effective techniques to re-engage long-term clients by creating thoughtful content that reinforces the advantages of partnering with the company.
• Enhanced engagement and drove traffic to unique landing pages by building a clear content strategy.

Creative Strategist / VP of Marketing (Consulting via idea.meet.plan)

TheNextup

Oversaw and streamlined the marketing department's everyday activities. In order to unite teams around a single objective, I planned and coordinated marketing activities, as well as communicated the marketing strategy. I always made certain that we were up to date on the newest industry trends and discovered product/service demand via extensive research. I directed and facilitated the sales department's pricing strategy in order to optimize profitability and market share.
• Doubled brand awareness by executing engaging advertising campaigns.
• Generated qualified leads by developing promotions in liaison with advertising, sales, and performance managers.
• Selected to speak at industry events on behalf of the company and supported the company in media interviews.

Marketing Director

Dashboard (Glovebox)

Successful Exit in 2016.

SOFTWARE: Glovebox is a CMS/Service-based solution for car dealerships that I helped create as part of my Dashboard collaboration. I was responsible for the entire product marketing strategy's development, creation, and implementation. Company conferences, trade fairs, and significant events were strategically managed by me. Oversaw the plan for social media marketing and content marketing. The company's media and event spokesman.

• Clients: Nissan, Toyota, Infiniti, Ford, Scion, Audi, VW, Lexus, Chrysler, Hyundai, Jaguar, and Honda.
• Glovebox was rolled into Dashboard's purchase by Vicimus in the fall of 2016.
• Launched the first company in the automotive vertical that offers responsive design, self-serve website platform to North American auto dealers and manufacturers.
• Won AWA - Rising Start and AWA - Dealer Websites Awards in 2015 and 2016 respectively.

AGENCY: Based in Toronto, Dashboard designed, created, and cultivated branded environments, delivering practical and fresh solutions. We are collaborators with extensive digital and traditional marketing and advertising experience. We worked hard for our partners, and they, in turn, believe in us and are open to dialogue, collaboration, and strategic thinking before execution. We think strategically, act creatively, and strive to be ingenious.

Partner, VP Marketing

Ryan Partnership Canada

Drove strategic & creative initiatives through the Digital Department while also ensured client expectations were met in regards to budget and time lines.

Creative & Production Manager

Pirate Radio & Television

Client Services

brent is a visionary marketing strategist and accomplished entrepreneur with a passion for innovation and driving business growth. With his extensive agency and startup expertise, brent is a significant contributor to companies looking for new perspectives on their digital marketing efforts, and process alignment.

With a career spanning over two decades, brent has become an internationally sought-after speaker, blending humour and unique connectivity with his audiences to simplify complex concepts and communicate them in a relatable and actionable manner. brent regularly acts as a speaker coach for executives looking to improve their “stage-skills” and overall presentation approach.

With his unique blend of creativity, analytical thinking, and entrepreneurial spirit, brent continues to profoundly impact those with whom he collaborates. His relentless drive to push boundaries and commitment to delivering outstanding results have positioned him as a trusted advisor and partner for businesses seeking to stand out in their markets.

WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️

“brent’s guidance and support helped me see things from a new angle, allowing me to approach challenges with a more logical and strategic mindset. brent’s insights gave me the ability to think more critically about my decisions, which has had an immediate impact on how I lead and make strategic choices. I genuinely appreciate the clarity and fresh perspective he brought to our sessions—it’s something I’ve carried forward in my work every day.” Eric M. -Founder 

"I was capable and experienced, but frustrated and alone. From my very first session, brent masterfully provided guidance allowing me to learn, grow and improve.  In that first meeting, brent helped me discover a sobering reality.  Perfectionism.  Mine was making it impossible for me to trust people on my team who had earned it many years ago.  I immediately applied what I learned and the results were, and have been amazing to say the least.” Shaun R. - CEO

We specialize in the magnificent trifecta of content marketing, process alignment, and speaker training.

We’re like the Avengers of the business world, but instead of battling supervillains, we tackle boring content, chaotic workflows, and tongue-tied speakers. Our super-powered tandem transforms your marketing into captivating masterpieces, aligns your processes faster than you can say “efficiency boost,” and turn even the shyest introverts into dynamic orators who can charm an audience with a single witty quip.

taplio

The Battle

Jennifer (Blount) Sanford

brent wees,RECC

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?