automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Car Guy Coffee Podcast

Brewin’ Solutions with the best professionals in the auto industry and beyond.

🎙Creator/Co-Host🎙

Certified Solutionaries

We are the Certified Solutionaries, a high energy agency specializing in automotive retail strategy. We focus on partnering with dealers to enhance their customer experience, increase unit production, and drive gross profit. We aim at unifying the dealership’s culture through tying together people, process, technology, and tactics. Our comprehensive, customizable training, coaching, and lead management techniques are designed to bring efficiency in our uniquely fun and fresh way.

Co-Founder/President of Consistency

Dealer For The People

Helping people get financing on a nicer newer vehicle.  Train and encourage sales team. Ensure all auto loans are structured correctly to optimize gross and within bank guidelines.  Installed processes to close and fund deals at a fast yet efficient rate.

 #1 independent dealer in the state of Kentucky.

Finance Director/Motivator

Budget Car Sales Muldraugh KY

First month at the store we set a gross and unit record. 

Motivating and training sales team. Positive attitude enforcer. Maintained high customer service ratings. Made an environment where we solved transportation problems more so then selling a car.  Coach sales team from beginning to end of a sale. 

Left to take a job that was new and exciting. But stayed in the same amazing Auto Group.

General Sales Manager

All Star Marketing

B2B operations manager.  Handled scheduling for our top sales and training teams. Involved heavily on the advertising side of the company, such as direct mail, radio, tv, etc, whether it was for us, or the dealers. 

Our company specialized in auto dealer consulting and training. We also provided week long super sales that would produce upwards or $300,000 in gross profit with a $100,000 guarantee. We did these sales in conjunction with sales training and consulting. Our services helped many dealers hit and exceed monthly goals. And with  my marketing strategies, and current sales training, dealers would see in increase in different demographics walking in their showrooms. All for one and one for all.

VP. Marketing Director

Spent hours every day cold calling dealers nationwide. My product was our events and how dealers would benefit from All Star coming to their store to train and hold a sales event.  Our plan was to increase the dealers bottom line. 

My job duties would also include travel to and from dealers to meet and greet to sign contract etc. Closing deals with dealers for promotions, events or training. 

Started as Account Manager then promoted up to VP after 2 years.

National Acct Rep

On Point staffed events

In charge of daily operation of my team.  Would open and close a sale. 
Experienced marketing professional who uses communication skills and business acumen to complete business agreements with customers. Applied my skill-set in the beginning, middle, and closing stages of a car sale.

Senior Closer/Team Leader

Kia Store Radcliff KY

Sales reps would maintain the lot, and sell automobiles to customers and clients. I became top level salesman by end of my first year. And the rest is history now. Found my calling.

Sales Associate

United States Air Force

Communication/Navigation Specialist 

Specialized on the A10 warthog. Repair, inspect, and install communication and navigation system in the fighter jet. 

It absolutely helped me become a man, at a young age. The  Air Force was an experience I wouldn't trade for anything at that time.

Airman

Hard worker.  Positive thinker.  Deliver what I promise!

taplio

The Battle

Jennifer (Blount) Sanford

Fred Lennartz

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