automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

🔥 Inspiration with Flair

Founder and CEO

Dominion Enterprises 

Vice President, Senior Leadership

Senior Manager

Multimedia Cable Advertising Services

Founder, Senior Partner

🔥 Inspirational Keynote Speaker 🔥 Transformational Sales Leader 🔥 Leadership Mentor 🔥 C-Suite/Board Advisor 🔥 Culture Coach 🔥 LinkedIn Award Winning Top 100 Global Thought Leaders Of The Year

I founded Inspiration with Flair in 2017 with the purpose to serve others through inspirational keynote speaking, developing transformational sales leaders, culture building, leadership coaching, along with many other consulting services designed to make a long term significant impact in the lives of human beings. Though the company name is a play on my last name Flaris, it was born from one of my favorite Maya Angelou passages “Determine to live life with flair and laughter.” I was humbled to be described in a testimonial by one CEO as a “Combination of Tony Robbins and Simon Sinek”, while another CEO referenced my “Rare storytelling ability to hold the attention of a large audience.”

During my career, I’ve been a founding partner in a cable TV startup that later sold as part of a package for 1.7 billion dollars. Then in 2008, I executed on my idea and strategic vision to lead a magazine publisher out of print and into a digital organization early on, changing the culture and future trajectory of the company. I take pride in being an authentic sales engineer who can connect the dots between technology and sales process through storytelling, impactful writing, video, and unique infographics that create aha moments for internal and external stakeholders. I know right from wrong, continue to learn, and know what it takes to build a collaborative high performance team.

I love inspiring and working with people from all walks of life, no matter what age or stage they're at in their career. I lead by example, do it with a smile, a clean sense of humor, and of course flair! I have been married to my best friend Stefanie for 22 years and have two amazing children, George Harrison and Francesca Rose.  

Experience In:

Inspirational Keynote Speaking
Executive Sales Leadership
Author: Leadership With Flair 
Over 50 published LinkedIn articles
Featured WSJ Contributor
Founding Board Member GCCI
Pioneer in building/leading remote teams
Innovative Sales Trainer
Creative Writing, Infographics, & Storytelling
Sales Engineer
Reengineer low performing sales teams
Culture Building and Change
Market and Product launches
C-Suite/Board Advisor
Board Member
Digital Media
Online Advertising Sales
Web Solution Sales
SaaS Sales
Sales Strategy
Sales Consulting
New Product Launches
Human Skills Training
Mobile Advertising Sales
CRM Solution Sales
Global Sales Consulting
Social Media Strategy
Online Reputation Management
Forecasting and Budgeting
SEO Strategy
Digital Marketing
P&L, Business Operations
Hiring & Training
Leadership with High Emotional Intelligence

Harry Flaris

The facts of micromanagement:

⬛ 70% of all people in the workplace consider quitting if they’re micromanaged. 

⬛ 68% of workforces feel a lack of confidence and a loss of morale from micromanagers. 

⬛ 55% of employees believe micromanagement damages innovation and productivity. 

🔥 As a leader, it takes trust to get things right when you’re learning the facts of life. 

#Leadership #Management #HumanResources #Inspiration #LifeLessons

🔥 In joy or in sorrow, helping others is the best way to help yourself. 

#Leadership #Management #HumanResources #Inspiration #Motivation

I had a conversation with a group of leaders about how they and their teams may feel like they’re running on empty as we approach Thanksgiving and the end of the year.
 
Heavy sighs, heads nodding in agreement, along with some nervous laughter filled the room.
 
Though the possibility of earning a year-end bonus, trophy, or a trip to someplace tropical is rewarding, it doesn’t seem to fill the void.
 
When your human tank is empty be it now or any time during the year, I suggested refocusing on service, learning, energy, family/friends, faith, and passion as a way to realign with your why.

🔥 An organization fueled by purpose will outperform and outlast an organization fueled by perks.

#Leadership #Management #HumanResources #Inspiration #Purpose #Culture

In the hit TV series, THIS IS US, Randall quits his job after 10 years to honor his father’s legacy after his death.
 
Have you ever been given a similar harmful basket of pears like Randall was via heartless actions that summoned the courage in you to respect your own integrity and walk away from someone in triumph?

🔥 Quitting a toxic boss or culture isn’t an act of defeat; it’s an act of courage.

#Leadership #Management #HumanResources #Inspiration #Culture #Courage

On this International Men’s Day, I’m humbled and honored to have been recognized by LeadershipUp Magazine as one of the Top 100 Most Influential Men Of 2025.
 
Being named alongside amazing leaders like Mark Cuban, Daymond John, Gary Vaynerchuk, Patrick Desamours, PA-C, MBA, SFHM, Murat Aydin, Jacob Farkash, Derick Mildred, Joseph Polanin, and so many others is something I know my late great mom and dad would be proud of. 

🔥 Thank you Sibel Terhaar for you and your team’s hard work in putting this list together, and congratulations to all the men who are making an inspirational impact in the lives of human beings! 

#Leadership #Management #HumanResources #Inspiration #Grateful

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Jennifer (Blount) Sanford

Harry Flaris

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The Battle

Jennifer (Blount) Sanford

Harry Flaris

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Harry Flaris's LinkedIn Performance

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