automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

🚘 Ian Nethercott MBA, BSc

VidCalls

Vidcalls was created during the pandemic to solve a very simple problem for customers of all ages.

Problem: Customers want to interact with people even when LIFE or THE GLOBAL PANDEMIC 
gets in the way.

Solution: An easy-to-use TWO-WAY video communication solution for everyone called Vidcalls.

Start creating superior customer experiences for every customer today with Vidcalls.

Forget the Ai Chatbots, the never-ending time on hold, texting, email, voicemail, etc.

Get the HELP you need RIGHT NOW with VIDCALLS.

Reach out today to see this simple powerful solution for yourself.

Vidcall: https://autohubshow.vidcalls.live/dept
954 785 7767 Message Center
604 240 7642 Call/Text
Website: https://www.vidcalls.com

VP of Sales (CRO)

#CandidateConnect by #AutoHubShow

This powerful Weekly show is Hosted by Ian Nethercott and the show loves bringing together dealers, industry professionals, and experts from other industries to help the industry we love.

We love working with Dealers and Helping them grow, need help?
Call the show anytime 877 804 3164
ian@autohubshow.com

If your team is looking to grow, get better and adapt to the new retail reality you need to check out The AutoHub show. It is 100% free and guests love the show.

Can't make it live on Mondays at 11 AM EAST on Zoom watch the recorded shows for free on our website and LEARN for free today. 

Website: Http://www.autohubshow.com

Questions? 
Email ianandjeff@autohubshow.com 
Call /Text 604 240 7642 anytime.
Call Toll Free 877 804 3164

Auto Hub Show Host

Nethercott & Associates / Auto Hub Show Consulting

I started Nethercott and Associates Consulting to help leaders take their businesses to the next level all over North America and the World. 

I am always looking for interesting projects and love to work with companies from all industries.

Want Growth?

Schedule your FREE CALL today: 
https://calendly.com/ian-nethercott/10-minute-meeting?month=2023-01

Email: ianandjeff@autohubshow.com or Ian.Nethercott@me.com
Cell / Text 604 240 7642 or Toll-Free 1 877 804 3164

I have worked on many projects over the years, here are a few examples:
Vuenetic Software - Developed and executed a sales strategy (Canada & USA). 
AutoZen - Worked with CEO to develop, deliver and execute a Sales strategy.
Nabthat - Developed and executed an accelerated Sales Strategy (Canada &USA). 
Glance Capital - Worked with the founders on Fund Raising and operations. 
London Drugs - Worked as part of a diverse 3-person team (China Expansion Project).
Lowest Rates - Developed, and executed a National Automotive Business. 
Absolute Results - Developed a national digital Sub Prime and prime strategy and built 
a groundbreaking national digital team from the ground up.

Results:
Vuenetic - Developed and executed an international sales strategy for the firm - in process
Nabthat - Expanded the firm internationally during a global pandemic $1.2 million NEW MRR 
Glance Capital - Helping with fundraising, operations, and building a list of investors.
Autozen - Worked with the CEO to develop and execute a launch strategy after the finance round
Lowest Rates - Created $3.5 Million in new monthly recurring revenue in year one alone.
Absolute Results - 1,440 vehicles sold generating $7.2 million in new revenue for participating dealers from new Non-Prime customers. Prime Project - $12.5 Million in new revenue for participating dealers.

Skills Include
P&L Management, Team Leadership, Hiring, Training, Process Development, Marketing, Sales,  Project Management, Strategy, Startups, Technology, Events, promotion.

Company Owner

Glance Capital

A good friend of mine Brad Stuit and his Rockstar team are changing the banking industry forever with Glance Capital. I am an investor in the firm personally and I have been helping spread the word and help accelerate the growth of this unique firm.

Glance Capital Investor & Evangelist 

Dealer-FX Group, Inc

Part of various projects as part of an international team of professionals, dealerships and automotive manufacturers to change the automotive experience for the better. 

Change management, process enhancement, training, business development with a focus on a superior customer experience every time and dramatic revenue growth.

Highlights:
30% increase in overall service department revenue

10% increase in customer service index (CSI)

20% increase in revenue per repair order

Our unique hardware, software, training and team approach is changing the industry one dealership at a time for the better period.

North American Business Development, National Trainer and Consultant

Safe-Guard Products

2 direct reports (Western Canada Field Team)

Leadership, training and Revenue Growth
• 12% increase in Finance and insurance revenue and 30% increase in ASP sales. 

• Re-launched and expanded the Certified Pre-Owned program, creating millions in new revenue for all participating dealerships.

Key Accomplishments
• Trained all western Canadian dealers (68 Locations), how to enhance the customer experience in every part of the dealership. This superior experience and best in class F&I process generated dramatic increases in revenue, reduced time spend in the F&I office and increased sales and revenue for all participating dealerships.

• By training dealers how to maximize every sales opportunity the dealerships I had the pleasure of working with were not only able to increase revenue in every dealership department they created a superior customer experience and retained more customers.

• A superior customer experience is what short-term and long-term success is all about in the automotive world today.

Regional Sales Manager, Training Director and Consultant Western Canada

Proactive Dealer Solutions

Leadership Training and revenue growth
Created $250,000 in new revenue for the firm by developing a Social Media training program and executing the launch and development of products and training for our team and clients.

Increased Proactive Dealer Solutions sales by 10% generating millions in new revenue for the firm.

The enhanced tools and techniques I developed helped dealers and our OEM partners increase sales by 10%. 

Clients included:
Hendrick Automotive Group, Mercedes Benz Canada, Destination Auto Group, Shaganappi GM, Auto West Automotive Group, Barnes Wheaton Group and countless others.

Key Accomplishments
Worked with Dealerships and OEM's to develop, train and enhance existing and new campaigns creating millions in new revenue and dramatic increases in showroom and service traffic.

Had the pleasure of leading, planning, managing and executing Boot Camp training sessions in our US head office for hundreds of dealership staff, Managment and Owners for 2 years.

Worked with management to develop, promote and execute dealer events all over North America. These events generated dramatic increases in the visibility and sales opportunities for the firm all helped create powerful partnerships with OEM's and drive increased sales with NEW large and small dealer groups in every market.

Social Media Director  • Automotive Trainer & Consultant • Sales Manager

Richmond Honda

Began my career at Richmond Honda as a Salesperson and was promoted quickly to an Internet Sales Manager, Lease Manager and finally to Sales Manager.

Direct Reports Sales - Team of 8
Direct Reports Internet - Team of 3


It was my pleasure to assist thousands of customers over my 9 years at Richmond Honda and maintain the highest level of CSI while driving increased levels of revenue for all departments.

Accomplishments
Member of Honda's Council of Sales Leadership 
(Top 5% of Honda Salespeople in Canada)
Sold and delivered over 1,487 vehicles as a salesperson.

Trained, managed and enhanced the process and results in the dealership creating a better customer experience, higher CSI scores while simultaneously increasing sales and revenue.

Increased Internet department delivery ratio by 20%. 
Increased Lease department retention by 15%.

Sales Manager • Lease Manager • Internet Sales Manager

🎬 Vidcall Me NOW🎤AutoHubShow Co-Host 🚘 Live Event Host 👍 Start Up Fundraiser📈Trainer 📚 Automotive Influencer 👏 Car Nut ❤️ Speaker🥷Digital Media Expert 😍 People Connector

I am a VP of sales at Vidcalls, a company that provides an easy-to-use two-way video communication solution for customers of all ages. Vidcalls was created during the pandemic to solve a very simple problem: customers want to interact with people even when life or the global pandemic gets in the way. I have been with Vidcalls since March 2023, and I am responsible for leading the growth and innovation of the automotive division, as well as developing and managing key accounts and partnerships.

With over 24 years of experience in the automotive industry, I am passionate about helping dealers and industry professionals adapt to the new retail reality and create superior customer experiences. I am also a co-host of the AutoHub show, a weekly show that brings together experts from different industries to share insights and best practices for the automotive sector. Additionally, I am an investor and evangelist for Glance Capital, a firm that is changing the banking industry forever with its disruptive technology and services. I have an MBA in International Business from Cornell University and Queen's University, and a B.S. in Industrial Design from The University of the Arts. I am also a certified trainer and consultant in various fields, such as social media, sales, and business office management.

taplio

The Battle

Jennifer (Blount) Sanford

🚘 Ian Nethercott MBA, BSc

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