automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Experian Automotive

Responsible for product marketing and go to market planning for Experian Automotive solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Focus on dealer, OEM and strategic markets.  

Public Speaking - Conference Examples and Highlights: 
1. AutoIntelSummit: 2021: The "Other" EV Buyer 
2. NADA Workshop: 2021 - Improve Your VDPs, Consumer Engagement and Lead Conversion
3. Used Car Week: 2019 - Know the Score. Using Vehicle History to Maximize Your Remarketing ROI; 2020- The Risky Side of the Road; 2021 - Streamline the Online Consumer Shopping Journey with the 3 C's; 2021 - The Data Behind the Headlines

Product Marketing, Director

Experian

Responsible for product management and marketing for several products and services in the commercial automotive space, including the AutoCheck vehicle history report, AutoCheck Triggers, Branded Title and NMVTIS.

Member of the Women in Experian Employee Resource Group and the Talent and Development Subcommittee.

Senior Product Manager

ADP Dealer Services

- Managed, coached and championed a team of 35 associates across North America, consisting of 4 Solution Consultant Supervisors, 29 Solution Consultants, 1 Executive Briefing Center Consultant and 1 National Support Specialist who provide remote and onsite presentations and live software demonstrations to prospects, clients, original equipment manufacturers and vendor-partners.
- Delivered initial and ongoing training of the Eloqui communication and presentation methodology to the sales organization and other business departments as a certified trainer.
- Opened a remodeled Executive Briefing Center for the Dealer Services Division, actively participating in the remodeling, technology installation and overall ‘client experience’ reconfiguration. Joined and actively maintained membership in the Association of Briefing Program Managers to continually improve the briefing delivery and client experience.
- Actively project managed software preparation, testing and configuration as well as presenter readiness for the annual National Automotive Dealers Association and American Truck Dealers convention. 
- Maintained year-over-year high associate engagement scores (91%, 95% and 93%), outperforming the direct roll-up, department roll-up and divisional results and often exceeding the benchmark results of the most engaged departments.

Manager, Sales Enablement

Delivered onsite and remote customized presentations and live software demonstrations to clients, prospects, manufacturers and vendor-partners, articulating the value that could be expected from installing and utilizing the software.

Solutions Consultant II

- Conducted market research, including client and internal focus groups, to determine product roadmap direction, prioritize feature development and review proposed implementation prototypes.  
- Presented and finalized fiscal year product strategy and detailed roadmap to the ADP Executive Committee and internal business partners.
- Wrote detailed product marketing requirements and reviewed functional specifications for industry wide applications installed on thousands of clients and generating millions in revenue.
- As an application and process subject matter expert, provided training and collateral materials to internal associates and current and prospective clients during remote and onsite presentations.
- Presented application(s) workflows, integration and application enhancements at tradeshows and conventions.  
- Launched innovative packaging and pricing promotions to invigorate sales during an industry recession.
- Launched products on online storefront to increase sales and market penetration while minimizing internal sales support costs.

Product Manager

- Managed 7 Client Account Supervisors and 3 Client Operations Analysts, 4 of whom were remotely located associates.  Provide daily coaching, mentoring and assistance to team members to allow them to better execute their responsibilities.
- Managed Account Receivable remediation efforts and critical clients to mitigate losses and credits.
- Launched a new support process for newly installed clients to initiate and guide them within ADP’s CRM Support organization during the 45 days following installation.
- Focused on an internal training initiative to improve the quality and consistency of the product and process training delivered to clients.  Facilitated a Best Practices team to identify and outline recommended processes to achieve desired results in the w.e.b.CRM application.
- Provided a daily “Fact of the Day” email to over 1,000 recipients for over four years regarding the CRM product, process, training, data integration, industry news and other key information.

Client Services Manager

- Managed National Strategic CRM accounts, proving an escalation point to clients within the support process.
- Developed and presented product and process training for 20 focus group participants.  
- Worked on a team to develop and launch a “User Community” site within the ADP client corporate site, www.DealerSuite.com, for clients using the w.e.b.CRM application.

Client Account Manager

- Compiled and standardized all documents, forms and training supplements used by Account Executives while installing the product.
- Managed a centralized database composed of all client facing forms and associate summary trip reports.
- Assisted in development and delivery of training for new Account Executives by creating and implementing a mentoring program.
- Provided remote product training for Account Executives and Account Managers.

Project Specialist

Automotive Directions, Inc

- Prepared and delivered marketing analysis reports providing market trending information and specific dealership information.
- Provided client training via classroom sessions and one-on-one follow-up.
- Developed a training plan for newly hired Account Managers.
- Tested the new versions of software to obtain a field perspective during the Quality Assurance cycle.
- Consolidated feedback and outstanding defect lists and managed communication with off-shore developers for software inclusion and corrections.
- Facilitated client relationships during the entire client cycle, to include pre-installation, installation and ongoing follow-up.
- Wrote, updated and maintained user guide documentation for product modules.

**Please note that Automotive Directions, Inc. was acquired by ADP in July 2002.**

Account Manager/ Sr. Account Manager

Kirsten Von Busch has over 20 years of experience in the automotive industry.  As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. 

Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. 

Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.

Legal Disclaimer: The contents of this page, and the links included, reflect personal views only, not those of an employer.

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