automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

TheSearchGuru.com

The Search Guru provides Content Marketing, Optimization, SEO and Content Architecture services. 

>>Interested in a free training on What's New in SEO & Content Marketing?  We offer a FREE 1-hour training — gather a team of 3 or more people and book a time to discuss what’s new in SEO and Content Marketing PLUS how to solve the most important problem B2B Content Marketers face today, which is: How to produce results with limited resources. Book your training here: https://cal.services/leslie/SEO-Team-Training/X4ZIoD20f

I lead a team of cracker-jack digital marketers committed to growth, creating value and having fun! Startups through Fortune 50 companies give us rave reviews for our efficient, effective and inspiring strategy and implementations. We deliver on our promises. 

We share your passion for developing people, teams and results. Together we drive outcomes via strategic infusions of content marketing, technology and business acumen. You can count on our mastery in guiding processes toward a goal, and being accountable to see it through.

Specialities include: 
✔ Content Marketing
✔ Data-driven Content Architecture
✔ B2B Ecommerce 
✔ B2B Lead Generation 
✔ Conversation Rate Optimization
✔ Paid Media Management
✔ Fintech
✔ SEO 

We make companies money and take pride in watching our clients' sales funnels, targeted traffic and lead generation efforts grow. Ask about driving more results today.

Contact me directly:
leslie@thesearchguru.com
mobile: 440-463-3871
Or put us on the calendar: https://cal.services/leslie/30-Minute-Meeting/URqvMeOJ

Techstars

Provide digital marketing and business guidance to the Techstars founders and entrepreneurs to build enduring, scalable businesses.

Lead Mentor, Techstars Anywhere 2020 Program

Speaker / Presenter

>>Interested in a free training on What's New in SEO & Content Marketing?  We offer a FREE 1-hour training — gather a team of 3 or more people and book a time to discuss what’s new in SEO and Content Marketing PLUS how to solve the most important problem B2B Content Marketers face today, which is: How to produce results with limited resources. Book your training here: https://cal.services/leslie/SEO-Team-Training/X4ZIoD20f

Conference attendees and corporate marketers at startups through Fortune 50 companies give me rave reviews for my energetic, inspiring, and practical insights. 

I speak regularly at conferences, and in-house marketing (corporate) conferences: Advance Auto Parts; a Fortune 50 healthcare company; General Electric; a top 10 US credit union; Rakuten OverDrive, Inc.; Content Marketing World (2015-present); Direct Marketing Association (DMA); Content Marketing World’s eCommerce Lab (2017-present); Search Marketing Expo (SMX); BizSummits, Coremetrics (now IBM Digital Analytics); Burton D. Morgan Entrepreneurship Center) and others.

I was the graduation keynote (2018) for the Goldman Sachs 10,000 Small Business Program (Cleveland, OH).

Topics available include: Content Marketing, Data-driven Content Architecture, Conversion Tracking, Conversion Rate Optimization, SEO, SEM / paid media and more.

Learn more and book me for your next conference or event here: https://thesearchguru.com/need-a-speaker

Recognized, Authoritative Voice on Content Marketing, Content Architecture, SEO, Conversion

YourAnswer.io

YourAnswer - The Future of Voice Now
​​Let visitors to your website use their voice-enabled devices to search and navigate through your products and information in an engaging manner that improves conversion rates, increases sales, decreases bounce rates, and enhances your brand. Voice-to-understanding systems that work on websites for voice-enabled shopping and finance. Speech to text, text to speech, natural language understanding, image, and text machine learning models for discovery of interesting attributes and for future revenue prediction, search, and the high-reliability production systems for delivery of those services.

VP Strategy - Advisory Board

SuccessWorks

A premier search engine optimization consulting and training firm lead by industry icon Heather Lloyd-Martin, the founder of SEO copywriting. Started as an unpaid intern in the evenings/weekends and, in 6 months, won a paid part time (evenings/weekends), then a full time position 6 months later. 
• Trainer alongside icons Dr. Amanda Watlington, Mike Grehan, Detlef Johnson and Heather Lloyd-Martin
• Business development and service fulfillment

Director of Search Solutions

Vecmar Computer Solutions

$30M reseller and remanufacturer of computer systems and peripherals. North American Distributor of NCR Servers. 
Managed all channels to drive brand visibility, lead generation and sales via SEO, SEM, print, email marketing. Initiated and managed website redesign and profitable paid search effort.

Marketing Director

Pioneer-Standard Electronics

Industrial electronic components division (acquired by Arrow Electronics in 2003), a $2.6 Billion, Fortune 1000 full-service international distributor of electronic components and computer systems. 
I was part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America.

Interactive Marketing Manager

Advanced Health Products

Created 2nd version of website for this healthcare start up.

Marketing Coordinator / Customer Service Representative

B2B Content Marketing & Optimization | Lead Gen | Customer Acquisition | SEO | Speaker | CEO @ TheSearchGuru.com | >12.5K Followers & >11K Connections

CEO of The Search Guru, a distributed model content marketing and SEO agency. My prior professional experience includes key roles at an electronic components distributor where I was part of the company’s eBusiness team recognized by PC Week magazine as the third best B2B program in North America, a personal hygiene start up, and an NCR distributor (North America).

Through speaking and serving startups through Fortune 50 companies, I am recognized as an authoritative voice on content marketing, search engine optimization (SEO), conversion tracking/analytics and conversion rate optimization (CRO). 

I have received rave reviews for bringing my energetic, inspiring, and practical insights to companies like Advance Auto Parts, Connection, a top 5 electronic component distributor, a Fortune 50 Healthcare company, General Electric, Cleveland Clinic, BooksAMillion, SNHU, Bostik, Rakuten Overdrive, Inc. and others. I produce and deliver the Retail & Ecommerce Forum (2017-2019) at Content Marketing World (the largest content marketing conference on the planet).

I was named one of the Top 50 Content Marketing Influencers (2018, 2019) #CMWorld (TopRank) and one of the top women in SEO in 2012 (Level343), and am a Techstars Anywhere 2020 Mentor.

I have the privilege of leading a cracker-jack team of digital marketers committed to growth. We keep our promises. 

>>Interested in a FREE team training on What's New in SEO & Content Marketing? 
Gather 3 or more people from your team and book a time to discuss what’s new in SEO and Content Marketing , PLUS how to solve the most important problem B2B Content Marketers face today, which is: How to produce results with limited resources. 
Book your training here: https://thesearchguru.com/meet/Leslie

How can I help you? Let's connect:
Email: leslie@thesearchguru.com
Phone: 440-463-3871
Schedule directly on my calendar here: https://cal.services/leslie/30-Minute-Meeting/URqvMeOJ

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