automotiveMastermind Inc.

Responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and our customer base.

Vice President of Product Marketing and Sales Enablement

Sanford Marketing Group

Sanford Marketing Group has a mission to improve the quality of business branding and communications.

Sanford Marketing Group helps businesses improve their results by creating better alignment across teams, developing better marketing materials, constructing measurable and repeatable processes, and satisfying customers’ communication needs.

Sanford Marketing Group combines strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Passionate about creating scalable processes, Jennifer drives performance through collaborative processes and technologies.

Services Include
Marketing Strategy and Planning
Marketing Operations Review and Recommendations Guidance 
Marketing Team Development and Performance Management
Recruiting Consulting
Brand and Value Proposition Development
Market Launch Planning
Event Strategy Management
Project Management

Founder

TotalCX

Assisted with the transition in the acquisition by CallRevu in May 2024. 
Responsible for the Go-To-Market planning and MarCom operations of the most comprehensive communications platform in the retail automotive industry.

Chief Marketing Officer and Consultant

Stella Automotive AI

Led the successful launch of this conversational AI SAAS platform in the retail automotive industry.

- Directed the multimedia retail automotive market launch resulting in over 120 leads in under 90 days  
- Generated over 580 leads in 2022 and 530 leads in the first five months of 2023 by producing an impactful multimedia marketing strategy
- Created market awareness and executive exposure by developing a PR and event management plan
- Solicited and won multiple product awards: 2022 AWA Sales Process, 2022 Kain Shark Tank Award, 2023 AWA Digital Voice Assistant, 2023 Cherokee Media Group Emerging 8 Award

STELLA provides car dealerships with an AI-empowered digital voice assistant who can answer service calls, answer questions and book, change or cancel appointments.

Vice President of Marketing and Industry Relations

Optima Health

- Increased B2B and B2C marketing performance by redesigning email marketing, video production, PR strategy and reporting functions
- Achieved double digit membership growth in Medicare and Individual Family plans by partnering with the Product & Sales teams and developing attention-getting multimedia marketing strategies
- Increased executive media exposure by implementing a content and PR strategy 
- Saved money by partnering with internal teams to update website SEO content, renew brand assets and create a web-based style guide for consistent brand management.

Director of Customer Development and Marketing

Dominion Dealer Solutions

- Built, developed and led go-to-market product marketing strategies and budgets for all product lines 
- Achieved $14 million in revenue in 2018 from OEM-related business development campaigns through a well-managed team of OEM sales and customer support professionals
- Earned over 45 product excellence awards through a multi-year product marketing and PR strategy 
- Awarded “Best Booth of NADA” at National Automobile Dealer Association Annual Convention, 2018

Vice President of Marketing & Industry Relations

- Developed an OEM business development program, partnering with GM, Nissan, Mazda, Toyota, Jaguar, BMW, MBUSA, Honda and Hyundai, and increasing revenues by 400% for targeted products in 1st year                                                            
- Streamlined marcom operation and grew lead generation by establishing key performance indicator (KPI) measurement and agile marketing processes
- Aligned multiple brands into a single brand architecture by implementing brand and content development initiatives
- Saved operational costs, developed existing talent and advanced brand awareness by combining marketing teams from numerous acquired businesses into a single collaborative team

Director of Strategic Marketing

The Employment Guide, division of Dominion Enterprises

• Secured contracts from 100+ corporate customers resulting in $14 million in annual revenue, built a sales team, and created a sales process for handling national accounts within organization.
• Created a national re-branding campaign achieving a targeted 200% ROI, increased earned media coverage in national and local media, managed a national television campaign, increased conversions of all digital marketing, email and SEO/SEM campaigns for both job seekers and employers, and executed over 30 industry events annually.
• Wrote and sold advertising in a series of jobseeker publications starting with the Job Seeker Survival Guide, a 64-page handbook for jobseekers distributed at our division job fairs.   Subsequent versions included the Recruitment Manager Survival Guide, Spanish-language version of the Job Seeker Survival Guide, Mature Worker Survival Guide, and the Veterans Survival Guide.  
• Developed business partnerships with national associations, including the Society for Human Resource Management, AARP, National Restaurant Association, American Resort Development Association, American Hotel and Lodging Association, and National Retail Federation, resulting in over $650,000 in annual revenue and a named scholarship program for the American Hotel & Lodging Association.

Director of Corporate Partnerships & Marketing

The Employment Guide

Developed Key Account Program and created a team to identify, negotiate and close national accounts for both print and digital assets.

Corporate Account Manager

Developed a team to support business's recruitment advertising needs across multiple cities, states and formats - print and digital.

National Sales Manager

Opened a new industry vertical by launching an award-winning vertical recruitment website for the healthcare industry

Product Manager, HealthCareerWeb

Lockwood Broadcast Group

Regional Sales

nVIEW Corporation

Sales Support Manager

I am a growth-minded, strategic marketing executive capable of driving profitable growth for both established and start-up SaaS businesses. I combine strategic leadership with tactical, hands-on execution to achieve revenue goals and deliver brand excellence. Experienced in building high-performing teams, I have led successful business development initiatives, brand introductions and multimedia lead generation campaigns in automotive, healthcare and publishing. Passionate about creating scalable processes, I drive performance through the effective use of marcomm technology. By engaging key stakeholders and influencers, I am able to solve important business challenges.

Select Results:
TRAIL-BLAZING MARKET LAUNCH: Delivered a national launch for an AIaaS start-up in 90 days resulting in record-breaking first-year revenue at STELLA Automotive, by introducing the first multi-layered intelligent conversational AI with cognitive reasoning into the retail automotive industry.

BRAND TRANSFORMATION: Drove revenue growth by transforming the marketing and communications for the Dominion Dealer Solutions suite of products. Scaled digital marketing, event management and thought leadership which improved brand value and revenue. Transformed multiple brands into a dynamic, multi-product industry leader. Built a diverse, digital-centric team, supporting four sales teams and 10,000 automotive retail customers. 

PEOPLE-CENTRIC LEADER: 20+ years of sales and marketing leadership and operating expertise, building national sales and marketing teams. At Dominion Enterprises, created and expanded key account and OEM teams to sell and support national brands across multiple product lines.

Jennifer (Blount) Sanford

Orbee

Orbee provides digital marketing analytics, data, and automation solutions to the automotive industry. Franchise and independent dealers and large dealership groups utilize the Orbee’s platform to measure marketing investments with campaign analytics, understand shopper behaviors with its customer journeys, manage and control their first and third-party data with tag management, reach buyers
everywhere with omnichannel marketing, leverage 1:1 engagement with personalized messaging, comply with safeguard data laws with regulatory compliance and enable their tech teams with powerful APIs and SDKs. The company partners with dealer-centric media agencies, service providers, and OEM programs to expand the reach of its powerful technologies.

Chief Commercial Officer

Chief Revenue Officer

Strategic Advisor

The Brag House

Peter L. Fong Consulting | JAZ Advisors

Principal Owner

Autosled Inc.

Chief Growth Officer

Zebra, Inc.

Hireology

Referral Partner

Villanova University

Member Board of Trustees

National Automobile Dealers Association (NADA)

NADA's Dealership Operations department provides educational solutions and consultative services to member dealers in order to improve business operations. Dealership Operations includes Membership, Member Resources, NADA and American Truck Dealer (ATD) Academy, NADA/ATD 20 Group and NADA/ATD University Online.

Senior Vice President, Dealership Operations

GoMoto

The Judge Group

Executive Vice President & Chief Marketing Officer

Peter Fong is the former President/CEO of the Chrysler Brand. In 2009, Mr. Fong was personally selected by CEO of Chrysler Group LLC, Sergio Marchionne, as one of three brand CEOs to rebuild the Chrysler brand product portfolio and resurrect brand health for Chrysler. As President/CEO of the Chrysler Brand and Lead Executive for U.S. Sales, he completely overhauled the Chrysler Brand portfolio in less than four months. 

Prior to serving as President, Peter was recruited to stabilize operational efficiencies for Chrysler LLC’s Mid-Atlantic Business Center where he earned recognition as the “#1 Performing Business Center Director.” Peter revitalized a region comprised of 427 dealers in six states. He was selected to accompany Chrysler President and Vice Chairman on Capitol Hill for Congressional/Senate Leader meetings and prepare him for testifying before the U.S. Senate Committee regarding dealership closings.

Prior to joining Chrysler, Peter spent 14 years with Ford Motor Company. His diverse career at Ford expanded across marketing, sales, brand management and service leadership positions supporting the Ford, Jaguar, and Lincoln Mercury brands. He was a graduate of Ford Motor Company’s elite Marketing Leadership Program and received the “1999 Automotive Hall of Fame Young Leadership & Excellence Award.”

In 2010, Peter recognized an untapped market opportunity in a highly fragmented, multi-billion dollar auto transport industry and accepted the offer to join a start-up venture as President of Carmoza LLC. After growing the company over two years and eventually becoming CEO, he was able to successfully merge Carmoza with the nation's largest auto transport brokerage firm in Mesa, AZ. Peter served as a member of the executive team at Ready Auto Transport, LLC and served as Vice President of National Accounts. Acquired by Manheim, Ready Logistics is one of the industry's leading auto transport companies and has established a trusted and recognized brand in automotive transport and auction services.

Specialties: 
•	Strategic Sales and Operational Planning
•	P&L Accountability, Forecasting & Budgeting
•	Building & Leading Sales Infrastructures
•	Market Expansion & Strategic Alliances
•	Product Introductions & Launches
•	Customer Relationship Management (CRM)
•	Talent Acquisition, Recruiting & Mentoring
•	Luxury & Mass Market Brand Management 
•	Trusted Advisor to Management Teams

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The Battle

Jennifer (Blount) Sanford

Peter Fong

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